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Introduction

Shortly after the start of 2015, tasting the many new comics is probably the first priority for anime fans (your parents didn't urge you to get married/buy a car/buy a house?). Do you know how to watch anime? But in 2014, the year after the farewell, there were too many touching and profound events in the global animation industry, such as towering movie box offices, the coolest hot scenes, and amazing antique costume warrior battles, all of which fascinated anime fans. Have you had a good time in 2014, and what are the major events that should be remembered in a small notebook to look back on?

International

"Frozen" won the throne of the world's highest-grossing animated film

A three-day song "LetItGo" not only sang the northern and southern hemispheres of the earth, but also the loudest victory horn blown by Disney from 2013 to 2014. The touching sisterhood between "Ice Queen" Elsa and her sister Anna is a major breakthrough in Disney's old "prince and princess" story, making the audience realize that the prince who plays soy sauce is the real good prince (laughs).

"Frozen", which is full of snow and snow, feels cold just by looking at it, is the global box office of $1.2 billion, which is hot and breaks through the sky, plus the 86th Academy Award for Best Animated Feature, the 41st Annie Award for Best Animated Feature, the 71st Golden Globe Award for Best Animated Feature and countless other awards. The theme song "LetItGo" also won the 86th Academy Award for Best Original Song, and has been adapted into 25 languages by many countries and regions around the world, and even won the Japanese New Year's Opera Red and White Song Contest. In the animation world, "a glimpse of the mountains" is definitely the best word to describe Disney in 2014.

"Frozen" has also achieved amazing results in Japan, even unexpectedly, with a total box office of 25.46 billion yen, second only to Hayao Miyazaki's "Spirited Away" and Cameron's "Titanic", becoming an unshakable exploration flower in Japan's comprehensive box office charts of all ages. Not only that, but the BD sales of "Frozen" also made all Japanese animation producers "fall to their knees": 660,000 copies on the first day, 1.51 million copies in the first week, and a total sales volume of more than 2.3 million copies, there is reason to believe that this result will firmly occupy the top spot in the Japanese BD sales list for a long time.

The 3D movie "Doraemon STANDBYME" shocked the box office with 8.38 billion yen

Since its release in 1980, a total of 34 2D works full of emotions and memories have been released as of last year.

"Doraemon STANDBYME" is to commemorate the "father of Doraemon" Fujiko · Specially made for the 80th anniversary of F. Fujio's birth, the film does not tell a large plot like the previous 34 works, but describes the story of Doraemon's first encounter with Nobita and Nobita's life, and the story of precious friendship sprouting in a series of daily life. However, outside of the story, the most shocking thing for the audience is the 3D production of zuò technology, "Doraemon" as a national animation, although some 3D scenes have been added to the previous 2D theatrical version, the use of full 3D zuò is an unprecedented challenge. Since Japanese animation is still dominated by 2D painting, some works use 2D+3D mixing, and only a small number of machine combat animations use full 3D technology, so the full 3D "Doraemon" is obviously a sword, and there is a risk of smashing the signboard if you are not careful.

However, the final box office performance of the 3D theatrical version reached 8.38 billion yen, far surpassing any previous 2D theatrical version, and the 80th anniversary of the birth and the "Double 80" of over 8 billion yen can be called the biggest birthday gift in the history of "Doraemon"! With both word-of-mouth + box office success, "Doraemon STANDBYME" has been used as a textbook of successful models of 3D animation in Japan.

"Transformers 4: Rebirth of Extinction" relied on Chinese viewers to become the highest-grossing movie of 2014

In the "Transformers" series of live-action films directed by Michael Bay, the Transformers who can instantly trigger childhood memories have won countless applause for their transcendent transformation, and Michael Bay's unique "explosion + explosion + explosion" method has also been tried and tested again and again - until the fourth "Extinct Rebirth" encountered Waterloo in North America.

"Change 4" only received $230 million at the box office in North America, which broke Lao Bei's heart, and "Captain America 2", which was released 2 months ago, made the owner Paramount Pictures disgraced, and no amount of explosion and cool deformation could not make up for the production cost of $210 million. But from the other side of the Pacific came the news of a big victory: "Variable 4" earned 1.97 billion yuan (about 315 million US dollars at the exchange rate at the time) in January of its release in China, not only becoming the highest-grossing film in the history of Chinese cinema, but also breaking 25 records in the history of Chinese cinema. "Change 4" has been soaring all the way to spur money from various countries, and with a final box office of $1 billion, it is firmly the world's highest-grossing film in 2014.

