Chapter 494: Hope or Despair
Su Zhe, who had already left first, naturally didn't know that Su Xin was holding a photo of rolling and small grapes, and he was making wishful thinking.
But even if he knew, Su Zhe would only laugh it off and wouldn't pay attention to it.
On the way back, Su Zhe happened to pass by a Liu's pharmacy. There are a lot of people in this Liu's pharmacy, and there are many people queuing up at the cash register.
Su Zhe also happened to want to see the sales of thawing spirit in the pharmacy today, so he parked the car next to it.
After observing for a period of time, Su Zhe found that at least more than 80% of the customers in Liu's Pharmacy at this time came to buy the thawing spirit, or to learn about the thawing spirit.
Many of these people who came to buy the thawing spirit were repeat customers, and they came to buy it for the second time.
From the day of the press conference held by Changhua Pharmaceutical Factory, because all the media paid great attention to the thawing spirit, they were basically discussing the thawing spirit, and Li Changhua's younger brother received the documentary of the thawing spirit treatment, which ignited the hope of ALS.
Therefore, without promoting and publicizing, the thawing spirit still attracted attention and became the biggest focus in recent times.
On the first day of the launch of the Thawing Spirit, many people bought the Thawing Spirit with the mentality of trying, because the Thawing Spirit was their only choice.
However, most people do not believe that Thawing Ling can really effectively treat ALS, because they have been disappointed many times.
However, after they bought the thawing spirit and went back and tried to give it to their families, they received an unexpected joy.
Although the thawing spirit is not miraculous enough to cure ALS people immediately, it allows the person who takes it to feel the changes in the body. It's still possible.
For ALS and their families and friends. That alone is enough for them to be content. They believe that since the Thawing Spirit can make them feel obvious changes, as long as they continue to take the Thawing Spirit for a long time, they will definitely no longer have to worry about losing their lives due to ALS, and they can even get back on their feet one day and return to their previous normal life.
People who take Thawing Spirits have begun to believe in documentaries.
Therefore, although these people have not finished the medicine they bought back, they still plan to buy some for later use.
And the reason why they are allowed to do this is the credit of major media and some experts.
Because before the thawing spirit was not yet on the market. These media and experts are all predicting the retail price of Thawing Spirit, and they all agree that the lowest retail price of Thawing Spirit is more than 100 yuan, and it is also possible for one Thawing Spirit to be 500 yuan.
Even some well-known pharmaceutical experts were asked this question in interviews, and even said that thawing spirit may be 1,000 yuan a pill.
Because this is not unprecedented, many drugs with significant therapeutic effects, especially those with fewer competitors, have a very high retail price when they are first launched.
Odd goods can live. Moreover, these pharmaceutical companies have to do their best to recover the R&D costs of new drugs after they are launched. Moreover, pharmaceutical companies will also develop new drugs in order to make money, so it is expected that the price will be high.
And the Thawing Spirit can even be said to have no competitors that can pose a threat to it, which means that if the Thawing Spirit is effective, then the Thawing Spirit is the only option for the sick.
And because there are relatively few people in ALS, these people think that it is impossible for Thawing Spirit to achieve small profits and quick turnover, otherwise, Changhua Pharmaceutical Factory will not be able to recover the research and development cost of Thawing Spirit, which will put Changhua Pharmaceutical Factory in a desperate situation.
Because pharmaceutical companies can't take possession of a new drug forever, as soon as a new drug is launched, their competitors will immediately analyze the new drug.
Imitation of a new drug is much simpler than researching a new drug from scratch, and once a competitor imitates a new drug, the price of the new drug will definitely be pulled down, and the profit will be low.
Although pharmaceutical companies will apply for patent protection for new drugs, they still cannot fully protect the interests of pharmaceutical companies, and the research and development cost of any real new drug is more than billions of dollars, and the research and development time takes an average of more than ten years.
It can be said that the success of any new drug research and development is the greatest human, financial and material resources that the pharmaceutical company has paid to succeed, and the risk is not small for the pharmaceutical company.
Once you make a mistake, you may make a mistake, and the pharmaceutical company will be in a quagmire.
Therefore, pharmaceutical companies develop new drugs, and after the new drugs are launched, they will try to recover the cost in a short period of time and make enough profits, so that even if the new drug is imitated, it will not hurt the roots of the R&D company, so that the pharmaceutical company can develop for a long time and continue to develop new drugs.
In this way, when a new drug is just launched, the retail price is naturally extremely high, which is also the unspoken rule of the pharmaceutical industry.
These people will come to this conclusion based on the current market situation, but they are not honest and nonsense, but because basically this pharmaceutical industry is like this, and no one can escape from this circle.
It is precisely because of the estimates of these media and professionals that many people have already thought that the retail price of Changhua Pharmaceutical Factory will definitely not be low, and even many people have begun to worry that the retail price of Thawing Ling will be 1,000 yuan per pill.
If Changhua Pharmaceutical Factory really set the retail price of thawing spirit at 1,000 yuan, it will make many people feel hopeless.
Because the thawing spirit is the only hope for the recovery of ALS, if the retail price is 1000 yuan, then the only hope of the thawing spirit is not something that all ALS people can achieve.
If the retail price of Thawing Ling is 1,000 yuan per pill, according to the basic course of treatment of Thawing Ling for ALS, it will cost about 600,000 yuan to buy Thawing Ling alone.
And the drug cost of 600,000 yuan is not something that an ordinary family can take out casually, 600,000 yuan is enough to crush a relatively poor family.
Therefore, Changhua Pharmaceutical Factory set the retail price of Thawing Spirit at 1,000 yuan, or higher, for those who can afford the cost of treatment, Thawing Spirit is their only hope of survival. But for some people who can't afford such an expensive treatment, the hope of thawing spirit will only make these people more desperate, and even make the families of these patients more sad.
If the retail price of the Thawing Spirit is too high, this is unavoidable. (To be continued......)