Chapter 81: Gimmick
Room 1102, Building 4, Scholarly Mansion, there is no TV in the living room, no coffee table, but a large computer desk with three large-size monitors connected together and a thick and heavy large chassis, which is Lin Huihui's workstation for editing videos.
"Huihui, cut this paragraph." Shi Lilin pointed to the shot of Shang Xiao and Tang Yiyi talking in the corner of the recording studio on the main screen, and said: "Tang Yiyi suddenly ran to the recording studio to find Fang Xiao, obviously trying to use us to hype. β
Lin Huihui hesitated, looked sideways at Xu Xu, who was sitting next to her, and saw that her expression was not very good, so she said, "Okay then." β
"I don't think it's good to cut it off." Mai Jiexin, who was sitting on the other side, objected and said: "This episode was only filmed for one afternoon, it was too rushed, there was nothing else except the song, it was too monotonous, Fang Xiao's ex-girlfriend appeared on the camera as a gimmick, which can increase the number of clicks, after all, the relationship story of the two of them has been gossiped about many times on the Internet." β
"Didn't Fang Xiao keep saying that we should make pure music and not play gimmicks?"
"We did this show, which is a big gimmick in itself." Zhu Linlin, who was propping up the computer desk with both hands, smiled and said: "The fragrance of wine is also afraid of deep alleys, now is the era of eyeball economy, and it is not possible not to play gimmicks." β
βSelinaγβ Permission looked up and asked, "Do you want to cut it?" β
"I agree with the idea of a clean heart, and it's better not to cut it." Zhu Linlin straightened up and said: "Music is for listening, not for watching, if you want to attract the audience to watch the video, you must have a story - the second episode of "F&Q Dream Show" has a story, so there are more than 10 million views than the first episode - no matter what the purpose of this Tang Yiyi is, but we do need her to create a gimmick." β
"Isn't this disrespectful to Fang Xiao?" Lan Xiaoxi bit her lip and said, "In the last episode, Fang Xiao asked Huihui to cut all the sad scenes of Arlene. β
Several people were silent, and they all looked at the permission, with Shi Lilin's big mouth. Now everyone knows that she is the real girlfriend who lives with Fang Xiao.
"Huihui, after today's filming, did Fang Xiao say anything?"
"Didn't say anything."
Xu Xu's expression was slightly relaxed, he waved his hand, and said, "Then don't cut it." β
"It's too cheap, Tang Yiyi." Shi Lilin snorted angrily and said, "There are so many of us, and we have worked hard. After working hard for more than ten days, she became famous on the Internet, she was good, she came over and showed her face, and she became famous, and she was unwilling to think about it. β
"Arlene, you should think so." Mai Jiexin comforted her and said with a smile: "Everyone uses each other, Tang Yiyi is just a stain and earns a little fame." You don't get anything else, and for every million clicks we have, you can buy an extra square meter of house. β
"I'm so much more comfortable to hear you say that." Shi Lilin smiled, she put her hand on the shoulders of the license, and said: "It's best to have more than 100 million views per episode, in that case, I can be neighbors with Xiao Ke." Ay. Buying a villa like Xiaoke is my dream in the future. β
"I want to click over 100 million. Actually, it's not impossible. β
Zhu Linlin's words surprised everyone in the room.
The number of clicks is related to income, so everyone is extremely sensitive to this number, and now the first two episodes of "F&Q Dream Show" combined are only more than 50 million views, if each episode has more than 100 million views. The total number of clicks will exceed 3 billion, you must know that last year's video click champion "Microphone Competition" added up the main competition and tidbits, and the total number of clicks was only 2 billion, and these 2 billion clicks made Yunhai Video earn 200 million advertising fees.
3 billion hits. That should be 300 million in advertising costs......
F&Q and Duoyi Network 55 shares, that is 150 million ......
150 million, the company took 6 percent, and the remaining 4 percent, that is, 60 million, 11 people divided equally, each person can get more than 5 million......