The completely different attitudes of "Variation 4" in the eastern and western hemispheres have sparked heated discussions on the Internet: does the "popcorn American blockbuster" only need incomparable explosion shots and majestic battle scenes, even if there is a "speed" plot that can drive directly from Beijing to Hong Kong in half a day, it can be thrown aside and laughed and said "don't care about these details"? At present, Michael Bay has announced that "Change 5" hopes to be handed over to other directors, but the director has not yet been confirmed, and "Explosive Maniac" may not be unable to return.

Will the Ghibli Tower fall? Dissolution is a rumor!

"Spirited Away", which won the 75th Academy Award for Best Animated Feature, is almost a household name in Japan, and Studio Ghibli, with its chubby Totoro as its logo, is a leader in the Japanese animation industry. But there is no such thing as a feast, and there is negative news that the Ghibli building is about to collapse - but it is also a rumor.

"Spirited Away", "Howl's Moving Castle", "The Wind Rises" and other masterpieces with a box office of more than 10 billion yen, in exchange for the audience's worship and countless 10,000 yuan bills, but Ghibli's historically high-investment method of making zuò, as well as the investment of 5 billion yen to make zuò The Tale of Kaguyahime and the newcomer Yonebayashi Hiromasa's "Marnie in Memories" supervised and directed by the newcomer Yonebayashi failed at the box office one after another, and the audience who did not know the truth had to be skeptical about the "disbandment": Ghibli has really lost so much money that it can't be maintained?

"Disbandment" is just a rumor after all, Ghibli producer Toshio Suzuki said in an interview with the program "Love Continent": In order to consider the future development direction, the animation department will be reorganized, not the dissolution of Ghibli. As soon as the rumors disappeared, there was still a serious question lingering in the minds of the audience: After Miyazaki retired, there were no more beams to support the Ghibli building? Because the two theatrical versions of the animation directed by Hayao Miyazaki, the evaluation and box office failed to reach the level of his father, so Toshio Suzuki handed over the throne of Miyazaki's successor to a seemingly outsider - Hideaki Anno, who served as the original painting of "Valley of the Wind", dubbed the male protagonist of "The Wind Rises", and is known as the "father of EVA". Toshio Suzuki said at the 27th Tokyo International Film Festival that "Hideaki Anno is the best choice for Miyazaki's successor", which caused a shock in the animation industry.

Marvel pushed comic book adaptations to beat DC

How to make American comics widely accepted by oriental audiences? Adapted into a movie and sold cool! After the live-action movie "Iron Man" came out in 2008, Marvel tasted the huge profits brought by the real version of "superheroes", and since then it has been out of control and has adapted its comics into movies one after another, feasting the audience's eyes.

"Captain America 2", which was released in April last year, swept $710 million at the global box office, and the audience appreciated the chic flying shield of "Team America" and also appreciated the muscular charm of actor Chris Evans's "male god descends to earth"; "Guardians of the Galaxy" set off a standard "intergalactic comic war" frenzy in August, and "Star-Lord" actor Chris Pratt's superb acting skills and wild face have won him a huge number of new fans (are all the men named Chris handsome?). ）； Scheduled to be released in China next month, "Super Marines" is the first animated film by Marvel and Disney, and has already earned $200 million in North America and 5.7 billion yen in Japan. If you include "X-Men: Days of Future Past" produced by 20th Century Fox and "The Amazing Spider-Man 2" adapted by Sony Columbia Pictures, Marvel's name in 2014 was completely launched in Asia.

Marvel, which is already majestic, will launch the blockbuster "Avengers 2" in May this year, when superheroes from all walks of life will reunite. On the other hand, DC's 2014 comic book adaptation movie ...... I'm sorry there aren't any! The fastest release of "Batman v Superman: Dawn of Justice" will not have a chance to get a glimpse until next year (I hope it doesn't skip tickets).

The Rogue Kenshin trilogy became Japan's highest-grossing live-action film adaptation of manga

Anime adaptations of live-action movies have always had a big forbidden area: those who have no strength should not be disturbed, otherwise the end will be miserable. In the west, there are a number of Marvel's superhero blockbusters that highlight successful examples, and in the east, there is "Rogue Kenshin" "Draw the Sword" and fight the sword.

