Chapter 223: U.S. Strategy

(It's a cold, it's groggy.) But I can still hold on to it, and think that there can be no record of breaking the update. )

Chen Lin is actually copying the successful model in China, joining the happy base camp to accumulate original capital, including money and relationships, and then starting a company. The same is true in the United States, accumulating money and contacts with "The Voice of America", but the United States can run a private TV station, so the core business in the United States is Star TV.

His goal is to establish a Star Entertainment Group with Star TV and the integration of Pentium (USA) and Pentium-Guge's network resources.

In his blueprint, Star TV should build an entertainment organization with six categories of programs such as tourism, food, variety shows, TV theaters, games, and sports.

Originally, Chen Lin planned to cooperate with Phoenix Satellite TV and Google to build a news organization similar to CNN, but after thinking about it, he gave up, first of all, news is not his specialty, and there are too many strong news media in the United States, which may not make a name for itself. The market for tourism and food is very large, and China is rich in tourism resources, and the United States also likes Chinese food.

In terms of entertainment, variety shows and TV dramas are the strengths of the Jade Emperor Group, focusing on American dramas, and at the same time, watching the timing also opens up a time period to show China's excellent domestic dramas.

Chen Lin has a lot of American dramas in his head, and he is confident that he will play a big role in this TV drama section.

In terms of sports and games, in addition to their own Pentium and Google, they must also introduce several powerful strategic partners.

The above is the U.S. strategy formulated by Chen Lin, but there is still a shortcoming in this strategy, that is, although Star TV does not lack high-quality content, it lacks information transmission capabilities, that is, it does not have its own TV network, and now leasing alone can only be a short-term strategy.

There has always been a lack of high-quality content in China, so there is a saying that "content is king", but in the United States, this situation is quietly changing.

STARTING IN 2001, NEWS CORP SPENT $22.5 BILLION TO ANNOUNCE THE ACQUISITION OF DIRECTV, THE LARGEST SATELLITE TELEVISION SERVICE PROVIDER IN THE UNITED STATES. A merger and acquisition war has started between media giants, and this year, Comcast, Time Warner and other predators have also joined this merger and acquisition feast.

These giants launched the enclosure movement began to change the situation in the field of television media in the United States, it is no longer enough to have high-quality entertainment content, the transmission of information has become particularly important, for many years, "content first important" is a famous saying that has been endlessly praised, but the mergers and acquisitions of these giants are related to how to deliver good programs to users' homes.

The ability to transmit information has become the trump card in the media industry, and entertainment content itself has taken a back seat.

There is no doubt that the media industry of the future will belong only to those companies that have the ability to reach every home in the United States. Ten years later, Compass, Time Warner and News Corp. combined could capture more than a third of America's households.

The more viewers there are, the more attractive they are to the market, and the more effortless it is to launch a new channel. If you're just a small channel that does life or history topics, a small TV station. It's time to start thinking about your future. You need a big company to guarantee ratings.

The time left for Chen Lin's Star TV is only 3-5 years, that is, during this time, you have no own transmission capacity, and in the future, you will either be acquired by the Big Three, or blocked by the Big Three.

Therefore, Chen Lin has decided to invest most of the proceeds from "The Voice of America" into the construction of the transmission network of Star TV. The lifespan of such an excellent repertoire as a good voice is usually more than ten years. The revenue generated in ten years is more than 10 billion US dollars, and this fund is enough to continue to build the distribution network of Star TV.

In order to implement the U.S. strategy, Chen Lin and other "The Voice of America" After the ratings stabilized, an important table meeting was held on the lawn of a farm in the suburbs of Texas, which met the global executives of Jade Emperor Entertainment Group, including the CEOs of companies in China, South Korea and the United States, Lei Yang of Huangting Cinema. Ma Teng, CEO of Pentium Technology, and Guo Bin, two partners of Pentium-Guge Company, are equally coefficient.

At the meeting, Chen Lin announced a three-year plan to the CEOs, and within three years, he will build two major entertainment groups in the world: Jade Emperor Entertainment Group with Asia as the core and Star Entertainment Group with Europe and the United States as the core.

Pentium Technology and Gu Ge two technology companies formed related entertainment divisions and formed a strategic alliance with the two major entertainment groups.

At the same time, in order to optimize the organizational structure. Chen Lin announced the establishment of a global board of directors, with Chen Lin and his wife serving as the chairman and vice chairman of the board, and the senior executives present serving as directors.

The establishment of the board of directors also means that it is ready to go public, and sure enough, after the board of directors announced the establishment, Chen Lin informed the Jade Emperor Entertainment Group in the name of the chairman of the board of directors that it planned to be listed in Hong Kong in 2001. As for Star Entertainment, there is no listing plan for the time being.

Chen Lin then announced several appointments. Cai Yinong was appointed as the president of Jade Emperor Entertainment Group. Appointment of Lawrence. Bero served as the president of Star Entertainment Group and appointed the global president of Yueya Huangting Company.

After the appointment, Chen Lin took the lead in applauding the three presidents, and all three presidents stood up to thank the two chairmen and the directors for their trust and support. He said that he must redouble his efforts to do his essential work.

After the three of them finished speaking, Chen Lin announced the end of the meeting, and the big guys began to enjoy the wine and food on the farm. The party lasted until the afternoon, and everyone left one after another, Chen Lin left President Lawrence alone, and he was going to return to China with Yu Yu in the evening, so he had some work to explain.

The thing to explain is that Star TV is going to prepare the first TV series "Evil Force". The TV station first had to set up a TV drama department and recruit screenwriters as soon as possible, and he asked that the script should be perfected within a month, and all the preparatory work should be completed within two months.

In other words, in mid-July, Star TV's first American drama "Evil Force" will start as scheduled.

"The Power of Evil" is a magical TV series released in 2005, and it is one of Chen Lin's favorite American dramas. In 2014, the show launched its ninth season, and it is known from the ninth season of this show that his ratings in the United States are good. The drama "The Power of Evil" not only has good ratings in the United States, but also in other countries around the world. It's not the same as Prison Break. Prison breaks are popular in China, but the response in the United States is mediocre.

In fact, Americans prefer to watch life dramas like Grey's Anatomy, CSI, Desperate Housewives, and The Big Bang Theory. This kind of drama is the most popular.

It's a pity that Chen Lin, a big man, has really not watched these soap operas, and he doesn't dare to be interested in these dramas. So even if he knows that dramas such as Grey's Anatomy and Desperate Housewives are popular but he hasn't watched them or recalled them, he can only stare dryly.

The American dramas he likes to watch are all magical, sci-fi, and heroic, such as "Evil Force", "Vampire Diaries", "Breaking Bad", "The Walking Dead", "4400", "Green Arrow", "Blacklist" and other American dramas. But it doesn't matter, Star TV's special launch of this kind of American drama is also a feature.

Chen Lin handed Lawrence the project document for "The Power of Evil", which contained the main content of the show, the creative text, and he asked the screenwriter to create the script for the first season within a month.

After explaining this, Chen Lin and his wife got on the plane to Beijing at night, and he had to stay for half a month when he returned to China this time, mainly to deal with the acquisition of Pony Galloping and attend the premiere press conference of "Bright Sword", and at the same time, he didn't return to China for more than two months, and he also wanted to get together with his friends. (To be continued......)