""The City Full of Golden Armor" was released ahead of schedule?"

Zhang Yimou, who was supervising "The City Full of Golden Armor", raised his head and looked at the person from the new company in front of him in disbelief, "Why?" Give me a reason. ”

"The City Full of Golden Armor" is almost set for the summer vacation, and is ready to win a large number of box office in this rare prime time to prove Zhang Yimou's ability in business.

As a result, when the publicity work has been done, the people of the Gold Medal Group actually asked him to change the schedule, which is simply intolerable.

"If your reasons can't convince me, I don't mind finding your President Li or President Qi in person."

""Diablo 1: Original Sin War" will be released simultaneously around the world, and the schedule is scheduled for June 25th, does it count?" The person from the Gold Medal Group said lightly the information he knew, "As soon as the news came out, the theaters that applied for the joint screening were immediately lined up with Mr. Qi's desk, does it count?" ”

"Or do you think your City Full of Golden Armor has what it takes to compete with Diablo 1: Original Sin War?"

Compete?

Joke!

As soon as the news of the finalization of "Diablo 1: Original Sin War" came out, Hollywood did not know how many blockbuster movies announced the postponement of their releases, avoiding "Diablo 1: Original Sin War", a fantasy masterpiece that is likely to be the next "World of Warcraft".

What qualifications does Zhang Yimou have to compete with "Diablo 1: Original Sin War"?

Yes, he is a national teacher, a leading director in China, and a first-class director master, but in the face of an investment of more than 70 million. Alfonso. "Diablo 1: The War of Original Sin" directed by Caron, no one in the company is optimistic about Zhang Yimou.

Sounds hard to accept. But it's true.

On the surface, "Full of Golden Armor" has invested more than 360 million Huaxia coins, which is not much different from "Diablo 1: Original Sin War", but who in the company doesn't know the moisture in "Full of Golden Armor"?

The investment of 360 million Huaxia coins will first cut this figure in half, and then talk about the problem of moisture.

And "Diablo 1: Original Sin War" is a real investment of more than $70 million, which is not counting the cost of post-publicity, otherwise it would be even higher.

Two blockbusters on top. No one will be optimistic about "The City Full of Golden Armor".

"Diablo 1: Original Sin War has been completed?" Zhang Yimou's heart sank, and his eyes fluctuated, "The company wants me to adjust the release date to make way for "Diablo 1: Original Sin War"? ”

"Yes."

The eyes of the people from the company are calm. "The Huaxia market is only so big, and a "Diablo 1: Original Sin War" can satisfy it."

"It's not needed another big production to compete with it for the market, and you can't compete for it."

The biggest advantage of Diablo 1: Original Sin War is that Diablo is a game that has not many fans for it. Although it is now in decline. But the classics of the past are still deeply in the minds of game fans, and once the Gold Group and Universal Pictures excavate these memories, Diablo 1: Original Sin War immediately has a huge number of fans.

These are the biggest selling points and attractions of movies adapted from games and novels.

It is the prototype of full entertainment,

"What if I'm going to fight?" Zhang Yimou's blood boiled slightly, and it was definitely his honor to be able to fight "Diablo 1: Original Sin War".

And he also believes that "Full of Golden Armor" has the qualifications to compete with the Hollywood masterpiece "Diablo 1: Original Sin War".

This is the confidence and confidence of Zhang Yimou, the teacher of other countries.

"I don't know what kind of decision the company will make. But I'm sure the company won't support you! ”

Someone from the company said casually: "In the company, I can see it." The whole company revolves around "Diablo 1: The War of Original Sin", as for "The City Full of Golden Armor" is indeed a masterpiece, yes, it also has the endorsement of your director Zhang Yimou's previous achievements, but you should understand very well that the leading actors of "The City Full of Golden Armor" are not from the company. ”

"In that case, the company will not fully support you."

"If you insist on going up against Diablo 1: Original Sin War, then the company won't help you, and you should understand how weak your film schedule is without the help of the company, even if you are Zhang Yimou."

"Of course, this is just my own idea, but I believe that I am right."

Zhang Yimou is a national teacher, yes, Zhang Yimou's box office is very high, and it's true, but don't forget that "The City is Full of Golden Armor" is against "Diablo 1: The Battle of Original Sin".

Although the former has Zhang Yimou's fame, the latter has the game "Diablo" as the foundation, coupled with the overwhelming publicity offensive of Universal Pictures and Gold Group, what will "Full of Golden Armor" take to compete with "Diablo 1: The War of Original Sin" for the film schedule?

When the number of films in "Diablo 1: Original Sin War" exceeds 50%, "Full of Golden Armor" will inevitably face a bleak ending.

