Chapter 267: A slap in the face at the box office
"1942" is full of films, huge investment, however, the number of votes in three days has not been sold, although there is not much left, but such results, obviously, are not satisfactory, especially, the other two movies "Shaolin Football" and "You at the Table" The strong outbreak of the strong.
The major entertainment newspapers in China have launched a heated discussion on these three movies, and the headlines on the front page of the news are even more dominated by these three movies, and the release of the entire Chinese New Year file and five domestic films can be said to be under the gathering of blockbusters, which is to remove the other two Hollywood blockbusters from the shelves in advance.
"Shaolin Football" sold out all the pre-sale tickets for three days, and on the first day of release, it was even more full of fans, although there were some surprises, but it was also in the situation, after all, the appeal of the star, the attraction of the original team, and the nonsensical and creative plot all have a strong fan base, however, "You at the Same Table" is a small investment, a small production, and it is really surprising that it can be performed such a miracle."
"Although the production of "You at the Same Table" is only more than 10 million, the publicity is as high as 40 million, that is to say, the total investment of this movie has reached 50 million, and if this movie wants to make a profit, at least the box office is guaranteed to be 130 million.
"Although "1942" focuses on history and patriotism, and the movie is also star-studded and the story is not bad, I have to say. The film is too heavy. Chinese New Year stalls. It is still necessary to focus on comedy, if this film is placed in the National Day file, it may be a different situation, of course, it is a bit too early to make a decision now. ”
""You at the Table" has the theme of youth nostalgia, although the plot is a bit bloody in the eyes of many people. However, everyone is afraid that they are their own youth, and therefore, there are almost no negative reviews for "You at the Same Table", and such a film, now it seems that I am afraid that the dark horse trend is unstoppable. ”
Many entertainment newspapers have reported it, and such reports have made fans of "You at the Same Table" even more excited. One by one, they can't wait to brush the micro-customer to express their feelings, and the situation in front of them. Five films, "Shaolin Football" is unstoppable, "You at the Same Table" is spreading, as for the effect of the two films "A Tiger" and "The Battle of the Top of the Forbidden City", investors are also quite satisfied, only "1942", almost kneeling.
But fortunately, the current performance of "1942" is still relatively biased, but the box office is also good compared with others, so China Entertainment Media and Hot Dog Entertainment are crazy about publicity.
At the time of publicity, some fans appeared on WeChat, and began to recommend "1942", and at the same time, a large number of trumpets suspected of being a water army were running frantically for publicity.
"Hehe, Uncle Li, don't care what they do, as for how they are willing to promote it, what I'm looking forward to most now is the box office statistics in three days."
After receiving Li Chen's call, Li Chen's voice was a little out of shape and excitement was heard on the phone, and Zhao Ze also said with a light smile.
"Uncle Li, after this movie, I'm afraid that the name of this bad movie director will be completely taken from you."
Zhao Ze said with a smile.
"Ha Luha, yes, this is Chen Ruoge's, Ha Luha."
Hanging up the phone with a smile, Zhao Ze thought of Chen Ruoge, and shook his head slightly, this product should be quite a pain now!
Smoking a cigarette and staying in the conference room of China Entertainment Media, Chen Ruoge's eyes were a little red, he didn't sleep all night last night, and today, he came to China Entertainment Media very early, in order to know today's box office statistics.
Jiang Youcai's expression is also a little ugly, this film, you must know that Lu Dao is his son's script, and with such a blockbuster investment, the senior management of China Entertainment Media is actually dissatisfied with many people, and Jiang Youcai at this time also has some regrets in his heart.
However, thinking that this film was designed by a number of famous screenwriters, and at the same time, the stars are also gathered, and the publicity is so in place, so even if the box office will not be too high in three days, the box office on the first day should not be too miserable, well, it will not be.
And just when Jiang Youcai was secretly persuading himself, the secretary also knocked on the door and entered, because yesterday's box office had been counted, and in the entire conference room, in addition to Jiang Youcai, Chen Ruoge and others also hurriedly looked at the data tickets.
"1942" box office on February 19: 30 million!
When looking at the box office results of the movie, both Jiang Youcai and Chen Ruoge breathed a long sigh of relief, the box office on the day was 40 million, such a result can be said to be quite good, thinking like this, Jiang Youcai also chuckled: "Hehe, we still have to increase our publicity efforts in the future, and also, if our data is released, we can slap them in the face now." ”
However, at this time, a middle-aged man in the conference room said with some hesitation: "Mr. Jiang, I suggest that our data should not be released by us for the time being." ”
"Huh? Mr. Li, what are you doing? With such good results, why don't we announce them? Such a box office result can be said to be a great boost to the morale of our side, and to give the audience confidence in how good our film is. ”
Jiang Youcai looked at the middle-aged man with some surprise, and then said with a little persuasion.
