"Xiaoyu, this matter will be handed over to the two of you, and the secretary's affairs will be handled by Su Xia and them." Wu Tian said to Hao Yu.

"Okay." Hao Yu said, "However, is your driver set?" ”

"I'll ask Lao Han to arrange another one for me, and I should come over today." Wu Tian said, "This is a trivial matter, and now I rarely go out, the key is this project." It's not interesting for you to say, after all, this is not like other projects, this project does not make money, and even the things are very shady, and they can't be put on the stage, and they are a little wronged by you. ”

The people who have always followed Wu Tian's side, he has given good arrangements, and he will always be responsible for a big project, but Hao Yu is the person who has been with Wu Tian for the longest time, but in the end, he only gave Hao Yu such a thankless project, and Wu Tian himself felt ashamed.

"But I'm really not at ease with handing over this project to someone else. Although this project will not make any profits, if it is done well, it will have great positive significance for the entire country's economy in the future, and it can even be said that most of the ordinary people in the country can benefit from it...... Wu Tian said.

"Don't worry, I will definitely work hard to do well." Hao Yu said with some impatience and excitement, for a person with a character like him, what he cares about most is not how much money he makes, but the trust of the Lord, this trust is worth his life!

"Well, you two will do it first, and when this project is over, I'll arrange a way for you to make a fortune, so that you don't have to mess with them, hehe." Wu Tian smiled again.

Even if Hao Yu and his family are the kind of people who are very content and peaceful, Wu Tian also knows very well that the way of the emperor cannot only rely on his heartheart, and when he should promise a lot of profits, he must not be stingy, only in this way can he ensure that the people below continue to maintain his heartheart.

Hao Yu and his family naturally had to be modest, and Wu Tian explained the specific operation method of this project, and explained that in the specific implementation, if you need to explain the support, you can find local enterprises and personnel to help at any time.

Hao Yu has also been Wu Tian's secretary for a period of time, not to mention that he has been running with Wu Tian for so many years, and he knows the situation under Wu Tian very well, so he doesn't need to go out of his way to introduce him again.

It can be said that Hao Yu's appearance is almost equivalent to Wu Tian personally coming forward, ensuring that all places will not go against the yang and yin, and will definitely go all out to support his actions. And in order for this project to be successful, it is necessary to use all the forces at your disposal to ensure that things go fast and smoothly!

After some negotiations, Wu Tian's plan of "coercing real estate companies to change their business models and support public rental housing projects" finally finalized the executor, as well as a rough implementation plan, and determined that the first stop would be set in the mall......

**************************************************************************************************************

"The construction of public rental housing is basically not a problem, but how to change the concept of the people is a big problem......

Wu Tian held the teacup and said to Song Xiaoling, Lin Xu and Liu Xiaoqing, "In the concept of the Chinese people, they have always believed that building a house and buying land when they have money is the right thing. If you don't have real estate, you can't even marry a daughter-in-law, this concept will not change, but there is no way to prevent the problem of overheating real estate. ”

This is a fact, especially because of the problem of family planning and childbirth, which has led to the fact that there are more men than women in the traditional idea of preference for sons, so that women have become a sought-after commodity, and many women's parents have become more and more demanding for men with the idea that their daughters do not have to worry about marrying, and even the man has a house, which has become the most basic condition for marriage.

In this case, the demand for real estate is increasing rapidly, and it can be said that the mother-in-law is definitely a major factor in pushing up housing prices.

But this can't be blamed for being snobbish, after all, people are also for the good of their daughters, and there are still a few parents who really only want money.

But the mother-in-law group is definitely the most solid part of the "house purchase theory", and if you want to change the Chinese people's awareness of buying a house, the first thing you face is this big problem.

In addition, those young people, especially those in the middle and lower levels, are actually very easy to change their concept of buying a house, and they can easily change their concept by explaining the comparison between buying a house and public rental housing - at least they can accept that renting a house is far more cost-effective than buying a house without sufficient economic foundation.

After all, if you don't have enough financial foundation to buy a property, you can only choose a mortgage, and the mortgage you need to pay every month is much higher than renting a house, and even if you choose a longer repayment period, only bank interest is almost worth the rent of renting!

Instead of that, why not choose to rent a house first, wait until you have enough financial means, at least wait until your salary rises enough to choose a shorter mortgage term and pay less bank interest, and then buy a house?

In addition, in the public rental housing management plan immediately introduced by the state, there are clear provisions that the rent of public rental housing is calculated based on the per capita income of the region, and there is no need to worry about rent increases.

"This economic account is easy to calculate, but if you want to achieve the effect, you can't just calculate the economic account......," Song Xiaoling said, "The whole society is very impetuous, and no one wants to calculate those things." ”

Wu Tian nodded, it is true, when the mother-in-law chooses her son-in-law, it is naturally impossible to consider whether it is cost-effective for you to buy a house or a rent, they are more willing to consider whether you have the ability to buy a house.

"The most important thing in this problem is to change the consumption concept of the Chinese people, so that most people in the whole society recognize this kind of improper housing slavery, and use the hard-earned wages to enjoy life, use it in other aspects such as raising children, and use it to repay the mortgage concept, only by forming this concept on a large scale can we achieve the desired effect." Song Xiaoling said, "But if you want to do this, it's not ordinary......

