Chapter 242: Olympic Promotional Video (Two Chapters in One)

On December 10, 2000, the press conference of the Beijing Olympic Bidding Committee announced the hiring of Chen Long, a famous Hong Kong artist, as the image ambassador of the Olympic bid, and then signed an agreement with Yu Yu, Gong Li, Yang Lan, Deng Yaping and Sang Lan five outstanding women, who later joined Liu Xuan, Liu Dehua, Wang Zhizhi and other efforts to promote Beijing's bid for the Olympic Games, and use their respective international relations to help Beijing win the competition for the 2008 Olympic Games.

Yu Yu was successfully elected as the ambassador of the Olympic bid, and Chen Linke was proud.

He immediately informed the company of the good news and informed all his relatives and friends. As a husband, he felt that he had to do something to support his wife, so he decided to serve as his wife's life secretary 4 hours a day, taking care of her daily life properly, so that she would not be under pressure and devote herself to the Olympic bid.

Chen Lin has a courtyard house in Beijing, which was originally lived in to entertain Grandpa Bush, and he simply bought it later. The two couples moved their family into the courtyard, preparing to live here for a while, he first got up at 6 o'clock to run with Yu Yu every day, prepared breakfast at 6:30, drove her to the office of the Olympic Bidding Committee of the General Administration of Sports at 7:20, and picked her up home in the evening.

He carried several essential items on his body: a water bottle, tea bags, milk candy, vitamin tablets, and most importantly, Yu Yu's makeup bag, mobile phone, and wallet. As an assistant, it is natural to be on call and on call 24 hours a day.

At 7:30 a.m. that day, Chen Lin accompanied Yu Yu into the conference room of the Olympic Bidding Committee as an assistant.

Chen Lin glanced at the conference room, Chen Long, Liu Dehua, and Yang Lan were all here, and he also saw a new face - the famous director Zhang Yimou.

"Mr. Yu, Mr. Chen, I'm waiting for you and my wife."

"I thought we came early, you came earlier than me."

Everyone greeted each other, and Yu Yu and his wife just sat down, and the executive chairman of the Olympic Bidding Committee, Director Wang of the General Administration of Sports, introduced Zhang Yimou and several Australian advisers to the two.

"Director Zhang. Fortunately, I will be honored. With you, a great director, joining, our promotional film is half the success. Yu Yu got up and shook hands with Zhang Yimou.

"Mr. Yu, hello, hello." Zhang Yimou hurriedly stood up and said with a smile: "It should be said that the promotional film will be brilliant if you have outstanding talents to join us." ”

Yu Yu smiled slightly and introduced her husband and assistant.

"Mr. Chen, I have admired my name for a long time."

"Hehe, Director Zhang, I've been inexplicable to you for a long time."

Zhang Yimou took the initiative to shake hands with Chen Lin, although Chen Lin appeared on this occasion as Yu Yu's assistant. But Lao Mouzi didn't dare to snub this special assistant. The same is true for everyone else, who didn't treat this assistant as air, and Chen Lin has now become a supernumerary consultant.

"Okay, everyone is here, then let's hurry up, let's start the meeting now." Director Wang said with a smile.

He began to preside over the meeting, and the theme of the meeting was to study the propaganda film of the Olympic bid.

At the beginning of the meeting, Director Wang asked Yang Lan to talk about the experience of the last failed bid for the Olympic Games. In 1993, our country was two votes behind Sydney when it applied for the 2000 Olympic Games. At that time, Yang Lan participated in the Olympic Bidding Committee that year.

"In '93 we were only two votes short and you may think we were unlucky, but as a member of the Olympic Committee we can't blame all the problems on luck. A failure is a failure. Only by facing up to failure can we discover our own problems. Yang Lan said seriously, and her words were unanimously nodded in agreement.

"Looking back now, we did make a lot of mistakes. Some mistakes are caused by insufficient objective conditions, but many more mistakes are caused by deviations in our subjective consciousness. I've summarized here some of the reasons for the last defeat. There are some reasons that you would never have imagined, and I didn't think of them at the time. ”

Yang Lan sighed, and then told the reason for the failure of the last Olympic bid:

"First of all, our promotional video is clichΓ©d, with repeated scenes of old people playing Tai Chi and children holding flowers."

