. Regarding the second-generation personal game server, Shi Lei does not want to cooperate with other manufacturers. This is because choosing to partner with other vendors will reduce profits.

In particular, for some key technologies, if other manufacturers want to get a profit share instead of a fixed patent fee or licensing fee, this is something that Shi Lei cannot tolerate.

"Old Dirk, if we choose to cooperate with other manufacturers to solve the problem of wireless display technology, do you have any recommendations?" Shi Lei asked.

If the object of cooperation is not insatiable, Shi Lei is not unwilling to cooperate.

Dirk. Mayer thought about it for a while, and then decided on the partner manufacturer, "If we want to solve the problem of wireless display technology, we should choose WHDI technology, not WIFI or UWB technology." At present, in the field of WHDI technology, only the Israeli company AMIMON has achieved real commercial application. We should choose AMIMON company for cooperation, they have mature products, we do not need to pay royalties, nor do we need profit sharing cooperation, we only need to buy their products, add them to our products, and we can solve the problem perfectly. ”

"Oh?" Shi Lei immediately used gesture commands and instructed Yi Shuer to search for AMIMON and WHDI techniques.

A few seconds later, Yi Zuer displayed the corresponding information through the projector in the living room, which was convenient for Shi Lei to view.

Shi Lei quickly checked the relevant information, according to the product introduction of AMIMON company, the price of a set of WHDI equipment, converted into Xia Guoyuan, about 1,000 yuan.

This price, or without calculating tariffs, is impossible for Shi Lei to accept!

It's just a transmitter and receiver of wireless display technology. The cost price needs to be increased by 1,000 yuan, which is obviously that AMIMON is also making huge profits.

"Old Dirk, do you know what price will be sold for the commercial products of AMIMON's WHDI equipment?" Shi Lei had a rhetorical question.

Dirk. Mayer responded directly: "I don't know what to do. The application range of WHDI technology is relatively narrow, and most products do not require WHDI technology. At least as far as the current information industry chain is concerned, WHDI technology is not suitable for large-scale applications. ”

Wireless display technology is indeed an unpopular technology, which is not to say that wireless display technology is not good. On the contrary, it is a very good technique that can make display devices. Get rid of the need for cables. In particular, projectors and computer screens have a great demand for wireless display technology.

It's just that the cost of wireless display technology limits its development!

Even before Shi Lei's rebirth, the scope of application of wireless display technology was very narrow. Whether it's an LCD display with wireless display, or a projector. There are almost no commercial products born.

In the Hereafter. The retail price of a wireless display terminal module exceeds 1,500 yuan, which is an obstacle to the promotion of wireless display technology.

For example, a 24-inch computer monitor has a retail price of 800 yuan, and just a wireless display technology is added, and the sales price is as high as 2,300 yuan. And how many people will buy it?

This also proves a truth, an excellent product also needs a price that satisfies everyone in order to be successful!

"Old Dirk. AMIMON's wireless display module is sold in bulk at a price of about $125. Even if we buy on a large scale, the price can be compressed to a maximum of $100. This means that our second-generation personal game servers need to increase the cost price by a hundred dollars, do you think it's acceptable? Shi Lei asked Dirk. Mayer.

AMD's second-generation personal gaming server, the lowest-end model, costs around $850. If you add a wireless display technology and raise the cost by a hundred dollars, it's definitely not very cost-effective.

According to the pricing of the first generation of personal game servers, the retail price of the lowest-end model personal game server is $1999, so the gross profit will be maintained at about $1150, excluding various taxes, packaging, transportation, management and other costs, and the profit is almost $1,000. If you add another $100 to the cost without increasing the selling price, you are compressing the profit margin by $100.

This kind of uneconomical business, whether it's Dirk. Mayer, or Shi Lei, is not willing to do it!

Capital is selfish, all for the sake of exorbitant profits!

"Shi, maybe we can increase the price of the second-generation personal game server?" Dirk. Mayer asked with a tentative look.

Although Dirk. Mayer only owns three percent of AMD's shares, but compared to AMD, which has been losing money before, AMD is about to make a lot of profits.

Even if there is only 3% of the right to dividends, what if AMD's profit reaches $1 billion? Three percent dividends, that's $30 million!

