Chapter 1612 The Beginning of Segmentation and Refinement (Three Changes, One Change)

In the test site of Guqi Provincial Industrial Manufacturing Co., Ltd., a large group of people in white coats gathered at this moment!

These white coats looked at the two "prey" in front of them with their eyes one by one, as if a group of interns were looking at a patient who was about to go under the knife.

Lin Hongfei is no exception, as the chairman of the company, he is also wearing a white coat, holding his chin in his right hand and looking at the two proud cars in front of him...... To be precise, these two BMWs in front of you. Chrysler 300C.

From the outside, this royal blue BMW in front of you. Chrysler 300C and those sold in the market BMW. The Chrysler 300C is no different but in fact is the one in front of this BMW. Chrysler 300C and those sold in the market BMW. The Chrysler 300C is a bit different: while the powertrain remains unchanged, it's still a 5.7-litre V-eight, but it's paired with a mechanical-hydraulic longitudinal five-speed automatic gearbox.

The black BMW next to it. The Chrysler 300C is a little more aggressive, because it is equipped with the latest technical achievements of Lin Hongfei's automotive electronics laboratory in the United States: a microcomputer-controlled 5-speed automatic transmission with self-learning function for automatic control of upshifts or downshifts.

From mechanical hydraulic to microcomputer, the technical span is huge!

Of course, the bigger range is the gearing of this automatic transmission: a 5-speed automatic.

If you put it in 20 years, an automatic transmission with only five forward gears will laugh people's big teeth: man, are you mistaken? People ZF have been out of 8-speed for several years, okay? Even a 9-speed automatic is about to be introduced, and you still have a 5-speed automatic? But in 1995, the 5-speed automatic transmission almost represented the crowning achievement of the era...... At present, the only model in the world that uses an electronically controlled five-speed automatic transmission is the Mercedes-Benz S600 of Daimler AG, and the gearbox comes from the king of European automatic transmission manufacturers: ZF ZF!

That's right. Japan's Aisin is the first company in the world to launch a mechanical-hydraulic five-speed automatic transmission, but ZF is the first company in the world to launch an electronically controlled five-speed automatic transmission with a certain self-learning function.

Daimler even directly monopolized the exclusive right to use this 5-speed electronically controlled automatic transmission for 4 years, because in the research and development process of this electronically controlled 5-speed automatic transmission, Daimler AG undertook 50% of the research and development funds, and in return, in the next four years, ZF could not sell this transmission to any other automobile manufacturer unless Daimler AG agreed.

Now, with these two five-speed automatic transmissions, Guqi Industrial Manufacturing Co., Ltd. is one of only three companies in the world that can manufacture five-speed electronically controlled automatic transmissions: ZF (ZF Friedrichshafen Friedrichshafen Edrichshafen Friedrichshafen Edrichshafen T ZF and Guqi Provincial Industrial Manufacturing Co., Ltd. are the only two companies capable of producing electronically controlled five-speed automatic transmissions.

Looking at the two cars in front of them, the engineers of the company's technology development laboratory were excited, although the two gearboxes are produced in the company's German factory, but this does not affect their pride, everyone knows. Because Western countries have imposed restrictions on the republic in many aspects of equipment, they want to process high-quality parts. The establishment of CNC machining centers in foreign countries is the best way.

As a professional within the automotive industry. They all know that every time there is an additional gear, the design difficulty of the automatic transmission is multiplied, and Mr. Lin actually completed the design of this five-speed automatic transmission by himself, which is really ...... In addition to going against the sky, they can no longer find a suitable adjective to describe Mr. Lin's awesomeness.

"Alright. Don't get excited, it's one thing for the gearbox to be built, but whether it can match the engine and the whole vehicle," Lin Hongfei clapped his hands. How to adjust the engine to the best condition is the next highlight, "Are all units ready?" ”

"Ready!" In response to Lin Hongfei, everyone's voice was quite neat.

"Good test start, a test item, the degree of compliance and frustration of gearbox acceleration and deceleration ......"

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The test of the car is a complex system engineering, in addition to the field test, there is also a nationwide test, to obtain the data of each component of the car in different regions, different temperatures and humidity and altitudes and even different road traffic conditions, and adjust according to these precious data, which is destined to be a short test activity of half a year, long two or three years, not to mention a new engine?

When the engineers and test drivers were busy testing the car, Lin Hongfei turned his head to Rostock, who was specially called by himself, and said, "Lao Luo, I decided to do something about our BMW. What do you think of the Chrysler 300C? ”

"Of course I support it, Lin, you know it, as long as it is your decision, I will support it, but, my dear boss, how are you going to break it down?" Rostock shrugged its shoulders and it is normal for a model to be subdivided into several subdivided cars, such as Mercedes-Benz's W140 series, which now has two types of gasoline and diesel, a total of seven engines with a displacement from 2.8L to 6.0L, a five-speed manual, four-speed automatic and five-speed automatic transmissions, and even a standard wheelbase version and a long wheelbase version to choose from to meet the needs of different customers.

Now Rostock is more concerned about how Lin Hongfei will subdivide this model?

"My idea is to divide the model into five different classes, with a 2.4-liter engine mated to a five-speed manual gearbox, which is also the cheapest entry-level model for the BMW Chrysler 300C."

"That's right, there should be a cheapest entry-level model, and this one model can even make our BMW. Sales of the Chrysler 300C Series increased by at least 30 percentage points. Rostock nodded, agreeing with Lin Hongfei's division, even if it was a Mercedes-Benz W140...... Oh, it's called S-Class now.

