Chapter 537: The Highest Investment in History
Immediately after "Painted Skin", "Red Cliff" also announced the start of filming, and the investment of 500 million immediately shook a piece, not to mention how much water is in this 500 million, but in this general investment of 200 million or 300 million, the investment of 500 million, just shouting this slogan requires great courage.
And "Red Cliff" is also a dream in terms of lineup.
Directed by Zhang Yimou, Chen Khan, Steven. Zanlin co-wrote the screenplay, Chen Zhiming, Fan Binbin, Zhao Wei, Zhou Xun, Li Lin and others joined together to schedule the release of Universal Films.
This camp is simply a dream camp.
No one doubts that Li Lin, Zhao Wei, Zhou Xun and others will also take "Red Cliff" after receiving "Painted Skin", whether this will cause schedule conflicts.
A real discerning person knows at a glance that whether it is "Painted Skin" or "Red Cliff", they are all set for the Spring Festival in 06, and so far, they are just building momentum and selecting actors, and they have not really started up yet.
In terms of time, they have a lot of time.
Anyway, Chinese filming is different from Hollywood, their scenes can be filmed intensively, and the schedule is quite sufficient.
"The highest investment in history, Zhang Yimou's new work "Red Cliff" invested 500 million Chinese coins, and "Schindler's List" screenwriter Steve . Zanlin wrote the screenplay, and Zhang Yimou said that he hoped to hit the Oscars. ”
"It is destined to lose money, there is no hope of investing 500 million in "Red Cliff" to return to the capital, and people in the industry say that the gold medal group is rich and rich, and in order to envelop Zhang Yimou, let him spend money on it."
Zhang Yimou, who has repeatedly failed in business, received sponsorship from the Gold Medal Group, and invested 500 million Chinese coins to create the well-known "Red Cliff". I don't know if "Red Cliff" is "Hero" or "Love of the Hawthorn Tree". ”
Everyone is doubting whether Zhang Yimou will take the route of a commercial film or a literary film this time.
If you take the route of commercial films, then the investment of 500 million Huaxia coins is too big. And Zhang Yimou's reputation in commercial films is also worrying.
The most important thing is that Zhang Yimou personally said that he wanted to hit the Oscars.
Is it a commercial film that will hit the Oscars? In addition to commercial films such as "Titanic", which created a miracle, when did the Oscars favor commercial films?
Even if the Oscars have recently taken into account the ratings, the discrimination against commercial films has been somewhat restrained, but it is only a little more convergent, and it is a dream to say that commercial films will hit the Oscars.
But if you talk about literary films. It feels even more unbelievable, 500 million Chinese coins to invest in literary films, okay. Even if this investment amount is cut in half, to 250 million, it is an incredible number.
Who will throw 250 million to make a literary film for the director?
Even Spielberg had difficulty financing when he wanted to make "Schindler's List". Ten years in a row. None of the studios were willing to invest in Schindler's List.
In the end, it was Spielberg who helped Universal Pictures shoot a commercial masterpiece to get the investment of Universal Pictures and successfully shoot "Schindler's List".
Why did Zhang Yimou use an investment of 250 million to play literary films?
Could it be that his literary films can make money like "Schindler's List"? Even "Schindler's List", if it weren't for the help of Jews around the world, even if it was a masterpiece, it would have been impossible to have a super high box office.
You must know that although "Schindler's List" received rave reviews when it was released, it was at the box office. But it would have been very weak, if it weren't for the National Jewish Association's call for Jews from all over the world to go to the cinema to watch Schindler's List. Forcefully propping up the box office of this movie, I'm afraid Universal Movies will lose money.
Of course, even if it is a loss, Universal Films is actually not a loss, because Spielberg promised Universal Pictures to shoot commercial blockbusters for him, and in the eyes of Universal Films, those investments in filming "Schindler's List" are paid to Spielberg's director's fees, even if they lose all of them, they can make up for Spielberg's body.
Of course, if it is earned, it is even better, and no one will suspect that they have more money.
Since he can't make money like "Schindler's List", is the gold medal group's investment of 250 million Huaxia coins for him? No one would think like this, so after a simple analysis, they immediately divided the movie "Red Cliff" into the lineup of commercial films.
As for Zhang Yimou's 'impact on the Oscar', in their eyes, it has also become Zhang Yimou's propaganda means and arrogant mentality.
""Red Cliff" with an investment of 500 million yuan really dares to blow it."
Since the fiasco of "Wu Ji", Chen Kaige has learned from the pain and is ready to sharpen his sword for three years to create a movie with a double harvest at the box office, so as to redeem his declining position in the industry.
When he was working hard to sharpen himself, he suddenly heard that his old friend Zhang Yimou was filming "Red Cliff" with an investment of 500 million, and he was immediately a little surprised, and after being surprised, he was disdainful.
