Chapter 361: Vigorously form a cinema chain
In the turmoil of the "World of Warcraft" project, the Chinese media has not subsided, and another heavyweight news has blown up many entertainment reporters.
After review, the Ministry of Film and Television decided to give the national distribution rights of imported films to Huaying.
Unexpected, but reasonable.
In fact, as early as last year, there were rumors that Huaying would become the second distribution group with the qualification of national distribution rights for imported films, but this news has not been recognized by Huaying or China Film.
On the bright side, the national distribution rights of imported films fall under the jurisdiction of the Ministry of Film and Television, as if it can give it to whomever it wants, and it has nothing to do with other groups.
But in fact, the national distribution rights of imported films represent a huge profit cake, and every time one more distribution group squeezes in, there is one more person to share the cake.
So Huaying was blocked by China Film.
Now, after more than a year of disturbances, Huaying finally defeated Zhongying and snatched a piece of cake from Zhongying's plate.
However, if the previous news was unexpected and reasonable, then the subsequent news was completely unexpected.
"After the review of the Ministry of Film and Television, the Gold Medal Group obtained the qualification of national distribution rights for imported films."
When the expressionless officials of the film and television department announced the news, the reporters present were boiling.
"How can it be a gold medal group?"
"Aren't they at odds with the film and television department? Li Lin of the Gold Medal Group was also blocked. ”
"Could it be that the wind has changed? I heard that there are also a few cattle standing behind the gold medal group, maybe they are making a force. ”
The reporters below are full of discussions. Everyone couldn't believe their ears, but everyone knew they had heard correctly.
It's only been a few days, and the Gold Medal Group has turned over from the suppression of the film and television department to become a partner of the film and television department. Even such an important right was handed over to the Gold Medal Group, you must know that even a very large company like Huaying was blocked by China Film, and it took more than a year to win the qualification for the national distribution of imported films.
Li Lin easily won the national distribution rights of imported films.
Of course, they won't know that this is actually Li Lin's light stained with Huaying.
Originally, China Film attached great importance to its qualifications, and they had enough bargaining chips to compete with foreign film companies with the national distribution rights of imported films, but with the intervention of Huaying. The chips in their hands are already insufficient, so they are much less concerned about this part.
When Li Lin entered the field, they didn't bother to stop it. After all, there is no difference between two points and three people, not to mention that if Li Lin enters the field, as long as they cooperate with Li Lin, the right to speak in their hands will be higher. So they didn't stop it. Instead, he added fuel to the fire and played Huaying.
Aren't you going to import the national distribution rights of the film? Didn't you ask for cake? Okay, I can't stop you, I'll bring in another player, two-on-one, and play you to death.
Of course, Li Lin reciprocated by promising China Film that he would give high-quality schedules to the films released by China Film in the upcoming gold medal theater chain.
In addition, in view of the fact that the Gold Medal Group has made many contributions to the Chinese film industry since its establishment. The ...... of the "Film Screening Business License" and "Cinema License" are hereby approved. ”
Theatrical license!
If it was unexpected, now is the earthquake and tsunami.
Cinemas. The main source of profit for a movie, the movie needs him to get the box office, and it also needs him to support other profits.
Games, toys, product placements, and discs all revolve around the box office, and only by winning a big win at the box office can you be eligible to develop other peripherals, otherwise even the development of peripherals will outweigh the losses.
In Huaxia, there are only 37 cinemas.
It sounds like a lot, but the total number of theaters is not as good as that of one theater in the United States.
The huge financial pressure, the permission of the film and television department, each of them is not so easy, and more importantly, Li Lin was still blocked by the film and television department before, and now he has the permission of the theater chain, which is simply a big reversal.
"It can't be."
Wang Zhonglei, who was standing below, stood up suddenly, the theater line, it was incredible, this was not surprise but horror for him.
It is recognized that private film enterprises respect Huayi.
Although Orange Sky Entertainment's actions hit Huayi seriously injured and dying, but now Huayi is recovering step by step, and it was supposed to see that Huayi was about to recover its vitality, but Li Lin threw out the 'national distribution right qualification for imported films' and theaters.
With it, Huaxia's film and television companies can negotiate with Hollywood companies, and they will have a bargaining chip.
And the cinema chain is even more amazing, it is the foundation of the movie, and with the cinema there is something else.
Now that both are occupied by the gold medal, it won't be long before Huaxia No. 1 Film and Television Production Company will be replaced, maybe the gold medal can also wrestle with China Film.
But what about them, what about their supporting roles, can't they all become foils?
As for the formation of a cinema chain, he never thought that a cinema chain, without billions of funds, would eventually result in becoming a vassal of the four major cinema chains.
With Huayi's ability, they can't.
