Chapter Ninety-Three: The Ratings War

After several months of preparation, the audition for the first "Super Girl" competition finally kicked off in early July. According to the experience of his previous life, most of the people who participated in "Super Girl" were students, in order not to affect students' learning and try to avoid the pressure of their own public opinion, it was very necessary to choose to audition during the holidays. In order to take the opportunity to expand the influence of TVB, the scope of participation in "Super Girl" is not limited to Hong Kong and Macau, Taiwan, Malaysia and Singapore can also sign up for the competition, plus Hong Kong and Macao are divided into four divisions, each division must first select 50 people to enter the semi-finals, and then select 20 people from the semi-finals to enter the promotion round, and then select the champions, runners-up and third runners-up of the competition regions to participate in the annual finals to determine the champions, runners-up and third runners-up of the year.

Although the audition started in early July, the publicity actually started a month ago, so the audition immediately attracted countless girls who dreamed of becoming stars. The first episode created a high rating of 24 points, far exceeding the programs broadcast by ATV at the same time, and the second episode (one issue a week), the ratings reached a new high, reaching 31 points, breaking TVB's own ratings record in this period.

Looking at the latest ratings report sent up, Shao Yifu was so happy that his old eyes smiled, and he said to Fang Yihua who was standing on the side: "It's only now that there are such high ratings in the rematch stage, presumably the ratings will be higher in the future, although most of this is due to Gu Chen's planning book, but the column team has also put in a lot of effort, and you will give them bonuses later, so that they can also be happy together." "Ratings above 30 o'clock are not often seen even in prime time, let alone after 9:30 p.m., which is the first time in the history of wireless. Happy, even Shao Yifu, who has always been known for being stingy, made an exception to give bonuses to employees.

Fang Yihua nodded in agreement, and then said with a smile: "I just thought that the plan was good, but I didn't expect to achieve such high ratings as soon as the broadcast started, and it was almost more than primetime." It seems that we made a profit on this deal for Shaw Brothers Cinemas. ”

……

The ratings of "Super Girl" have been soaring all the way, and the people of wireless are naturally happy, but the old rival ATV is the complete opposite, although the ratings of several TV series filmed by ATV are very good, and sometimes the ratings even exceed those of wireless in prime time, but after fighting with wireless for so many years, seeing that "Super Girl" is so concerned, Qiu Degen is naturally unhappy, thinking about how to fight back, thinking about the upcoming Miss Asia beauty contest, immediately asked the secretary to find the person in charge, Xu Xiaoming.

A few minutes later, Xu Xiaoming walked into the office: "Chairman, are you looking for me?" ”

"Sit down first." Xu Xiaoming is one of Qiu Degen's right-hand men, and Li Zhuanglie served as the director and program manager respectively, Qiu Degen has always trusted him, and when Xu Xiaoming sat down at the desk, Qiu Degen asked: "How is the preparation for the Miss Asia beauty pageant?" ”

"Everything goes well and we can start next Monday as scheduled."

Qiu Degen nodded and said: "Next Tuesday, TVB's Miss Hong Kong beauty pageant will also start, I mean that the ratings of this year's Miss Asia must surpass Miss Hong Kong." You must have heard about the high ratings of "Super Girl", even if we can't surpass "Super Girl" in the ratings of the same time period, at least we have to respond a little in other aspects. ”

The history of Miss Hong Kong is much longer than that of Miss Asia, and the recognition in the hearts of Hong Kong citizens is also more than that of Miss Asia, which has only been held once, and the ratings of Miss Asia last year lost to Miss Hong Kong. The figure and temperament are quite outstanding. In addition, I think you can start with the swimwear section, and a more daring and sexy swimsuit will definitely attract the attention of more audiences. ”

"Also, we can invite celebrities in the entertainment industry and authoritative professionals with a certain reputation to serve as judges at the same time, so that the beauty pageant can be more formal while maintaining entertainment and watchability, and I think the Miss Asia selected in this way is more likely to be recognized by Hong Kong people."

"The above two points should increase the ratings quite a bit. After the end of the Sister Asia Competition, we can tailor one or several TV series for the champion, as long as the Sister Asia champion can become popular, it will definitely be able to overshadow the wireless Miss Hong Kong champion in the limelight, so that the influence of Sister Asia will be greatly improved. At the same time, it can also lay the foundation for the ratings of the next Asian Sister Competition. ”

Qiu Degen nodded again and again, and said: "Your suggestions are very good, you can just let it go, you can come to me at any time if you have any difficulties and needs." ”

Xu Xiaoming responded, but he didn't rush out, but said: "Chairman, "Super Girl" did have a great impact on our ratings on Friday night, and according to my estimates, the ratings of "Super Girl" will definitely be higher the later it gets, if you don't want to deal with it...... I'm ashamed to say that I, as the person in charge, don't have an effective way to deal with it. ”

Speaking of this, Qiu Degen sighed lightly and said: "It's no wonder you for this, it's not so easy to create a show like "Super Girl". ”

Xu Xiaoming was silent and said, "Chairman, I think I can try it with Gu Chen." ”

……

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As early as a long time ago, Gu Chen wanted to move to a rented apartment and buy a house for himself to live in, but he either had no money before, or the money was used for other purposes, and he couldn't realize it. Now that he has plenty of money, he has no reason to wronged himself anymore, and it only took a few days to buy a villa in Mid-levels for 27 million Hong Kong dollars. Since the previous owner had only lived in the villa for less than two months after buying and renovating it, he did not redecorate the villa, and moved some useful belongings from the apartment and moved in directly.

The villa is spread over two floors, with seven single bedrooms, not counting the utility room, maid's room, etc., with a separate wall, a swimming pool and a small garden, and an underground garage. It is naturally impossible for him to live alone in such a big house, and his mother Liu Huiyun naturally became the first hostess of this house.

In order not to make his mother too hard, he also specially invited two Filipino maids who have come to Hong Kong to work for many years and know Cantonese, and also hired an old driver. Originally, he wanted to take over and live with his grandparents, but the two old people refused on the grounds that they were used to living and were reluctant to live with their old neighbors.