Chapter 234: Global Outreach (1)
For several days after the wedding banquet, Cui Meixi has been in a state of despair, not only does she not have the heart to work, but even when she is on patrol, she is not in a state, turning a blind eye to those gangsters who she hated in the past, and allowing them to extort which street vendors.
The gangsters have no opponents, so they naturally intensify their efforts, and they will not be polite to any small vendors at all. They think that Cui Meixi, an enthusiastic female patrol officer, has been frightened by them and will stand by and watch them. Therefore, not only is the protection fee added, but in many cases, even if the goods are taken, no money is given, so that the small vendors have nothing to lose.
Now, let the small vendors know how important Cui Meixi used to be. Because in the past, as long as the policewoman appeared, these gangsters didn't dare to be arrogant at all, and even when the mouse saw the cat, there was no one like a gust of wind. It's a pity that the policewoman seems to have changed recently, she has become absent-minded, she has no enthusiasm for her work at all, she drives by in a police car, not only does she not care about the small vendors blocking the street, even if she sees the gangsters blackmailing the vendors, the car also drives straight by, and she has no intention of getting out of the car at all.
In the scorching sun at noon, Cui Meixi held a lunch box and took coffee to the small park behind the police station, sitting where she and Feng Zixi drank coffee together last time, looking up at the faint blue sky that came out of the dense branches and leaves, recalling pretending to be her boyfriend at the wedding, and finally taking herself to meet many powerful children, so that she could feel the huge difference between herself and him.
Cui Meixi thought of this, and couldn't help sighing: "Why did God give me hope and give me a chance, but let me see such a cruel reality?" There is a great difference between me and him as a prince and a pauper. The way he lived in a group of people who talked, played, and had fun was simply not something that people like us could understand. But he is so gentle, so considerate, that people can't help but get close to him. ”
After eating a few bites of food indiscriminately, Cui Meixi really couldn't swallow it, and Feng Zixi's figure had been entwined in her mind for the past few days, making her close her eyes, as if Feng Zixi appeared in front of her. Gently hugged her waist, spoke to her softly, cared for her, loved her, and pitied her. When she opened her eyes, she found that Feng Zixi was so far away from her, so far that it was out of reach.
"Alas! Feng Zixi, you big bastard, why do you want to appear in front of my eyes, why do you want to be so good to me. Cui Meixi roared loudly, trying to drive Feng Zixi's figure out of her mind. It's a pity that she found that Feng Zixi's figure became clearer and clearer, and she couldn't help but sit down and said to herself: "I don't know where he is now?" Is it the United States or Europe? It should be in Europe, right? It's not that he flew to London yesterday, and now it's time to launch a campaign for eight cities in five European countries. But when will he be able to return? Why don't you give me a call? Even if you don't have time, you should send me an email! What a big badass. ”
After Feng Zixi finished filming [Full House of Romance], he received a contact from the production team of [Resident Evil Apocalypse], and finally launched a global promotional campaign. With just over a month to go before the premiere, a full-scale publicity campaign has been launched, not only releasing the latest posters on the Internet, but also releasing some latest news about the film and actors at many press conferences, attracting a large number of reporters and media follow-up reports.
The main target of the global campaign is to travel to 13 cities in nine countries, including the United States, Canada, Brazil, Argentina, the United Kingdom, France, Italy, Germany and Poland. In Asia, only Hong Kong, Tokyo, Singapore and Kuala Lumpur are the most popular locations, and they have been the most publicized places in Asia, which has been around for almost a month and a half. The world premiere will follow, and of course the venue will be in Los Angeles, USA.
Feng Yifeng basically spends every day in the car, otherwise he is facing the problem of fatigue bombardment from reporters from all over the world. He finally realized that being a successful actor is not easy. Even if the muscles in your face start to cramp, you still have to keep smiling, and you have to smile when you face the endless and even sarcastic questions of reporters. Otherwise, you will fall into the trap they have set, and you will be slandered and condemned by them through harsh words.
From Los Angeles to San Francisco, to New York, to Vancouver, to Rio de Janeiro, to Buenos Aires. London, Liverpool, Paris, Rome, Milan, Berlin, Lodz, thirteen cities with different countries, different cultures, different languages and characteristics, Feng Zixi has set foot on it like a horse looking at flowers. It's a pity that these cities didn't leave much or too deep an impression on him, because they were too busy.
From the moment you step off the plane or step out of the car, you have to face [Resident Evil] fans from different parts of the world, different skin tones, and of course, there are also ubiquitous entertainment media reporters. From the beginning of the game to the release of the first part of the movie, it has accumulated more than 10 million former fans around the world, and these people are the main targets and groups of this promotion. As long as it gets the affirmation and support of these people, then the film can be considered a success.
The same questions, Feng Zixi is tired of it. From the first Hollywood movie he starred in [Pirates of the Caribbean] to his box office performance of [Resident Evil Apocalypse], it happened and answered once in every city, and the only difference may be to answer in different languages.
Feng Zixi's ability to speak English, French and Italian languages has helped him a lot, especially in romantic Paris and Milan, the fashion capital, which are sought after by local fans and media. When Feng Zixi greeted the French people in fluent French and paid tribute to France, the fans who came to the airport to greet them who were originally just coming for the film immediately fell in love with this tall, handsome and aristocratic boy.