The live-action trilogy of "Rogue Kenshin" has grossed over 12 billion yen at the box office and has become the highest-grossing live-action film series based on manga in Japanese film history. The excellent performance of starring Takeru Sato, who is sometimes elegant and sometimes domineering, has made countless manga fans exclaim "beyond the original", and Keishi Otomo, who is good at directing Taiga dramas, is also considered the best candidate for supervision. After the first film of "Rogue Kenshin" won more than 3 billion yen at the box office, the filming of follow-up works attracted strong actors such as Fujiwara Ryuya, Yusuke Iseya, and Ryunosuke Kamiki, and even Masaharu Fukuyama, a king-level film and television giant, was invited to play the role of the top swordsmanship master Kiyojuro Hikoko. With a big-name and unprocrastinated plot, coupled with excellent looks and fierce sword fighting scenes, it is difficult for the live-action version of "Rogue Kenshin" not to become popular.

But whether the success of the live-action version of "Rogue Kenshin" will be just a flash in the pan in the history of Japanese film adaptations still needs to be tested by time, after all, don't disturb those who are not beautiful enough!

"How to Train Your Dragon 2" topped the box office of animated films, and DreamWorks Animation is still in danger

Toothless, who has ascended to the throne of the most miniature dragon king in history, and Hiccup, who has grown into a dragon training expert, soared into the sky again, and DreamWorks Animation's "How to Train Your Dragon 2" topped the global animated film box office in 2014 with a global box office of $590 million. The brotherhood created by the film did not disappoint the audience, and won the favor of the tricky judges: it won the 72nd Golden Globe Award for Best Animation.

DreamWorks Animation had a difficult year in 2014 (glancing at Sony next door), and the sword of Damocles hanging over its head was in danger — the company was forced to find a buyer to take over.

Although "How to Train Your Dragon 2" brought huge profits, the high cost of $140 million and the meascan box office of barely more than $260 million for the previously released "Genius Glasses Dog" really left DreamWorks Animation's books full of deficits. DreamWorks Animation made a certain profit on television, but according to the Wall Street Journal, its revenue in the first three quarters of 2014 was a net loss of more than $52 million...... In desperation, he was forced to break his wrist: he sold a 25% stake in AwesomenessTV, an online video site, to obtain about $80 million in working capital.

"How to Train Your Dragon 2" is full of scenery, but it is also a fact that it is difficult to support alone. Want to be "just head-on" with Disney, which is not short of money to buy studios, DreamWorks Animation also needs more high-quality blockbusters such as "How to Train Your Dragon" and "Shrek" to prop up the deflated wallet, and the embarrassing thing is that the financial savior "Kung Fu Panda 3" jumped until March next year for the staggered schedule with "Star Wars 7", so DreamWorks has no films to release this year......

Disney buys Maker Studios for $500 million

If DreamWorks Animation had to worry about the company's revenues, Disney, which received numerous accolades and money in 2014, can only be described as "rich and capricious" - in April last year, it easily threw out $500 million to take over the video production company Maker Studios.

Maker's 55,000 online videos, 380 million subscribers, and 5.5 billion monthly views are clearly Disney's strengths, but the decisive key to Disney's decision-making is that Maker Studios is focused on the future — replacing traditional cable TV media and allowing more young people to enjoy increasingly popular online programs. Disney has always had a keen sense of emerging trends, and Frozen's innovative plot is the best example of this. Maker's network resources and creative program producers are undoubtedly the stepping stones for Disney to master the future film and television industry.

In addition to "buying, buying, buying", Disney's "earning and earning" in 2014 is also obvious to all: a generation of masterpieces "Frozen" needless to say; Marvel's two major superhero films "Captain America 2" and "Guardians of the Galaxy" are strongly supported; The live-action film "Maleficent", adapted from the animated "Sleeping Beauty", has attracted $758 million worldwide. In 2014, Disney's total box office revenue reached $4.44 billion, and in addition to the exaggerated box office, Disney's soaring value is even more staggering: the stock reached a 15-year high, with a total market value of nearly $160 billion!

The Naruto manga is over!

Bringing together fashionable words such as "Chakra" and "Sharingan" into one, and then putting on a section of "Spiral Pill" VS "Chidori" is not a brother but a ninja heads-up duel that is better than a brother, the ninjutsu charm created by the manga "Naruto" came to an end in November last year after 15 years of worrying countless readers, and the 700-chapter masterpiece finally waved goodbye!

Naruto, one of the three pillars of Weekly Shonen Jump, is the second manga to sell more than 200 million copies worldwide (excluding the final 72nd volume to be released next month) after Dragon Ball. The digital edition of Japan's Asahi Shimbun has dedicated a special page to the end of the manga, and describes the success of Naruto as "Since the beginning of the serialization, it has gained great popularity as the top serialized work of "Weekly Shonen" JUMP, and it is the king of shonen manga. Along with the manga, there is also a theatrical version of the anime, and "THELAST", which was released at the end of last year, is the 10th and last theatrical version of "Naruto", and Kishimoto presents the love story of Naruto and Hinata that is not described in the manga in its entirety. The double end of the manga and theatrical animation is the perfect end to the 15-year history of the work, and only the TV version of the animation, which has no suspense in the ending, allows FANS to continue to immerse themselves in the world of ninjas.