"Well, no matter how hard it is, do it." Wu Tian said, "Take this as a long-term project, Sister Xiaoqing, you will insert this concept into the film and television drama in the next step, Lin Su, you should also pay attention to it, and you will almost do it." Only when everyone works together can we form a social effect......"

**************************************************************************************************************

"Lao Su, Tianrong has always been doing this model, but this situation may have a certain impact on Tianrong Real Estate...... Wu Tian said to Su Hongyu.

Tianrong Real Estate has been doing rental business, whether it is a business district, a factory, or even a residential building, it is only rented and not sold, and more than 20 years of persistence have finally achieved this domestic first-line real estate group.

However, the rent of Tianrong Real Estate is not cheap, otherwise how can you get such a big fortune? Not to mention that Tianrong Real Estate's bank loans are definitely the lowest proportion in the entire industry, and the rent they collect every month is enough to start several construction projects, and there is no need to borrow from the bank at all.

But once the public rental housing plan is implemented, I am afraid that it will have a lot of impact on the model of Tianrong Real Estate, after all, the rent of public rental housing is subsidized by the government, and the rent price is not generally low.

"Well, I have calculated, if we also apply for public rental housing subsidies at that time, and reduce our current rent, the profit will probably only be about 30% lower than now, and the impact on the company's overall profitability is almost negligible, after all, our main projects are still in shopping malls, office buildings and factories, and the proportion of housing is not too high."

Wu Tian nodded and said, "Since that's the case, then we can make an advertisement." When the public rental housing project is introduced, it will be hyped and announced in a high-profile manner that Tianrong Real Estate will support this project and take the initiative to reduce the rent, what do you think? ”

"Yes, in this way, the popularity of our Tianrong Real Estate can be greatly refreshed, and this advertising effect alone is completely worth reducing the loss of rent!" Su Hongyu said happily.

"Well, then do it, you go and discuss it with Song Xiaoling, and let her operate it herself." Wu Tian said.

If Lin Xu is a master of the traditional advertising model, Song Xiaoling is a master of hype, but now the impact of hype is getting worse and worse, and almost all big actions are inseparable from Song Xiaoling's help.

"Okay, by the way, let our Guangsha Real Estate also make a statement and support the public rental housing project." Su Hongyu said with a smile.

Guangsha Real Estate was a gold-absorbing subsidiary launched by Wu Tian and Su Hongyu when the real estate market was just beginning to go astray - anyway, this market will definitely be hyped up, and Wu Tian is powerless to stop it completely, so he doesn't mind taking a ride, making more money, and having a lot of capital to set up obstacles.

After several years of development, the scale of Guangsha real estate is also expanding, and now even if it is not mentioned as a subsidiary of Tianrong, it can definitely be ranked as a first-class real estate company, the most important thing is that the scale of Guangsha real estate is all over the country, which means that the impact of this public rental housing project can be expanded to all parts of the country......

**************************************************************************************************************

"Dad, everything is ready on my side, when will the policy on your side come out?" Wu Tian asked on the phone.

"Well, Mr. Wen hasn't signed it yet, and there is still a little problem to determine." Wu Jianguo said in a deep voice.

"Huh? The Mu family regretted it again? Wu Tian frowned and asked, "I'll go find them!" ”

"Don't worry, it's not a problem over there." Wu Jianguo said, "Now there is a suspicion, it is about the issue of subsidies. The local government is afraid that it will be difficult to accept subsidies to real estate developers, even if the subsidy area is used to offset the original set of affordable housing construction area, it is difficult to make the subordinates do this willingly, after all, the subsidy period is too long, I am afraid that even if it is implemented, there are all kinds of fraud......

According to the plan, it was originally required that the local government must set aside a certain proportion of the income from land sales to build affordable housing, but now this income can be used to subsidize private public rental housing projects, but the problem is that the subsidy period is very long, at least 20 years, and the proportion is also very high, and it is required to set the subsidy amount according to the difference between the rent set by the local per capita income and the normal rent in the market -- even if it is not all-inclusive, it must reach more than 50 percent of the difference, which is not a small book. After all, local governments are very poor, and they don't want to raise such a blood-sucking project.

Of course, the bigger concern is that there are all kinds of false data that may appear in this project, so that there are enough loopholes in the local area to exploit! For example, the per capita income is too low or too high, and the level of normal market rent is enough to affect the amount of official subsidies.

"Well, Dad, I suggest that this matter should be led by the capital, and let the relevant ministries and commissions set up special offices to lead and manage, and delineate unified standards for all provinces and regions. Then, according to the local population and the number of floating population, a quantitative standard for the construction of public rental housing every year is formulated, and after the specific figure is released, the subsidy amount should be directly subsidized by the local government to the tenants, and not allocated to the real estate company......"

Wu Jianguo frowned, and immediately understood Wu Tian's intentions.

If the local government is required to directly control the review and standard-setting authority of the project, then all kinds of problems will be very complicated, and if this right is directly handed over to the capital, all that can be done is to pay money, which will naturally reduce a lot of uncertain flexibility, and they will have less room for operation, and the problem will naturally be solved.

In addition, if there is a local government directly to the real estate developers, I am afraid that they will inevitably have all kinds of difficult deductions, and the real estate developers want to mix in the local area, can only swallow their anger, the final result is to discourage their enthusiasm, unwilling to build this kind of project. But if the subsidy is directly given to the renter, then there is no excuse for deduction in the locality, after all, it is all small money, a family has hundreds of tens of change a month, and the local government will deduct it in every way...... (To be continued.) )