Many people think that Mercedes-Benz's S-Class is the best. Even the S-Class, which represents Mercedes-Benz's highest level of manufacturing, does not come standard with an automatic transmission, and its entry-level model uses a 2.8-liter engine mated to a five-speed manual gearbox...... Many Chinese people shout that foreigners are more environmentally friendly and manual transmissions are more fun to drive, but they don't know that they are actually the same in their bones: they are making excuses for not having the money to buy a more advanced car.

Just like a few years later, the domestically produced BMW 5 Series and Mercedes-Benz E-Class will always be the entry-level beggar's version with the best sales.

"Then there is a 2.7L V6 engine with a mechanical-hydraulic four-speed automatic transmission, which is considered a standard model, a 3.0L V6 engine with a mechanical-hydraulic five-speed automatic transmission, which is considered a luxury model, and a 5.7L V8 engine with an electronically controlled five-speed automatic transmission, which is considered a prestige model. In my opinion, this is the real BMW. Chrysler 300C; The last one, the 5.7-liter supercharged engine mated to an electronically controlled 5-speed automatic transmission, is the flagship model...... This powertrain of the flagship model is only used on the extended BMW. Chrysler 300C, since then the extended model is our company BMW. The flagship model of the Chrysler 300C series. Lin Hongfei said. That's basically what I envisioned. ”

He had been thinking about this question for a long time.

Before BMW. There is only one car in the entire Chrysler 300C model series, in Lin Hongfei's opinion. This is seriously inconsistent with the basic principles of profit maximization. Because there is only one powertrain combination, many people who like this model can't afford it at all, according to the analysis of the marketing department, if BMW. The threshold for Chrysler 300C will be lowered by 100,000, and sales will increase by at least 40%!

Well, even 50% is not impossible

It's good now. The entry-level model will be equipped with a 2.4-liter engine, and the top-of-the-line flagship model will use a supercharged 5.7-liter V8 engine and an electronically controlled five-speed automatic transmission.

Of course. Lin Hongfei did not fail to do it before, but the production capacity could not keep up, and now Lin Hongfei dares to put forward this request, because now the production capacity is finally no longer a short board restricting the company's development: the production base in Jiande Province is officially put into operation, which will reach an annual output of 100,000 vehicles, and this production capacity can bear a considerable part of BMW. Chrysler 300C production task, after all, with the current car consumption capacity of the Republic, it is not possible to achieve monthly sales of BMW. The Chrysler 300C has a capacity of more than 10,000 units.

Considering that the second phase of the Jiande base is underway, there is no need to worry.

"Are all these models placed on the Jiande base?" Rostock has no problem with Lin Hongfei's segmentation strategy, as the company's chief operating officer, he is more concerned about the allocation and optimal utilization of production resources.

"No, the prestige and flagship models are produced at the old base, and the standard and luxury models are produced at the Jiande base...... Lao Luo, you go back and think about it, and make some adjustments in the configuration of other aspects of the car, such as the basic, standard and luxury models only ABS+EBD in terms of active safety, and the premium and flagship models are equipped with more advanced ESP, such as the standard type of canceled sunroof, the premium and flagship models have electric heating and electric folding of rearview mirrors, automatic opening and closing of the trunk, etc., in short, it is necessary to pass a variety of intuitive, The difference that can be seen at a glance makes it clear what makes this model different from other models. ”

"OK, no problem." Rostock nodded without hesitation, and after a little hesitation, he proposed a little meaning, "Does the basic type only keep ABS, EBD and forget it?" ”

"No, it must be ABS+EBD," Lin Hongfei shook his head, "Lao Luo, you should know that simple ABS can not play a role in reducing the braking distance, and it must be combined with EBD to effectively reduce the braking distance...... Even if it is a basic model, it is necessary to ensure that there are two airbags for the main and co-pilot, and the top model has at least 8 or more airbags to form all-round protection. ”

"Okay, I see." Rostock has no objections, as the company's director of operations, he only puts forward his own opinion, but whether his suggestions are adopted or not depends entirely on the will of his boss.

"Another thing, the negotiation between us and Everbright Group, you want to find some financial experts from Europe and the United States, Datang and Yuan Zhilun told me that their knowledge of finance is now a bit difficult, and they need professional financial people to assist them in their work."

The company is now negotiating with Everbright Group, which is now in a hurry because of the failure of speculation, Rostock, as the company's director of operations, naturally has no reason not to know that Lin Hongfei's decision, he is naturally in favor of it, because Rostock knows very well that if the company becomes a shareholder of a bank and securities company, it will be of great help to the company's development, and the negotiation with Everbright Group is the focus of Rostock's attention during this time. Rostock didn't say a word, "No problem!" But the price of a good financial player is not cheap. ”

"Compared with what we can get after we succeed, it is not cheap and cost-effective, Lao Luo, what should I do, just let it go, if there is anything that needs the cooperation of Tang Yong and Yuan Zhilun, you just ask...... This is the most critical battle of our company! Lin Hongfei's tone was never more serious.

Is this a battle? Rostock's gaze became extremely solemn, "Okay, boss, I will definitely satisfy you." ”

"And ......" Lin Hongfei hesitated, "Citigroup wants to repair the relationship with us, if ...... I mean, if you can, take advantage of it. ”

"Citibank?" Rostock's eyes widened, "You mean, you want Citibank to ......"

"I mean, it could be an alternative."

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PS: February 28th, the last day of the month, brothers, please rummage through your little pockets to see if there are any small tickets hiding in the corner? If you have it, you will vote for the millennium, it would be a pity to waste it, ladies and gentlemen, do you say yes? (To be continued......)