However, Kishimoto will not stop there, and he has revealed that he is working on an anime featuring Boruto, Naruto's son. The idea was quickly followed, and a mysterious website called "boruto-movie" was recently opened, and the huge words "2015.8 ROADSHOW" and "The New Generation Begins" were once again full of anticipation for FANS. The old "Hokage" is over, and the new "Hokage" is on its way.

Hayao Miyazaki received an Academy Award for Lifetime Achievement

After the 2013 production of the 10 billion yen box office "The Wind Rises", the legendary Japanese animation supervisor Hayao Miyazaki announced his retirement again, and unlike the previous several retirements and comebacks, this time Miyazaki seems to really want to leave his beloved animation industry. Contributing dozens of classic animation works to the world, Miyazaki's zào glory needs no more recognition, and on November 8, 2014, another honor was presented to Miyazaki, who was awarded the Academy Award for Lifetime Achievement by the Academy of Motion Picture Arts and Sciences. This is the second Japanese director to receive the award since the late director Akira Kurosawa won the award in 1990.

Hayao Miyazaki, who won the 75th Academy Award for Best Animated Feature in 2003 for "Spirited Away," was absent from the ceremony, and there has been speculation about whether Miyazaki will miss again since the lifetime achievement award winners were announced in August 2014. For this award, although Miyazaki said that it was "a little troublesome" to go to the United States, he still changed into a black dress and personally received and held up the "Oscar statuette" from the well-known Disney animation director John Lasseter.

In an interview with the American media before the award, Miyazaki said, "I like to create and draw stories, and I will continue to create animation works in my lifetime", and also announced that he will produce a short animation. Retirement is just an excuse for animation masters to take a break, and never stopping to create is the melody of real animators.

In 2015, we still don't know what big news will happen in the global animation industry, how many high-grossing masterpieces will be born, and how many records will be broken. Look to the future and focus on every essence of anime! (All figures in this article are as of the end of 2014.) ）

Domestic chapter

The output value exceeded 100 billion yuan for the first time

The domestic animation industry is developing rapidly, with the total output value of China's animation industry being 62.172 billion yuan in 2011 and 75.994 billion yuan in 2012. The scale of China's animation industry was 87.085 billion yuan the year before last, and it maintained a strong development trend last year, with a total value of more than 100 billion yuan.

China's animation industry has benefited more from the improvement of quality and efficiency brought about by transformation and upgrading, with stable production momentum, diversified content, and enhanced enterprise scale and strength.

Last year, there were more than 4,600 animation enterprises in China, nearly 220,000 professionals, more than 500,000 employees, 24 animation enterprises with an annual output value of more than 30 million yuan, and 13 large enterprises with an annual output value of more than 100 million yuan. The first camp", as well as the "second phalanx" represented by Original Power, Blue Arc Culture, Square Comics, Global Digital, Golden Eagle Cartoon, Ayou Culture, Huaying Planet, Star Culture, Qingqingshu, Tianwen Kadokawa, Cool Manju, Bosom Friend Manke, Manyou Culture, Youyouqi, Tianyi Communication, Shanghai Taomi, etc.

Compared with the high growth of animated films and new media animation, the production volume of TV animation has declined against the trend, and the number of domestic TV animation repertoire recorded and publicized in 2013 was 465 327955 minutes, and a total of 358 films were completed. Last year, the output of domestic TV animation continued to decline, with an annual output of 411 and 220 completed, a year-on-year decrease of 13.4%.

"Bear Infested" set a new box office high for Chinese comic movies

Last year, the box office of "The Adventures of the Pleasant Goat and the Big Big Wolf: The Adventures of Pegasus" collected 87 million yuan, and its winter vacation and annual box office champion for many years were replaced by "Bear Infested: Raiders of the Lost Ark" with a box office of 248 million yuan.

