After meeting Luo Feng's parents, the two officially confirmed the boyfriend and girlfriend relationship, although they were not officially engaged, but in the eyes of many relatives and friends, these two were already a couple.

Subsequently, Li Lin took Luo Feng home for the New Year, and did not start working until the Lantern Festival was dispersed.

"Mr. Li, come and see this plan."

Qi Xiangdong stood in front of Li Lin and handed the plan in his hand to Li Lin, "I think we should buy potatoes." ”

Swish!

Li Lin's hand shook and looked at Qi Xiangdong in surprise, "How did you think of buying potatoes?" ”

Tudou is a veteran video entertainment website in China, although Entertainment Paradise has become the overlord of entertainment video websites with a large number of film and television song copyrights, but Tudou is still resisting with self-made dramas and micro-movies, and the traffic is second only to Entertainment Paradise.

If you want to buy potatoes, with the current entertainment paradise, you still have some power.

On the contrary, Tudou frequently wants to buy entertainment paradise.

"Entertainment Paradise in the field of vertical development can only cultivate paying users step by step, through guò time to accumulate paying users, it is impossible to grow by leaps and bounds, so now our only choice is horizontal development."

Qi Xiangdong was silent for a while, and then said: "Two months ago, I tentatively launched some online mini-series, but the response was not very good, I think compared to potatoes, we are a little insufficient, so I plan to buy potatoes to supplement our shortcomings." ”

"To be honest, I'm bullish on the web miniseries."

"There are some numbers in the planning."

Li Lin picked up the plan and flipped through it roughly, in the plan. Qi Xiangdong listed a set of numbers: In 03, Tudou's miniseries reached 120 and micro-movies reached 210. More than the entire Huaxia Film Company has produced more films.

And these micro-movies and mini-series are basically free, with advertising revenue, Tudou's annual income has reached 600 million, and the advertising revenue has caught up with CCTV.

In the planning, Qi Xiangdong said that he is very optimistic about the development direction of micro films and mini-series.

Li Lin was slightly moved.

He is also optimistic about the micro-movies and mini-series on the Internet, in his previous life, the popular copyright competition and the development of online micro-films. It has become the two directions of the development of entertainment video websites.

On the popular copyright, Li Lin does not need to worry, because it is impossible for others to compete with him for copyright at all.

In the field of entertainment video sites. Entertainment Paradise has formed copyright barriers with a large number of copyrights, and the first thing others want to face when they want to enter this industry is its copyright barriers.

There is no content without copyright, even if a new competitor pays a fortune to buy a hit TV series. It also affects him for a while at most. After all, it is impossible for users to watch only one TV series on a website, there is not enough content, even if it becomes a sensation for a while, but after a long time, users will still return to the entertainment paradise.

Unless there are websites that are willing to burn money for ten or eight years, Tongguò will continue to compete with Entertainment Paradise for copyright in the future, and then it will be able to establish its own copyright barriers.

But who wants to burn money?

Now it is not as good as before, and no one paid attention to online copyright before. Li Lin can buy copyrights all over the world at a cheap price and establish cooperation.

And now. With the establishment of entertainment paradise, copyright is rising more and more, and if it is a competition for copyright, it is impossible to establish a copyright barrier like entertainment paradise without burning tens of billions.

But who wants to burn tens of billions?

The reason why Li Lin's entertainment video sites in China were willing to burn money in his previous life was because they had accumulated a considerable amount of copyrights in the early stage of 'pirated * versions', even after the state cracked down, these copyrights were still in a state of 'sharing', and copyright barriers did not exist from the beginning, so it was a scuffle between the princes, and it was only when a certain video website spent hundreds of millions of dollars to acquire popular copyrights that there were repeated incidents.

But in China, copyright barriers have existed since the beginning, and although others are enthusiastic about the online video industry, they can't get around the copyright barriers, so they are afraid and unwilling to invest huge sums of money into this seemingly beautiful, but in fact thorny bottomless pit.

But entertainment paradise is not without its weaknesses, and that is web miniseries and micro-films.

The entertainment methods developed on these networks are characterized by low cost, but they can achieve very good results, like Li Lin's "Never Expected" in his previous life.

The initial cost of this popular miniseries is only more than 10,000 episodes, even if it is because the actors in it are popular and the actors' net worth has risen, the cost of the second season is more than one million.

But the clicks of this drama on the Internet exceeded 500 million, and the copyright fee alone exceeded 10 million, plus the product placement advertisements inside, although the income that I never expected in a season did not break 100 million, it was not far away.

He has reason to believe that in the future, online miniseries and micro-films will be greatly developed.

But.......

