Chapter 448: Jobs' Lies
"Take a stake in Apple?"
Li Lin's heart pounded.
How valuable Apple is, looking at the future of Apple's market as high as 700 billion yuan, it can be seen that it has reached the top of the world's largest market capitalization, and the other Microsoft, Google, and Facebook three star groups together are not worth any of them.
What about apples now?
It's just 10 billion US dollars, dozens of times the difference, and it is an investment that only belongs to the investment that can be invested and can sit at home and count the money, it is simply a pie falling from the sky, if you don't take a bite, you are sorry for your God.
But......
The question is, will pie fall from the sky? Maybe you will be lucky enough to pick up a dollar, ten dollars, a hundred dollars, but it is absolutely impossible to pick up billions, tens of billions of dollars.
Suppressing the impulse in his heart, Li Lin forced himself to calm down, "Why? Is Apple short of money now? ”
"There's no shortage of money, it's just that it's not developing very well." Jobs took a sip of red wine lightly, his eyes were gloomy, "Apple's computer sales have been declining, although based on Apple's own operating methods, the revenue has not dropped significantly, but if it does not change, I am afraid it will be drowned in the increasingly competitive computer industry." ”
Li Lin's heart moved when he heard this.
Now Apple has not produced mobile phones, their main business is still computers, and at this time the world's three major PC manufacturers are Dell, HP and IBM, Apple's share of the global market is not dominant, and because of Jobs's stubbornness, Apple is still stubbornly using the relatively niche Apple operating system, rather than the increasingly popular Microsoft system.
In such a situation. Apple's market is gradually being eaten up by other PC manufacturers, and although Apple's profits have not fallen much, the increasingly obvious fatigue has created a sense of crisis for the company.
Jobs wanted change. But it's clear that the other shareholders don't want to change, they want to stay afloat and then cash out and invest in other areas.
After all, for them, even if Apple is in decline, they just need to seize the opportunity to leave. They don't have much to lose, on the contrary, if it's a change. It's good if they succeed, but if they fail, their profits will also suffer.
They didn't have the idea of living and dying with the big ship that was about to sink with Apple, and the Apple sank. Just get on the other boats.
Wall Street funds are never all-or-nothing.
"They don't want to reform. And it also prevents me from reforming. Jobs said: "But without reform, Apple will definitely die, I can reveal that I am preparing to work on an epoch-making mobile phone, once successful, Apple will get rid of the current embarrassing position and meet a better tomorrow." ”
An epoch-making phone?
iPhone!
Li Lin was so shocked that he almost jumped up.
If you let someone else listen, I'm afraid you will be dismissive. Because everyone blows their products out of the sky when they are looking for investment, what holographic helmets, what EEG wave control cameras and other products are absolutely not uncommon in the field of technology investment. But if you believe them, then you are a fool.
The same goes for iPhones.
No one would have believed that Steve Jobs would make an epoch-making phone, nor would they believe that Apple would survive squeezing into the mobile phone space.
But Li Lin knows very well that the iPhone is really an epoch-making product, Jobs is not lying, its emergence has subverted the global mobile phone market, ended the era of Nokia, and made the world's mobile phone industry to the era of Apple.
Moreover, Li Lin knows better that the iPhone will be on sale in early January next year, and the current Jobs is definitely not researching, but has completed or is close to completing the research, and is about to enter the production stage.
Because it takes a lot of time to distribute goods and publicity.
He's lying!
But why did he lie?
Li Lin looked at Jobs with flickering eyes, like a poisonous snake, seeking Jobs's flaws, and he felt that if he could find the information that Jobs had hidden, he could get the most out of this matter.
Jobs was a little chilled by Li Lin's staring, he thought about it carefully, as if he didn't say the wrong thing just now, why did Li Lin have such an expression?
"However, some people are reluctant to see change, they don't see epoch-making benefits in their eyes, but think that this is not very reliable research, and ask me to stop the research and get back on track."
Yes!
Jobs's words were like a bolt of lightning, cutting through the dark curtain of Li Lin's thinking and producing sparks.
Why did Steve Jobs need to seek investment?
Because the iPhone was not well received by reviewers, even when the iPhone was released, outside commentators generally called the iPhone clumsy and stupid, and touchscreen phones were so heretical in the era of keyboards.
Many people laughed at Apple as Apple's stupidest decision, thinking that if Apple would go out of business, it must be dragged down by the iPhone.
It wasn't until the frenzied sales of the iPhone that these commentators shut their mouths and touted the iPhone instead.
But don't forget that it's not '07, it's only 06, and the iPhone that created miracle sales in later generations is still in the real room, and there is no large-scale distribution and publicity.
In this era, Apple's shareholders rely not on market feedback when looking at the iPhone, but on the evaluation of the evaluation department.
So the question is, why should Apple's shareholders buy a phone that has been defined by commentators as stupid, clumsy, terrible, and heretical without a keyboard?
