Chapter 656: Nikon's Footsteps

"President, she's here!"

A Bald Mediterranean man suddenly broke into Tsuruta's office, and Tsuruta, who was a special manager a few years ago, has now taken the position of president of Nikon Corporation.

Now he is much calmer than before, and the chair under his butt is not a particularly ergonomic office chair, but a very old-fashioned straight-backed wooden chair.

Yet he sat there, like a stone statue made of granite, unmoving. For this subordinate who suddenly broke in, he was not even interested in taking a look.

It was in this posture that Tsuruta was declaring his unshakable dominance over Nikon. It was not a natural authority, but the fruit of his hard-earned victory.

Even for a second longer, he didn't want to let go.

His unshirkable responsibility for the lithography machine business - although most of the responsibility was placed on the then head of the lithography machine business department Jasmine Shiraishi, some secondary responsibilities still became an indelible stain on his resume.

Because of this, although he barely sat in the position of president, his power and majesty were repeatedly challenged.

At the same time, however, Nikon, which had lost the pillar of the lithography machine and was in trouble, was in dire need of a strong president to lead it forward.

The old president did not consider choosing a new president, and the board of directors initiated several meetings for this purpose. But don't look at Hetian's business ability, he is a good hand in the company's politics.

Through a series of exchange of interests and official promises, Tsuruta was supported by most of the middle and senior levels of the company.

In fact, to put it bluntly, Nikon's predecessor was Nippon Kogaku, which is the Roman letter abbreviation of "Nippon Kogaku" in Japanese pronunciation. If it weren't for the Americans, they would have reformed the Japanese government and society. Maybe it's still the beginning of the country.

No one thought that such a company would collapse like this. Even the lost lithography machine market. It is also optimistic that there is a lot of optimism.

In about a year or two, we will rebuild a more advanced lithography production line. This is actually the general mentality of Nikon's top management. Lithography machines are not Nikon's mainstay industry, and no one will see losing them as a life-threatening matter.

In this case, isn't it more suitable for everyone to grab power and fill their pockets with a relatively weak president for the company?

Even if you don't have this kind of thinking, you will like to discuss everything with yourself, rather than suppressing your boss at will.

In this way, Tsuruta pretended to be a good talker, and sure enough, he re-paved the way to the position of president for himself.

A century-old large enterprise like Nikon has a very complicated equity situation. There are founders. There are former executives, outstanding employees who have served the company for life, funds, banks, personal investments, incumbent senior management and patent inventors who have made special contributions to the company, and even the Japanese government holds a part of the shares, and some of the shares are in the stock market.

To put it simply, there is not a strong voice in the board of directors representing shareholders. Everyone's shares are very loose, about the same as in Japanese politics, and they form a cabinet together when they look good. If the relationship is not good or the interests are different, they will be reversed and reinvented.

Of course, this is true of most of Japan's large corporations. Like Toyota Group, Toyota's eldest man does not just rely on his Toyota family identity, but step by step in the enterprise.

It is basically impossible to expect the Council to appoint an unrelated person to run Nikon.

Therefore, in the case that most of the middle and senior management of the company support Tsuruta. The Council had no choice but to approve his appointment.

"I am responsible for the loss of the lithography machine, but because of this, please give me this opportunity to atone for my sins! I sat in the position of president. We will definitely help Nikon rebuild the lithography machine industry! ”

At the final council meeting, Tsuruta said. From the old president, he took over the seal of power on behalf of the president.

It's just that Tsuruda, the president who is born malnourished, is definitely not up to this critical juncture. It is necessary to turn the tide and support the requirements of the collapse of the building.

It's a pity that he just sat in this position.

Since Tsuruta assumed the position of president three years ago, Nikon has been mired in deep internal friction.

Old-fashioned, radical, democratic, free-spirited, wall-riding, solitary......

One after another, the forces took turns to appear, and all of Tsuruda's energy was focused on the struggle to keep his position.

In the beginning, the Japanese optical industry was still thriving, and only Canon could threaten its position. However, with the intensification of infighting and the loss of high-end technical forces, Nikon quickly fell into the ranks of second-tier companies such as Olympus and Fuji.

But even so, Nikon's nightmare isn't over. With the injection of Fanhan Group into Jiangguang General Factory, China's optical industry has also ushered in an opportunity for development.

In the field of traditional mechanical cameras, the technical level of Jiangguang General Factory has caught up, leaving a way for Japanese optical companies to live. However, in the field of digital cameras, it has launched an impact on the market with its strong electronic manufacturing technology and the starlight series of image chips developed by the North American Panhan Research Institute.