Li Lin's eyes flickered, "It's a good idea to buy potatoes, but we don't have the money." ”

Tudou's current valuation is 2.2 billion Huaxia coins, although it has been hit by the impact of entertainment paradise and lost his status as the boss of online video sites, but it has not had much impact on his valuation.

After all, Entertainment Paradise is opening up a new industry, and it has little to do with Tudou.

"And, Qi Xiangdong, there's a problem here." Li Lin said: "Tudou is not a listed company, even if we want to buy, will people sell it?" ”

Anyone with a discerning eye can see that with the further development of the Internet, entertainment video websites belong to the sunrise industry, and sites like Tudou have greater development.

"They are interested in selling it through an exchange of shares."

"Equity exchange?" Li Lin was stunned for a moment, and then broke out, "No, don't even think about it." ”

Therefore, the equity exchange is to value each other's enterprises, and then exchange equity with each other to achieve the purpose of merger, which is very common in Europe and the United States.

In 2000, AOL acquired Time Warner for $181 billion, and the acquisition method was a share exchange.

The two value each other and exchange equity to achieve the goal of merger.

The merger of the two eventually resulted in a behemoth with a market value of over $300 billion - AOL Time Warner.

However, AOL Time Warner did not have the complementary resources and rapid development they imagined before the merger, but instead caused confusion in management due to the chaos of the company's board of directors.

The well-known Chairman and CEO of Time Warner, Dick Brown. Parsons and AOL's CEO Steve Brown. After the merger of Time Warner and AOL, the two CEOs of Case did not go into one, but the two CEOs coexisted.

There is a saying in Huaxia that there is no one and no one else, and it is clear that AOL Time Warner has caused two CEOs because of the fierce quarrel of the board of directors.

The two CEOs interfered with each other's management in the day-to-day operation of the group, in a vain attempt to monopolize power, so AOL Time Warner began its own long chaos, and finally split up in the financial turmoil caused by the subprime mortgage crisis in '08, and re-split into AOL and Time Warner.

However, in the long 8 years, Time Warner and AOL have long been weakened, even if they separated, it did not save their fate, although Time Warner's Warner Bros. is still a Hollywood giant, although Time Warner is still a large American media giant, but the scenery is no longer there.

After ICQ's fiasco to Microsoft, Warner Bros. retreated step by step under the pressure of Sony, and the two former hegemons were not there, but Microsoft, Sony, and Apple were popular in the United States.

With the lessons of AOL Time Warner, how could Li Lin allow the merger of the two companies in the form of an equity exchange, and he did not like the company to fall into the hands of others.

He is not Jobs, he did not have the ability to be invited back with his talent after being ousted, and he believes that once Entertainment Paradise and Tudou merge, when he cannot have absolute control, he will lose control of Entertainment Paradise.

"Absolutely not."

Li Lin said: "If you want to acquire, it is also a wholly-owned acquisition, and if you can't acquire it fully, I'd rather not acquire it." ”

In any case, he must have absolute control of the company, and he does not want to be a second Jobs, nor does he have the talent to become a second Jobs.

"Why?" Qi Xiangdong couldn't understand, "Are you afraid of losing control of the company?" You don't need to worry about that at all, Bill. Gates does not have an absolute controlling stake in Microsoft, but Microsoft is still his, in fact, a listed company, as long as you hold 20% of the shares, has become the largest shareholder, throughout Europe and the United States, this is not the case. ”

Qi Xiangdong was born in Harvard, and is familiar with the rules of the American business world.

"As long as the potatoes and entertainment paradise are available, the resources of the two companies can complement each other, so as to push each other to higher peaks, otherwise, the development of entertainment paradise alone is too slow."

There is no doubt that mergers and acquisitions are always the way for an enterprise to develop rapidly.

"Qi to the east." Li Lin said: "It's good that you want to develop the company, but I already have a comprehensive plan, and I believe that we don't need to merge with Tudou to develop." ”

"You start with the mini-series and the micro-film section, four years, four years at most, and I can guarantee that I can buy potatoes."

"Of course, it would be great if you could break the potatoes in four years' time."

"In addition, you prepare, we will fly to the United States in a few days, and we have something to do related to the future development of our company."

"What's the matter?"

"Proxy Games." Li Lin said: "Some time ago, I didn't ask you to help you buy a game company to practice, and now we are going to act as an agent for games, ready to vigorously enter the online game industry." ”

Qi Xiangdong immediately remembered the gold medal game company, when Li Lin asked him to register a gold medal game company, and acquired a self-developed game company and merged it into this company to enrich the company's strength.

"What game do you represent?"

"World of Warcraft." (To be continued......)