Because in addition to the two films, there are a large number of films and artworks waiting to be released, and the theater chain must take care of them, even if the theater itself is unwilling.

Of course, if it is in the cold winter of the film and television industry, "Full of Golden Armor" may suppress the schedule of "Diablo 1: Original Sin War", the reason is very simple, the film and television department or the Ministry of Radio, Film and Television will be willing to see domestic films lose to Hollywood blockbusters, so it will inevitably put pressure on the theater chain on the film schedule, forcing them to talk about domestic films in terms of resources, which is trade protection and the most basic strategy of every country.

But now is the spring of the film and television industry, and the radio and television industry has just fought a big war with the theater chain, and the theater chain will not take into account the will of radio and television at all, plus the profit share of domestic films is lower than that of Hollywood films, so the theater chain is more inclined to Hollywood movies, as for whether the main Hollywood movies will suppress the development of domestic films, they don't care.

This is the cold winter before spring, and there is only after the passing, otherwise there is no future, fortunately, the introduction system is still running, and Hollywood movies can only cultivate fans, not large-scale siege of cities and land.

"The City Full of Golden Armor" caught up with this cold winter, which is its misfortune.

"I see."

Zhang Yimou is smiling bitterly, he has just joined the Gold Medal Group, and he undoubtedly has not been able to get the resources of the entire Gold Medal Film and Television Production Company, "The City Full of Golden Armor" has never been jointly promoted by the entire Gold Medal Group, and "Diablo 1: The War of Original Sin" has been fully publicized around the world just after the completion of the main filming.

A large number of singers under Gold Medal Music endorsed "Diablo 1: Original Sin War"; Artists under the Gold Medal Film and Television Company continued to attend events to promote Diablo 1: Original Sin War; All of the games under the Gold Games brand have launched new events to welcome the global release of Diablo 1: Original Sin War.

Coupled with the support of resources such as entertainment paradise, cinema film scheduling, and gold medal film and television money, such a publicity offensive has never appeared in the entire Chinese film and television company.

Only the Gold Medal Group has such a big hand.

The way of "The City Full of Golden Armor" is just a prelude, and his choice is either to advance or postpone, there is no third way, only the cliff, if you don't want to walk, you can jump down to see if you will be crushed.

""The City Full of Golden Armor" will be postponed!" Zhang Yimou's face became even more bitter, "I hope I can sweep the tail at the end of the summer vacation." ”

Early release simply doesn't work.

In less than the summer vacation, the box office market is not good, even if it is a strong dragon, it will encounter difficulties if it enters, and if it is postponed, it is possible to seize the tail of the summer vacation file and carry out the tail sweeping work, maybe there will be a good harvest.

At the same time, he hoped that there was an ethereal hope.

That is, "Diablo 1: The War of Original Sin" did not do well at the box office in China, in this case, the Gold Group will give up the publicity work of "Diablo 1: The War of Original Sin" in China, and instead praise "The City is Full of Golden Armor".

This is not an extravagant hope.

In the past, it was not for nothing that Hollywood blockbusters broke and sank in China, swept abroad, and encountered Waterloo in China.

Diablo 1: Original Sin War is a fantasy masterpiece with fans all over the world, but that doesn't mean it's a success, even with World of Warcraft Jewel in front of it.

The charm of the movie is that until the last moment, no one knows whether it will be a peerless victory or a fall on the spot.

In the past, there weren't too many movies that were highly anticipated and ended up fiasco.

"It's a smart choice."

The company came to say lightly, and immediately went back to report to the superior.

However, within a day, the gold medal film and television production company notified the theaters one by one to postpone the schedule of "The City Full of Golden Armor", and those theaters did not complain about it.

Why complain? There is a better "Diablo 1: Original Sin War" released, and what do you want "Full of Golden Armor" for? It was they who suffered the loss of the film "The City Full of Golden Armor", so everyone agreed in one go.

After getting the response from the theater, Gold Medal Film and Television Production Company immediately stopped the promotion of "The City Full of Golden Armor", except for a small number of advertisements that continued, and most of the resources were withdrawn and transferred to "Diablo 1: Original Sin War".

And this move of the gold medal film and television production company immediately caused dissatisfaction among fans of "The City is Full of Golden Armor".

Although "The City Full of Golden Armor" has not yet been released, and although "The City Full of Golden Armor" has not even released the trailer, with the stills, with Zhang Yimou's fame, and with the appeal of the actors, there are still quite a lot of people who support it.

"Why is "The City Full of Golden Armor" suddenly not promoted? And the release has been delayed, what the hell is going on? (To be continued......)