Chapter 195: Southeast Asian Market
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"According to the latest data, ATV's share of the Hong Kong TV market has exceeded 50%, and it is already the largest TV station in Hong Kong. As far as I know, the idea of Asia TV was put forward when Qiu Lao took over Asia TV, but it was not implemented at that time for various reasons. Now that these constraints no longer exist, I really can't find a reason why I don't put the idea of Asia Channel into action. ”
"In my opinion, at the beginning of the broadcast, Asia TV will mainly face Singapore, Malaysia, Thailand, Indonesia and other relatively economically developed Southeast Asian countries, these countries are the traditional market for Hong Kong film and television, and they are also places where Chinese are concentrated. Okay, now if you have any comments? ”
At the beginning of the board of directors, Gu Chen put forward the main reason for his convening of the board of directors, the idea of setting up Asia TV was indeed proposed by Qiu De and the beginning of his stay at Asia TV, but later Asia TV was unable to free up resources in the face of the strong pressure of TVB, so the idea was shelved. Now the time has come, especially the launch of "Huanzhu Gege", Gu Chen can clearly remember how much of a ratings frenzy "Huanzhu Gege" has blown in Southeast Asia in his previous life, even more exaggerated than Chinese mainland and Taiwan.
If "Huanzhu Gege" is regarded as the opening drama of Asia Channel, I believe it should play a big role in the promotion of Asia Channel in Southeast Asia. He had communicated this idea with Qiu De a few days ago, and it can be said that today's board of directors is just a formality.
"Isn't it a bit rushed, although wireless is defeated, but in the company's heritage is still stronger than ATV, I think the top priority now is to consolidate our victory, to completely defeat wireless, and then enter the Southeast Asian market is not too late. In addition, the launch of the Asian channel requires the rental of new satellite channels, and the construction of signal receiving base stations and other infrastructure in relevant countries, which is a huge investment, and the company's finances may not be able to afford it. As usual, Xu Jin hummed out again and sang the opposite, although every time he knew that it was useless to oppose him, he still enjoyed it, the purpose was to disgust Gu Chen, and it was obvious that his goal had been achieved.
Gu Chen glanced at Xu Jin coldly and did not speak. Zhao Dekuan, executive director and senior vice president of the company, who sat at the head of him, said: "Thanks to "The Voice of Asia" and "I Have a Date with a Zombie", the company's net income increased by 187% last year compared to previous years. ”
Gu Chen took Zhao Dekuan's words and said, "I have already discussed with Qiu Lao, if the funds are really not enough, I will consider injecting capital into the company." ”
Hearing this, Xu Jin immediately stopped talking, his face was gloomy, now that ATV's future is bright, the Xu family naturally doesn't want Gu Chen to inject capital into the company, so that the shares in his hands are diluted, but if it is really as Gu Chen said, he has no ability to stop it at all.
"Ahem, okay, since everyone has different opinions, let's raise your hand to vote." Qiu De coughed, once again became a peacemaker, and then raised his right hand first, and then Gu Chen, Ross Kadoorie, and Zhao Dekuan also raised their hands one after another.
Xu Jin hesitated for a while before raising his hand unwillingly, but this is no longer important, Qiu Dehe owns 46.2% of ATV's shares, plus Gu Chen's 39.7% shares, which is far more than half of the total shares, and whether he raises his hand or not has nothing to do with the result.
"I announce that the plan for the launch of Asia Channel has been officially approved, and now we will move on to the next topic."
This time, it was Gu Chen who spoke first: "Now at least more than half of the more famous stars in the Hong Kong entertainment industry, especially male stars, are from wireless, although a large part of them have no contractual relationship with wireless, but Hong Kong people recognize that wireless is a star manufacturer, which virtually makes the brand image of wireless deeply rooted in the hearts of the people." From a practical point of view, sufficient and high-quality actor resources are the fundamental reason why TVB can successively shoot TV series that are popular with the audience. Therefore, I propose to expand the scale of ATV artist training courses to provide backup resources for the company's long-term development. I think with ATV's current strength, the attraction should not be worse than that of wireless. ”
Many of Hong Kong's most famous actors and singers joined TVB in the late 80s and early 90s, and he proposed to expand the scale of ATV's artist training classes, mainly in the hope that these talents who should have entered TVB would be recruited into ATV.
Ross Kadoorie nodded in agreement: "Well, yes, if there is anything that ATV is inferior to wireless now, it must be actor resources, if you want to completely defeat wireless, ATV must first enrich its actor resources, especially excellent actors." ”
At the end of the hall, Ross Kadoorie continued: "In order to attract more outstanding young people to apply for the training course, I think we can appropriately introduce some incentives or incentive policies, such as the preparation of "Rushing to the Clouds" in addition to the male and female protagonists, doesn't there have some important roles, we can completely publicize that anyone who graduates in the training class with excellent grades may be selected into the crew of "Rushing to the Clouds". ”
Gu Chen glanced at Ross Kadoorie with some surprise, he didn't expect this Jew to even hype this trick so slippery. According to the method mentioned by Ross Kadoorie, it can not only greatly arouse the enthusiasm of young people to apply for the training course, but also take the opportunity to promote "Rushing to the Clouds", killing two birds with one stone.
Zhao Dekuan also agreed: "Due to the need to coordinate the filming of "Soaring into the Sky" with the Airport Authority Hong Kong, Cathay Pacific Airways, Adelaide Flight Training School and other institutions, as well as going to Rome, Florence, Sapporo and other places for live shooting, the preparation time may be a bit long. If the training course is expanded immediately, it will be held in half a year, which is just the right time. ”
Qiu Degen nodded again and again when he heard this, and finally said: "Expanding the scale of the artist training class is beneficial to ATV Baili and harmless, it should be implemented as soon as possible, Ah Kuan, you are personally responsible for this matter." ”