"Holy! Can you earn so much? Shi Lilin looked at the numbers in the calculator on the screen, couldn't help but curse, and then asked: "Selina, come on, how can you make hundreds of millions of clicks?" β
Zhu Linlin glanced at the permission, and then said lightly: "Recruit this Tang Yiyi to the Queen Orchestra." β
"Huh?!"
""Microphone Competition" uses competition as a story, and there is suspense in every issue, so it can stick to the audience and make them want to stop." Zhu Linlin said pointedly: "The Queen Orchestra is very stable, it doesn't eliminate people, there is no story, and there is no suspense. β
She said it vaguely, but she understood, she frowned lightly and asked, "Do you want Tang Yiyi to come in and fight with me?" β
The corners of Zhu Linlin's mouth flashed with an inexplicable smile, and said: "The scandal is the most eye-catching news in the entertainment industry, ex-girlfriend, current girlfriend, second daughter fighting for husband, there are stories, suspense, gimmicks, hype, maybe it can really be clicked hundreds of millions, you don't take last year's numbers as an analogy This year, the market size of online video is developing very fast, I checked, the market size in the first quarter of last year was 2.42 billion yuan, and in the first quarter of this year, it has reached 3.68 billion, an increase of 152%, " The quality of F&Q Dream Show is not bad, with some gimmicks, and it is not difficult to have more than 100 million clicks. β
"It's not hard and it's not done! used the relationship between Fang Xiao and Xiao Ke as a gimmick. Shi Lilin simply refused and said: "I don't want to earn this kind of disgusting people's money." β
"Yes." Lan Xiaoxi also refused, saying, "This is too limitless." β
Mai Jiexin's eyes flashed, and after a while, he shook his head and said, "This is too difficult to operate, and it is easy to get out of control." β
"I'm just kidding, if such a show is made, people will be scolded to death." Zhu Linlin looked at everyone's expressions, laughed, she picked up the bag on the sofa, and said, "It's almost ten o'clock, I'll go first, everyone will see you tomorrow, bye." β
"Bye-bye."
"Let's go back too." Permission stood up and said; "Huihui, can you cut it tonight?"
"No problem."
"Then I'll pick you up tomorrow morning, and then we'll go to the multi-art network together."
"It's good."
After Xu Xu and Zhu Linlin left, Shi Lilin lay down on the sofa. Holding a pillow, he said: "Selina is worthy of being from a large international company, and she is mercenary, so she can think of such a shameless idea!" β
Lan Xiaoxi sat on the armrest of the sofa and said, "She's just joking. β
"I think she's right, our videos lack a story. Can't stick to the audience. Mai Jiexin stood up, poured a glass of water, held it in his hand, and said, "I have to find a gimmick story and string together the remaining 20 episodes." β
"Doing a concert is a story."
"That's the goal, not the story." Mai Jiexin shook her head and said: "If every episode is rehearsed as calmly as today, the audience will lose interest, and they will not watch the video." Instead, they will wait for us to put the audio out and listen to the song directly. Think for yourself, how long has it been since you watched a music video? β
"As soon as you said it, I realized that I hadn't watched the MV and listened to the song for a long time." Lin Huihui used her hands together, and while cutting the video neatly, she said: "Now I am listening to songs and doing other things, how can I have the time to stare at the screen." β
"Me too." Lan Xiaoxi agreed, and said: "Every time, I listen to songs, watch web pages or do something else. β
"If our videos don't have a story to do, it's a gimmick. It's just an ordinary MV. Mak Jiexin concluded: "When the audience watches "Microphone Competition", it is like a fan watching the World Cup. I will watch it, guess who is going to be eliminated, I will be nervous, and I can't help but want to look forward to the next episode, but none of us will be eliminated, and everyone will finish filming episode after episode. The audience has no other expectations except to listen to new songs, just like watching a replay of a ball game, which is boring. β
"Then let's put all the songs in the video, and don't put the audio out." Shi Lilin slapped the pillow twice. said: "Force them to watch the video. β
"That's putting the cart before the horse, we are making music, not making TV series, and video is just a means of publicity." Mai Jiexin took a sip of water and said: "Arlene, not everyone likes to watch videos on the Internet, the audio is smaller than the video, easy to play, easy to spread, and has a wider coverage, those who don't watch the video, after listening to the song, will also become fans, and music is an emotional work of art, every time you listen to it more, the sense of identity will deepen a little, these people have more consumption potential than people who only watch videos." β
Shi Lilin was surprised, she sat up straight, and wondered: "Mai Qingxin, when did you come back from Guangzhou?" I always thought you were Mak Jiexin! β
"I'm Mai Jiexin."