"Last year's highest-grossing Chinese movie was "Wuji", with a total box office of 175 million, Lao Mouzi announced that his "Red Cliff" invested 500 million, he thought his work could enter the American market?"
Last year's "Wu Ji".
On the surface, he was the box office champion, but in terms of the audience's reputation, it was a fiasco, and after this battle, he can be said to have suffered a big injury, which is one of the reasons why he is not filming movies this year.
Unexpectedly, in the year of his absence, Lao Mouzi actually filmed a blockbuster with an investment of 500 million, which made him can't help but be hot.
"Although it is impossible to say 500 million, but 200 million, how can there be, the gold medal group is really rich, and Lao Mouzi is also lucky."
He thought faintly.
If it is still in the new picture, it is impossible for Zhang Yimou to get so much investment, the reason is very simple, the strength of the new picture itself is insufficient, they shoot movies, they have always needed investors to invest, and those investors will not invest 200 million yuan in Zhang Yimou to play.
If it can exceed 100 million, it is already a joy.
"In addition to "Red Cliff", this year there is also "Painted Skin" directed by Chen Jiashang, with an investment of 200 million, and the investor is still the Gold Medal Group." Chen Hong walked in with a newspaper, "This year's Gold Medal Group has made great moves. ”
""Diablo 1: The War of Original Sin", "The City is Full of Golden Armor", "Painted Skin", "Red Cliff", the entertainment industry is about to change."
In the eyes of celebrities, the Gold Medal Group is wealthy, but in the eyes of an agent like Chen Hong, he has to think about the meaning behind it.
From the gold medal group's ban on Orange Sky Entertainment to the four masterpieces piling up in the summer and winter vacations, he is going to wash the rhythm of the two major schedules, behind this, I am afraid that the gold medal group is showing its muscles to the industry, telling the industry, we are the real boss, in the future, when arranging the schedule, pay attention to our schedule, don't go with us, otherwise, we will wash the entire schedule in blood.
It's a deterrent.
An invisible deterrent, whenever the film of the Gold Medal Group is released in the future, others will have to think carefully about whether they will be crushed into scum when they compete with the works of the Gold Medal Group.
"It's very lively."
Chen Kaige's eyes burned with eager light, ""Painted Skin", "Red Cliff", and "The City is Full of Golden Armor", all blockbusters have a strong lineup, but it's a pity. ”
The light in his eyes dimmed.
If he could, he would be happy to fight with Chen Jiashang and Zhang Yimou, but unfortunately, last year's "Wuji", although it achieved the box office, failed miserably in word-of-mouth, which can be said to be a great overdraft of his box office appeal.
So he had to endure it, and he had to watch Zhang Yimou dominate two movies, one sweeping the end of the summer vacation, and the other opening the New Year.
"That's not what I'm talking about." Chen Hong glanced at Chen Kaige, how does this person know that he is right, that kind of thing, can he be on casually? It's okay to say if you win, but it's a complete defeat if you lose.
The loss here is not the loss of "Wuji".
Although "Wuji" failed miserably, at the box office, it did not let the investors lose money, but let the investors make some money, they may be extra cautious about Chen Kaige's new work because of the word-of-mouth fiasco, but they will never refuse.
And if it's a box office fiasco, it's over.
Investors can no matter how good the reputation of your movie is, in their eyes there is only the box office, only income, if the movie brings income, everything will be fine, if it does not bring income, the investor will leave Chen Kaige in minutes.
That's capital.
Ruthless capital!
Anyone, any director, no matter how big he is, as long as he says to shoot literary films, then capital will stay away from him, and when he returns to the commercial system, capital will favor him.
Capital, always favoring directors who can bring him profits.
Others, no matter how many awards you win; No matter how high the reputation and evaluation of your works are, and no matter how well-connected and high-status you are in the director's circle, if you can't bring benefits to the capital, they will ignore you, even if you need your work to add some heritage to the company, at most throw hundreds of thousands of millions to shoot literary films for you, and it is impossible to break through 10 million, as for hundreds of millions.
Either the director is living in a dream, or the director has signed an extremely strict contract with the investor, for example, after this play, he needs to direct several commercial masterpieces for the investor, and in addition, he also needs to ensure that the box office of these films reaches a certain level.
If not, the contract will be automatically renewed.
"The Gold Medal Group is showing its muscles in the industry, don't we need to convey goodwill to them?" Chen Hong said: "Maybe in the future, we will go to the Gold Medal Group to attract investment." ”
"You can take care of these things......."
Seeing that Chen Hong's face was not good-looking, Chen Kaige immediately laughed dryly, "You also know that I'm not good at these things, if it weren't for you, I would have been in a mess a long time ago." ”
"That's right!" Chen Hongle is in his heart. (To be continued......)