Chen Lin and Liu Dehua flew to California the next day after attending the launching ceremony of the "Sunshine Project for Thousand Hope Primary Schools", and then went to Pixar to dub the 3D animation of "Grim Reaper" and record the theme song.

Pixar Animation is a company engaged in CGI animation and film production. The company's signature name is that it has a long history of producing high-quality films that generate huge box office revenues. From the earliest release of "Toy Story" to "Finding Nemo", as well as "Cars", "Food Story" and "Toy Story 3", Pixar Animation has made a name for itself in the industry and is one of the best CG animation studios in Hollywood.

The essence of Pixar's success is in Chinese terms "slow work and fine work, keep improving", the film industry must follow a certain distribution cycle, Pixar is not willing to rush to release new films in order to follow the release cycle, but is willing to work slowly and keep improving. This is a huge challenge for Hollywood, and the philosophy of most Hollywood studios is that a film is good enough to be released.

Hollywood says of its "difficult adoption of the Pixar model in a corporate environment because it's artist-centric and the artist controls everything." ”

In the eyes of the industry, the reason why Pixar has been able to continue to create good animations is that the company has two souls: George. Lucas and Steve. Jobs.

Steve. Who was Jobs? His name is always associated with Apple, MP3, MP4, iPad, iPhone. In 1986, Steve Jobs acquired Pixar Animation, where he is currently the owner.

George. And who is Lucas? He is the director of the Star Wars franchise, he is the creator of Pixar animation, and now the CEO of the company.

Chen Lin and Liu Dehua were welcomed by Pixar, and the artists of the company's "Grim Reaper" animation production team led by the famous director and CEO Lucas warmly greeted them at the company's gate.

"Jason (Chen Lin) and Andy (Andy Lau) welcome the arrival of the two."

"George, I'm so happy to meet you, tell me what's going on in Star Wars Episode I: The Phantom Menace?"

"Hehe, it's going to be released this year."

"Won't bounce?"

“NO。”

"Great, it's the happiest thing I've heard today. George. Don't talk about anything else, please sign my name for this laser sword. ”

"It's okay to sign it, but Jason you have to sign it for me too, I love your Grim Reaper, it's amazing."

Chen Lin, Liu Dehua and Lucas had a good impression when they met for the first time, and Chen Lin and Lucas also exchanged autographs with each other.

Lucas introduced several of the artists around him, and then personally accompanied the two on a tour of the company's core department, the CG animation production department. During the tour, the staff and artists of Pixar's studio signed autographs and photos with the two men.

After the visit, Lucas organized a friendly basketball game for the two and prepared a simple welcome banquet at noon.

Pixar has given enough face to the two Chinese guests.

If Lucas's face-saving argument can be used to respect customers, then the company's artists can't ask for photos and autographs.

Are Chen Lin and Liu Dehua so popular in the United States Chinese? Yes, that's how popular it is.

The main reason for the popularity of the two is the popularity of the Bleach comics. As of today, February 13, "Bleach has sold 60 million copies worldwide in three months".

Of these, 20 million copies were sold in the United States. 10 million copies were sold in China, 25 million in Japan, and 5 million in other countries.

The number of 60 million copies in 3 months is staggering, and it is difficult for the author Chen Lin and Liu Dehua, the spokesperson of the protagonist of the comics, not to be famous.

There is another reason why the two are famous because of the comics - the Angel Charity Foundation.

As soon as this foundation was established, it attracted the attention of the American society, and Chen Lin and Liu Dehua naturally appeared in the major mainstream media in the United States as board members.

Secondly, Chen Lin's name appeared on the latest list of philanthropists in the United States, and the sales of 60 million copies of "Blair" made the fund receive as much as 60 million US dollars.

60 million US dollars is also a dazzling number in the rich and hairy American imperialism, Americans still admire the heroic philanthropists, plus Chen Lin and the author of the best-selling comics, this layer of the artist's halo cover, his name is difficult not to be remembered by the American people.

