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Original address: http://newsbiz.yahoo.co.jp/detail?a=20150514

http://newsbiz.yahoo.co.jp/detail?a=20150514－00071463－diamond－nb&p=1

Long live, the fourth issue of the column of the Garden of Words. This time I bring you an article about a Japanese guy (non-otaku) on Yahoo about the Chinese otaku circle. According to the content of the article, the editor inferred that the author should be a Japanese college student in Shanghai, although he was not in the circle, but he did not look at the Chinese house circle with colored glasses, but interviewed many people with great interest, and even went to comicup to collect materials, and the writing was quite objective. Sa, don't say much, let's hurry into the text.

"Well, the most popular thing among young people in China right now is LoveLive! ", "Fleet Collection" and "Oriental Project", it is better to say that this is a trend and a key point. ”

Wang Hui (30), who lives in Shanghai, has a light in front of his eyes. In addition to his work, Mr. Wang often pays attention to Japanese subcultures. As an otaku (known as otaku in Chinese) who has many followers on the Chinese version of Twitter (**) and Line (WeChat), I know this news very well.

Even the Japanese hear these three headlines, "Eh, what? What is the name of this? "There are many people who don't know what to mean like this. Truth be told, I'm the same. About a year ago, I was surprised when I saw a collection of illustrations drawn by Chinese at the Fan Exhibition in Nanjing. The official name of "Ship これ" is "Fleet Collection", which is a game that personifies the old Japanese Imperial warship as a character.

"The role of the old Imperial Japanese Navy? Very popular with young Chinese people? That's impossible! "I think so, but the truth is even stranger than fiction. When I was in Japan, I knew that Japanese animations such as "One Piece" and "Detective Conan" were popular in China, starting with "Doraemon" and "Ikyu". But the reality continues to move forward, and now young people in China, like young people in Japan, have access to relevant information in real time through the guò network.

So what kind of Japanese subculture is popular in China? Why? Out of interest, I tried to look into it. In the process of investigation, I unexpectedly got the answer, that is, what the Chinese are unconsciously pursuing, that is, "the common ground between China and Japan".

"Well, what makes LoveLive interesting? It must be a strong sense of character for the 9 protagonists as female high school students. There is always one of the 9 people who is your favorite type, longing for that child and feeling like supporting him. Well, in this way, the so-called "first recommendation" of AKB48fan is actually something similar. (Mr. Wang)

《LoveLive！ is based on the theme of campus love (editor: Author, did you make a mistake...... But there doesn't seem to be anything wrong with it), which describes the story of 9 girls who aspire to become idols. There are various genres such as comics, animations, and novels, and TV anime is also on the air.

I heard similar words from girls who live in Shanghai and are familiar with otaku culture.

“《LoveLive！ I think its popularity is due to a combination of factors, such as unique characters, voice actors' live events, anime, and games, so you can feel its charm in many ways. Chinese subtitles? Of course, there must be. At the end of February, I went to the large-scale comic convention "comicup" in Shanghai, where I saw many "LoveLive! >> related stuff. Rie Iida, the voice actor of Rin Starry Sky, was also present at the time, and her popularity was quite terrifying. ”

《LoveLive！ Each character has their own character song. At the event that day, Rie Iida revealed her new character song for the first time, and many fans rushed over because of this. There are live streams in Hong Kong, Taiwan, and even South Korea. There are also a lot of cosplayers of "Oriental Project" in the venue.

One of the three popular royal families, "Oriental project" is a PC platform barrage game made by the same community "Shanghai Alice Fantasy Orchestra",Although it's called "Shanghai Alice", the production zuò personnel are all Japanese.,The characters and BGM are very popular.,It's the same in China.。

Akihabara, China 0 time difference! "Landmines between China and Japan"? There's no such thing in the animation nerd

The Gosanya first became popular in Akihabara and became very popular among young people in Japan, and in China it has also become very successful among young people in their teens and twenties. In the past, it would have taken a while for Japanese anime or TV dramas to succeed in China, but now there is no such thing as a time difference, and the time difference and the border have been broken through, and China has accepted it as a matter of course, and to be honest, I was surprised.

The aforementioned "Fleet Collection" even has the content of war elements, and there is no "estrangement" or "hesitation" between the otaku at all. Young people in China have little experience of the "taboos" of war, the landmines between China and Japan, and so on, as described by their elders.

Not only that, Mr. Wang, who mentioned earlier, also said that "young people after 95 are connected by the common space of the Internet, so living in Beijing is the same as living in Guizhou, and there is no difference in the amount and speed of information obtained, and the geographical and economic gap between Chinese is basically not felt." ”

For example, "Fleet Collection" cannot be "officially" watched on the Chinese Internet because of the subject matter (legal or not), and Mr. Masaki Nishizuka, president of Firefly Creation Shanghai, who lives in Shanghai and is familiar with subcultures, said, "Everyone watches it in a special way, or many young people watch it in a Chinese version of Niconico, which is a member-only video site bilibili." Recently, China has also begun to officially buy the screening rights of Japanese animation, such as Chinese animation websites such as Tudou and iQiyi. The perception that everything on the Internet in China is illegal is almost time for a change. ”

This is really beyond my imagination, and I can't help but sigh that the times are developing and changing with each passing day.

