In the third week, "World of Warcraft" was still strong in the North American market, taking away $90 million in a single week and winning the third week box office championship in North America, while "Madagascar" accompanied the whole process and was still in second place, so angry that the people in DreamWorks didn't give a good look in front of the media.

In the Japanese market, "World of Warcraft" also showed a hegemonic posture, defeating "Naruto 2: Fantasy Underground Ruins" as soon as it was released.

It attracted strong attention from the Japanese media.

Japanese cinema is very peculiar, and their own cinematic strength is so weak that their own films have become a dumping ground for Hollywood films, but when it comes to animated films, they are very strong.

And "Naruto" is a manga and anime that is a big hit in Japan, and his theater can be described as powerful, and after months of anticipation, it was actually defeated by "World of Warcraft", which made the Japanese media feel incredible.

"The theatrical version of "Naruto" actually failed, losing to "World of Warcraft"!" -- Asahi Shimbun.

"Kishimoto is defeated by Peter. Jackson, "Naruto" defeated "World of Warcraft". ―Yomiuri Shimbun.

"In three days, World of Warcraft was 2.1 billion yen, breaking the record set by Pokemon Wishing Star." - Mainichi Shimbun.

"The animated film Terminator, after "World of Warcraft" defeated "Madagascar" in the North American market, "World of Warcraft" defeated the theatrical version of Japan's super popular anime "Naruto 2: Mirage Underground" in the Japanese film market, and another victim was born." -- The New York Times.

Originally, everyone was not optimistic about World of Warcraft.

Yes. "World of Warcraft" is a big production, yes, the director is Peter. Jackson is not wrong, and the adaptation of the super popular game is even more wrong. It has the element of qiē that can set fire.

However, Universal Movies chose to be released on June 1. ，

What time is June 1st? It's Children's Day, and animated movies are being released all over the country, and if you run to the theater of World of Warcraft on June 1st, you're just as dizzy as you are to have a horror movie on Christmas and a romance movie on Halloween.

However, when everyone was not optimistic about it, "World of Warcraft" slapped it in the face.

DreamWorks is awesome? "Madagascar" is a hit? "World of Warcraft" has all been shut down.

Japanese animated films are powerful? "Naruto" is popular all over Asia? "World of Warcraft" came to its knees as soon as it came.

2.1 billion yen in three days. "World of Warcraft" broke the record that can be broken in the Japanese film market, and slapped the Japanese brick family who shouted that Japanese animated films would rise to the ground.

Over the next two weeks, World of Warcraft took an aggressive stance. In the second week, it collected 2.8 billion yen, and in the third week, it collected 1.9 billion yen, and "Naruto 2: Ruins of the Phantom Underground" was affected by this, and the box office performance was not good.

Kishimoto Qishi reluctantly said to the media: It's not that "Naruto 2: Fantasy Underground Ruins" is not good-looking. It's that the enemy is too strong. They were accompanying the prince to study.

In South Korea, World of Warcraft takes on mythology.

"Give me a ticket to World of Warcraft."

"Give me two."

"Our feather fan group has to be ten long."

A large number of feathers came.

"Li Lin's new movie has been released, I heard that it is very good-looking, wait for everyone to obey the order, and we can't embarrass our feathers."

"Don't worry, we are all fans of Li Lin's oppa, and we will definitely not embarrass Li Lin's oppa."

"But is World of Warcraft really that good?"

"Of course, did you watch "The King's Man" last time? Did you watch "Memories of Murder" last time? These are ultra-classic pieces. And you have also seen the reputation of this "World of Warcraft", let me tell you. In fact, as early as the release of this movie, our head of the regiment organized us to go to Huaxia to watch the premiere, and after watching it, we were full of praise! ”

"World of Warcraft" swept away one billion won in three days in South Korea, shocking the entire Korean film and television industry, exclaiming: The wolf is coming.

A large number of filmmakers took to the streets to strongly protest against the South Korean government's opening of the quota system, claiming that if the South Korean government opened the quota system, the Korean film market would be worse by the Japanese market, and said that a "World of Warcraft" would make the Korean film market fall, and if it was defeated again, the Korean film market would be even more unbearable.

seems to confirm this sentence, in the second week, "World of Warcraft" swept away 1.3 billion won, and the table is not inferior to "The King's Man", as for "Mythology", under the halo of "World of Warcraft", the box office in a single week barely exceeded 300 million, and the table was very unbearable.

In China, "World of Warcraft" is even more terrifying, although "Initial D" is hyped, it is not enough to watch in front of the national co-screening "World of Warcraft".

The box office that broke 100 million yuan in the third week directly made "Initial D" dumbfounded.