Chen Lin now has a certain foundation of fame in the United States. This is also the confidence of his development career in the United States, in addition to fame, there is also financial support, in addition to the 60 million US dollars donated by the foundation for comic book sales, Chen Lin's Juntian pictures are naturally more profitable. 60 million copies, each with a net profit of US$1.7, and a total profit of US$102 million, which is a huge sum of 816 million in RMB.

This amount of hundreds of millions of dollars is the special fund that Chen Lin brought to the United States for development. Nothing can be done without money. In particular, the magic of money in the liberal capitalist country of the United States is particularly important.

With money and a certain foundation of fame, the probability of success in the United States is still very high.

In the afternoon, Chen Lin and Liu Dehua returned to the hotel, and tomorrow Liu Dehua began to officially record the animation. This recording may take about 20 days to complete, Chen Lin will accompany Brother Hua for a few days, and three days later he will go to Texas to visit Bush's father, and prepare for the American branch, and wait for Brother Hua to finish dubbing and then meet up to attend Mike Jackson's concert.

In the evening of the hotel, Chen Lin finally told Brother Hua what he had revealed before about the new variety show he wanted to run in the United States-"The Voice of America".

Yes, what Chen Lin wants to do in the United States is this popular variety show in his previous life, why should he choose a good voice?

In the previous life, the program copyright of "The Voice of China" originally belonged to the Dutch program "TheVoice", which premiered in the Netherlands in 2010 and attracted 18% of the country's population to watch. By 2013, more than 45 countries had purchased the rights to TheVoice, replicating its programming model on their home soil.

The Dutch "TheVoice" has earned more than 3 billion euros in just three or four years by licensing copyright cooperation.

You don't have the dazzle of 3 billion euros, why is the income so high, is it just selling copyrights? No。

In fact, the copyright introduction cost of "The Voice of China" is only 3.5 million. But the biggest benefit is that the show not only grants copyrights, but also participates in the revenue sharing of the industry chain.

Taking "The Voice of China" as an example, the thickest part of his industrial chain is advertising, and the price of each 15-second advertisement on Zhejiang * Jiang Satellite TV during prime time on Friday. rose from 136,000 yuan to 500,000 yuan, and the 3-minute advertisement sold at a sky-high price of 10.9 million. The naming fee of "The Voice of China" is between 80 million yuan and 90 million yuan.

The second largest piece of income is the economic benefits generated by the players, such as concerts. In the past, the way to invite guests to music programs was relatively simple, the program group packaged, the quotation or calculated according to the number of performances, and the guests were paid for each episode of the program. But The Voice is different, and several mentors have been fully integrated into the industrial chain created by "The Voice".

The Voice will take the contestants and commercial performances and other projects after signing the contract to themselves, including the whole industry chain of music academies, concerts, musicals, offline performances, etc., star mentors will participate together, and star mentors will undoubtedly use their own resources to help build the whole industry chain.

Secondly, we have to count the income from creating self-made dramas, TV shows, and micro-movies for students. What would be the value of those gains?

The Voice has generated such a huge profit in China alone. So what is the sum of the benefits of more than 40 countries around the world? Is 3 billion euros an impossible figure?

Now there is a real example of Chen Lin's company, and the economic value of the industrial chain of star hosting, column group, and tourism unit cooperation implemented in the first and second seasons of "Two Days and One Night" has exceeded 200 million yuan.

The first season of the Korean version of "Two Days and One Night" will also start broadcasting in March, and now his earnings are also favored by both China and South Korea.

Behind the popularity of "The Voice of China", "Two Days and One Night", "I Am a Singer", and "Got Talent", there is a word ———— program model, which makes Chinese TV people talk about it.

What is Program Mode? The simple understanding is that these programs are like building blocks, which are easy to form patterns, form copyrights, and are easy to copy to other countries. In the past, the concept of copyright in China's program model was extremely weak in the Chinese TV circle, where copycats were common at that time.

For example, "Happy Camp" and "Everyday Xiangshang", which are among the best in China, why can't they form a program model and sell the copyright abroad?

This is because many good programs in China do not have commercial value in terms of model. "Happy Camp" and "Everyday Spirit" cannot form a model, they are essentially talk shows, relying on the host to support the entire show, and the specific links are uncertain. Unable to reproduce.

