If you want ATV to come back to life and develop into a healthy and profitable TV station, it is not something that can be done overnight, it is unrealistic, but it requires years of perseverance.

At present, Stephen Zhao needs to start the first shot of joining ATV, so that ATV's internal employees and people at all levels outside can recognize his changes, and see that he has the ability to bring ATV back to life.

Therefore, after approving the resignation applications of the six executives, Stephen Zhao asked Han Minzhong and Qian Minli to arrest finance and personnel, while thinking about the three fires of his entry into ATV.

A new broom sweeps clean!

The first fire, the big change.

Six executives left, and it is conceivable that employees close to six executives will leave next. If the boss is gone, the younger brother will definitely leave, and the only way to stay is to be suppressed by the new boss. The employees who are close to the six executives are the hosts, directors, deputy directors, and supervisors.

Stephen Zhao does not intend to forcibly keep these people, nor does he intend to keep them, he intends to walk on two legs, one leg is re-recruitment, and the other leg is a salary increase.

Two free-to-air TV stations, TB TV is the hegemon, but the salaries of employees are low; ATV is poor and weak, and there is nothing else to do except fight a price war to let talents join.

Therefore, if Stephen Zhao raises again, the salary of employees will be much higher than that of TB TV, and it will not make people feel that ATV is very promising, but that it is nothing more than that; However, it is certainly not okay not to raise your salary. The conditions are very poor, it is not easy to become famous when you join ATV, and you still don't have a salary increase? Then we'll do some wool.

Raise salary, it's something that can't be helped.

Re-recruiting and cultivating his own team, this is the royal way to run ATV, although it is very difficult, but Stephen Zhao does not want to give up. And he plans to recruit a large number of mainland talents.

There are many media talents in Xiangjiang, but the asking price is high, and they will not have any reverence for him as a boss after digging it up. Mainlanders are all dirt buns, and their hearts are full of superiority.

The second fire, broadcast "The Legend of the Condor Heroes" and "Smiling Proud Jianghu".

The third fire. Launched a popular variety show.

Whether it is a person, a company, or a TV station, if you want to make a deep impression, you must have distinctive characteristics and outstanding things, that is, no one has me, and no one has me.

Stephen Zhao carefully read ATV's information, and the TV series production department has been abolished. There are two or three big cats and small cats in the artist department, and the variety show is mediocre, only the news production team makes his eyes shine. Now, the only thing ATV can get hold of is news programs, and this is also ATV's advantage all along.

Of course, ATV's real value lies in its fixed assets, as well as the massive film sources and precious video materials accumulated over the decades.

After careful consideration, Stephen Zhao put forward the slogan of "building the most vibrant TV entertainment brand in China". In addition to maintaining the advantage of news production, Ji Lu plans to use "TV dramas" and "variety shows" as the selling points of the "new" ATV. With "youth" and "fashion" as the positioning, the core concept is "happy ATV".

Zhao Xingchi firmly believes that the cause of copying the public must be carried forward!

Knock knock knock......

The more Stephen Zhao thought about it, the more interesting he felt, and the office door was knocked again.

Zhao Xingchi was stunned, and immediately called "come in", and after hesitating for a long time before planning to explain the situation to him, ATV "first brother" Gu Taikang pushed the door and walked in.

Zhao ...... Mr. Zhao ...... "Gu Taikang was taken aback. wanted to call him Stephen Zhao, but when he thought that Stephen Zhao had become the boss of ATV, he immediately changed his name to Mr. Zhao. He was really surprised, he didn't expect the news that had been spread for more than half a year to be true, Stephen Zhao really acquired ATV.

The other day. Stephen Zhao was also interviewed on Tianfeng TV, Gu Taikang knew the truth, but he didn't expect that in the blink of an eye, Stephen Zhao became his boss.

The wonder of the world is indescribable.

"Mr. Gu is here? You may be seated, you may be seated here. Zhao Xingchi's eyes lit up, and he quickly stood up and greeted him, and then ordered Qian Minli to pour tea.

"Thank you." Gu Taikang hesitated for a moment, and then sat down.

Zhao Xingchi smiled, and after sitting down again, he didn't talk about family affairs or other topics, but said straight to the point: "It's better to come early than to come by chance, I was about to go to Mr. Gu, but I didn't expect Mr. Gu to come to me first." Since this is the case, then I will make a long story short, I hope that Mr. Gu can renew his contract with ATV. In terms of treatment, the salary was increased by half on the original basis, the position was promoted to program producer, and the company created a new variety show for Mr. Gu. If Mr. Gu has any other requirements, we can discuss them again. ”

"......" Gu Taikang was speechless, the resignation rhetoric that he had originally thought of was held back, and he couldn't say a word, and he didn't know what he should say.

