Chapter 210: Increasing production capacity
"Yield, yield!" Wu Tian jumped to his feet and shouted at his eldest uncle, Zhang Zhixing.
Fengyun brand Walkman on the market for half a month, domestic sales are tepid, two weeks to receive less than 20,000 orders, and Hong Kong Island is extremely hot, just half a month, the cumulative order has reached more than 100,000 units, Hong Kong Island Fengyun company headquarters all day only to receive customers who come to negotiate orders are busy, Chang Tianhua called back one by one to ask for urgent delivery to Hong Kong Island, a week later the second batch of 5,000 Walkman arrived on Hong Kong Island again, but this time it is no longer engaged in the activity of giving away headphones, With a slightly cheaper price than the Walkman and a very modern streamlined shape, the sales momentum was also very good, and it was basically sold out in a week, with an average of nearly 800 units sold per day!
What is this concept? You must know that Hong Kong Island is just a small place with a population of millions, and as an open port, the products of the little devils are not scarce.
The main reason is probably that the Walkman's advertising is really good, Wu Tian's "huge" advertisement, the effect is indeed very good, even as Hong Kong Island, where the advertising industry is more developed, it is also more than ten years ahead of the times, and those young people have seen it, all of them yearn for the Fengyun brand Walkman, and even some people who already have a Walkman, and they have to run to buy a Fengyun Walkman.
However, the effect of the same advertisement in China is not satisfactory. Although according to Fengyun's survey, young people's love for this advertisement is also quite high. They also expressed their desire to have a Fengyun brand Walkman. But the high price is too much for them to afford. Parents are also reluctant to pay so much money to let their children not learn to listen to songs and play.
Wu Tian couldn't help but slap his head when he heard this answer, and he forgot an important question - children in this year don't have much pocket money, and if they want to buy something more than ten yuan, they have to pester their parents for a long time, not to mention that these four or five hundred yuan things have nothing to do with studying, and the advertising content is still where everyone else is studying, and the protagonist is "crazy" with a walkman? This makes those parents who want their sons to become Chan and their daughters to become phoenixes to tighten their pockets!
Get. It looks like this expensive ad is going to be replaced immediately! However, this advertisement has received good results on Hong Kong Island, and it is not a waste.
However, even if the domestic sales situation is tepid, the production capacity of the Fengyun brand Walkman is already insufficient, with the current production capacity of 500 units per day, it is far from enough to sell on Hong Kong Island, so it is urgent to increase production capacity, Wu Tian has run the Xinguang factory twice in half a month, and repeatedly urged the aunt to quickly find a way to increase production.
"I also want to increase production quickly, but where is the rush to do this?" Zhang Zhixing said with a wry smile, "The production line has basically been renovated. However, there are not enough personnel, and the expansion of employees must be approved by the city. Even if you hire temporary workers, you have to train, don't you? There are also some electronic components procurement, and the supply is also insufficient, so so many problems must be solved slowly one by one......"
"I don't care, if you don't have a production capacity of 2,000 units per day within half a month, then we will find another cooperative factory!" Wu Tian shouted unreasonably.
Zhang Zhixing smiled bitterly and scratched his head.
"Xiaotian, you have to understand the difficulties of Director Zhang, although it is imminent to increase production, it does not mean that it can be improved." Bai Jie said with a smile.
"Time is money, let's not take advantage of the current momentum to continue to expand the market share, and when the little devils react, the Hong Kong Island market will not be saved!" Wu Tian shouted.
In fact, Wu Tian is talking nonsense with his eyes open, he knows very well that in the Hong Kong Island market, there is no need to worry about the counterattack of the little devils, and when the Plaza Agreement is signed next month, their competitive advantage will only become weaker and weaker, and they will not be able to compete with us at all.
Wu Tian said this just to bluff and pave the way for the following plans.
Zhang Zhixing couldn't help gritting his teeth when he heard this, and said: "Mr. Bai, Xiaotian, if you don't find another supplier to cooperate, you can't delay sales......
Wu Tian couldn't help but be depressed, why is the eldest aunt so "benevolent"? Don't even say that you're desperately trying to stop us? You must know that the city eats a trench and grows wisely, and the contract signed with Fengyun Company this time indicates that under the premise of the same price and quality, Fengyun Company will give priority to placing orders to Xinguang Factory, in order to prevent the current situation of the Second Electrical Appliance Factory from happening again. Zhang Zhixing is fully qualified to prevent Fengyun from looking for a second partner.
"Director Zhang, in fact, our company still hopes to continue to cooperate with you." Bai Jie was also surprised by Zhang Zhixing's reply, and hurriedly said.
