Early the next morning, Chen Lin and his wife, Liu Dehua, and Michael Jackson had breakfast in a Chinese restaurant. Steamed buns, fried dough sticks, and tofu brains, which are common breakfast for Chinese, make Mike eat with relish.

The four of them chatted while eating, and the topic went from last night's concert to the new show "The Voice of America". Mike has long agreed to join The Voice, and in addition to seeing the face of his friend Liu Dehua, the most important thing is that the interesting program ideas attracted him.

The four discussed the candidates for the remaining two mentors, basically the first four mentors of The Voice are three men and one woman, and the selection of mentors follows the following principles: A-list stars in the music industry who are highly recognized by the public, representatives of genre music, singers whose songs are popular and well-known to grassroots audiences, and are very popular with young people.

The remaining two mentors unanimously decided to be Usher, Whitney Houston. Houston).

The 21-year-old Arthur Kid is a popular R&B pop singer in the United States, and a few years later Arthur Kid was promoted to the R&B pop king. Bieber's Bole, 2007 13-year-old Justin. Bieber uploaded a cover song on YouTube, which was appreciated by Arthur Kid and accepted as a disciple.

Whitney. Houston and Maria. Kelly, Jenny. Jackson and Madonna are recognized as the four queens in the world's music scene. Although a new generation of singers continues to rise, the shine of several divas has not been overshadowed in the slightest. They are still evergreens in the music world.

So far, the four mentors of "The Voice of America" have been determined, they are Liu Dehua, Michael Jackson, Arthur Kid, Whitney. Houston.

After the mentor was decided, Chen Lin suggested that his company and the four mentors jointly set up a media company, which was specially used to contract, package, and manage all the acting careers of the voice students.

From the perspective of maximizing profits, this company must be established, otherwise the students who have worked so hard to become artists under other people's flags will be a hairy. It's easy to operate with a regular company. Students must sign a contract first, and if you don't sign a contract, you'll not be able to participate in the show.

Liu Dehua and Mike were very much in favor of setting up the company, and after everyone reached an agreement, they ate almost breakfast, and everyone assigned tasks before leaving the breakfast shop.

Mike is in charge of inviting the other two mentors, and Brother Hua has to go back to Hong Kong to deal with some things, and then vacate the schedule. Yu Yu and Brother Hua returned to China together, and her main task was to help her husband take care of the domestic company, and at the same time, she also had to continuously deploy manpower and financial resources to support her husband.

Chen Lin has a lot of work, first, prepare a good voice program. Second, the establishment of a good voice supporting the media company, the third preparation of the Royal Court of the United States branch, the fourth Star TV has just been acquired, to continue the internal reform, talent introduction this needs his concern.

Or his wife felt sorry for him, and he knew that he was working very hard in the United States alone, and as soon as he returned to China, he immediately sent strong support, and three days later, Yue Ya, the general manager of the Imperial Court Brokerage Company, personally led the team over.

When this capable Moon Manager came, Chen Lin was immediately relaxed. He didn't hesitate to pity her at all, and threw half of the work at hand to her.

Five days later, on March 10, 1999, Royal Court USA Brokerage rented an office. A few vases of flowers were placed at the door, and then the sign was set up as soon as it was hung.

Ten days later, on March 15, the four mentors of The Voice gathered on Star TV. On the same day, the Royal Court Agency and four mentors jointly invested $1 million to establish Star Entertainment Media Co., Ltd., the company's main business is to focus on sound students.

From this day on, the four mentors officially participated in the production process of The Voice, and the program reached the final stage of preparation. Another 10 days passed, and "The Voice" was ready for everything, only the east wind was owed.

As long as the east wind blows, the show can be broadcast, what is the east wind? Dongfeng is advertising, and it is necessary to make the program widely advertised and make the aspiring young people in the United States actively participate.

In order to make the east wind blow violently, Chen Lin prepared 20 million US dollars in ammunition.

From March 26 to April 26, "The Voice" was bombarded with advertisements for a month on the five major television networks in the United States: CBS, ABC, NBC, FOX Fox, television networks, CW Columbia and Warner Bros. United Television Network, as well as CNN, The New York Times, The Washington Post, Los Angeles Times and other mainstream news outlets.

In addition, slogans such as "True Voice, True Music" and "The Voice of America, the World Listens to Me" and posters with the portraits of the four mentors have appeared all over the United States on buses, subways, and street billboards in major cities.

In addition to delivering large-scale advertisements to traditional media, The Voice has also placed a large number of advertisements on emerging online media.

In 99, the Internet level in the United States is equivalent to the level of 01 and 02 in China, so a number of influential new network media have been born in the United States.

The Voice has placed a large number of advertisements on three portals yahoo.com (Yahoo), msn.com (Microsoft), and aol.com (AOL), opening up a special area for The Voice.

Of course, Chen Lin's Pentium Technology's two main platforms, QQ and Google Search, naturally have to fully cooperate. Google has designed the search engine keywords, and the official URL of "The Voice of America" is the first search result for music-related words including songs, singers, concerts, etc.

The support of Pentium on the QQ platform is not small, and the English version of QQ and The Voice are jointly bundled with marketing this time, and an upgraded version has been specially launched - 99 The Voice Special Edition. This version adds new features such as QQ Space and QQ Groups.

This shareholder wind is blowing very strongly, and the effect of smashing a huge amount of $20 million is immediate, and I dare not say that 100% of the people in the United States know everything, but 90% must have.

90% of the people in the United States, even some people in neighboring Mexico, Canada, and Europe and other countries know that there is a star TV station in Texas, USA, which has invited mentors such as Mike Jackson to hold a music talent show, this show is called The Voice of America, as long as you feel that you can sing well, you can participate, there is no age limit, no nationality and race restrictions.

The overwhelming number of advertisements attracted countless men and women who love to sing, this is not a Canadian, who likes stars and skeletons, has eyes often painted with smoky makeup, and is keen on ties and baggy pants. (To be continued......)