They all had a box office of more than 10 million a week, pointing to the whole movie exceeding 100 million, and as a result, "World of Warcraft" broke 100 million in a single week, and immediately, they stopped publicizing it, and those actors stopped running around.

What else to run? In the face of such a strong opponent, it is impossible to increase the box office if it continues to run, it is better to stretch out the publicity fee, after all, publicity also requires money.

In Malaysia, in Thailand, in Europe, and in Singapore, World of Warcraft is very strong, and any country is the box office champion, and it has been the box office champion for three consecutive weeks.

In just three weeks, "World of Warcraft" has grossed more than 300 million in North America and 600 million worldwide, which has stunned a large number of people.

On the same day, Time Warner announced that the release date of "Batman Prequel 1: The Mystery of the Shadow" was postponed, and "Batman Prequel 1: The Mystery of the Shadow", which was originally scheduled to be released worldwide on June 18, was postponed to August 1.

While avoiding the limelight of "World of Warcraft", he also avoided "War of the Worlds", and gave up the current period.

In the face of reporters' doubts, Time Warner officials also made it clear: We are indeed unwilling to compete with "World of Warcraft", because a blockbuster collides with a blockbuster, which is a disaster for anyone.

"And we also need to prepare an imax-3D version for "Batman Begins 1: The Mystery of the Shadows", and director Nolan was deeply shocked by the effect of "World of Warcraft"."

"It's normal for Time Warner to do this."

Roger, a well-known film critic of the New York Times, drafted an article, "Batman Begins 1: The Mystery of the Movie is the ambition of Time Warner, and they desperately want Batman, a superhero, to be resurrected on the screen. ”

"Once resurrected, it's not hundreds of millions of dollars in profits, it's billions of dollars, because it represents a series."

series, Time Warner's forte.

"Harry Potter", "Pirates of the Caribbean", "Batman" and "Superman: Man of Steel" in the pipeline are all intended to be series.

Needless to say, "Harry Potter" has leveraged a huge cake of tens of billions of dollars, and the holder of this cake is none other than Time Warner, and after eating the cake, their films are preparing for the series.

And they succeeded, as exemplified by Pirates of the Caribbean.

4 "Pirates of the Caribbean", and more films will be released in the future, which can bring billions of dollars to Time Warner, and the most important thing is that this benefit can be held for a long time.

As long as you are careful, you will not be able to eat this cake within ten years.

For this, other film companies are very jealous, so there is the "X-Men" series, the "Spider-Man" series, it can be said that Hollywood has officially entered the era of series.

And "Batman Begins 1: The Mystery of the Shadows" was the vanguard of the preparation for the entire "Batman" series from the beginning, and Time Warner did not allow them to fail.

That's why they will back down on the schedule, avoid "War of the Worlds", avoid "World War", avoid "World of Warcraft", and try not to let themselves become cannon fodder.

After all, "Batman Begins 1: The Mystery of the Shadows" represents an entire series, and if it succeeds, the subsequent series will start immediately.

"This summer belongs to World of Warcraft."

"Hollywood Times" directly praised "World of Warcraft", "The global box office of 600 million in three weeks, coupled with the concession of "Batman Prequel 1: The Mystery of the Shadow", without the resistance of blockbusters, it is ironclad that the final box office of "World of Warcraft" will exceed 100 million." ”

"As we all know, the box office does not represent all the revenue of the film, in the DVD market, video on demand market, peripheral markets, etc., the box office will be a strong support for these markets."

"With a box office of one billion, it is expected that "World of Warcraft" will leverage the big cake of the two billion market."

He said it in a low voice.

Because of the different genres, the film has a different table in the surrounding market.

For example, horror films focus on the DVD market, art films and documentaries focus on the television market, and "Transformers" like Li Lin's previous life focuses on the toy market.

The table xiàn in the surrounding market is also different.

A horror film with a box office of 100 million leveraged the DVD market of 150 million is considered remarkable, and "Transformers" leveraged a market of at least 5 billion.

It leveraged the $2.3 billion market on cars alone, but unfortunately, this revenue was taken away by General Motors, who called General Motors the main investor, advertiser and largest car manufacturer and seller of "Transformers".

In the toy market, "Transformers" leveraged the market of 1.6 billion dollars, but the money was taken by Hasbro, who called Paramount and DreamWorks took the initiative to give up the peripherals to Hasbro in order not to pay the copyright fee, and as a result, Hasbro picked up a big bargain, and DreamWorks and Paramount regretted it so much that their bowels were blue.

At the time of the Transformers fire, Paramount's stock price fell directly because shareholders and investors thought Paramount's management was too stupid and worried about Paramount's future.

In the DVD market, "Transformers" is a little weak, and on the Internet on demand, "Transformers" is still not good. (To be continued......)