A bitter history of blood and tears, Dirk. Mayer's private cash flow has never exceeded three million dollars!

In order to get more profit for Dirk. Mayer is more inclined to increase the price of the second-generation personal game server, preferably from $1,999 to $2,999!

"That's not going to work!" Shi Lei directly denied Dirk. Mayer's suggestion to increase the price of personal game servers is not simply an increase.

If you want to increase the price of your personal game server, you must at least have the corresponding product. If the cost is only $850, it is not impossible to sell it for $3,000, but it is very difficult in the computer industry. The price transparency of products in the computer industry is too serious, and there are too many options for players to assemble independently, and the profits cannot be too high.

There is a precedent for the first generation of personal game servers, and it is not a good idea to increase the sales price of the second generation of personal game servers. Unless, the second-generation personal game server, has some innovative technical breakthroughs.

"Old Dirk, arrange trustworthy personnel to contact AMIMON to find a way to lower the price of the other party's products. Also, test the other party and see if they will authorize the WHDI technique for us to use! Shi Lei commanded.

In addition to the production of CPU CPU, AMD also produces graphics display device card GPU, in the field of graphics card GPU, it is reasonable to want to develop wireless display technology.

After all, adding the corresponding chip device to the graphics card GPU to make the graphics card support wireless display technology is also an innovative way.

"Shi, where is our ideal price?" Dirk. Mayer asked, now AMD is no longer in his hands, and all major decisions need Shi Lei's approval.

Shi Lei thought for a while and did not give a final answer, "Negotiate with AMIMON company, the lower the better!" ”

"BUT HOW ARE WE SUPPOSED TO NEGOTIATE WITH AMIMON?" Dirk. Mayer said with some scratching of his head.

A smile appeared on Shi Lei's face, and he thought of Apple again. Apple's iPhone4S was dismantled by a third-party organization in Britain, which said that the cost price of iPhone4S was only 1150 Xia Guoyuan, which is actually not very accurate.

The hardware cost price of iPhone4S is indeed only about 1150 Xia Guoyuan, but what about its design cost and software cost? These intangible and qualitative costs are subconsciously ignored!

Shi Lei was also going to calculate like this this time, and he gave Dirk. Mayer came up with a bad idea, "Old Dirk, you buy some AMIMON products, forcibly disassemble their products, and then analyze the price of each component one by one, and finally you will get a comprehensive cost price." At this price, let's speculate on AMIMON's bottom line! ”

In fact, the cost price of this hardware, through the virtual decomposition of Yizhuer, Shi Lei has obtained the preliminary calculation price of Yishuer. The hardware cost price of AMIMON's WHDI technology products is about 25 US dollars, which is converted into Xia Guoyuan, that is, 200 yuan.

Dirk. Mayer coughed dryly, but he understood that the cost of hardware could not represent all costs. After all, AMD produces CPU CPUs, and the price of hardware costs is not too high, but the cost of research and development is very high.

If the price of AMD's CPU is calculated according to the cost of hardware, then AMD will definitely lose to grandma's family!

"Shi, isn't that good?" Dirk. Mayer was afraid that Shi Lei would not understand the problem of R&D cost and technical cost, so he explained a little, and said at the end: "If we negotiate with AMIMON at the price of hardware cost, the other party may not talk to us at all." ”

"Old Dirk, this requires you to slowly raise the price!" Shi Lei said with a smile, "Try to get AMIMON's WHDI products at the lowest price." Only in this way can our second-generation personal game servers be more profitable. Old Dirk, you own three percent of AMD's shares, and this time after the sale of the second-generation personal game server is completed, we will pay dividends according to equity for the first time. How much dividends you can get depends entirely on your own efforts! Do you understand? ”

Dirk. Mayer swallowed his saliva and said seriously: "It's good! Shi, I have to admit that you are the devil in hell and will only lead people to sin! ”

Shi Lei Ha Da Lu smiled and did not answer Dirk. Mayer. Shi Lei is not a demon in hell, Shi Lei is just a greedy reborn who only wants to obtain greater benefits.

Everything, for more profiteering!.

(To be continued......)

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