"Bear Infested" is the first domestic animated film to break through the 200 million yuan mark, its success stems from the development of the domestic animation industry and the favorable environment of animated films, from 2012-2013 "Bear Infested" broadcast on CCTV and various TV stations Super high ratings and accumulated popularity, thanks to the creator (Hua Qiangren), operators (Mr. Cartoon Pictures, LeTV) almost perfect marketing planning, promotion and distribution cooperation. And "Bear infested","Pleasant Goat" and a number of domestic animations,Together, the 2013 Chinese New Year file domestic animated film original total income of 240 million yuan,Push to a new high of 350 million yuan,This is a successful leap forward of Guoman,Guoman has since entered"Bear infested","Pleasant goat"The "double hero era","Double core era"and"Chinese animation2.0Era。

Last year, the total box office revenue of the mainland film market was 29.639 billion yuan, an increase of 36.15% over the previous year, and the box office of Chinese films was 16.155 billion yuan, and a total of 66 films exceeded 100 million yuan in the whole year, including 34 Chinese films. In addition to the number of releases reaching the highest level in history, it also set the best results in history, with 13 box office exceeding 43 million yuan, 7 box office exceeding 50 million yuan, 5 exceeding 60 million yuan, 2 exceeding 80 million yuan, and 34 domestic animated films creating a total of more than 1.2 billion yuan in revenue, nearly doubling the previous year's 646 million yuan.

CCTV's first foray into animated films

In October, there were rare 5 domestic animated films staged at the same time in the National Day film file, the most eye-catching of which was "The Secret Plan of the New Big Head Son and Little Head Father" produced by CCTV Animation Co., Ltd., the number one main force in the Chinese animation and television industry.

In 2013, the first season of "New Big Head Son and Little Head Dad" was broadcast on CCTV and set a super high rating of 2.7%, and the highest rating of a single episode of the new drama reached 3.17% of the ratings, and the network video station also received amazing praise, in just 3 months after the launch of LETV, the number of clicks exceeded 120 million, setting a good record for China's real-life animated TV series in new media video clicks.

When all cartoon satellite TV in the country were involved in the movie battlefield, and all the first-line entertainment companies and film companies in China invested heavily in the Central Plains of animation films, CCTV animation, as the "Central Army", has only been watching on the battlefield where the guns of Guoman movies rumble. "Bear Infested", "Cell", "Balala Little Demon Fairy", "Pleasant Goat and Big Big Wolf" in the film market, finally made the "Central Army" unable to sit still, CCTV animation director Cai Zhijun convened the national animation masters to gather in Beijing to give advice, the first self-written animated film in the history of CCTV was finally released.

The story is excellent, the production is good, and the planning, publicity, marketing and promotion are in place, which makes "The Secret Mission of the New Big Head Son and Little Head Dad" bring 43 million box office revenue to CCTV, and at the same time accumulate practical experience for CCTV to continue to explore the animation film industry in the future.

The "Youth Oriented" animated film breaks the ice

During the summer vacation, the animated film "Qin Shi Mingyue 3D Movie Dragon Teng Wanli" directed by Shen Leping and took 5 years to produce zuò earned more than 60 million yuan at the box office, becoming the first blockbuster movie for teenagers in history.

At the end of the year, "100,000 Bad Jokes" was released on the 31st of the year, with a daily box office of 11 million yuan, and then the trend was fierce, with a strong collection of 116 million yuan.

The comic "100,000 Bad Jokes" was published on a demonic website in 2010, the online animation version was launched in 2012, and the movie version was launched at the end of last year, and it took 5 years from the comic to the movie.

The movie version made the audience "laugh out of the abdominal muscles" with nearly 100 jokes with a strong sense of the times and no fried cold rice, coupled with the entertainment that you can find laughs without reading the original work, which made this film gain a good reputation, and also made young audiences willing to contribute to the box office for such a funny animation that "comes from the grassroots to the grassroots".

Although Guoman movies have made rapid progress in recent years, only low-child works can produce high box office, and there are few successful animation films for teenagers and even adults. Zhao Jun, vice president of the China Film Projection and Distribution Association, believes that "100,000 Bad Jokes" is not a joke, but a big truth; Chinese adults need animation movies, Chinese movies can be made well, a new milestone will be born, and its success is worth summarizing!

