Chapter 578: "Journey to the West" is the first hit
"Brother Monkey, Brother Monkey, you are amazing!
The mountains of the five elements can't suppress you,
Pop up a Sun Walker.
Brother Monkey, Brother Monkey, you're so hard,
Recite the mantra again,
It hasn't changed the true colors of Lao Sun!
β¦β¦β
On June 1st, when CCTV began to broadcast the cartoon "Journey to the West" in the afternoon animation time, throughout June, the whole of China was shrouded in this "Brother Monkey", the streets and alleys, and online TV, which made people's ears calloused, and was regarded by countless netizens as "China's No. 1 Brainwashing Divine Comedy"!
It's so simple and straightforward that it's unbearable, so catchy that you can hum all the lyrics after listening to it once, as if the magic sound is injecting the brain, and no one can avoid it.
Many people can't believe that such a song that is so white that it is crazy is actually composed by Stephen Zhao, which is whiter than "Pleasant Goat and Big Big Wolf", which is simply speechless.
Since this June, the monkey "Monkey King" has become an eternal memory in the minds of the Chinese people, and it has been passed down from generation to generation with them.
An animal national treasure?
As long as you are not talking nonsense with your eyes open, you can see that Stephen Zhao has done what he said when he started writing "Journey to the West", he really created a national treasure, and it is a national treasure that is countless times more precious than a panda!
As for "Ah Bao" in "Kung Fu Panda", no one has mentioned it now, in addition to the fact that the limelight of "Kung Fu Panda" has passed, and more importantly, the birth of "Monkey King" has dwarfed "Ah Bao".
If "Journey to the West" is only a novel, "Ah Bao" may still be the most precious animal in the minds of Chinese people, and is loved by men, women and children. But when the cartoon of "Journey to the West" comes out, what is "Bao"? Is it as powerful as "Monkey King"? Is it so cool to have "Monkey King"?
The influence of the "Journey to the West" cartoon is far more than that.
After the cartoon was broadcast on CCTV during a set of animation time, it set an unprecedented number of ratings, with the highest rating reaching 15%. The lowest rating was also 12 percent, the average rating was 13.5 percent, accounting for 28 percent of the national viewing share, and nearly 200 million people watched in front of the TV every day. This number is more than "Focus Interview" and close to "News Network". For a cartoon, it can only be said that it is a "god-like achievement"!
After the cartoon was broadcast, the books, book products, audio-visual products, toys, clothes, stationery, toothbrushes, cups, and even mobile phones and cars produced by the authorized OEM were sold out of stock.
It seems that overnight, the whole of China was surrounded by "Monkey King", and the image of "Monkey King" can be seen everywhere.
The momentum is so ferocious, and even "Pleasant Goat and Big Big Wolf" has exploded!
In terms of word-of-mouth, the "Journey to the West" cartoon finally got rid of the naΓ―ve evaluation of domestic cartoons. It has received a high praise of 9.8 points and is known as "the first cartoon in China"!
Imported foreign cartoons have always been warmly sought after by Chinese audiences, but in the face of the boom of "Journey to the West" cartoons, they have also collapsed. Especially after Red Star Media broke out that TV stations and animation production companies in Asian countries such as Waguo and Bangzi were seeking to buy the copyright of the cartoon "Journey to the West", the enthusiasm of Chinese audiences was even higher, and there was a sense of pride.
It is also known that at this time, all people are aware. "Journey to the West" is a huge treasure!
Whether it is a film and television adaptation or an anime adaptation, the value of "Journey to the West" is greater than Stephen Zhao's previous martial arts novels, mythological novels, and Zhiwei novels!
This is a god-level novel destined to shine!
All of a sudden. Many giants can't sit still.
In the field of film, giants refer to China Film and Shanghai Film. In the past, none of them had personally found Stephen Zhao, but this time, they made an exception and lowered their bodies to find Stephen Zhao first. Seek cooperation in the filming of the "Journey to the West" movie.
In the field of television, there are many giants, and provincial and municipal stations are all giants. When the cartoon "Journey to the West" set a horror rating on CCTV, Xijiang TV, Tomato TV, Jiangsu and Zhejiang TV, Modu TV, Dongshan TV, Beijing TV, etc., almost all TV stations were contacting Stephen Zhao. first proposed to buy the TV adaptation rights of "Journey to the West", and after Stephen Zhao refused, he immediately proposed to co-produce the "Journey to the West" TV series.
However, Stephen Zhao didn't agree, because of the giant among the giants, CCTV came to the door!
"Master Xing, long time no see!" Xu Siying, the first beautiful anchor in China, greeted Stephen Zhao with a smile, she came with CCTV's deputy director Long Quanquan and the great director He Fansen.
"Director Long, Director He, Anchor Xu, long time no see."
Zhao Xingchi smiled and invited them to sit down, and then looked at Xu Siying deeply a few times, I haven't seen her for a few years, Xu Siying has become more beautiful and temperamental, and her body exudes an intoxicating style.
Xu Siying blinked her bright and amorous eyes, and a sweet smile appeared on her face.
After sitting down and saying a few polite words, Long Quanquan made his intentions clear: "Xiao Zhao, how about cooperating with CCTV and filming the TV series of "Journey to the West" together?" β
Stephen Zhao said briskly: "Yes, but I want to participate in the advertising share." β
He Fansen and Xu Siying both changed their faces, Zhao Xingchi really dared to open his mouth, he would ask for an advertising share when he opened his mouth, and he was not afraid of dying.
