"Lao Yang, I've seen your plan, and it's not bad overall, but there are a few places where I have some questions, I hope you can help me explain." Wu Tian said gently.

"Mr. Wu, you just have to ask any questions, and if I don't think about it, please give me more guidance......" Vice President Yang said with a respectful look.

The plan proposed by Vice President Yang is the one closest to Wu Tian's idea, the first is to obtain income through advertising, but Vice President Yang at this point, this elaborated on the impact of advertising time on users, he believes that advertising time should be strictly controlled, and advertising time should not be excessively increased in order to pursue advertising revenue.

The length of the ad should be determined by taking into account the length of the video, if it is a few minutes of short films, try to control the ad duration to less than five seconds, and for longer movies, the ad time should also be controlled within 30 seconds. In addition, the frequency of advertisements should also be limited, and the long film should not be cut into several short clips in order to play more advertisements in order to play more advertisements.

"Lao Yang, according to your first article, it doesn't seem to be thinking about increasing our income, but limiting our opportunities to make money, do you have any special explanation for this?" Wu Tian asked with a smile.

"Mr. Wu, in fact, according to the law of scarcity and preciousness in the market, even if we reduce the duration and frequency of advertising, it will also increase the gold content of our advertising, which can make up for the profits of using high-frequency broadcasting to narrow the gap to a certain extent." Vice President Yang talked about business and became serious, "In addition." The most important point is: We have a small ad duration. Low frequency can bring a better experience to ordinary users, can attract more users, and cultivate higher user loyalty, so that the increase in the user base is equal to the increase in the number of advertising plays, which can also bring us huge profits. ”

Wu Tian nodded with a smile. It is not unusual to be able to recognize this clearly, the key question is whether Vice President Yang can persevere?

"Lao Yang, our Rakuten Network is currently the largest video website on the whole network, and the number of our users completely exceeds the sum of several other video websites, we actually have the capital to force users to accept more frequent ads, right?" Wu Tian asked again.

"Mr. Wu, it's not okay to think like this, if our ads exceed a certain amount, it will definitely affect the user experience, and there will definitely be user loss. It may not make much difference in a short period of time, but it will take a long time. Cumulatively, even for us at Rakuten.com, it is quite a big impact and blow......" Vice President Yang said anxiously.

Wu Tian waved his hand at him and said, "Don't worry, I'm just thinking about it, and I haven't decided to increase advertising yet." ”

Vice President Yang breathed a sigh of relief and sat back on the sofa.

"Well, your second plan is to open a membership system and implement paid on-demand." Wu Tian continued, "Now domestic netizens don't have many online consumption habits, right? Even if you spend money, you always recharge when you play the game, who would pay to watch a pirated movie that can be downloaded everywhere? ”

"Mr. Wu, the current state is like this, but it's hard to say in the future." Vice President Yang said, "With the growth of our anti-piracy alliance, copyright management will become more and more strict in the future, especially in terms of movies, unless you are willing to watch those films that are secretly shot with DV in hand, otherwise there is no way to download a clear genuine version." Even when it does, it often takes a long time for the video to be offline. Our main focus on VOD is ......"

Wu Tian's head, Vice President Yang has this consideration, at least it proves that he is a person with this relatively long-term vision, and he still has a very clear understanding of the future development of the company and the development of the rectification of the social form......

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Wu Tian asked Vice President Yang a few questions in a row, and it can be said that Vice President Yang answered fluently, which made Wu Tian very satisfied. So far, the only thing Wu Tian is worried about is Vice President Yang's obedience!

You must know that Wu Tiankai Lotte is not just about making money.

Video website,The future development direction,It must be compared with the general existence of TV stations,Even to a certain extent,Video websites have more advantages than TV stations,Its on-demand characteristics make TV that can only passively receive programs more popular with audiences。

Therefore, as an important carrier of public opinion, the influence of video websites is quite huge, as Wu Tian, who attaches the most importance to the public opinion system, it is necessary to have this link in his own hands! And if you want to command your company, you must have an obedient person in charge, especially when Wu Tian needs to release some news that will threaten Rakuten's own interests, whether the person in charge of Rakuten is obedient or not, it is quite important......

"Lao Yang, I still have one last question, that is, if I ask you to publish a false message, it may even put Rakuten at risk of being punished or even shut down, will you listen to me?" Wu Tian looked at Lao Yang's eyes and asked seriously.

I have to say that Wu Tian's question is too difficult to answer.

From Lao Yang's point of view, if the answer will be obedient, it will seem a little too weak and have no own opinions - as we all know, such a person is not suitable to be a leader! And if Lao Yang said that he was disobedient, wouldn't he mean that he wanted to confront the boss? One is bent on going his own way. Leaders who don't listen to the board. It will definitely not be accepted!

Lao Yang couldn't help but pause. I don't know how to answer.

Wu Tian didn't urge, just looked at Lao Yang quietly, waiting for his answer.

