May 1, 1999, 8 p.m.

Pentium QQ popped up an advertising window to all users, and users also received an email with the same content with the title - 1999 QQ "The Voice" version was launched.

Many QQ users saw the news, and some people clicked on the window curiously, and a new version of QQ's advertising page popped up, which introduced "The Voice of America".

The advertising page is full of pictures and texts, and the photos of the four mentors are clearly visible, many netizens felt inexplicable at first, and complained in their hearts that the penguins were having convulsions, how to advertise a variety show in the United States, and soon netizens were dumbfounded, because they recognized Liu Dehua among the four mentors.

Nima, April Fool's Day has passed, don't make such jokes.

How could Liu Dehua appear in a variety show in the United States, and soon everyone noticed that the producer of this variety show was actually Jade Emperor Entertainment Group.

Damn~~ Can anyone tell me if this is true or not?

At this time, many netizens saw a sentence on the advertising page again: "For more information, please log in to the official website of Jade Emperor Entertainment: www.yh.com".

On the official homepage of Jade Emperor Entertainment, which has just opened, there is a full-page FLASH advertisement, "Warmly celebrate the civilian music talent show variety show "The Voice of America" produced by our company in the United States. ”

Below are rows of numbers of bright blind people, and then click in to appear The Voice Chinese official website, which contains detailed information about the four instructors and students. Limited to the network speed in this era, it is not enough to support video streaming, so only video downloads are available on the website.

As long as there are no netizens who come in and do not download videos, the number of video downloads in 24 hours that day exceeded an astonishing 5 million, while the total number of Internet users in China in 99 was only 20 million.

The earthquake in the entertainment industry began on this day, and the full-scale outbreak of the earthquake was a noble and cold CCTV news broadcast, following the last report on the global sales of the "Grim Reaper" comics, and once again reported the news of the hot ratings of "The Voice of America" produced by the Jade Emperor Group in the United States, Liu Dehua among the four mentors in the news, and the producer Chen Lin disappeared after only a few seconds. There weren't even any interviews, but that was enough.

The variety show produced by China's Jade Emperor Group is on the other side of the ocean, the United States, the world's largest power in the world, has actually caused a ratings frenzy, and China's superstar has become very popular in the United States, in the official statement of the news network: "This is the pride of the people of Chinese, and this is a successful example of Sino-US cultural exchanges." ”

This rare 1.3 billion Chinese, including Hong Kong, Macao, Taiwan, and overseas Chinese, are deeply proud, and this sense of pride is usually felt only at the moment when the five-star red flag is raised at the Olympic Games.

Chen Lin and Liu Dehua, who were far away in the United States, also felt this kind of earthquake in China, and their mobile phones were almost blown up. Fortunately, the two are not in China at the moment, otherwise they would have been surrounded by crazy media reporters.

Several senior executives of the Jade Emperor Group called Chen Lin to complain, saying that a group of Chen Lin's fans would gather outside the company buildings in Changsha, Hong Kong, and Shanghai every day, and the company's people took great pains to explain that he was not in China and sent away a group of fans, but the next day there would be a new group of fans.

Chen Lin's fans are quite normal, but Andy's fans are crazy, Andy's hardcore has organized a 500-person fan group charter flight to Texas to cheer for the boss.

The madness is yet to come. These 500 people are not the last batch, they will organize the same number of people in the next 10 episodes, and the most popular annual ceremony, they will organize 3,000 fans to come to the United States. Andy World's organization has received tens of millions of donations from local tyrant fans. Don't worry about the cost, it's all about cheering for the boss.

For Brother Hua, Chen Lin has such a powerful fan, in addition to envy and jealousy, he is still envious and jealous. In addition to Mike, the other two mentors can be regarded as seeing the appeal of Andy, the king of Asia.

In order to arrange 500 fans. To meet their requirements to enter the theater to watch the program, Star TV worked overtime to expand the studio for three consecutive days and nights, and the newly renovated studio was designed to accommodate 500 audiences. Expanded to 1,000 people at a stretch. Of course, in order to take care of the feelings of the other three mentors, Andy's 500 fans cannot all come in, only 250 can be arranged to come in, and the rest can only be arranged in the peripheral area of the studio.