"World-class sports stars from all over the world have appeared in Monte Carlo's public spaces. Signing autographs to cheer for our country's delegation, we accompanied more than a dozen world champions. But he was on standby in the hotel where he was staying. ”

When foreign newspapers criticized Beijing for engaging in a large number of crowd tactics to compete for the Olympics and not focusing more on improving the environment, there was a "feat" of 100,000 people climbing the Great Wall in China. Speaking of this, Yang Lan smiled bitterly: "I still remember that when I designed this plan of "100,000 people going to the Great Wall", including me, I thought this idea was great, which could fully demonstrate the Chinese's desire and support for the Olympics, but can you think of the backfire? Foreigners are very disgusted with this set, and the core of people's concern is environmental issues, etiquette, hygiene, and service. ”

Yang Lan looked at everyone's thoughtful expressions, paused and continued: "At that time, the Chinese delegation sent out the gifts, and also received feedback from a British photojournalist: 'Do you remember the backpack you gave me with the logo of Bei*Beijing and the Five Rings?'" I don't want to embarrass you, but it didn't take two days for that bag to turn on. ’”

"Secondly, our external communication and public relations capabilities at that time were very limited, and many leaders attended press conferences with the intention of avoiding problems, rather than actively communicating with reporters, as if they were always afraid of reporters asking sensitive questions. At that time, I also saw that the Western media also had prejudices about China. At that time, a reporter asked Zhang Jufa, deputy mayor of Beijing City, what would happen if Beijing did not succeed in bidding. I remember that Zhang Jufa said jokingly at the time, and it was contextual, and he said that then I would have no face to go to Atlanta. The next day, I read a headline in the local newspaper that said, "Chinese officials say Beijing will boycott the Olympics if Beijing can't win the Olympic bid." ”

"In the past, we in China have engaged in a lot of sports, and there are some handy methods, such as mobilizing 100,000 people to go up the Great Wall, crowd tactics, everything is officially done, and when we go overseas, we find that this kind of people-to-people exchanges are particularly important."

Yang Lan finally finished explaining for half an hour, and the conference room was silent, and everyone was bored and pondering.

Chen Lin, who played soy sauce, also gained a lot after listening to what Yang Lan said. He asked himself in his heart whether he would make the mistake of organizing "100,000 people to go to the Great Wall" if he was in charge of planning the Olympic bid.

The answer is yes, as the Chinese organize crowd tactics, it seems to have become a habit. Don't look at his own more than 10 years of knowledge, he has been in the United States for more than half a year, but he still doesn't know much about Western thinking.

For example, in the meeting, someone suggested that the concept of dragons should be highlighted in the promotional video. The Chinese are descendants of dragons, which is normal, but was rejected by several Australian advisers, who said that dragons are not necessarily a very positive image in the West, and some ethnic groups have legends of evil dragons.

Chen Lin began to be cautious, and warned himself not to think that if he had more knowledge, he could point fingers at this kind of national image and key national events, or honestly play soy sauce. In fact, the team was successful and didn't need any guidance from him.

The meeting lasted three days. The copywriting of the promotional video changed several times, and after the most draft, it was finally voted on by a show of hands, and the preliminary draft was preliminarily finalized.

……

On December 15, 2000, it was a sunny day, and the sun shone on the earth to bring warmth to the cold Bei*Beijing.

The film crew of the promotional video of the Olympic Bidding Committee seized this rare good weather to the Forbidden City to shoot a set of Keju shots.

Football originated in China and was originally called "Keju". Kemari is the earliest football event recorded in historical history. It originated in the Spring and Autumn Period more than 2,300 years ago, when the Qi State used this sport to train soldiers and investigate the physique of soldiers, and later evolved into a sport that court nobles liked to do.

Only a few seconds of footage can be kept after the final editing of this keju scene, for the sake of these few seconds of footage. The crew filmed for 3 hours from 7 a.m. to 10 a.m. The two Kemari teams in costume who participated in the performance were selected from professional soccer schools across the country.

There is also an interesting argument when it comes to the selection of the 24 Kemari athletes from the two teams. Originally, the copywriter asked to select 24 young men who can play football, aged between 16-23 and above 1.7 meters tall, but the people below are all 1.8 meters tall. Fat and thin are all the same, 18-year-old sunny and handsome guy.

As a result, although the picture is pleasing to the eye, it always feels wrong, and the problem is the lack of realism. Later, adjustments were made, and the personnel should not be so uniform, both tall and short, fat and thin.

Promote the rules and regulations of sports. Standardization is counterproductive. For example, there is a set of shots in the promotional video that shoot the urban life of the people of modern Beijing, and the foreign consultant pointed out that the streets do not have to be cleaned to be clean, and there is no need to artificially create an atmosphere. On the contrary, they will feel that the traces of government organizations are too strong, and for the sake of the so-called superficial cleanliness, they must let the migrant workers leave, beat dogs and cats, and these things are not appropriate in their eyes.

In fact, a society does not have to have no shortcomings to win the love of others, but this kind of real and pluralistic situation is quite good.

After filming the Keju shot, the crew rushed to the Badaling Great Wall for filming. This time, the subject of the shoot is Chinese kung fu, and Chen Long plays a set of kung fu on the Great Wall.

Everyone didn't care about eating at noon, and they were busy until 3 o'clock in the afternoon before the shooting was successfully completed. At this point, all the materials for the promotional video have been filmed, and the rest of the work is editing.

