Chapter 395: Set-top boxes and advertisements
Happy National Day to all of you *********** was asked this question. Ding Fangfang was very calm.
"It's not that we're doing something special, it's all in accordance with the rules." Ding Fangfang explained, "According to the requirements of the General Administration, in terms of public programs, local TV stations have to transfer about 60 channels, and we have done this. β
At this point in the development of the situation, Pan Baoshan spoke, and he said to Xu Jinsheng in a harmonious voice: "This audience's reaction is indeed a problem, the TV station is a public media, the mouthpiece of the party and the people, and has a certain public welfare, so while paying attention to economic benefits, we must also meet the viewing needs of the masses as much as possible." β
"Hey, that's like a leader." Xu Jinsheng had an impression of Pan Baoshan, but pretended not to know him at all, "It looks like it's from the province, right?" β
"This is the director of our provincial radio and television bureau." As the director of the office, he has the responsibility to introduce the identity of the bureau leader in a timely manner.
"Oh, the director of the provincial bureau, do you have to say a fair word for the people of Songyang, should Channel 12 be charged?" Xu Jinsheng asked Pan Baoshan with a blank eye.
"This problem must be instructed by Director Ding of the Municipal Bureau." Pan Baoshan looked at Ding Fangfang with a smile, "Director Ding, do you see if the next step is to make certain adjustments, and set up the programs that the people like to see as public channels as possible, and don't charge extra fees, which is also the responsibility of the bureau in terms of work guidance." β
"Yes, yes." Ding Fangfang nodded and said, "This is not a problem. β
"Alright, let's all disperse." Zhao Liang, director of the office of the Songyang Radio and Television Bureau, waved his hand to disperse the crowd in order to solve Ding Fangfang's problems.
"Don't, it happens that there is a provincial leader here today, who can uphold justice, and I have a question that I want to reflect." Someone in the crowd spoke again, a tall man, who was squid and had been brought in from the community.
"If you have a problem, just say it." Of course, Pan Baoshan was not in a hurry, he said with a smile: "The work of the government needs to be supervised by the masses, and if you have any problems, just reflect them, today should be a work reception day, and you can speak freely." β
When Pan Baoshan said this, the crowd burst into applause.
Ding Fangfang's face became even more ugly, and she quietly looked at Guan Fangming. Guan Fangming looked helpless and shrugged his shoulders at her secretly.
"What's the problem with set-top boxes?" The tall man spoke again, "I want to ask Director Ding, why are there only three or four TVs without a set-top box?" β
"It's normal to only receive three or four set-top boxes without adding them, let me tell you, the next development trend is not to receive any set-top boxes without adding them!" Ding Fangfang's answer was very loud, and there was a certain emotion in it.
"What is this?" The tall man was very unhappy when he heard this, "Don't you want to watch TV?" β
"Oh, this question is a bit complicated to explain, and I will answer it with Director Ding." Pan Baoshan said with a smile, "The current TV transmission signal is being transformed from analog to digital, which is indeed a trend, because the use of digital transmission technology can broadcast more abundant TV programs in a limited signal transmission channel." At this stage, it is in the dual-track system of analog transmission and digital transmission, and the state stipulates that the program of analog transmission should be controlled at about six sets, otherwise it will affect the effect of digital transformation, that is to say, without adding set-top boxes, only a limited number of sets can be received now. This is the reality of the situation, and I hope it can be understood. β
"Understood?" Gao Ziyi frowned and said, "I don't understand, I also inquired, some cities can accept a lot of stations." β
"Oh, the situation you said may also exist." Pan Baoshan said, "That's mostly because the digital transformation process in some places has not kept up, and there are still more channels using analog transmission." Generally speaking, after a certain period of time, with the coverage of digital transformation, analog signal transmission will be completely stopped, that is, what Director Ding said just now, and you will not be able to see TV programs without adding set-top boxes in the future. β
"Oh, that's how I get it." The tall man said, "But I have a question." β
"Please speak, if you have any questions, just say it." Pan Baoshan was still smiling.
"I'll talk about the set-top box itself." The tall man said, "I'm from the city, and I have three TVs at home, why do I need to install three set-top boxes?" It costs hundreds of dollars to install a set-top box, isn't it to make money? β
"A TV corresponds to a set-top box, which is based on the policy, it is the same all over the country, and it is not our local regulations in Songyang." Ding Fangfang became more and more breathless, she stared at the tall man and asked, "How can you say that it is for money?" β
"You are the director, you said that it was not to make money, then I will give you an analogy." The tall man said, "If the water company follows this method, one faucet corresponds to one water meter, if you have ten faucets in your house, will you have to pay for nine more water meters?" I ask you, would you like to? β
Hearing this, the onlookers burst into laughter.
