Chapter 348: Reform

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The next day, "Ming Pao" reported on the front page of the headline position that Gu Chen, Li Jiacheng, Fok Yingdong and Li Zhaoji set up a joint investment fund, and made a brief introduction to the scale and personnel arrangements of the fund, and suddenly stirred up a thousand waves, you must know that no matter in which country, 1oo billion Hong Kong dollars of investment funds are enough to be included in the ranks of top funds, not to mention the four Hong Kong's top billionaires joined forces, it is obvious that the four bigwigs are not small, but "Ming Pao" did not introduce the investment direction of the fund.

And with this news, the photos that the reporter took at the door of Tan Jiaxuan in Central broke up and said goodbye to the four people finally came to light.

But in order to get more inside information, a large number of reporters scrambled to interview the four parties, but unfortunately not to mention Gu Chen, even Li Jiacheng and others were very tight-mouthed, at most they revealed some irrelevant things and beat the reporters, so there was no more relevant big news in the newspaper for a few days, and some were just some speculative reports made by some financial newspapers on the investment direction of the fund, in order to attract the attention of readers. However, Huo Ergongzi, who was appointed as the president of the joint fund, will show his face greatly.

A few days later, except for some financial newspapers that continue to pay attention to the joint fund, other mainstream newspapers can no longer see relevant reports, and this is exactly what Gu Chen wants to see, the nature of the joint fund determines that it is not suitable to live in the spotlight all the time, but sooner or later the story of the joint establishment of the fund by him and Li Jiacheng will be known by reporters, with the idea that the fat water does not flow into the fields of outsiders, he will let the "Ming Pao" take the lead in exposing it, and "Ming Pao" did only do one report. After that, there was no follow-up.

However, within a few days, Gu Chen was once again on the front page of Hong Kong newspapers. It was still the first "Ming Pao" to expose, Gu Chen signed the second equity transfer agreement with Qiu Dehe on April 24, plus the one at the beginning of last year, Gu Chen obtained a total of 3o% of ATV's shares from Qiu Dehe, with a total shareholding of 54.7%, officially becoming ATV's largest and controlling shareholder.

On the second day of the agreement, ATV held a board meeting, and Gu Chen was elected chairman of the board of directors of ATV. Qiu Dezhi is the honorary chairman of the board of directors of ATV. At this point, ATV has finally officially entered the Gu Chen era from the Qiu De era. In fact, since the beginning of last year, Qiu Dehe has begun to deliberately delegate power, and many major matters are decided by Gu Chen, which everyone sees, so when the news came out, almost no one was surprised.

But everyone, including ATV's internal employees, is watching what Gu Chen will do after he becomes chairman of ATV's board of directors. There are business and personnel, after all, once a son of heaven and a courtier, although Gu Chen also cultivated a few cronies during his tenure as executive vice chairman of the board of directors, such as Li Zhuanglie, but most of the middle and senior staff were appointed by Qiu Dehe. According to normal thinking, Gu Chen should remove a group of people after taking over as chairman of the board of directors, which will help Gu Chen control this Asian TV station faster.

But after waiting for a month, except for a few positions, Gu Chen's actions in personnel are not big. On the business side, it's a huge move.

There are three channels in Khoo Tak and Times ATV, namely RTHK, Information and Asia. Among them, the main audience of Hong Kong and Taiwan and the information station is Hong Kong people, and Chinese people in other regions and countries can also receive signals through guò satellites, and this part of the audience has entered the board of directors of ATV since Gu Chen, because the launch of various entertainment variety shows and TV dramas has increased significantly, taking Hong Kong and Taiwan as an example, it accounts for 21% of the station's total global ratings at most, and with the increase in popularity and the development of ATV's global business, the proportion continues to increase.

As for the Asian channel, it was just established at the beginning of last year, mainly for Southeast Asian countries, Southeast Asia has always been the main market of Hong Kong's film and television entertainment industry, many Hong Kong stars have high popularity in Southeast Asia, and the channel has been proud of the popularity of TV series such as "I Have a Date with a Zombie", "Huanzhu Gege" and "Joking about Qianlong" since its establishment a year ago.

As of April this year, Asia Television accounted for 15.1% of the 17.4% of the TV market in the two countries, making it the largest foreign TV station in the two countries. In contrast, other countries are inferior, some are caused by purely market factors, and some are due to government administrative interference, such as Indonesia, in order to protect its own TV industry and achieve certain political purposes, many parts of the country have blocked ATV's satellite signals. In this regard, we can only rely on public relations for the Indonesian government in the future.

