Wu Tian knows LOL very well, and in his last life, he was also a player of this game, a standard free player.

According to Wu Tian's analysis, the reason why this game is so popular, in addition to the fun of the game itself, the most important thing is that this game is very "fair".

In the face of the money strategy of many free online games in China, the difference is that in this game, money cannot affect whether you can win or not, and the starting point of free players and money players is the same!

What can be bought with money in the game is only more game characters and character skins, and game character free players can also obtain through more games, which naturally maintains the loyalty of the game, and there will be no situation where players are forced to leave because they need to spend money.

Therefore, this game has been popular for nearly ten years, and it continued to be popular before Wu Tian's rebirth.

Therefore, how to ensure the "fairness" of the game is the direction of the next game development, and the eagerness to pursue the immediate profiteering of selling equipment will only accelerate the betrayal of gamers!

Wu Tian understood this truth, and everyone present naturally looked inspired, and the guys involved in the game industry were all thinking about how to start developing a new game after they went back.

"Well, you can't be so eccentric, can you? It's not enough to just give them a game trick. Chang Le said to Wu Tian with a smile.

Wu Tian patted Chang Le's hand under the table, which was regarded as praising her-Chang Le obviously saw Xue Keqing's eyes before saying this. Wu Tian praised Chang Le's generosity and kindness.

Speaking of which, Xue Keqing was the first to do online games among the people present, and Wu Tian earned the "first pot of gold" with "Legend", and it was Xue Keqing who was responsible for the front desk operation. However, because he wanted to trade with the Mu family, Wu Tian sold the company at a low price, and Xue Keqing was quite full of this, and was finally "assigned" by Wu Tian to start a music network.

It's not that Wu Tian is ruthless, but it really has a lot to do with this issue, and Xue Keqing can't understand his own hardships, and he even questioned and resisted his decision, which made Wu Tian unable to accept it at all.

However, after a few years, Xue Keqing has already understood the original situation, and she regrets her original style, repeatedly trying to repair her relationship with Wu Tian, and has been showing favor to Chang Le, and finally eased up a lot, and now Chang Le has taken the initiative to let Wu Tian help her with ideas.

In this regard, Wu Tian also gladly accepted, it was nothing more than an idea to make money, Wu Tian didn't mind a few more words, so that everyone could benefit, isn't this the purpose of participating in the Internet forum this time?

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"In fact, at this stage, it is really difficult to make games, especially for some new companies, it is quite difficult." Wu Tian said, "Now the level of games produced by domestic companies is limited, and when foreign big productions seek agents in China, they must choose those large-scale companies, which leads to those new domestic companies and small companies have little room for survival, and it is easy to develop a game. ”

Everyone nodded one after another, and several of you here definitely belong to the ranks of large companies, and I don't know how many small companies that have crushed new entrants. But even so, everyone feels that it is becoming more and more difficult to do, and foreign game production companies are becoming more and more demanding on agents, and they actually can't make much money.

"So, in the face of such a situation, there are only two ways to go." Wu Tian said, "First, we should strive to develop our own high-quality online games, invest more money, cultivate better talents, and concentrate on making high-quality games, so as to compete with foreign big productions." The second point is to reduce the investment in game production, as far as possible in a very short period of time, with very little money to make a game, even if the life of the game is extremely limited, it can completely recover the cost in a short period of time and create profits. ”

"Huh? Isn't that a paradox? Jia Liang asked suspiciously.

"Hehe, in fact, there is no contradiction at all," Ding Sanshi said with a smile, "I think Tianshao means that at the same time, we need to produce high-end games to compete with each other head-on, and we also need to make fast food games to divert users, so that the two-pronged approach, large foreign game companies will not be able to continue to grow, which is equivalent to giving us the opportunity to develop ourselves." ”

Wu Tian smiled and bowed his head.

"It is understandable to make high-quality products, that is, to invest more human and financial resources, I believe that there will be results, and it is not easy to make a low-level game...... "Jiao Pengju said.

This is a fact, at this stage, due to the strength of domestic game companies, if you want to make a game, the cost is quite high. You must know that to make an online game, you first need a network engine to communicate with the client and the server, and you also need an animation rendering engine to make the game itself, these two points are the most fundamental elements, but domestic game companies need to buy copyrights from abroad, and this copyright alone is worth a lot of money!

Therefore, the cost of making an online game is quite high, and it is better to act as an agent for a foreign product than to be so thankless. This has led to the slow development of the domestic game industry to a greater extent, and the prospects are worrying.

"Hehe, in fact, if you want to make a cheap online game, it's not impossible." Wu Tian said with a smile.

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In Wu Tian's memory, he has a very clear impression of the development process of the game industry, if the biggest trend in the online game industry in 09 is the rise of browser games.

Web games, also known as web games, are gratuitous online games, referred to as web games. It is a web browser-based online multiplayer interactive game, no need to download the client, as long as there is a browser you can start directly, it is extremely convenient to use.