The arrival of 500 fans really gave Hua Ge a great encouragement, and his performance was more confident and free during the recording of the next show.

Brother Hua was happy because the fans came, and Chen Lin was also happy, because his wife finally came. Yu Yu came a week later than Sister-in-law Hua.

In addition to the wife coming to his side, the silver of the snowflakes was finally scattered from the sky.

When "The Voice of America" premiered and became popular, representatives of major well-known American manufacturers came uninvited to negotiate advertising sponsorship.

After the first episode was broadcast, the manufacturer was still on the sidelines, and the two sides only negotiated but did not reach a substantive contract.

A brand-new variety show can only judge its value after the first three episodes are broadcast, and when the third episode of The Voice becomes the ratings champion, at this time, the wealthy American company does not hesitate to wave the check in its hand.

On May 17, 1999, Star Media, a subsidiary of Jade Emperor Entertainment, signed contracts with three major sponsors: Ford, Coca-Cola and AT&T.

The three vendors paid $35 million each for a total of $105 million to buy the main advertising contract for the first season of "The Voice." At the same time, Ford will give the champion and runner-up a Ford Mondeo premium sedan.

The main sponsor will receive more integration of The Voice into their branding activities, including online content and offline events, in addition to TV shows.

Coca-Cola is the drink on the judges' table, and the contestants will also be interviewed by the host in the Coca-Cola Red room before taking the stage, and behind them is the LCD TV showing Coca-Cola screen. Coca-Cola also has a dedicated website showcasing behind-the-scenes footage of The Voice of America, and AT&T will sponsor The Voice texting service.

On May 17, 1999, Pentium (USA), which is also a subsidiary of Jade Emperor Entertainment, also joined the ranks of sponsors, Pentium will open the QQ Music online website, all the songs of the contestants after the top 24 can be downloaded online on QQ Music, a song is 99 cents, the contestants' game video is 1.99 US dollars, and you can also book in advance.

On the same day, six companies, including Nestle, McDonald's, Samsung, Pringles (potato chips) and Dreyer (ice cream), became offline partners of The Voice and were able to combine their products with The Voice to promote them, each paying no less than $2 million in sponsorships.

On May 18, 1999, FOX Broadcasting, a subsidiary of media giant News Corp., bought the rights to broadcast the first season of "The Voice of America" for $1 million. The reason why the price is so low is that there is a supplementary contract between the two parties, and Star Media will get a 50% share of the fee and a 40% share of the related advertising when "The Voice" is broadcast on FOX's cable channel. The deal is expected to generate $10 million in revenue for each company over the course of a year.

In just two days, Star Media has already held an advertising contract of 118 million US dollars, and if you count the 35 million cable channel paid income of Star TV, the total income is 153 million US dollars, which is 1.224 billion yuan when converted into RMB.

It only took 3 weeks for "The Voice of America" to recover its costs, and after deducting the cost of 35 million, it made a profit of 118 million.

This is not counting the biggest profit project of "The Voice", the biggest value of The Voice is naturally the students, let's take Avril Avril alone, how much can she sell for a record?

In her previous life, the global sales of Avril's first record were 13 million copies, and the price of a genuine English record was more than 200 yuan, how much is 13 million copies? 13 million is 2.6 billion yuan.

So what is the sum of all the cadets at Linkin Park, Magic Red, etc.?

In 2002, "American Idol", which was popular in the United States, combined with advertising revenue, licensing fees, merchandising revenues and record revenues, earned more than $1 billion a year.

"American Idol" does not have anti-sky singers such as Avril, Lincoln Park, and Magic Red, so the total annual revenue of "The Voice of America" will only be more than $1 billion, and conservative estimates are around $1.5 billion.

Sitting on 1.5 billion US dollars a year, 12 billion yuan, is this a robbery of money, is it to count the money to the hand cramps.

Chen Lin thought of being able to make so much money, and couldn't help but hug his wife and shout in the office: "Americans are so cute, I love you-"

With money, fame, and a preliminary platform, Chen Lin's second-step strategic plan in the United States, the American drama feast, can be launched. (To be continued......)