Selected by influential people and institutions of the decade

In June, the China Television Artists Association held an award ceremony in Xi'an entitled "Ten Years of Influential People and Institutions in China's Cartoon Industry". After years of research, investigation and follow-up investigation of all animation workers and institutions in the country, the organizers finally selected 8 award-winning individuals and 22 award-winning institutions among the many candidates (institutions), the leaders of the China Federation of Literary and Art Circles and the person in charge of the China Television Association issued certificates to the winners (institutions), 8 "Ten Years of Influential Figures in China's Cartoon Industry", respectively, "Father of Rainbow Cat and Blue Rabbit" Wang Hong, Sun Lijun, founder of the Animation School of Beijing Film Academy, Liao Xiangzhong, Vice President of Communication University of China, Zhang Tianxiao, Chairman of Today's Animation, Chen Weidong, chairman of Tianjin Shenjie and editor-in-chief of the comics of "Four Famous Novels", Ding Liang, senior vice president of Huaqiang Technology and Culture Group and director of "Bear Infested" film and television film, Deng Youli, veteran of Taiwan cartoon and chairman of China Cartoon, Zhong Luming, editor-in-chief of this newspaper; The "Ten Years of Influential Institutions in China's Cartoon Industry" include CCTV Animation, Shanghai Meiying Studio, Beijing Brilliant Animation, Kaku Children's Satellite TV, Shanghai Xuandong, Golden Eagle Cartoon, Aofei Animation, Mr. Cartoon, Original Power, Xuanji Technology, Beijing Qingqingshu, Global Digital, Guangzhou Tianyi, Tudou Animation, Qixinran Digital, Square Animation Comics, Huaying Planet, Ayou Culture, Guangzhou Blue Arc and Culture and Art News? China Animation Weekly. This is the first time in the past ten years that China's animation industry, media industry, and literary and artistic circles have appeared with the theme of "Animation (Cartoon) Industry Decade", as well as the theme of "Influential Figures" and "Influential Institutions".

Cultural Award/Golden Monkey Award/New Talent List

In April, the 10th China International Animation Festival "Golden Monkey Award" award ceremony was held at the Hangzhou Grand Theater, "Pink Ink Baby" and "Amusing Tiger" won the Most Potential Animation Image Award, "Qin Shi Mingyue Crossing the Sea" and "Justice Red Division" won the Most Potential Animation Series Award, "New Big Head Son and Little Head Dad" won the Gold Award for Animated Series, "The Legend of the Sky Eyes" and "Kuiba 3" won the Most Potential Animated Film Award, "Bear Infested Treasure Hunt Bear Soldier", "Kunta" and "Zheng He" won the Gold, Silver and Bronze Awards for Animated Films, "Ayou's Hilarious Campus" and "Teenage Mutant Ninja Turtles" Won the special award of the organizing committee.

Sponsored by the State Administration of Press, Publication, Radio, Film and Television and organized by the Executive Committee of the China International Animation Festival and the China Animation Society, the Golden Monkey Award is the first national and international animation competition in mainland China since 2014.

"China Animation New Talent List" initiated by this newspaper, chief planner, sponsored by the Executive Committee of the China International Animation Festival, China International Animation Festival Office, Zhijiang National Tourism Resort and this newspaper jointly undertakes, is an important selection activity in China's animation industry, its purpose is to excavate, select the new century, the new era of animation elite elite new force, once a year, has been held four times, a total of more than 4,000 people to participate in the selection, has become in recent years in China, Hong Kong, Macao and Taiwan region of the most influential animation selection activities. Cheng Yunpeng, President of Shanghai Taomee, Wang Ning, General Manager of Beijing Tianshi Panorama, Li Guo, General Manager of Beijing Kaku Media, Shang Linlin, Vice President of Shenzhen Huaqiang, Yu Jie, Secretary of Shanghai Xuandong, Yang Weidong, President of Tudou.com, Liu Kexin, Chief Creative Officer of Hangzhou Huaying Planet, Lin Xiuqun, Chairman of Fujian Shenhua Era, Peng Xuemei, Deputy General Manager of Hangzhou Square Film and Television, and Shen Junmiao, President of Kunshan Golden Crab Animation.

In October, the Animation Award, the Government Award for Chinese Culture and Art, was announced, which is a national award specially added by the Ministry of Culture in the "Government Award for Chinese Culture and Art", and is the highest government award in China's animation and cultural circles, which is selected once every 3 years and sets up 30 awards each time. "Bear Infested: Raiders of the Lost Ark", "Frog Kingdom" and "Ultimate Adventure" won the Best Animated Film Award; "New Big Head Son and Little Head Dad", "Our Friend Xiong Xiaomi" and "Young Avanti" won the Best Animated TV Film Award; "Sunflower Boy", "Tiptoeing and Looking", and "Jigong" series won the Best Comics Award; Fuck off! Tumor: My Year of Fighting Cancer", "Story China" picture book series, and "Come to a Pound of Mother's Love" won the Best Animation Publication Award; "Romance of the Three Kingdoms Audio and Movable Comics" "Ahri Dream Island? My Cloud won the Best New Media Animation Award; "Absolute Child" won the Best Animation Stage Play Award; Kung Fu Rabbit, Caibao Dog, and Sail won the Best Animation Image Award; Beijing Blockbuster Animation, Hangzhou Stop Motion Culture, Beijing Qingqingshu Animation, Hangzhou Xuanji Technology, and Tianjin Animation Hall won the Best Animation Creator or Team Award; Golden Eagle Cartoon and iQIYI won the Best Animation Communication Agency Award; The "Pleasant Goat and Big Big Wolf" series won the Best Animation International Market Development Award.