"Mr. Wu, I think I may refuse your orders." Lao Yang gritted his teeth and said, "After all, if I am asked to be the CEO of Rakuten, I want to put the interests of Rakuten first." Anything that endangers the interests of Rakuten should be avoided by me, and I can't do it knowing that there will be danger......"

Wu Tian nodded, paused and said: "Lao Yang, let me tell you this, Lotte is actually only a small part of my and Lele's assets, and at some special times, we may need to give up small interests in exchange for greater benefits, so to make it clear?" ”

Lao Yang nodded hesitantly.

"Also. I hope you know that my greatest hope is to see Rakuten grow. Grow into a behemoth that no one dares to provoke even if you cross a little red line, and to achieve this goal, you will need to work hard in the future. Wu Tian said, stood up, stretched out his hand to Lao Yang, and said, "Congratulations to you Lao Yang, you will become the new CEO of Rakuten.com!" ”

For Lao Yang's performance, Wu Tian is generally very satisfied, and as for whether he will be obedient, it is not a question - how could the sharp-eyed Wu Tian not see that Lao Yang's refusal was more of a pretense? If he had been told, he would not have refused to carry it out. Of course, if Lao Yang refuses to execute, he and Chang Le will be the entire board of directors, and Lao Yang can be replaced at any time, and it is not a problem to go into battle in person!

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"Xiaotian, look at ......" Chang Le motioned to Wu Tian to watch TV.

After returning from Mingzhu, Wu Tian became a good man again, accompanying his wife at home every day, and occasionally going to Xishan Villa to do an office, but he was also comfortable.

At the moment, news is being broadcast on television, which says that a Chinese fishing boat was attacked by an armed boat of unknown nationality in the Spratly Islands, four fishermen were killed, three fishermen were injured, and the property on the fishing boat was looted......

Wu Tian frowned, such news has actually been very common in recent years, but the vast majority of it has not been reported, and even if it is reported, it often results in nothing more than a strong condemnation from the Chinese side, and then it is gone......

"It's so hateful, it is said that the Philippine military did this incident, but they don't admit it!" Chang Le said angrily, "Either you go and talk to your father, let our country clean them up, and see if they dare to bully us in the future!" ”

Wu Tian couldn't help laughing, and said: "Let's not talk about whether Dad has this ability, that is, if he has this ability, he can directly command the military and start a war against the Philippines, but the problem is that now it is said that the Philippines did this, but there is no evidence, and you will declare war on others without evidence, but it will become us bullying others." ”

"Hmph, flies don't bite seamless eggs, they didn't do it, how could anyone report that?" Chang Le said.

"Hehe, have you ever considered that maybe someone deliberately reported this way in an attempt to mislead the Chinese side and provoke contradictions between the two sides?" Wu Tian said with a smile.

"So what do you say?" Chang Le said angrily.

"In fact, there is no most appropriate way to deal with this kind of thing," Wu Tian took Chang Le's hand, caressed her resentful emotions, and said, "For the sake of a few fishermen, it is not worth declaring war directly, but it is not enough to condemn it, even if it is finally found out that the Philippine military did it, it is nothing more than our condemnation, and it is enough for them to apologize." Therefore, increasing one's own strength and preventing similar things from happening in the future is the key......"

Regarding the situation that China is not tough enough to deal with foreign countries, Wu Tian has always had a very clear understanding.

At the beginning, on the Taiwan issue, Secretary Jiang showed a tough hand and tried to deter others with the exercise, but in the end, the gains outweighed the losses, and the relationship between the mainland and Taiwan that was thawing was completely alienated, and finally ended in ashes. Just like this incident gave Secretary Jiang a shadow, he will only condemn it since then, even if the embassy incident and the South China Sea plane incident later, the Chinese people are angry, but the above will still only condemn.

This situation has then continued to be transmitted to the present day, and during his reign, the same "gentleman does not move his words", and he will only condemn for ten years.

If it is said that in the era of Secretary Jiang, the purpose of avoiding external conflicts was to not affect the situation of China's economic development, and it is understandable that China is different from the United States, and the war between the United States will revitalize the domestic economy, and once a local war breaks out between China and its neighbors, it will inevitably lower the domestic economic situation all at once.

But the problem is that Secretary Gu still maintains such a decision, which is really incomprehensible. Today's China's economic development has been quite successful, and it is precisely the need to show its strength to the outside world, increase the confidence of some allies, and expand China's influence in the world, but still "avoid" it, it can be said that it is cowardly.

This is actually related to the background of the two leaders, Secretary Jiang was overinflated and hit, and Secretary Gu was not strong enough in his faction, and his own wrist was not strong enough, so he can only blame Fang Lao for looking away at the beginning, and his decisive toughness in Tibet is not his nature at all.

Therefore, Wu Tian knows very well that at least before Tie Sanshao, a bull with a tough military background and a tough wrist, comes to power, this situation is difficult to reverse.

However, it is difficult to return, what should be done, still has to be done, plus the matter of the fisherman woman whose whole family was killed last time in Qiongdao, Wu Tian considered what role he should play in this situation...... (To be continued.) )