They didn't support Apple's transformation in the first place, and when they saw Jobs come up with a phone that was so stupid, clumsy, terrible, and without a keyboard, their attitude was stormy.
No! No! No!
One by one, it will completely negate this iPhone that has not yet been sold, and for Wall Street funds, stop loss is their most common practice.
After suffering a certain loss, their idea is definitely not to gamble on a future. Instead, retreat, stop loss, and save your vitality as much as possible.
And obviously, they don't think that the iPhone will be a big seller. Apple is absolutely not allowed to go further and further on this 'loss' road, and they don't want to bear the loss of funds for researching the iPhone, and the loss of advertising and channel costs.
That's where they and Steve Jobs got their differences.
Steve Jobs wanted to transform himself with the iPhone, insisting that his work, the iPhone, was epoch-making, and Wall Street money saw the iPhone as stupid, bad, clumsy, and a heresy without a keyboard, so it didn't allow the losses to continue to expand.
Channel fees and advertising costs are absolutely not allowed.
So how did Jobs push the crowd out. Let the iPhone go on sale?
Li Lin remembered that before the iPhone was released, Steve Jobs suddenly became terminally ill, issued a false obituary, caused Apple's stock price to plummet, and Wall Street funds sold their shares and withdrew from Apple. Jobs, on the other hand, aggressively bought Apple's shares, further expanding his influence on Apple's board of directors.
At that time, Li Lin thought that it was because Jobs was afraid that he would be raised to Apple again, so he took this opportunity to weaken the enemy's power and increase his own power. But now it seems. There may not be no game of whether the iPhone will be sold or not.
Wall Street funds, which believe that the iPhone does not need to be sold, will sell stocks, and their influence on Apple's board of directors will of course fall, while Jobs will eat shares and increase his influence on Apple's board of directors.
Of course, he maliciously speculated that Wall Street funds would choose to withdraw from Apple. I'm afraid that there is also something to do with Jobs' insistence on releasing the iPhone.
They're also stopping, it's just that the way to stop losses is to sell the stock. Lest Apple stock not be able to sell if it wants to be sold when the iPhone is released.
However, they never expected that they did not wait for Apple's stock to fall, but Apple's stock rose wildly, and the success of the iPhone made Apple's successful transformation, and the opening of the smartphone era smoothly, Apple's stock rose and fell into madness.
The iPhone they looked down on was selling like crazy, and their stop loss became a loss of interest, and Wall Street's funds were angry and sent Jobs directly to prison for a walk, which can also explain why Jobs's secretive actions were targeted by the U.S. government.
He did not believe that the U.S. government had the ability and guts to touch the secrets of America's plutocrats.
As for saying that Jobs was not strict, which made the rumors exposed, how could it be possible, Jobs was not stupid, all the funds he used came from secret accounts overseas, and the stocks he purchased were also purchased through a large number of accounts, and no one else would know about it except himself and the bank that handled the funds.
It is impossible for the U.S. government to know, don't look at the CIA under the U.S. government, but the banking system is something they absolutely dare not monitor, and once the monitoring is discovered, the banks become angry, and the president will not be able to sit still.
The only thing that can be known is the Wall Street fund, which is inextricably linked to the banking system.
And now, the conflict between Jobs and Wall Street funds has arisen, so he wants to bring in new investors, which is why he found Li Lin at the first meeting.
First, Li Lin was found by him, and he was directly marked with the mark of his faction; Second, Li Lin is weak in the United States and has nothing to do with Wall Street funds, and his entry will only weaken the influence of Wall Street funds rather than increase the influence of Wall Street funds.
As for why he lied and said that the iPhone is under development, the reason is also very simple.
He wants to fulfill his own words.
No matter what he says about his work, how far it will go, how it will sell well, once he tells Li Lin that his research is complete, then it is inevitable that the prototype will be submitted to Li Lin for evaluation.
And the Wall Street fund's evaluation of the iPhone has cast a shadow on him, once Li Lin gets the same evaluation as the Wall Street fund, then Li Lin will definitely lose interest in Apple, after all, no one will want to invest money in the quagmire.
In this case, he lied, saying that he was developing, so there was no need to provide a prototype to Li Lin, and after Li Lin entered the venue, the lie was revealed, and he didn't care.
Li Lin, who has just entered the market, cannot stand on the side of Wall Street funds and let Apple continue to fall in the same way, because Li Lin, who has just entered the market, has not eaten enough profits to make up for the loss of stocks in the past time, and in order to prevent his investment from depreciating, he must make a desperate bet to support Jobs's transformation.
If the iPhone is successful, the resentment of being deceived will also be appeased; And if the iPhone fails, Li Lin's grievances don't matter.
He is like a big bad wolf who coaxes Little Red Riding Hood, he only needs to coax Li Lin to enter, as for the consequences, he doesn't care at all. (To be continued......)