China Mobile's animation revenue was 2.8 billion

Last year, the rapid development of China's mobile Internet market, laid the foundation for the development of the animation industry with mobile terminals as a platform, Zhang Yanpeng, head of the China Mobile Animation Center Base, revealed to this newspaper: China Mobile Animation's turnover last year was as high as 2.8 billion yuan, an increase of 1.8 billion yuan over the previous year.

Zheng Peidong, general manager of China Telecom's animation base, told this newspaper: Tianyi Animation's turnover has doubled compared with the previous year.

Last year, the market size of mobile animation games reached 23 billion yuan, an increase of about double that of the previous year. It is expected that in 2015 and 2016, it will exceed 300 and 40 billion yuan.

The rapid increase in the scale of mobile games and the fierce competition in the market have made mobile game companies pay attention to and compete for high-quality IPs (content), such as "Pleasant Goat", "Bear Infested", "Qin Shi Mingyue" and many other high-quality IPs of animation culture in the animation industry, all of which have become sought-after "fragrant buns". Aofei, Huaqiang, Cube, CCTV Animation, Ahri, Xuanji Technology, Flip Animation, Original Power, Taome, Blue Arc, Ah U, Bosom Friend Manke, Huaying Planet and other well-known animation companies have married with mobile games.

Last year, a number of listed companies actively acquired advantageous animation resources and entered the animation industry through mergers and acquisitions. Hangzhou Great Wall Film and Television Tong Guò Sichuan Shengda purchased 100% equity of 6 companies including Hongmeng Cartoon for 1 billion yuan, Guangguang Media acquired 50.8% of the equity of Guangzhou Blue Arc Culture for 208 million yuan, Zhejiang Meisheng Culture acquired 40.10% equity of Tianjin Kumi for 42 million yuan, and Huawen Media acquired 85.61% equity of Manyou Culture.

The past year has been the year with the most acquisitions, equity participation, capital injections, mergers and acquisitions, and layout actions in the history of China's animation industry.

Guangdong Animation Association was established

On November 28th, the Guangdong Animation Association held its inaugural meeting at the Royal Jinchu Hotel in Kali, Guangzhou, where more than 300 leaders and experts from the central government, relevant departments of Guangdong Province and the city, and more than 300 animation masters and industry elites from the mainland, Taiwan, Hong Kong and Macao witnessed the birth of the first provincial animation industry association in Guangdong.

The Guangdong Animation Association covers the best, most influential and largest top enterprises, first-line enterprises and brand enterprises in the animation industry chain in Guangdong. This is the largest event in the history of Guangdong animation, and it is a comprehensive gathering of Guangdong animation forces, which can be called the martial arts conference of Guangdong animation industry. The Ministry of Culture, the State Administration of Press, Publication, Radio, Film and Television, CCTV, China Animation Society, China Television Association, China Film Association, China Publishers Association, Propaganda Department of Guangdong Provincial Party Committee, Guangdong Provincial Department of Culture, Press, Publication, Radio, Film and Television Bureau, Guangdong Radio and Television Station, Guangzhou Municipal Party Committee Propaganda Department and other more than 100 departments and institutions, as well as famous Chinese and foreign animation enterprises, cultural and artistic masters at home and abroad have sent congratulatory letters and telegrams. The establishment of the Guangdong Animation Association is a major event in the development of Guangdong's animation industry. ”。

Long Xueqin, President of Guangdong Animation Association, Zhong Luming, Executive President, Ru Xiaoqian, Secretary-General, Vice Presidents and governing units include Aofei, Huaqiang, Million Sunflower Garden, Tianyi, Blue Arc, Tencent, NetEase, Kumanju, Tianwen Kadokawa, Guangzhou Xuandong, Guangdong Taomee, Huawei, Fang, Shiwei Group, Jiajia Satellite TV, Ruihuaxing, Kung Fu Dragon, Sanxitang, Aidong, Yinhan Technology, Locomotive, Guangdong Exhibition, Chengmei Creative, Baiyi Animation, Dragon Chuangyi, Graphic Art, Aidong Film and Television, Mancai Culture, Box Cheng Animation, Levitra Animation, Duli Film and Television, Thousand Crane Culture, Bierte Animation, Yidong Culture, Tiancheng Animation, Shenzhen Animation Base, Yizhou People, Yinzi Culture, Zhongjiaxun Technology, Meiying Toys, Character Children's League, Qianyu Exhibition, Jintian Animation, Tianyue Film and Television, Children's Companion Animation, Fengyuan Toys, Jiada Early Education, Xinshengji Technology, Fengshou Information, Honghong Studio, Donghui City Amusement Arts, Lanxin Animation, Shengdi Group, Dinglong Group, Music and Painting Animation, Earth Animation, Taimingsbei Animation, Century Creativity, First Wave Network, Guangzhou Daily, Yingjun Culture, 100 institutions such as Taixin Strategy, Peninsula Fashion and Evergrande Animation.