Like Happy Camp, if there is no excellent host, it will be in vain and will not succeed.

In "The Voice", all the shapes, angles, poster designs, promotional titles, the gestures of the mentors holding the microphones, the red background of the scene, and even the chairs that the instructors are sitting on must be the same as the original.

During the recording of the first episode of the show. The director of the template provider even had to watch the instructions on the spot, making suggestions on lighting, layout, and sound. In terms of students, the copyright owner requires a five-point system and a three-point voice. Two points of story.

Having said so much, the voice is actually the same as McDonald's, and all McDonald's in the world are the same. That's the concept of reproducibility, the concept of patterns. And Chinese restaurants can't be copied. As soon as the chef left this restaurant, the taste was not good.

After Chen Lin explained the idea of "The Voice of America" to Liu Dehua, the well-informed Liu Tianwang clapped his thighs and praised the creativity of this show.

The biggest highlight of The Voice is the commoner and the four mentors.

The so-called popularization means that there is no age limit to the show, from babbling to 80-year-old women, as long as you think you sing well, you can participate. This idea alone is enough for Liu Tianwang to agree, because there is no show that takes the ordinary route and allows ordinary people to realize their dream of stardom.

Secondly, there are four mentors in the show, please note that what is called "mentor" instead of "judge", and the contestants of the show are called "students" instead of "contestants" or "singers"?

The relationship between the two can be seen from the literal words "mentor" and "student", and the mentor has the responsibility and obligation to use his own profession and knowledge to teach and train the students. Even the mentor and the mentee grow together, and the mentor can learn from the mentee.

Chen Lin also told Liu Dehua that the remuneration of the four mentors is a total of 40 million US dollars, and each mentor is paid 10 million US dollars. Hearing that the remuneration of each tutor was 10 million US dollars, 80 million yuan, even Liu Tianwang was stunned.

80 million RMB, that's — that's a staggering number.

Hehe~~ Chen Lin was scaring Brother Hua, and he quickly told the truth, in fact, the director joining fee of "The Voice of China" hyped by the outside world is 20 million, which is fake, in fact, the voice mentor is not paid.

The tutor is not paid, the tutor is involved in the sharing, such as the student's concert and other income tutors will share the income, which can also greatly mobilize the enthusiasm of the tutor. In addition to participating in the program, this show has also greatly improved the reputation of the mentor himself, like Yang Sanjilang, isn't it because of the great fame of The Voice, and then his own performance will also be a big hit, which is really fame and fortune.

Liu Dehua also quickly figured this out, he felt that as a mentor, it was right not to be paid, and the income obtained from sharing was higher and more interesting.

"Big brother, I now officially invite you to be the mentor of "The Voice of America", do you think it's okay?" Chen Lin officially sent an invitation to Brother Hua.

"Of course you can, I have no reason to refuse such a good show, and besides, I'm still your big brother, I can't help you." Liu Dehua smiled slightly and readily agreed.

"Ha Luha, it's great, you can help me, big brother, I'm full of confidence now, let's open a bottle of wine to celebrate." Chen Lin happily hurriedly asked the hotel for a bottle of champagne to celebrate with Brother Hua.

"Lin Zi, the voice needs four mentors, do you have anyone to choose the other three?"

"I also thought of one, and the other two have no good candidates for the time being."

"Oh, I'm guessing you're going to ask Mike Jackson to be your mentor, right?"

"Ha Luha, Brother Hua, who knows me, this show originally wanted to open up the market in the United States, and the fame of the four mentors was very important, and we must invite Mike, the great god, but Brother Hua, I'm not sure that I can invite Mike, I want you to invite you, big brother."

"Well~~ This matter is on me, if it's "Two Days and One Night", don't expect to be able to invite Mike, but The Voice is a music program, a program that focuses on good voices, and I believe that as a musician, Mike will be interested."

"That's good, come, Brother Hua, let's have another drink, I wish us a happy cooperation, and celebrate the start of our brothers' journey to the United States. Cheers."

"Okay, happy cooperation, cheers!"

(To be continued......)