Three days passed, making promotional videos, printing advertisements, inviting etiquette models, and contacting the venue of the media promotion meeting, Chen Lin was busy with his feet not touching the ground, and he didn't have time to enjoy the beautiful scenery of the Pearl River with Yu'er, and Yu Yu was not easier than him Some important advertisers, media, and TV stations had to contact her.

At 9 o'clock in the morning, the second wave of Hu* South Satellite TV rushed over, including He Jiong, Li Xiang, Li Weijia, Wang Han and others.

Under the chairmanship of Li Xiang, the organizing committee of "1997 Happy Camp Yangcheng Media Promotion Conference" was formally established, the chairman of the organizing committee was led by Director Ouyang, and the vice chairman was Luo Xiong, director of Hunan Economic Television Station, Fan Xiaowen, director of the advertising department of Hunan Satellite TV, and Yu Yu, general manager of "Happy Camp", and Chen Lin, deputy chief producer of "Happy Camp" and deputy general manager of "Yuhuang Studio".

There are more than 10 members of the organizing committee, including Chen Lin, Li Xiang, He Jiong, etc.

Director Luo Xiong and Director Fan Xiaowen didn't have much contact with Chen Lin, and they didn't know him very well, so they were all looking at him curiously at the moment, it was really Chen Lin's age that was a hard injury.

Originally, with Chen Lin's qualifications, at most there was a member of the organizing committee, and the vice chairman couldn't take his turn, but who called this guy too eye-catching, the whole planning plan was made by him, and the most important thing is that he didn't know what kind of soup he poured into Director Ouyang, and the head of the station made him the vice chairman despite public opinion.

Chen Lin can't care so much, he only knows that Brother Lu Dao will finally be on an equal footing with Yu'er, he sits on the rostrum on the surface and is very serious, but in fact, there are already small movements underneath, pulling the corners of Yu'er's clothes, touching her calves, otherwise this is not enough to show his pride.

It was also Yu Yu's good cultivation, his face did not change, and he let Chen Lin mess around, and Chen Lin himself felt bored before he became serious......

Fujian Jianquan Zhou, located in the southeast coast of China, across the sea from the treasure island, is the starting point of the ancient "Maritime Silk Road", and the port of Quanzhou in the Song and Yuan dynasties was known as "the largest port in the East".

Wednesday afternoon, Quan*Zhou, Yuehua Hotel.

Chen Lin, Wang Han, assistant Xiaomei, and Xiao Zhang of the advertising department walked into the lobby of the hotel with a large bag, and they had just taken a plane from Guangzhou.

This time, I flew from Guangzhou to Quanzhou to negotiate advertising business with a customer, and this customer took the initiative to contact them, and Chen Lin volunteered to take the order as soon as he saw the name of this company.

This company is called Anta Footwear Co., Ltd.

After one month of broadcasting, Happy Camp has achieved unprecedented success, and the ratings are red. However, if all this is not converted into white flowers, it is illusory.

Finding partners and negotiating advertising business is also one of Chen Lin's main jobs, to put it bluntly, it is to make money, and to ask others to pay willingly, this job seems to be very challenging.

Choosing the right company is not a simple matter, Chen Lin does not want to pick a company casually, he selects customers according to the model of later generations.

Later generations will pay attention to strategic partners, to put it in layman's terms, the base camp is a girl to be married, looking for a partner to talk about money and heart, and the husband and wife share weal and woe.

Chen Lin fell in love with ANTA, a private enterprise that has been unknown for 97 years, and the happy base camp is a young, energetic and happy girl, she needs the protection of a strong, sunny and positive man, and Anta is undoubtedly a perfect match.

Founded in 1991, this private enterprise has grown from an obscure small shoe factory to a brand value of 7 billion yuan in 2013 after just over 10 years of development.

Only Chen Lin knew that Anta was undoubtedly a potential stock during this period.

After settling down in the hotel, Chen Lin, Wang Han, assistant Xiaomei, and Xiao Zhang of the advertising department had a brief meeting in the hotel room.

"This business is very important to us, Anta this company I have also introduced to you, although the scale of this company is not large, but his boss is very bold and thoughtful, his brand business philosophy coincides with our column, this kind of fast-growing enterprise is our ideal partner, in the brand we are more likely to form a strategic alliance, play 1+1 >2 of energy. ”

"In front of Outai and Mr. Yu, I praised Haikou, I must win this business, I hope you can help me, I can't complete the task, I have no face, and everyone doesn't see how good it is. Three stinkers are better than Zhuge Liang, not to mention that we are 4 stinkers, if you have any good ideas, don't hide them, don't hide them, give them to me. ”

"Brothers, as long as you can negotiate this business, if you don't say it, you will take a week off, and Hong Kong, Australia, and Bali will all be reimbursed."