"Mr. Jiang, I suggest you take a look at the box office of several other films."
Looking at Jiang Youcai, the middle-aged man known as Mr. Li said helplessly.
"Hehe, other films, it is estimated that "Shaolin Football" can be a little higher than us."
Jiang Youcai smiled, but when he watched the box office statistics of several other movies, his face became a little green.
And just when the people of China Entertainment Media were in the double heaven of ice and fire, the major entertainment websites also counted their respective box offices one after another.
"Shaolin Football" is not surprising to everyone, ranking first steadily, with a box office of 45 million! 100% attendance!
And what all the people didn't expect was. "You at the Table" followed. The box office reached 38 million! And the attendance rate is as high as 95%!
"1942" box office 30 million! Attendance rate is 90%!
"The Battle of the Top of the Forbidden City" box office 25 million! Occupancy: 80%
"A Tiger" box office 20 million attendance rate of 78%
The box office results of five films. directly refreshed the record of domestic films, and the box office results of these five films also made domestic films seem to be proud, and excluding these five box offices, the total number of more than a dozen small-investment films that have been released has been completely compressed to 8%.
"Shaolin Football" is first, "You at the Table" is second, and "1942" is third.
And the box office on this first day blinded everyone's eyes. To know Lu Dao, this first day of the showdown, it can be said that "1942" was a complete failure, to know Lu Dao, the theater chain had great confidence in "1942" before, coupled with the strong influence of China Entertainment Media, so the film scheduling rate of "1942" is too far away from "You at the Same Table".
And now, the box office is lagging behind "You at the Same Table", which can be imagined. Next, the scheduling rate of the two films "You at the Same Table" and "Shaolin Football" will definitely increase. After all, the attendance rate is so high, and the entire China is even more popular at the box office, and the increase is understandable, and "1942" may be reduced.
After all, the two films "The Battle of the Top of the Forbidden City" and "A Tiger" are also many stars, but, first, there is little investment, and second, it is actually Tu Yile, compared to me in depth, it is not as good as these three.
The battle at the box office has just begun!
And "1942" is facing such a predicament, such a box office is obviously not what they want to see, Jiang Youcai completely has a desperate feeling, almost the next day, the propaganda offensive increased again, newspapers, magazines, theaters overwhelming publicity, as well as the use of stars, public figures to disseminate, is bound to attract the audience's attention.
Under such a propaganda offensive, the box office of "1942" was 38 million on the second day, but "1942" was strong, while "Shaolin Football" and "You at the Table" were even more rebellious.
"Shaolin Football" box office 58 million!
"You at the Same Table" 46 million!
In two days, the box office of "Shaolin Football" directly exceeded 100 million, which shocked the entire Chinese entertainment circle for a while, and on the third day, "You at the Same Table" followed closely behind to break 100 million.
Compared with the overwhelming publicity of "1942", "You at the Same Table" suddenly stopped all publicity, and even remained silent, but due to the outbreak of fans and word of mouth, it almost made "You at the Same Table" a hit at the box office.
Compared with the word-of-mouth and box office popularity of "You at the Same Table" and "Shaolin Football", and in Bole House, the scores of the two movies have almost reached more than 9 points, but the score of "1942" is also as high as 9 points, but the box office and word-of-mouth almost shocked everyone's big teeth.
At this time, although "1942" was widely promoted by China Entertainment Media and Hot Dog Entertainment, and even said that many famous stars and film critics of China Entertainment also gave high praise, but this film was applauded or not, no matter how much it was promoted, the audience did not buy it, and then, the filming rate of "1942" decreased, and the box office was also decreasing.
Everyone knows that even if "1942" exceeds 100 million, even if the box office will still have good results in the future, but this film is a failure, defeated by his high investment, and all people are looking at "You at the Same Table" and "Shaolin Football", because, unsurprisingly, these two films, next, will completely enter the ring.
However, before, it was bound to be a blockbuster, and with the first place in "Good Chinese Movie", it directly withdrew from the competition, and that one, ranked tenth, was not favored by all people in "You at the Same Table", and at the box office, silently swollen the faces of many experts and directors who were not optimistic about Lu. (To be continued......)