Answering reporters' questions in French, he also praised France, a romantic country, a romantic citizen, and Paris, a legendary city, which made the French media enthusiastic about him. In particular, the "Le Figaro", where the Le Figaro fashion magazine, which once selected Feng Zixi as the "most fashionable and handsome Asian male star", praised Feng Zixi even more. He was greatly admired for his knowledge, demeanor, temperament, conversation and manners, and considered him to be the star who knew the French best.
Come to Milan, the fashion capital of Italy, where every corner and every store is leading the fashion trend in Europe and even the world. Different fashion shows held in different places and different designers every day attract fashion people from all over the world.
Feng Zixi came here, of course, he couldn't let it go. He generously took advantage of the publicity campaign to visit the most famous of the city, Via Montenapoleone and the Galleria Emanuele II, to experience the fashion atmosphere of the place. Of course, when you come to Milan, shopping for clothes is indispensable.
Bags and suitcases were purchased at Prada, watches and fragrances were purchased at Moschino, and women's, lingerie and swimwear were purchased at Dolce &Gabbana. Of course, these are all used as gifts for Kim Tae-hee and Song Hye Kyo, the closest women around them.
In order to cooperate with the media that followed, Feng Zixi also specially came to Versace and Armani, the world's most famous luxury brand clothing stores, and specially asked the designers here to tailor more than a dozen suits for him to attend different occasions and different styles. Although these clothes can be ordered in South Korea, Feng Zixi is surrounded by a large number of Italian and European journalists, of course, to cooperate with them, it can be regarded as stimulating the Italian economy.
Belts, ties, suits, glasses and fashion watches, all kinds of things, of course, it is impossible to personally take the whole world to run, but don't worry about this, each brand will provide global delivery business, as long as the address is written, will be used by air in the shortest possible time, delivered to your designated country and region, directly to the door, to ensure that you provide the most intimate service.
After leaving Europe, the entire production team of [Resident Evil Apocalypse] stepped into Asia for the first time. Feng Zixi's popularity in Asia is more influential than that of heroines Milla Jovovich and Sienna Gherley. When they walked out of the airport in Singapore, they were greeted by hundreds of fans and fans. They were all wearing T-shirts with Feng Zixi's portrait printed on them, holding welcome words written in Chinese, Korean and English and Feng Zixi's name in both Chinese and English, shouting loudly.
The heat waves, one after another, completely stunned the directors, producers and actors of the production team who are popular in Europe and the United States. The production team didn't expect Feng Zixi to have so many fans in Singapore and have such a powerful influence. Because the people who came to the airport, whether it was fans or reporters, were all coming for Feng Zixi, and when the crew was promoting in Europe and the United States, he was completely reduced to a second-tier actor.
Although the two heroines also had a small number of fans, they were surrounded by many Feng Zixi's fans, and they couldn't see anyone at all. Feng Zixi bowed to the fans, greeted the fans loudly, and waved to the fans, all of which would inevitably attract bursts of cheers and screams. Some female fans fainted with excitement because they saw Feng Zixi smiling at them and waving to them, and they needed to be escorted away by the airport's security personnel and police in time.
After the production team arrived at the hotel, they urgently contacted the producer in the United States and reported the situation here. Because they suddenly realized that Feng Zixi is not an unknown young actor in Asia, and it can be seen from today's crazy fans and extremely excited reporters that Feng Zixi's influence in Asia definitely exceeds that of everyone, including the heroine.
The producers urgently studied and also explored the Asian market. I found that since the film started the global campaign, the number of searches and clicks on the name Zixi in Asia has increased rapidly. A photo of wearing a French national costume and giving a thumbs up on the Eiffel Tower in Paris was taken by a reporter from the "Liberation Daily" who was at the scene at the time, and put it on the Internet, and in just a few days, it was reprinted and downloaded more than 2 million times in Asia, which is caused by Feng Zixi's huge popularity in Asia.
The producer immediately made a change and put the entire Asian propaganda center to Feng Zixi. Starting from Singapore and arriving in Kuala Lumpur, the producers and production team once again witnessed Feng Zixi's terrifying popularity, and even Feng Zixi did not expect his popularity in Southeast Asia to explode.
"Zixi, Zixi, Zixi" deafening shouts, flashing electronic billboards, faces full of excitement and excitement, fans with tears in their eyes, they and they are all here to welcome the idols in their hearts. There are more people than in Singapore, and more than half of them are Chinese, and they are full of expectations for Zixi, an Asian star who has gone to the world, because they have only been seen on TV or computers for a long time, how can they not be excited to see the idol who has returned to Asia with Hollywood films at the closest distance?
They can stay outside the hotel where they are staying all night, waiting by their idol's side. Some of the more excited fans actually pretended to be hotel guests and staff, and secretly wanted to touch in, in order to be able to meet their idols, say a few words, and give them handmade gifts to express their hearts.
Although their last action was a failure, after Zixi heard it, he still came out to apologize to the hotel for them and his fans, and accepted the gifts brought in by these fans. As soon as the news came out, it immediately ignited the enthusiasm of fans outside the hotel.