Chapter 230: Running Star TV
Chen Lin is happiest about Yu's mother's $200 million in cash, plus the funds from the three eldest brothers are enough to complete an acquisition project that Huangting Cinema has long planned - the acquisition of the cinema chain of Golden Harvest Film Company.
In recent years, Golden Harvest has declined, the former film kingdom no longer exists, and now the only thing of value is his film library and cinema line.
If Royal Court can acquire Golden Harvest's cinema line, then it can build a huge cinema network covering Chinese mainland, Hong Kong, Macao, Taiwan and Southeast Asia, South Korea, Japan, Singapore, Malaysia, Thailand and other places.
With 200 cinema chains and an annual box office of $2 billion, this network will become the number one cinema chain in Asia.
You may be wondering, why is the 2 billion annual box office the first in Asia? This is because the Asian financial crisis has caused the film market to be very sluggish, take Chinese mainland as an example, in 1992 the total box office of Chinese mainland films was 3.2 billion, but in 1998 it did fall to 1.4 billion, this year has passed most of the year, but the box office is indeed only a pitiful 400 million, industry insiders pessimistically estimate that the annual box office will fall below 1 billion.
The real recovery of the Chinese film market began in 01, and since then it has grown sharply between 10% and 60% every year. The box office slump in the past two years is not a good time to enter the movie, which is also one of the reasons why Chen Lin does not make movies for the time being but chooses the cinema.
If it weren't for the downturn in the film market, it wouldn't be Chen Lin's turn to buy the cinema chain in the hands of Golden Harvest, and many people would compete for this kind of resource in a few years.
It's really nice to think about, it's good to have a rich mother. "Mom, to thank you for your support, I will clip a piece of the most tender fish for you." Chen Lin grinned and said, clipping a piece of fish to Yu's mother.
Yu's mother smiled slightly and happily accepted her son-in-law's flattery, the reason why she supported it was because her daughter and son-in-law were her only heirs, and the entire property would be inherited by them after retirement in the future, so she would support it no matter how much money she had.
After eating, Chen Lin said good night to Yu's mother. Then he went upstairs to the bedroom and talked to his wife on the phone, which was his homework that he had to do every day.
Half a month passed in the blink of an eye.
In the past half a month, the crew of "Evil Force" held several actor interviews at the three major art colleges in the United States, and finally recruited all the actors.
The crew basically implemented the will of the boss Chen Lin when selecting the actors, the male and female main actors are newcomers, and the actors of the two male protagonists are a pair of cousins, both surnamed Jim, and everyone calls them Big Mu and Little Mu. They are all the kind of handsome guys with deep eyes and delicate facial features, and most importantly, both of them have a pair of toned muscles. This is completely in line with Chen Lin's idea of the actor in the American drama.
Most of the male protagonists in American dramas are handsome guys with muscles, and they look cool. This is not the same type of Boys Over Flowers in Korean and Japanese idol dramas at all.
After the actors were selected, "The Power of Evil" was launched in a low-key manner, and Chen Lin asked to complete the first three phases in early July. He wants to broadcast this American drama on Star TV, and he wants to ensure the premiere of his TV station first.
Chen Lin engaged in "The Voice of America" and filmed American dramas to serve the operation of a TV station, with the purpose of increasing the ratings of the TV station and creating some special columns.
Star TV is now facing a very embarrassing situation, and "The Voice of America" has extremely high ratings during prime time on Saturday, with 30 million TV users across the United States tuning in. But once this time period passed, the ratings of Star TV couldn't bear to look at it directly, and only about 100 people watched it in the United States, 90% of which were still Texas viewers. This is due to the fact that the rest of the TV station broadcasts the programs of the five major public television stations. It's really not competitive.
The ratings are like the ups and downs of a roller coaster, which is really not a pleasant thing, and it is obvious that a variety show alone cannot support a TV station. Star TV's blueprint includes prime-time dramas from Monday to Friday nights, and variety shows on weekend nights. During the day, it focuses on tourism, food, sports, games and animation.
It is unrealistic for this blueprint to be realized in a short period of time, and Chen Lin's solution for the time being is to buy the show. To this end, Chen Lin launched a series of procurement projects in half a month, waving US dollars.
On June 10, 1999, Star Entertainment spent $2 million to purchase the broadcast rights of the most popular talk show "Oprah Talk Show" in the United States. to make up for the gap in the Sunday variety show.
On June 12, 1999, Star Entertainment spent $8 million to buy dozens of TV series from the United States, including "Friends", "Prison Storm", "The Sopranos", etc., to supplement the gap of Star TV.
On the same day, another $5 million was spent to secure the television rights to the NBA, a sporting event in the United States.
On the second day, Star TV got the rights to broadcast CNN's ace programs "Larry King Live Show" and "CNN Concise News Channel" for $3 million. Phoenix TV's fame is due to its first and most comprehensive coverage of the events of September 11 in the Chinese-language press, while Al Jazeera's reputation is inextricably linked to a series of regional conflicts, such as the Desert Fox, the wars in Afghanistan and Iraq. For CNN, it covered a lot of important news, but the Gulf War gave it a stage to win
On January 16, 1991, the Gulf War began in the Middle East. Before the outbreak of the war, Saddam expelled all media from the country. CNN took precautions and rented Iraqi military equipment for war reporting at a high price of $15,000 a week, and bought six satellite phones for $300,000, obtaining the exclusive right to use satellite line phones. The main part of the Gulf War lasted one month and 12 days. CNN reporters used exaggerated and humorous language to describe the scene and covered the war for 17 hours.
U.S. President George W. Bush and Iraqi President Sadam Dam have both tuned their televisions to CNN at their respective residences to keep abreast of the war. The importance of CNN reporting is evident in warfare, as it is an essential channel for military and diplomatic decisions between belligerents. At the time, it was commented that "there were three participants in the Gulf War – Bush, Sa'Dam, and CNN. ”
is such a bullish CNN, although Chen Lin is not happy with it, he also has to purchase programs from him.
Star TV spent $18 million to purchase programs in half a month, and these investments are worth it, and the ratings efficiency of Star TV has increased several times in normal times, and the number of viewers has reached 5 million. Although this rating is still low, after all, Star TV has only been established for a long time, and it is good to have this result.
It's finally Monday, July 5th.
This day is the day when the "730" theater of Star TV was launched, and it was also the day when the first episode of the first season of "Evil Power" premiered. (To be continued......)