Often the profitability of large companies is not very high, especially for large group companies like Sony that boast of multiple platforms, the profitability is often very low, because the company has too many concurrent businesses, some of which are bound to make money, while others are loss-making, and the overall average will not be very high.

As a large company with a history of several decades, sony's most glorious era was in the seventies and eighties, when it occupied the high-end market with CRT Trilon technology, and later in the Walkman era, sony's rapid development made him brilliant.

However, then sony's development direction deviated, and they did not occupy the lead in the IT era, and finally failed to continue to occupy the peak of the times. The cross-platform entry into the film and television industry of the United States has suffered serious losses for several years, and finally changed to the president of the United States in 04 years, and finally turned losses into profits, and even finally the entertainment industry became the most profitable project of Sony, and nearly 80% of the company's profits came from Sony Entertainment in the United States.

According to Wu Tian's memory, in the end, the president of the United States was elected as the president of Sony head office, which shows how heavy the weight of Sony Entertainment is in the entire Sony Group.

However, this Mi country boss is not omnipotent, he may be a bull in the film and television industry, but after taking control of Sony, he was not able to create a miracle, and finally was removed from the throne of the boss because of the failure of the project - this is a story for later.

For Wu Tian, if he wants to strike a blow to Sony at this stage, the first thing to target is obviously Sony Entertainment.

"This Oscar, is there any nominee film on Sony's side?" Wu Tian asked Qi Bing.

"Of course, Sony is now one of the few companies in Hollywood that can do it." Qi Bing said with a smile, "But this year's "2012" that met you, their nomination has almost no competitive strength, and it is purely a role to accompany the runner." ”

Wu Tian nodded. As for the nomination of "2012", so far, the vast majority of film critics have been very optimistic, and as long as there are no special surprises, "2012" can win at least five of the eight nominations this year. Among them are the best picture and best director that Wu Tian cares about the most. As for the best actor promised by Wu Tian to Cage, the chances of winning the award are only half to half.

"Help me do the math. Sony will have those important films released this year, and we have to prepare some surprises for them......" Wu Tian commanded Qi Bing.

There are many factors that affect the box office of a movie. For example, whether there is competition among the films released in the same period, whether the early publicity is in place, the number of theaters released, etc., and the most important thing is the reaction of the film critics after the release.

If it is in China, the impact of film criticism on the box office is not very large, and many movies that have been criticized by countless people can also achieve a fairly high box office. Because in China, there are really a number of blockbusters in the same time period, and the audience's reason is not sufficient, watching movies is purely for the purpose of watching movies, not for the purpose of enjoying movies.

In the United States, it is different, the audience has already formed a rational viewing habit, and most audiences will choose to buy movie tickets according to film reviews, because there will always be many excellent films released at the same time in theaters during the same period. The audience has plenty of options.

"My request is simple, it is to make Sony's film fail at the box office!" Wu Tian said lightly.

"Little God. It's very difficult. Qi Bing frowned and said, "Film critics in the United States are very professional, and it is difficult to buy them to criticize a film......"

"Hehe, this problem is actually not difficult to solve." Wu Tian smiled and said, "I don't believe that all the film critics in the United States are so professional, you arrange for someone to contact and try it." If you are willing to criticize Sony, let them scold hard, and if you are not willing to criticize Sony, you can let them praise other films that were released at the same time......"

Qi Bing's eyes lit up, this is a solution.

Since you don't want to speak ill of Sony against your will. Then you can not judge Sony's films, but instead praise other excellent films that will be released during the release period.

Improving the praise of Sony's opponents is actually tantamount to suppressing Sony.

"Okay, I'll arrange it." Qi Bing nodded and smiled, "The day after tomorrow is the Oscars, and it is also the day when Sony's new film will be released, I really want to see how wonderful Mr. Sony's face will be." ”

Wu Tian smiled and said: "Hehe, when the time comes, if I have the opportunity in the future, I would like to talk to him in person, speaking of which, we are not less troublesome with them, I am a little unhappy, hehe......"

Last time, in order to suppress Sony, Wu Tian poached Cage, making Sony's almost finished "Ghost Rider" difficult to deliver, and in the end, the film has not yet been released, and it seems that it is time to sign a contract with Marvel, which means that Sony's final loss of funds will be about $200 million!

This is also where Sony hates Wu Tian the most, and it can even be said that it is precisely because of the combination of this incident and the defeat of the Taiwan Island election that some people decided to kill Wu Tian, and finally let Sheng Tian Daxiang carry out the action......

"As I said, I'm sure you'll get another little golden man."

At the networking reception after the Oscars, Wu Tian said to Cage, who was holding a little golden man in his hand.