"Who are you fooling?" Shi Lilin stood up, stepped forward to touch her face, and said, "This kind of tone of speech is Mai Qingxin." β
Mai Jiexin put the cup on the computer table, slapped her hand away, and explained with a smile: "Before the first episode of our "F&Q Dream Show" was filmed, my sister and I studied this issue, and some of those words just now are her opinions. β
"No wonder." Shi Lilin suddenly, she went back to the sofa and lay down, and said, "Your sister is the same as Fang Xiao, she is a monster, and her head is abnormal. β
Mai Jiexin picked up the cup again, raised it, and said, "I praised you as a compliment." β
"Of course, it's a compliment, there are few people in the whole world who can be compared to Fang Xiao."
"Hey." Lan Xiaoxi combed her unkempt hair with her fingertips and said, "I don't think Xiao Ke seems to be disgusted by Selina's proposal, do you think she will really get that Tang Yiyi into our Queen Orchestra?" β
"How is that possible!" Shi Lilin rolled her eyes and said, "Xiao Ke can't wait for Tang Yiyi to evaporate from the world and disappear forever." β
"I don't think it's possible, either." Lin Huihui turned around in the chair for half a circle and said, "In the afternoon, when Xiao Ke saw Fang Xiao and Tang Yiyi talking, his face was so cold that he froze. β
"What you said is too exaggerated, Xiao Ke didn't take Tang Yiyi in his eyes at all." Shi Lilin waved her hand and said, "Besides, Tang Yiyi has some capital to fight for, dump Fang Xiao to find Gao Fushuai, water!" Sex! Poplar! Flower! β
"Even if there is no threat to this kind of thing, I will be nervous, after all, it is an ex-girlfriend." Lin Huihui gossiped: "I heard the monkey say that Tang Yiyi came to Fang Xiao yesterday and cried a mess, maybe he broke up with that Li Pinzhe." β
"What if you broke up?!"
"Tang Yiyi is very beautiful, and she looks quite scheming." Mai Jiexin pushed her glasses and said: "Fang Xiao has a good appearance and temperament, an easy-going personality, rich and talented, she is the dream lover of many girls, and now her popularity is getting higher and higher...... Tsk, in that case, it's hard to think about the number of clicks. β
"Hey, you've fallen into the eyes of money, right?" Shi Lilin glared at her and said: "Selina said that she was joking, you still take it seriously, don't say that there is no such thing, even if there is, it can't be made into a video for onlookers, and Xiao Ke's face is lost when he competes for a man with that kind of woman." β
"If it's true, it's really not suitable for filming, but what if it's acting? We can sign a contract with Tang Yiyi and let her act according to the script we wrote in advance, so that our show will become a musical TV series, and there are fewer jealous stories in the TV series? β
"Damn!" Shi Lilin was not angry, and said like a cannon: "Your sister is not in a normal mind, I didn't expect your mind to be abnormal, there are a lot of stories of jealousy, but there are few stories of fake dramas?!" In the face of a woman like Tang Yiyi, who has brought disaster to the country and the people, which man can not be tempted? In case Fang Xiao and her old relationship rekindle, what should Xiao Ke do? Marriage certificates can't guarantee that a man won't cheat, let alone a contract? β
"That's why I just said it's too difficult to operate, but it's a pity that it's a good gimmick." Mai Jie knew Shi Lilin's temperament, and she was not angry, she put down the water glass, waved her fingers, and said, "I'm going back to sleep too, good night everyone." (To be continued......)
PS: I'm brain-dead, and I use cutting to copy the things that are written to the starting background, and then when I upload them...... The browser crashed! I had to rewrite it......