As for the secondary market such as cameras, digital DV and spectacle lenses, spectacle refraction, glasses equipment, scanners, optical instruments, which do not have particularly high technical requirements, they have been completely occupied by Madeinchina products with high quality and low price.

In the end, Nikon was left with the film camera market.

But after entering the new century, the development trend of digital cameras has been very obvious. As the market for film cameras shrank, Nikon's revenue became more and more difficult to see.

Now, although Tsuruta has sat firmly in the position of president, he finds that all he has left is a mess.

Nikon's annual turnover in 2000 was less than half of what it had been three years earlier, and its profit was less than one-fifth of that year. The Chinese market is losing ground, and the Japanese market is also overwhelmed by Canon.

After being delisted from the Osaka stock market last year, the stock price in Tokyo has fallen to the floor this year.

The biggest problem facing Tsuruta now is whether Nikon can survive.

And this problem is gradually being revealed.

The sound of ticking heels echoed in the hallway outside the door, and the noisy footsteps of a group of people came from the end of the hallway.

Hearing these footsteps, Tsuruta felt as if he had heard the whispers of a demon, and his face turned pale and indifferent.

Crunch――

The large, ornate wooden door of the president's office was pushed open from the outside, and it was designed by President Kimura, the first president of Nikon after the war, who created the myth of NikonF. How can it be so rough!

The chair at the door of the president's office was tossed aside, bastard, it was left over from Nikon's chief engineer Daishi Shimada in 1923!

Ukiyo-e, that's the favorite ukiyo-e of the previous president! How can you be so rude!

For a moment, Tsuruta almost wanted to pull out the sword of the word enshrined behind him, so he just fought with these bastards!

"Special Chef Tsuruta, oh, no. It's supposed to be President Tsuruta now, but I haven't seen you for a long time, President Tsuruta. ”

The familiar S-shaped curved body with big breasts, the familiar glamorous charm, the familiar tone and the familiar posture.

Tsuruta held the table with both hands, took a deep breath, and nodded, "It's been a long time, Shiraishi Jasmine, what should I call you?" Minister? President? Or the manager as the Chinese say? ”

"Actually, I like the word 'manager', but I prefer you to call me the chairman."

Jasmine Shiraishi clasped her hands on her chest, and her career line instantly became deeper.

"Chairman, where is this cabinet?"

"Chairman, do you drink Longjing or jasmine tea?"

"Chairman, do you have a black or white hanger?"

……

Behind Shiraishi Jasmine was obviously a group of Nikon Japanese employees, but at this time they turned a blind eye to Tsuruta and earnestly asked Shiraishi Jasmine's opinion.

Apparently they wanted to transform this office into a place for Jasmine Shiraishi to use.

"Jasmine Shiraishi, don't go too far! This is Japan, do you know the origin of Nikon's name? You non-national! ”

"Yo, that sounds familiar."

Shiraishi Jasmine stretched out her little finger and plucked her ears, tilted her head and thought about it, and suddenly realized: "When you sold the lithography machine production line, Hatano was in the workshop, and that's how he scolded you, right?" Hehe, if you want to say non-nationals, I'm just a junior of your Tsuruta special manager. ”

"You, you ......"

Tsuruta was angry, glared at her and said, "Jasmine Shiraishi, don't think that no one knows where the money for your acquisition of Nikon came from, I will go to the Ministry of International Trade and Industry to appeal!" Nikon will not fall into the hands of the Chinese so easily, your good life will not be too long! ”

"Please." Shiraishi Jasmine spread her hands and chuckled, "Before that, I hope that Tsuruta-san will fulfill your responsibilities first and hand over the president's seal to me, right?" ”

She glanced back at the two tall security guards standing behind her, shook her head, and said, "Or does Tsuruta-san want something unsightly to happen?" This is not a good option for either of us. ”

Tsuruta was silent for a moment, solemnly took out a small wooden box from the drawer, and gently placed it on the table.

"I'll bring it to you, Shiraishi. You've also been a part of Nikon, and I hope you'll treat the company well. ”

"Don't worry, I'll make Nikon shine again."

Shiraishi Jasmine also nodded solemnly when she said this, and took the small box and opened it to take a look.

Inside, a seal lies quietly on top of the red satin, which is the official seal of the corporation that represents the power of the president.

Smack-

Jasmine Shiraishi closed the box and smiled softly at the corner of her mouth.

"Oh, yes." She pointed to the chair behind Tsuruta and turned back to the busy staff and said, "Replace this chair, I want a more comfortable modern office chair." (To be continued......)