"It's time to eat." Chen Lin saw that the filming of the crew was finally over, and hurriedly shouted. He has been with his wife and the film crew for a week, and this week he became the supernumerary logistics director of the film crew, responsible for everyone's food.

He rented a food truck and invited the chef of the Bei*jing Hotel to take charge of the meal, so that the film crew could eat delicious meals at any time, and his behavior was unanimously praised by the film crew, and everyone was very satisfied.

No, as soon as I heard that the meal was open, everyone came over, and Chen Lin intimately cooked food for his wife, which made Yang Lan and several other women on the side envious.

"Yu Yu, I really envy you for having such a good husband!"

"Yes, your husband is really willing to be by your side for hundreds of thousands of minutes and is really willing to be by your side, it's so intimate."

"Yes, if my family is half good, no, a third good, I will be satisfied."

Yu Yu listened to the envious words of several sisters and was very happy, indeed her husband's recent performance can be scored full marks. Chen Lin didn't listen to a few women chatting, he was squatting with Chen Long and Liu Dehua, the two eldest brothers, to eat and chat.

They chatted about the topic of movies, Chen Lin did not hide Chen Long, and said that he was going to jointly invest in a film company with Liu Dehua.

Chen Lin naturally wanted to sign Chen Long, and Liu Dehua was also helping lobbyists. Chen Long first congratulated the two, and he did not refuse the invitation of the two, the only obstacle was Zou Lao of Golden Harvest.

Chen Long also knows that Dao Jiahe is getting worse and worse, and the lack of funds for "Spy Maze", which was originally to start filming in October this year, has not been approved until now. Chen Lin is actually to blame for this, because of his suggestion, Zou Lao invested a large amount of money in the construction of the film museum.

The total investment of the museum is 500 million, Chen Lin donated 200 million, and the remaining 300 million has to be paid by Zou Lao himself.

Although he knows that Jiahe is no longer good, Chen Long and Zou Lao have a good relationship, and leaving again at this time will undoubtedly cause a fatal blow to Jiahe, so he is embarrassed.

"Xiaolin, Andy, I am very grateful for your kind appointment, and I am willing to cooperate with the two of you, but I can't leave for the time being in the current situation of Golden Harvest, and I promised Zou Lao to at least finish filming "Spy Maze".

"Big brother, I understand your concerns." Chen Lin smiled slightly, leaned into his ear and lowered his voice: "If I buy Golden Harvest, what do you think, big brother?" ”

"Oh-" As soon as Chen Long heard that Chen Lin had plans to acquire Golden Harvest, he was not surprised, because Chen Lin had already acquired Golden Harvest's cinema chain before, and it was not surprising to acquire Golden Harvest again.

"Lin Zi, are you really planning to buy Golden Harvest?" Liu Dehua spoke, and he also knew Chen Lin's idea.

"Yes." Chen Lin nodded and said: "Brother Hua, although Golden Harvest is no longer in the style of the past, there have been fewer and fewer films in recent years, but he still has an experienced film team, we want to open a film company, you and I will definitely not be able to do it, the people in my company are good at making TV series, and you also know that TV series and movies are not the same thing." ”

"You have a point." Liu Dehua agreed: "The high-quality assets left by Golden Harvest now, in addition to his film library, are experienced film talents. ”

"Brother Hua, you also missed one of the most valuable things about Golden Harvest."

"Yes, yes, Brother Chen Long is the most valuable Golden Harvest."

Chen Long couldn't help but smile when he watched the two of them sing and harmonize: "You two don't make fun of me, where am I worth?" ”

"Hey, hey." Chen Lin suddenly smiled: "Big brother, can you discuss it with you?" ”

"What are you discussing?" Long Chen looked at Chen Lin's expression and said curiously.

"When the time comes, can you lower your value and let me spend less money?"

"Y-I don't even know what Lu Dao said about you. You have tens of billions of cash in hand, so rich attention has hit me, I hate you as a stingy businessman the most in my life, I decided to suggest that Zou Lao raise the price a little more, so that you can spend more money to kill you. ”

"Wow-big brother, don't do this, just because I didn't say it."

"It's late."

"Big brother, I admit that I was wrong, don't be like this. Brother Hua, you can also help me talk. ”

"What I say, it has nothing to do with me."

"I'm dizzy, you're also the boss, why doesn't it matter?"

"I think you're rich anyway, and Brother Chen Long's worth is a drop in the bucket for you."

"Okay, you two big brothers teamed up to bully me. I quit, I'll go to my wife to reason. ”

Chen Lin was jointly squeezed by the two eldest brothers, got up angrily, picked up the soup bowl and walked towards the dining car, in fact, the soup was finished, and he went to make some more soup.

Chen Long and Liu Dehua looked at Chen Lin and smiled (to be continued......)