Chen Lin said something encouraging, and added later: "I won't say more, everyone can move freely for a while, go shopping if you want to, go shopping if you want to, go shopping if you want to shop, but you have to go back to the hotel before eight o'clock in the evening, I have to go out of the house, I don't know the place well, I must consider everyone's safety, I don't want unpleasant things to happen." Okay, let's stop here, everyone is tired, Xiaomei, Xiao Zhang, you two go back first, Hanhan, you stay hard. ”

So Xiao Zhang and Xiao Mei left, and tomorrow Wang Han's job is to introduce the advantages of the "Happy Camp" program to customers, and Chen Lin naturally had to personally interview Ding Zhizhong, the boss of Anta, and the two stayed in the room to continue to discuss some details of tomorrow's negotiation.

In September, the climate in Quan*zhou was very pleasant, and early the next morning, under the leadership of Anta's receptionist, Chen Lin and his entourage drove to Anta.

ANTA's factory is located on the outskirts of the city, not far from the port, the cool breeze blowing from the sea has a hint of fresh taste, and you can see a banner hanging at the entrance of ANTA from afar: "Warmly welcome Mr. Chen Lin, the gold medal producer of "Happy Camp", to visit our company! ”

At this time, the CEO of Anta had already led the company's executives to greet him at the gate of the factory, and Chen Lin was in a good mood when he saw it, which showed that Anta attaches great importance to the cooperation with "Happy Camp", and it seems that there is a great chance of success in this business.

"Ha Luha, Mr. Chen, welcome, welcome, finally looking forward to you." As soon as Chen Lin got out of the car, Ding Zhizhong hurriedly stepped forward and held Chen Lin's hand.

The two looked up to each other for a long time, and then introduced each other to the people around them.

"Mr. Chen, Assistant Wang will go to the reception room to drink tea and rest first." Ding Zhizhong enthusiastically led Chen Lin and several people into the company.

…

In the conference room of Anta, the projector is swishing, and the white curtain hanging on the podium is showing the video promotional materials of Hunan Satellite TV and Happy Camp programs, and Wang Han stands next to him as a commentator.

The atmosphere in the conference room was warm, and ANTA's marketing elites sat on it and watched the big screen carefully, talking to each other from time to time.

In stark contrast, there is another scene in the office of the chairman of Anta, Chen Lin and Ding Zhizhong are sitting facing each other, each holding a cup of tea and sipping tea, and they are looking at each other without speaking for the time being.

Ding Zhizhong, chairman of Anta, almost every successful person has an interesting story behind him, at the age of 16, he held 10,000 yuan, walked through all the shoe factories in the town, picked out 600 pairs of shoes that he thought was the best to sell, and went north to Beijing alone to sell shoes.

This one is the legendary self-made cow! Chen Lin looked at Ding Zhizhong and sighed in his heart, in his previous life, he always saw these business elites calling for wind and rain in the media, and today he unconsciously came to the time when he was qualified to talk to them face-to-face.

And Ding Zhizhong also sighed that Chen Lin's talent is outstanding, he has a habit of doing business, and he will try to find out the details of competitors and partners in advance, and he has read Chen Lin's detailed information in advance.

Chen Lin's talent surprised him, and after meeting him, he first felt good about Chen Lin, and he saw from Chen Lin what he looked like when he was young, he was so high-spirited, so confident, and so youthful.

"Mr. Ding, your company's logo is very interesting, it seems to have been designed by a master!" Chen Lin looked at a calligraphy and painting on the wall to break the silence between the two first, and the calligraphy and painting on the wall of Mr. Ding's office rubbed the Anta logo underneath.

"Oh, where can Mr. Chen see that it is a master's design?" Ding Zhizhong asked with a smile, in fact, this logo was designed by him.

"This logo is concise and dynamic, and 'ANTA' is a boxy square character on the surface of the font, horizontal and vertical, flat and stable, implying the spiritual quality of ANTA people to start a business with peace of mind and being a down-to-earth person, which fully demonstrates ANTA's corporate business philosophy."

"The most ingenious is the English name 'Anta', which means 'Mother Earth' in Greek. Greece is the birthplace of the modern Olympic Games, and the choice of 'Anta' has a profound meaning, which is a metaphor for the Olympic spirit and the sportiness of the products pursued by the ANTA brand, which encompasses the culture and soul of ANTA, as well as the modern sports spirit. At the same time, it shows that the ANTA brand is an international and national professional sportswear brand. It reflects the spirit of ANTA people in continuous innovation, courage to work hard and challenge themselves, and expresses ANTA's determination to become the "ANTA" of the nation, the "ANTA" of the century-old "ANTA" and the "ANTA" of the world. ”