In the field of TV dramas, when film and television companies cooperated with TV stations in the past, they bought films, that is, TV stations did not need money to buy TV dramas, and they used film shares to pay the bills. The so-called trailer is the advertisement in the opening and ending hours of the TV series. The advertising fee paid by the merchant for advertising is shared proportionally between the TV station and the film and television company.
However, after entering the new century, due to various reasons, the film model is gone, and instead of TV stations, they spend money to buy copyrights.
For film and television companies, both models have their advantages and disadvantages.
The film mode is high-risk, if the ratings are high, the film and television company will make more, but if the ratings are low, the film and television company will make less or even no money.
Selling the broadcast copyright model, there is no need to think about the ratings anymore, as long as the TV station is willing to buy, it basically has to make money.
Of course, if you cooperate with CCTV, it must be the film and television model that makes the film and television company earn more. Because CCTV's ratings are very guaranteed. In the 90s, if a TV series was a hit TV series and CCTV cooperated, it could sell more than 100 million yuan. If it is now, at least four or five times.
As soon as Zhao Xingchi opened his mouth, he wanted to share with their advertising, this is the lion's big mouth!
"This ......" Long Quanquan hesitated for a moment and asked, "How is copyright calculated?" β
"The copyright of TV dramas is calculated according to the proportion of investment. But the rights to adapt my novel are an investment. Stephen Zhao replied.
"I can't be the master personally, I need to have a meeting with the station to discuss!" Long Quanquan finally replied.
Zhao Xingchi nodded: "Understood!" β
After talking about the co-production of "Journey to the West", Xu Siying said the second purpose of their visit today: "Mr. Zhao, the station is going to open a talent show, I am the host, I want to invite you to be a judge!" β
Zhao Xingchi looked stunned and asked with a smile: "What talent show?" β
Xu Siying replied: "Brilliant Chinese people! β
"Ahem......"
The sip of tea he had just drunk almost squirted out, and Stephen Zhao hurriedly held back, and was immediately choked and coughed.
Xu Siying was puzzled: "What's wrong?" β
"Did I tell you that there was a brilliant Chinese in your previous life?" Zhao Xingchi thought to himself. asked calmly: "It's okay, I accidentally choked, you still tell me what kind of show is Brilliant Huaxiaren, I'll listen to it first, I'm okay if it's appropriate." β
Xu Siying didn't think much about it, and explained: "It's roughly similar to Meidi's "Meidi Idol", but "Meidi Idol" chooses singers, and our "Brilliant Chinese" is looking for labor experts and industry pacesetters from all walks of life across the country, leaders in group art culture, and excellent programs in community and corporate culture. Show the world the wonder of China. The general process is that the candidates will showcase their talents and stories one by one, and the stars of the week will be selected. 10 stars of the week will compete for the best star of the season. At the end of each episode, the jury selects the stars of the week, and the program will also simultaneously select the popularity of the outstanding candidates on the Internet, and select 8 outstanding stars who stand out from the TV program for 2 episodes of the program competition, competing for the ticket to the last episode of the competition......"
Xu Siying spoke very briefly. But it lasted five minutes.
After she finished speaking, Zhao Xingchi pretended to think for a while, then nodded and replied, "Yes!" β
"Brilliant Chinese" and "Brilliant Chinese" are no different. In the previous life, "Brilliant Chinese" was a very failure, both in popularity and word of mouth. are all so big that they don't even know their mother, the reason is because there is a very successful "China's Got Talent" in front of it, and the form of the two is actually no different, in a simple word, "Brilliant Chinese" is a copy of "China's Got Talent", of course it will fail!
In his previous life, Stephen Zhao couldn't figure it out, is there something wrong with China's CCTV? So many programs don't do it, but do a plagiarized program? It's a shame to be thrown to grandma's house!
Stephen Zhao is an ordinary person, but he is also a Chinese, watching his country's CCTV do a plagiarized program, he feels very embarrassed!
What's even more outrageous is that there were non-stop advertisements before the start of this show, and the brazen Cheng dΓΉ simply refreshed Stephen Zhao's imagination, no wonder China's original ability is poor, and the style of copycats is prevalent, even the government's representative CCTV is like this, can you still let individuals engage in originality?
Be a thief yourself, shout at others not to be thieves, and if others do thieves, you will arrest others, there is nothing more shameless in the world!
In this life, Stephen Zhao didn't see the show "Got Talent" in Huaxia, but there were already similar talent shows abroad, so he didn't do it, and would rather make a "Time Show" come out than get "Got Talent" out, in order not to pirate copycats.
Therefore, it is still promising to do "Brilliant Chinese People" in Huaxia, because there was no similar program before, and CCTV's "Brilliant Chinese People" is the first time.
In this way, it is still possible to be a judge.
Xu Siying smiled happily and thanked: "Thank you Mr. Zhao for your help!" β
"You're welcome!" Stephen Zhao said with a smile, and suddenly something sounded, so he asked: "By the way, is "Brilliant Chinese" the copyright of "American Emperor Idol" bought?" β
"Why buy the copyright of "American Imperialist Idol"? We're two different shows. Xu Siying said without thinking.
"Forehead ......"
Zhao Xingchi stopped talking for a while, and saw the cottage again. (To be continued......)