Alpha continues to lead the country

In December, Alpha Hong Kong, a subsidiary of Alpha Animation, subscribed for new shares to 451 Group for US$9,999,9999, and will hold 19.9996% of the latter's equity, obtain a board seat, and enjoy the distribution rights of its related films in Greater China and the commercialization rights of image copyrights.

In addition, Audi Toys, a subsidiary of Alpha Animation, plans to open its first North American branch in 2015.

Alpha Animation is China's largest animation company, since its listing in 2009, the turnover has continued to grow at a high speed, with a market value of more than 10 billion yuan in 2013 and more than 30 billion yuan last year, making it the largest and largest animation aircraft carrier in China. Last year, Alpha launched a total of 3 animation movies and a number of animation TV series, ranking first in the country in terms of output.

In January 2015, members of the Standing Committee of the Political Bureau of the CPC Central Committee and Premier of the State Council visited Guangzhou to inspect enterprises. Cai Dongqing, chairman of Alpha Group, introduced to the prime minister the entrepreneurial process of Alpha starting from a toy workshop, after three industrial transformations and upgrading, and developing into the largest animation enterprise in the whole industry chain in China, introduced the progress of Alpha in the transformation and upgrading and the development strategy of "culture going out", and reported the current situation and long-term planning of Alpha in animation creation, film and cooperation in overseas markets. Cai Dongqing said that Alpha will accelerate the pace of development and create a global cultural and entertainment platform, a new era of Chinese Disney.

The Million Kwai Garden Anime Theme Hotel was completed

Located in Nansha District, Guangzhou, the Million Sunflower Garden is the country's first ecological park combining animation and flowers, and the Global Animation Port is the country's first large-scale private animation museum with a cost of 50 million yuan, in addition to collecting more than 100,000 limited editions and palace-level animation models from all over the world, there are also One Piece Exhibition Hall, outdoor statues of famous Chinese and foreign animation images, animation flower greenhouse-style glass restaurant, animation amusement park, animation brand villa, animation dream hotel, etc.

In December last year, an investment of 500 million yuan to build a million sunflower love animation theme hotel was completed and opened, the hotel is a five-star standard, a total of more than 200 rooms, each floor is a flower as the theme, from the flower-clustered hotel around, the door, the lobby, the restaurant to each guest room, are decorated with a large number of sunflower animation mascot "colorful sunflower cat" fashion image and animation elements. Kwai Garden also invited the Beijing Olympic Digital Lighting Team to create an outdoor 6D animation special effects light show "Impression Kwai Garden", which was staged every night on a giant outdoor stage jointly built by the hotel's outfield and flower fields.

The 15th anniversary annual meeting and award ceremony of Guangzhou Toys and Gifts Industry Association, the annual meeting of China Animation Weekly, and the annual working meeting of China Film Distribution and Projection Association have been held here.

epilogue

2014 is a year of rapid development of China's animation and cultural industry, and it is also a year with the least negative news, the most positive news, and continuous happy events: the industrial scale has advanced to the 100 billion yuan mark for the first time, and the annual output value of more than 100 million yuan has reached 13 enterprises (including Aofei's market value of more than 30 billion); There are 13 Guoman movies with a box office of more than 40 million yuan, a record high; The turnover of toys, gifts, and baby products (including imports and exports) reached US$180 billion, an increase of more than 30% over the previous year; The market size of mobile animation games has a turnover of 23 billion yuan, more than double that of the previous year......

Last year, many small and medium-sized animation companies were shut down, some people complained that China's national original animation has a long way to go, and they can't see the starlight, while more people stick to their positions and adhere to the belief in the development of national original animation...... (A good event for pie in the sky, cool mobile phones are waiting for you!) Follow from ~ Dian/Chinese network public account (WeChat add friends - add public account - enter ddxiaoshuo), participate now! Everyone has a prize, now pay attention to ddxiaoshuo WeChat public account! ）