"Wu, you're a genius!" Cage excitedly hugged Wu Tian in a wheelchair again, and he didn't know how to thank Wu Tian anymore. Fortunately, he knew that Wu Tian's injury was not healed, so he just hugged him lightly and let go, otherwise Wu Tian would have to die of depression - what Director Wu hates the most is that foreigners hug him around......

At the beginning, Wu Tian gave him the conditions, he didn't really believe that Wu Tian could really let him win another award, and even after the movie was released, he didn't have much confidence, after all, in this film, his performance was not the most eye-catching, and it was not even as good as Qiqi's performance.

But what is unexpected is that Wu Tian's dream has almost been achieved this time, this film not only won the best picture and best director, the two most expected awards by Wu Tian, but even won the best actor and best actress - these are the four most eye-catching awards in the previous Oscars.

In addition, the best screenplay and best visual effects also went to "2012", and it can be said that "2012" is definitely the most dazzling work at this year's Oscars.

"Director Wu, thank you so much, thank you......" Qiqi was even more excited with tears, as a Chinese actress, and even a Chinese actress with a not very glorious background, who would have thought that she could win the first Chinese heroine Little Golden Man?

The Oscar can be said to be the biggest dream of filmmakers all over the world, this almost impossible goal was easily achieved with the help of Wu Tian, and Kiki's excitement and gratitude can be imagined.

"Hehe, I can't thank you for this, it's your excellence and hard work that have brought you today's results." Wu Tian said with a smile.

"No, anyway, you gave me all this, and I still have to thank you." Qiqi said, also opened her arms to Wu Tian, hugged Wu Tian gently, and when she let go, she gently kissed Wu Tian on the forehead.

Wu Tian continued to maintain a smile on his face, and I have to say that he was still quite moved in his heart. It turned out that when I was filming the movie, I had three celebrities take turns to accompany me every day, but I didn't feel anything, but now that I have been seriously injured for two months, I can't stand hooking up......

Fortunately, at this time, Qi Bing came over, congratulated the two of them first, and then lowered his head and said in Wu Tian's ear: "Howard is over there......"

Wu Tian raised his eyes and saw that the CEO of Sony Entertainment, the white fat man with eyes, was talking and laughing and talking to people......

"Oh, Qi, my goddess, congratulations, this time MGM has gained too much, I'm jealous......" The white fat man Howard saw Qi Bing pushing Wu Tian's wheelchair over, and opened his mouth to laugh.

However, this Howard obviously deliberately ignored Wu Tian in the wheelchair, as if he didn't exist at all.

"Thank you Director Wu for this." Qi Bing said with a smile.

Howard seemed to have noticed Wu Tian just now, and hurriedly stretched out his hand to Wu Tian and said with a smile: "Director Wu, you are really a genius, I wonder if our Sony has the honor to cooperate with you on a film?" ”

Wu Tian smiled slightly, shook Howard's hand, and said, "You can also see my current situation, it is impossible to make new films in the short term." ”

Qi Bing also laughed and said, "Howard, isn't it a bit too much for you to dig the foot of the wall in front of me?" ”

"Alas, in fact, I already knew that I didn't have the ability to poach Director Wu." Howard said with a sigh as he shook his head.

"You can be content, Sony's results are very good, and the new film that has just been released has a very good reputation, and next year's Oscar may be your infinite beauty." Qi Bing said with a smile.

Wu Tian stared at Howard's face, only to see that with Qi Bing's words, his face really changed slightly, which was quite ugly.

It's no wonder, you must know that Sony just released a new film yesterday, but early this morning, Howard didn't find a few reports about the new film from so many film magazines, but fortunately, the evaluation of the limited few reports is generally good, redundant and bad, barely a good reputation.

But the problem is that by the time of the awards ceremony, Howard had just received today's real-time box office data, which was more than half less than yesterday!

What's going on? You must know that after the film is released, the box office in the first three days is the most important, and under normal circumstances, although the box office in these three days will gradually decrease, the overall gap will not be very large, unless it is a bad movie with a particularly bad reputation!

And when he heard about the box office of several other films released at the same time, Howard suddenly realized that it was not that Sony's new films were bad, but that the results of those films were too good and stole Sony's box office!

But how could those movies that were released a few days earlier than themselves suddenly explode at the box office and surpass Sony's new films? The reason is obviously in today's film newspapers and magazines - almost half of today's film reviews have re-commented on those "old films", and all of them are praised!

Howard vaguely felt that there seemed to be something wrong with this, but at the Oscar reception, he never showed it, but who would have thought that he didn't mention it, but someone brought it up first...... (To be continued.) )