Don't look at him, Huayi is the No. 1 private film and television production company in China, but in this era when the Chinese film market is not large, Huayi really doesn't have much cash.
More importantly, movies are the roots of Huayi, once they are inserted into the theater chain, the four major theater chains may dig up their roots, and the four major theater chains have long warned them: make movies obediently, don't try to cross the line.
"How could he have the capital to set up a cinema chain?"
Wang Zhonglei's eyes sank, "Cross-shareholding with Universal Films, the formation of theaters, and the introduction of films, is this the strength of the Gold Medal Group?" ”
His heart sank deeply.
No matter which one it is, it is not something that Huayi can fight against now, or it won't be long before the entire Chinese film and television industry will live in the shadow of Li Lin.
"It can't be like this."
Wang Zhonglei gritted his teeth, "The boss of the Chinese film and television industry can only be our Huayi." ”
Whenever he thought that a small company would send someone to find out what Huayi's movies were going to be released to avoid the schedule, he suddenly felt very happy.
It was a feeling of being on top, as if the entire film and television industry was living under its own majesty.
Now when he thinks that he will be like this, he tremblingly waits for someone else's schedule to appear, and then carefully avoids the schedule to avoid the reduction in the number of films or box office revenue caused by the matchup, and he has an unspeakable anger in his heart.
It's his, it's all his, he doesn't allow others to snatch it away, he doesn't allow himself to be so humble, it's enough to be humble, and he will never continue to be humble.
"Cinemas? Do you want to do a cinema? It's up to you to see if we say yes or not. ”
The next day, major newspapers and magazines reprinted the news, not only entertainment magazines, but also financial magazines.
Cinemas, billions of investments, this seems to have no impact on the business world, but the impact is great.
However, their report broke the remarks that Li Lin was banned some time ago, you see, are there people who have been banned and suddenly so many media reporters have reported it? Even the TV station aired it.
However, the disturbances outside could not disturb Li Lin, and he was busy selecting a site at this time.
The location of the cinema chain is very regular.
First of all, the flow of people at the address should not be too bad, and the consumption power should not be too low.
IMAX theaters are different from other theaters, the ticket price of IMAX theaters is generally about 100 yuan Huaxia coin, and the price is about to be reduced to 30 yuan Huaxia currency, and the highest price of ordinary theaters is 30 yuan Huaxia currency, and it can even reach 10 yuan Huaxia currency when it is low.
Therefore, in terms of site selection, IMAX cinemas should choose to be in the commercial circle where the flow of people is concentrated.
But there is a problem in the business circle, that is, the low price is not cheap, and the purchase cost is not low.
Secondly, IMAX theaters have a cinema protection strategy, generally speaking, there can only be one IMAX theater in a commercial circle, otherwise two IMAX theaters at the same time will lead to malicious competition.
Therefore, there is an unspoken rule in the circle of IMAX theaters, that is, two IMAX theaters are not allowed to be together at a certain distance to avoid malicious competition.
Even IMAX copyright owners will warn about this.
Again, there is the equipment problem of IMAX theaters.
There are certain standards for the equipment of IMAX cinemas, and the complete set of equipment must be purchased from IMAX Asia Pacific, that is, the order must be placed first, and then transferred from IMAX Asia Pacific to the head office for production.
Finally, Li Lin is not worried.
Because he has never heard of IMAX Asia Pacific not doing business, not to mention that this is not an embargoed equipment and will not be hindered in any way, so IMAX Asia Pacific has always been a compromiser.
So the problem is location.
"Star City, Demon Capital, Imperial Capital...... You have to have all of that. Li Lin drew a circle on the map to encircle the major cities of the country, "IMAX theaters are built in these places, and multiple IMAX theaters can be built in some economically developed areas to occupy the market." ”
He's in the enclosure.
Enclosure first, and then when other theaters want to set up IMAX theaters, they will inevitably retreat to second-tier cities, of course, it would be better if they could dispel the idea of forming IMAX theaters.
He knows very well that the mainstream of the future is IMAX cinemas.
In Huaxia, by 14 years, there were more than 300 IMAX theaters, and IMAX theaters were still in short supply.
In this market, he first seized the opportunity, and then continued to invest.
"The floor below the IMAX cinema also has to be bought, and of course, if you can't buy it, you can rent it." Li Lin said: "After we bring in the flow of people, we will sublease it to other merchants to collect rent." ”
"Also, you'd better inquire about some new development areas, and we may be able to get involved in real estate with this opportunity."
Li Lin looked at the group of elites in front of him, and his eyebrows danced, "The combination of real estate and cinemas is the mainstream of the future, so the strategy of our gold medal cinema is real estate plus cinemas." (To be continued......)