Although not as well-known as the "Fleet Collection", "AP Hetalia", which is also sold as "anthropomorphic", is also quite popular in China, with a title consisting of AP (AxisPowers) and Hetalia (ヘタリア), the word Hetalia is an abbreviation of the Italian Army's "waste wood Italy" (ヘタレなイタリア) during World War II. It is a historical comedy that personifies the customs and customs of various countries, and the songs of "China" and "Taiwan" are sung by Jia Fei Tianxue in Chinese, and are very popular.

In addition, VOCALOID characters such as "Hatsune Miku" (language synthesis technology software developed by Yamaha Corporation and its derivatives), and famous singing and dancing on Niconico have become popular topics on the Internet in China.

An alternative bridge between China and Japan, "perverted Japanese" Tomohiro Yamashita

On the other hand, unlike anime, there is also a very popular "real Japanese" in Shanghai, Tomohiro Yamashita. When he moved to Shanghai in 2012, he became convinced of the fact that subculture-related content such as animation is the strongest weapon for connecting China and Japan.

"Chinese otaku like Japanese animation very much, that is to say, they like the second dimension, but they have basically never seen the perverted otaku that often appears in animation, so it's not interesting for me to play such a Japanese." When he went out with an inflatable doll Cos Pikachu, it caused a big sensation, and "There really is such a pervert in Japan" caused a commotion on the Internet.

After that, Yamashita started making short videos on bilibili, and is now a huge popular person with 220,000 followers on ** (the Chinese version of Twitter). Yamashita offers a variety of information to young people who are interested in Japanese subcultures and want to meet Japanese people, but don't have the opportunity, and uses guò social networking sites to convey a variety of messages to them.

Righteousness, human affection, friendship, and face – a Japanese subculture that tells the feelings of the Chinese

Japanese subcultures such as anime and games are becoming more and more popular in China, and there is no time difference, so it is natural to be accepted. Why is the Japanese subculture so popular in China? Toru Kato, a professor at Meiji University who is an expert on Chinese Peking Opera and knows a lot about the comparison of Chinese and Japanese cultures, arts, and subcultures, thinks so.

"Japanese animations and TV dramas profoundly depict interpersonal relationships and family relationships such as righteousness, human affection, friendship, and face, which attracts a lot of Chinese, and Chinese, like the Japanese, are ordinary people with joys and sorrows. Just like the Japanese will be moved by the way of survival of Liu Bei, Guan Yu and others in "Three Kingdoms", the same Oriental people unconsciously feel something from Japanese TV dramas that cannot be felt in European and American TV dramas, that is, our "common denominator".

In the 1960s~70s, Japanese animation was mainly for children, and after the 70s, there was an increase in the number of things for young people and adults, such as "Tomorrow's Father" and "Lupin the Third", while in China, animation is still for children. The breadth of Japanese animation content is greater, and the longing for a dream-like life that cannot be experienced in China, such as college romance and ministry work, is also one of the reasons for the popularity of Japanese animation.

I read in my new book Why Are Chinese Captured by Japanese Toilets? wrote about a Chinese young man who took Japanese animation as his spiritual pillar. At the age of 15, he became an apprentice chef, worked more than 13 hours a day, returned to the dirty room exhausted, and lay lonely in the sad young man who couldn't sleep, and what comforted his heart was Japanese animation.

"At that time, I often cried while secretly watching "AngelBeats!" in the bed. "If the quilt knows the sound of the Suosuo, it's estimated that there are mice.,In such a dirty environment,,I always feel very happy watching animation.,Although it's just a moment.,But the bitterness is forgotten.,I think Japanese animation condenses the warm side of Japanese nature.,One day I'm going to buy as many animations as mountains.,I also want to play cosplay.,I also want to travel to Japan.,For this goal,I've gritted my teeth and worked hard so far.。 ”

The reason why Chinese love Japanese animation is that Japanese people have not discovered "tolerance"

Professor Kato continued.

"Chinese education always says that for the country, for the world, for human beings and other high-level things, if there is an impact on the social system, for example, there are many regulations that state organs cannot be ridiculed in animation. But in Japan, a useless person like Nobita in "Doraemon" can also become the protagonist, Nobita is very timid, and immediately relies on Doraemon when he encounters difficulties, but such weakness and humanity are deeply felt by Chinese who survive in a highly competitive society, and feel warmth in their hearts. "EVA" also has a bullied protagonist, which is not something that happens in Chinese animation and TV dramas. It cannot be said that any kind of child can have dreams, anyone can become a hero, and the characters in Japanese animation can control their own destiny, which cannot be said to be without charm. ”

The reason why Chinese love Japanese anime so much is probably because of the social tolerance, gentleness towards the weak, and profound interpersonal relationships that Japanese people have not noticed.