The biggest feature of the web game is that there is no need for a client, and the network information interaction is all completed by the browser, which saves a huge amount of money for the game engine, and at the same time, the web game uses a simple 2D picture, and the rendering engine does not need to spend an expensive price, the production is simple, and the natural development cost is low!

In this case, the cost of developing a new web game is only a few tenths of that of an ordinary client online game, and it only takes a few developers a few days to develop a "new" game from a web game template.

In this case, there are inevitably its shortcomings, that is, the customer stickiness of the game is weak, often a game can not even attract customers and will be abandoned in a few days at night, and a game will even survive for a few months before it ends.

But the cost of this kind of game development is too low, sometimes the game only needs to be online for a few days, and the cost is recovered, who cares that his lifespan is only a few months, and it is a big deal to develop a new one.

"In addition to the low development cost, the advantage of browser games is that they are convenient." Wu Tian explained his proposal in detail, "A web game, even can be compressed to only a few tens of megabytes, and the content of each web page loading is only a few trillion or more than a dozen trillion, and you can start playing soon after opening the game, and as long as you remember the URL, any computer can start the game at any time." This is the most suitable way to kill work time for white-collar workers who can't guarantee the use of their own computers, or stay in Internet cafes for a long time - even if the boss comes to check the post, you can close the web page at any time, and you don't have to worry about the client in the office computer being found out by the boss and deducting the salary. ”

Everyone laughed, and everyone had encountered the situation of subordinates deserting at work.

"So, I think this model is very suitable for example, Keqing's music network, as well as Rakuten.com, Sanshi.com, and Tiansheng's communication software, these websites with large user traffic, only need to invest a small amount of money, make a web game, and then add an ad on the website or player client, which can quickly attract a large number of players." Wu Tian said with a smile.

"Boss, haven't you forgotten me?" Jia Liang shouted.

"You? Hehe, you don't fit there. Wu Tian shook his head with a smile, "It's better for you to concentrate on selling things, professionalism is the foundation of your survival." Besides, you're still short of that money? ”

Everyone echoed and despised Jia Liang's greedy behavior.

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"Actually, there's a lot of room for development over there."

Everyone laughed, and Wu Tian said to Jia Liang again: "Now your main business is B2B and C2C business, in fact, you can do another B2C business." ”

"That's a big market?" Jia Liang said with some disapproval, "The B2Cs in China are about to be crushed to death by us, haha." ”

Wu Tian shook his head and said: "Don't underestimate any business model, since it exists, there is a reason for its existence." First of all, let's talk about the C2C business, haven't you felt some of the drawbacks of Taobao now? Fake problems, customer disputes, after-sales service problems, and even fraud problems, so many problems exist, do you dare to say that your model must be the best? ”

"The B2C model can solve these problems very well." Wu Tian continued, "It can be said that there will be many Taobao customers in the future, switching to the B2C model, maybe the price there will be a little higher, but the product quality is guaranteed, there are no fakes, and after-sales is more convenient and guaranteed." Especially those users who have suffered losses on Taobao will not mind spending a little more money to go to a B2C website at all. In addition, once the other party's scale expands to a certain extent, the quantitative effect will give them the capital and manufacturers to demand lower prices, and what else can Taobao compete with others at that time? ”

After listening to Wu Tian's words, Jia Liang not only broke out in a cold sweat.

Wu Tian is not sensational, although Taobao in the previous life, although it became a domestic giant with a large enough scale, but his counterfeit problem is serious, and even internationally famous, while the corresponding East Mall is a development of thinking, quite a bit of a backward posture - although in comparison, its influence is still not comparable with Taobao, but customer loyalty and reputation are much higher than Taobao.

This is the crisis of the future, and it is not too late to begin to address it.

"You don't have to completely rebuild a website to do B2C business, you just need to establish some absolutely trustworthy merchants as authentic guarantee merchants on the original basis, which is basically the same......," Wu Tian said in a deep voice.

In the last life, Taobao developed Tmall Mall, I have to say that part of the reason is to eliminate the problem of fakes, but more is to earn user fees and collect deposits. Therefore, the review of Tmall merchants is not strict enough, and Taobao has not fundamentally solved the problem of counterfeit goods.

In particular, some merchants with a little strength, who registered a brand's products by themselves, sold a large number of goods through crazy promotions and other means in the current season, and the entire company was dissolved, leaving behind a lot of after-sales problems and harming consumers. However, Tmall does not play a regulatory role at all, and even charges fees during the other party's hype, puts its products at the top, keyword searches, etc., to help it create a sense of authenticity and big brands, so that more consumers can be fooled.

In this case, it will inevitably seriously affect Tmall's reputation, and eventually lose the last bit of trust that users have.

Therefore, Wu Tian's idea is to let Jia Liang also make a Tmall, a Tmall mall in the real sense, only for regular manufacturers and genuine products, to put an end to those dealers and agents to disrupt the market, and to put an end to the deception of those copycat brands pretending to be high, only in this way can we truly create a reputation platform, a platform that can make Taobao go further! (To be continued.) )