Pan Baoshan also smiled, raised his hand and pressed it, signaling everyone to be quiet, and then said to the tall man: "How to say this, the set-top box problem should not be the same as the water meter you played, and now the signal transmission function of a set-top box is only for one TV, and it cannot be as much as a water meter." Of course,The point you raised is very good,If one day the technology research and development and design of the set-top box can be used in a box of multiple machines,I think there should be no need for a TV to be equipped with a set-top box,It can also be like the matching of water meters and faucets,Only one is enoughγ β
"I see." The tall man said, "Isn't it good to explain clearly, and we ordinary people are not unreasonable." β
Ding Fangfang had been listening to the side, blushing and unable to speak, at this time she saw that the situation had changed, and hurriedly said: "Okay, everything that should be explained has been explained, stop surging, we still have important work to do, please get out of the way." β
"What's the hurry, didn't you say that today is a work reception day?" Cao Xuemao, who squeezed into front of the crowd with his head leaning over his head, spoke, "I'm not from the city, but also from the countryside. β
"Say, say anything, explain what you can explain, and correct what you can correct." Pan Baoshan said, "Our work needs the supervision and promotion of the masses. β
"Okay, I'll talk about bad ads." Cao Xuemao looked serious, "There is a love drama on Songyang City Channel, which is played every day, I like to watch it very much, and I have been waiting in front of the TV every day, for fear of missing the connector." The TV trailer said that it would start broadcasting at 7:50 p.m., so I waited from 7:40, and what happened, before 7:40, I started broadcasting those messy advertisements, either impotence or venereal diseases, or painless abortion and breast augmentation, until 8:10, before I started to play the series, what a long advertisement, at least more than 30 minutes. But we ordinary people can swallow their anger, and the advertising will be longer, isn't it just to watch a serial, but, what is unexpected is that we haven't watched it for a long time, about 8:20, and we have started to broadcast advertisements in Ulaladi again. β
Advertising, Cao Xuemao said the truth, seven or eight o'clock is the prime time, advertising costs are really high, although the State Administration of Radio, Film and Television has regulations on advertising broadcasting, but Songyang is still secretly operating in violation of regulations and making money ruthlessly.
"Oh, what you're telling is true?" Pan Baoshan asked.
"It's true, it's absolutely true!" Cao Xuemao was still serious, and said to Pan Baoshan: "Actually, the serial is just a pastime, no matter how exciting it is, it's empty, you can't eat it as a meal, and we farmers won't watch it if we don't watch it." But I want to say something real, you are a big leader from the province, you said that we users pay the basic fee for cable TV every year, and then, we have to pay for the electricity bill of watching TV, and if you want to say that you will pay for it, how to be able to see the program you want to watch, we are willing to pay for the electricity bill. However, we don't want to watch the advertisement, but we still have to pay for the electricity bill, right? You give a comment, we spend unjustly on the electricity bill to watch the advertisement, but the TV station over there earns a lot of advertising money, you say, why do we want to spend money to watch advertisements to help the TV station make money? How much cheapness has this black-hearted TV station gained! β
Cao Xuemao's words sound a little funny, but when you think about it carefully, there is really some truth.
Zhao Liang, director of the Office of the Songyang Radio and Television Bureau, thought that Cao Xuemao was completely messing around, and said to him: "What kind of crooked reasoning is this? Let me tell you, advertising is allowed, and now that the media units have been reformed, the TV stations have to support themselves, and if there is no advertising, how can it be supported? β
"Which onion are you, why don't you have a long brain when you speak? I'll also tell you, now I'm not going to talk to you about electricity bills. Cao Xuemao raised his voice and shouted, "I'll tell you about advertising, although advertising is allowed, can it be unlimited?" β
"If you don't like to watch ads, you just don't read them." Zhao Liang's posture was also very high, and he sneered: "If you still feel sorry for the electricity bill, just turn off the phone first, and then turn it on after the advertisement." β
"Hey, how do you talk, do you think that we who grow crops really feel sorry for the two cents of electricity bills for watching advertisements? It's just a casual statement. Cao Xuemao's expression was very disdainful, "Let me tell you, don't want to change the topic, let's talk about advertising." You said I'd turn off the phone whenever I got an advertisement, but how do I know when your nerve-like ad will end? Also, I turn the computer on and off over and over again without damaging the life of the TV? Do you have to catch a TV set in order to watch a fart TV show? β
"Then you don't look at it!" Zhao Liang knew that he couldn't shout at the people, so he snorted coldly: "If you don't look at it or watch it less, there won't be so many problems." β
"Wrong! What you comrade said is really wrong! Cao Xuemao said, "Why don't you want me to watch less?" I paid the basic fee, and I didn't watch TV after paying the fee, why? Tell you, you can't even look at it less! β
Cao Xuemao's expression in his speech was extremely exaggerated, which was extremely ornamental and dramatic, and he heard the onlookers laugh. Cao Xuemao looked even more energetic, and said to Zhao Liang: "Hey, look at you, what quality is this, with a state worker like you, why do you have such an attitude towards the people?" Let me tell you again, don't let me switch channels back and forth to avoid ads, I don't want to spend any more money on a TV viewing guide to watch TV. β
The crowd laughed again.