The executives of six companies, including Executive Chairman Huang Hua, General Manager Chen Xiang, General Manager Zheng Hui, General Manager of Broadcasting Business, He Wei'an, Deputy General Manager of Broadcasting Business, Liang Guoyu, General Manager of Finance and Administration, and Xie Tang, Director of the Program Department, were all fired by Zhao Xingchi without hesitation, which caused a serious impact on Gu Taikang, and his impression of the new boss changed directly from "none" to "black".

But when it became clear that the new boss was Stephen Zhao, although Gu Taikang's impression had not changed, his feelings had changed, because Stephen Zhao was a miracle in the Chinese entertainment industry. Looking at Stephen Zhao's achievements over the years, in addition to the word "miracle", Gu Taikang can't think of any other adjectives that can describe Stephen Zhao well.

Listening to Stephen Zhao say that he hoped he would renew his contract, and then threw three big pies to him in a row, his impression completely changed.

It turns out that Stephen Zhao is not the kind of guy who is empty-eyed and arrogant.

It turned out that Stephen Zhao also knew how to retain the company's old employees.

In ATV, Gu Taikang is a veteran employee, and everyone thinks so.

What's more, Stephen Zhao's three big pies are very big and fragrant, making him, an old employee loyal to ATV, unable to resist at all.

The salary is increased by half, with his current salary of one million a year, after adding it by half, it will be 1.5 million, which is a full increase of 500,000!

was promoted to be a program producer, and jumped from the host to the middle level of ATV, and since then he has the right to speak on the management of ATV!

tailor-made a new set of variety shows, although Gu Taikang is a little chicken, it shows that the new boss Zhao Xingchi attaches great importance to him.

Half an hour later, Gu Taikang gave in and signed a new five-year contract with ATV, with a tentative annual salary of 1.5 million, and from then on, a red heart to the star!

The annual salary of 1.5 million yuan is of course a very high salary in the mainland, even if it is a first-line host, few have an annual salary of this amount. But in Xiangjiang, the annual salary of 1.5 million yuan is not high for a first-line host like Gu Taikang, it is an average level, and it is only a monthly salary of more than 100,000 yuan when converted. You must know that a dishwasher and miscellaneous worker in Xiangjiang has a monthly salary of about 10,000 yuan.

"Can you ask, what type of variety show do you plan to plan? What is positioning? After signing the contract, Gu Taikang still couldn't hold back and asked this question.

"Similar to a talk show, the specific form and positioning, after I have sorted out the company's personnel arrangements, I will talk to you in detail. What I can tell you now is the core of my strategy for the future of ATV, which sounds simple, because there are only four words: Happy ATV! Stephen Zhao sold Guan Zi and didn't tell him explicitly.

"Happy ATV?" Gu Taikang chattered a few times, and then walked out of the office with mixed emotions.

I have to say that Stephen Zhao's idea is very novel and very eye-catching.

Until this time, Gu Taikang was finally convinced of one thing, that is, Stephen Zhao's acquisition of ATV was not to play tickets, but to really do it as a career, because Stephen Zhao has a concept and has his own clear concept of ATV's future development strategy, and he came with a full range of specific measures.

Soon after Gu Taikang left, Stephen Zhao summoned other important personnel of ATV to the conference room for a meeting.

At the meeting, Stephen Zhao first talked about his entry into ATV, and then announced two personnel appointments, appointing Wang Xue as the deputy general manager of ATV and Gu Taikang as the program producer of the production department; After the last, he announced his decision to raise his salary: "Those who are willing to stay will have their salaries increased by 20%!" ”

Gu Taikang is ATV's "first brother", the only artist who can do it, so the salary increase has only reached 50%. The importance of managers is even lower, and a 20 per cent increase in salaries is sufficient.

As Zhao Xingchi expected, at the meeting, someone handed him a letter of resignation, a total of five people. There are two news and consulting departments, one director and one vice president; There is one in the program department, who is the deputy director of the program department; There are also directors of the engineering department and the production resources department.

Even if he was mentally prepared and thought of countermeasures, so many people resigned still made Zhao Xingchi feel frightened and felt tricky for the first time.

However, everyone in the meeting did not see his troubles, they only saw a calm face, as if the departure of so many people did not worry him.

After the last, Zhao Xingchi happily approved their resignation, and while arranging security personnel to supervise their rolls and leaves, he promoted the deputies and subordinates of the departing department according to the list drawn up by Wang Xuecheng and Han Minzhong to fill the vacancies after the resignation of these five people.

On this day, the news of ATV's new boss spread throughout ATV, throughout Xiangjiang, throughout China, throughout Asia, and even across the ocean, to Europe and the United States.

It's a sensation!

It was a complete sensation!

The news of Stephen Zhao's entry into ATV is like a super nuclear bomb put into the real society, sweeping like a sweep, and people from all walks of life are shocked.

Major media have reported one after another, people from all walks of life have expressed their opinions, all kinds of gossip have exploded, and a phenomenal topic has been born!

And behind the topic, countless undercurrents are brewing and rolling...... (To be continued......)