"Uncle, I really haven't seen a factory director like you, don't say hurry up and find a way to solve the problem, but the business will be pushed out." Wu Tian also hurriedly said. You must know that if you really want to find a second cooperative manufacturer, you will inevitably have to transform the production line, design the production process, train workers, etc., and you may not be able to increase the production capacity of the Xinguang factory quickly.
"Well, I can't help it, can't I? If there is a way, how can I push you out? Zhang Zhixing sighed and glanced at his nephew.
Wu Tian's eyes were sharp, and when he saw his uncle's eyes, he couldn't help but hold his breath - where have you ever seen someone ask for an idea, not to say something good, but to force you to say it yourself? My uncle-in-law is too small!
But Wu Tian could only reluctantly "contribute" the idea.
"Uncle, in fact, there is a way to solve the problem of production capacity quickly." Wu Tian said, "How about the first electrical appliance factory? Swallow it, you want people to have people, you want components to have components, and the problem will be solved! ”
"Uh......" Zhang Zhixing was stunned, this did solve all the current problems at once, but the question is can this be done?
You must know that the first electrical factory is different from the second electrical factory, the second factory is already a mess, and after the spin-off, it is even more rotten, so there is naturally little resistance to reform and change products, and the same is true for the TV factory, but the situation of the first electric factory is not bad.
There is only one road between the first and second electrical factories in Shangcheng City, but the area is much larger than that of the second electric factory and the Xinguang factory, and the number of employees has nearly doubled, with nearly 1,500 people, and the main products are semiconductor radios and cable radio receivers. At present, when the penetration rate of television sets is not too high, the market for radio and cable broadcasting is quite good, especially in some of the following districts, counties, and villages, where cable broadcasting is installed in almost every household, and some localities have paid special attention to the construction of cable broadcasting, and have engaged in the project of "connecting every village with each other," and there is still a large market for small boxes for cable broadcasting.
It's just that the first electrical factory, like the vast majority of the old factories, doesn't know what marketing at all, and the radio products are only sold through state-run shopping malls, without advertising, without promotion, the brand is not big, the sales volume is very average, and even the mall has not gone out. The sales volume of cable broadcasting receivers is quite large, and the products are all over the province, but this thing is more government procurement, and the broadcast station is installed at the cost price of the people, and there is not much profit at all.
As an old factory, redundant personnel and heavy burdens are inevitable, and the annual profit of the first electrical plant is only about 200,000 yuan. However, in the mall area, it is already a good enterprise, how can the city "toss" such a profitable factory?
"Tsk, your appetite is really not small......" Zhang Zhixing thought about it, shook his head and said to Wu Tian, "It's strange that the city can agree." ”
"It's no wonder the city doesn't agree!" Wu Tian immediately said, "Uncle, you just tell Mayor Yuan that our company has been angry, and if Xinguang Factory does not come up with a feasible plan to increase production capacity, we will have to find other cooperative manufacturers." Then you throw out this plan, and I believe Mayor Yuan will definitely agree. ”
After all, this is the first time that the commercial city has sold electronic products to Hong Kong Island and earned back "foreign exchange" -- when the contract was signed, Fengyun Company took the initiative to propose that if the products were exported, they could be settled into foreign exchange for the Xinguang Factory, and Mayor Yuan agreed with both hands.
You must know that today's "foreign exchange earnings", just like the "investment promotion" of later generations, is an important indicator to examine the performance of officials, the commercial city used to only have some local products exported, and now it is easy to make a "fist product", how can you be willing to give up the meat in your mouth to run into other people's bowls?
Besides, although the first electrical appliance factory is profitable, compared with the current development momentum of the Xinguang factory, the difference is not a little bit - according to the minimum profit level of a walkman to earn 20 yuan, the Xinguang factory has a profit of 10,000 yuan a day, which is still only a quarter of the production capacity, not to mention that in this only half a month, Fengyun Company has placed an order for more than 100,000 units to the Xinguang factory, and the production of this batch of orders will be completed, with the current production capacity of the Xinguang factory, it will take eight or nine months!
If the No. 1 Electric Plant and the Xinguang Factory merge with the Xinguang Factory, with the skilled workers of the No. 1 Electric Factory and the electrical component production line of the No. 1 Electric Factory itself, the production cost of the Xinguang Plant can be greatly reduced. Once the profit of the single machine is increased and the production capacity is increased, the overall profit of the Xinguang factory will inevitably increase significantly, which means that the ability to "earn foreign exchange" will be greatly improved!
Therefore, Wu Tian decided that Yuan Chenyang would immediately agree to merge the first electric factory into the Xinguang factory with only a little calculation!
[Bow and thank you for TWDNRC, APAN0430, and the commuter pass for overrun inspection!] It's the end of the month, brothers search your pockets again, if you have a monthly pass, hurry up and smash it to Lao Bai, it's invalid after it expires, don't waste it......] (to be continued......