According to Gu Chen's latest plan, the Asia Station was renamed the Chinese Station, and the American Station was newly established. The change of Asia TV's name to Chinese is not only the name, its business scope will also expand from Southeast Asia to the whole world, the reason for this adjustment is that most of the programs and all TV dramas in Hong Kong are in Cantonese, which greatly limits the expansion of ATV's global business.

After the adjustment, Hong Kong and Taiwan will focus on the Hong Kong market, while Chinese will focus on the global Chinese market. As for Channel Americas, it is known from the name that it is aimed at the Americas, more precisely, for North America, which can also show Gu Chen's ambitions in the TV industry.

When the plan was presented to the board of directors, Asia TV changed its name to Chinese and exaggerated its business scope to gain unanimous communication, and the number of all aspects showed that Hong Kong and Taiwan were indeed not suitable for global promotion. But there are different opinions on the establishment of the American Channel, Xu Jin hummed lightly said: "I don't agree, now ATV's main focus should be on the promotion of Chinese Taiwan, excluding Big 6, Taiwan, Hong Kong and Macau, there are tens of millions of Chinese around the world, there are even more Chinese-speaking, this is a very large market, enough to occupy a large part of ATV's resources, I think it is not too late to consider entering the white market after consolidating this market, at this time it is too hasty to set up American Taiwan." There is some truth to his words, and it doesn't seem to be entirely based on personal vendettas.

Gu Chenlian glanced at Xu Jin's omission, and said solemnly: "Hong Kong is an international metropolis, but many foreigners don't know much about Hong Kong, in order to maintain the economic development, it needs to let more people know about it, and the fastest and most convenient way to do this is through guò TV." In addition, the film and television entertainment industry is one of the pillar industries of Hong Kong's economy and an important part of Hong Kong culture. ”

In the final vote, Xu Jin voted against as expected, and the other directors all chose to agree, not that they all really think that the establishment of the American Channel is a good plan, the reason why they are in favor is more out of confidence in Gu Chen, after all, since Gu Chen joined ATV, the earth-shaking changes in ATV are obvious to all. What's more, Gu Chen is the controlling shareholder, if he really insists on going his own way, it is useless for others to oppose it, so the plan to change the name of Asia Station to Chinese Station and establish a new American Station is like this.

In addition, Gu Chen also launched a drastic reform of the information station, stipulating that the information station will no longer broadcast any entertainment programs and television stations, and then sent a large number of news reporters to major countries and regions in the world, after the completion of the reform, the information station will be news, current affairs commentary, current affairs debate, news special reports and hot news tracking and other types of current affairs and financial programs, in Gu Chen's original words: "Strive to build the Asia Television Information Station into the world's No. 1 Chinese news brand in the next three years."

In order to achieve this goal, he set the principle of 'objectivity' for the information station, requiring the host to be objective and not biased when reporting the news, so as to ensure that the most authentic and objective news is presented to the audience. In addition, he also asked the company to tilt its funds as much as possible towards the information desk in the coming year to meet the needs of the information desk's reform and expansion. At this point, everyone can see that the reform of the information station is the focus of Gu Chen's series of plans, obviously Gu Chen has very high expectations for the information station, and the 'world's No. 1 Chinese news brand' alone is enough to make people think about it, so the director of the information station naturally became a fragrant bun.

The current director of the information station is named Wang Jiaming, and during his tenure as director, the information station was mediocre, that is, there were no outstanding achievements, and he did not make any big mistakes, just two words - moderation, such a person obviously could not meet Gu Chen's requirements and expectations for the information station, so everyone speculated that Wang Jiaming would be replaced. It is true that not long after Gu Chen announced his reform plan for the information station, Wang Jiaming was transferred to the newly established American Channel, and he was also the director, which can be regarded as Gu Chen's generous treatment of this old minister.

Guo Dongnian graduated from the University of Westminster in the United Kingdom, with a master's degree, studying media and creation, and is a returnee of the top students, who just joined ATV at the beginning of last year, and became the deputy director of the information station half a year after joining ATV with his personal ability, and now he has been appointed as the director by Gu Chen.

The deputy director is Shi Yali, who mainly participates in the overall planning and management of the program, and also serves as the host. No one was surprised by this appointment, although Shi Yali was just an ordinary host before this, but who made the family happy.