Chapter Seventy-Eight: Interaction
"Why don't you call Huihui over?"
"Let's get an online video chat and find her, we're too frustrated." In the licensed office, Fang Xiao adjusted the camera on the computer screen according to the preview screen, and said, "This effect is still a little weaker, next time I buy a set of video conferencing special ones." ”
"This costs more than 2,000, which is already the best video chat camera on the market, and the kind used for meetings costs tens of thousands of dollars for a set."
"We're not short of money now, so it's okay to be more expensive. According to the contract, as long as the number of hits of "F&Q Dream Show" exceeds 100 million, Duoyi will immediately pay us 5 million, and now the first two episodes add up to more than 40 million hits, and two more episodes, 5 million will be in hand. ”
"I didn't expect it to be so easy to make money, it's like a dream." The monkey smacked his lips and said, "You said you could make tens of millions of dollars that day, I thought you were crazy, but now I'm a little crazy, and 5 million is coming." ”
"You'll be crazy in the future." Fang Xiao clicked the mouse and said while adjusting the parameters of the camera: "When I went to the meeting in the morning, Mr. Zheng said that several companies came to the door and wanted to buy the exclusive naming rights of "F&Q Dream Rookie". ”
"How much do they pay for it?"
"Mr. Zheng didn't say it, but I heard Guo Zhengrong say that the highest one opened 8 million, but Mr. Zheng refused, and he planned to open an auction."
"8 million still refuse?"
"8 million is not too much, but it is a lot less, depending on who you compare." Fang Xiao took two steps back, looked at the effect, and said: "For a popular program like "Microphone Competition" last year, this year's TV naming rights were auctioned for 250 million, and the naming rights for online broadcasts were sold for 88 million. I'm going to participate in the "Original Newcomer King" because it's the first season. No one knows if the TV naming rights were sold for 51 million. ”
"Damn, this is really crazy, it will cost 250 million to be named!" The monkey was amazed and asked, "How much do you think our auction can take?" ”
"I don't know what to do."
"The Internet still can't compare with TV." The monkey pushed the office chair to him and said, "If only 'F&Q's Dream Rookie' could be on TV." ”
"TV stations are all wolf-like uncles. Be on them and be careful of getting pregnant. Fang Xiao teased, he sat on the chair, moved left and right, tested the picture, and then said, "It's almost, so be it." ”
The monkey looked over, nodded and said, "Then I'll start pushing the room password." ”
"Okay."
Fang Xiao works out five days a week, with Wednesday and Sunday evenings off. The two girls weren't there, and it was boring to stay alone in such a big villa, so he discussed it with the monkey and decided to have a video chat and interact with paid members on WeChat.
In the era of Internet 2.0. The kind of idol star who is high up and does not eat fireworks in the world has no future, mixed in the entertainment industry. You must be able to interact with your fans, so that you can gather popularity and boost your career.
After the rise of social networks, almost all of the most popular celebrities are masters of playing interaction, like Fang Xiao in his previous life. For example, Fan Bingbing, the queen of topics, such as Yao Chen, the queen of micro-blogging, whether it is a topic or micro-blog. are all means of emotional interaction with fans, and those who can't play are a little out of keeping up with the times, the most typical is Liu Yifei, before 2010, "Sister Fairy" fascinated thousands of young men, but after 2010, the popularity is declining, and the attention is getting lower and lower, and Yang Mi, who played a supporting role in "The Legend of the Condor Heroes", played with Weibo on the topic, counterattacked the upper position, and the popularity remained high - both of them have more than 30 million fans on Weibo, but Liu Yifei has only sent more than 200 messages, And Yang Mi sent more than 2,000 ......
Popularity is very important to artists, Liu Yifei around 2010, can still shoot "A Chinese Ghost Story" and "Hongmen Banquet" such a relatively tall big production, and after 2012, it is a super bad movie like "The Four Famous Catches", and Yang Mi has continuously appeared in "Painted Skin 2" and "Small Times" These big selling movies, although the reputation is not good, but the box office is very high, movies are an industry where the box office is king, when the producer chooses actors, do they choose Liu Yifei or Yang Mi? Who's having better career prospects is clear at a glance.
Before social networks, because of the lack of communication tools and objective conditions, stars are like clouds on the horizon, you can see it, you can't touch it, fans will automatically make up for the beautiful images such as ethereal and pure, and after the rise of social networks, stars are like luxury cars on the side of the road, you can't afford it, but you can touch it, fans won't go to make up all kinds of beautiful images, they will sit and wait for you to take the initiative to show your image, if you can't show it, the ethereal will become empty, the purity will become bland, and the personality will be blurred, in the entertainment industry, A star without character is like a product in a supermarket without a label, no one will buy it.
Liu Yifei is not a special case, and she is in the same situation as Huang Shengyi, Jing Tian and a number of actresses who are praised by manpower, but have never become popular, they are all artists who are packaged and hyped according to the traditional model, with a thin image and a pale personality, except for a face, nothing but a face, no features, it is difficult for people to remember.
On the contrary, it is Fan Bingbing, who has not produced a work worth mentioning for several years, but his popularity is not sluggish at all, "Fan Ye" is known as "Fan Ye", famous and famous, and the same is true in this life, in the Queen Orchestra, Shi Lilin is not as good as appearance, it is better to be licensed, than to be in terms of figure, not as good as Qiao Yadan, in terms of temperament, not as good as Mai Jiexin, on cool, not as good as Lan Xiaoxi, and she also has a public boyfriend, but she is the most popular one, because her personality is the most distinct and easy to be remembered.
Since F&Q released the trailer of the advance version, Fang Xiao has arranged for everyone in the Queen Orchestra to post at least one micro-note every day, take selfies from time to time, say something with character, and interact with fans, and this effort has not been in vain, the number of fans of the Queen Orchestra has skyrocketed, and now it has exceeded the 10 million mark.
Contrary to the Queen Orchestra, Fang Xiao rarely speaks on Weiji, and often haunts Weiji, making Weixin fans more than Weiji, which is related to image positioning, Fang Xiao is more powerful. It is a flagship, taking the high-end route and winning over elite fans, so it takes the route of micro-messaging with a strong private color, while the Queen Orchestra is more idol and is a wing. Gather popularity and catch eyeballs, no matter what kind of fan, as long as it is a fan, it must be enveloped, so take the route of micro-memory with strong media color.
……
"Xiao Chen, drink tea."
"Xie Lu, Teacher Xie Fang." Teacher Xiao Chen took the teacup, put it next to the computer, and said, "Teacher Fang, your computer is really comfortable to use." Especially the keyboard, it feels so good that after I use it, I never want to use the broken keyboard in the office again. ”
"If you like it, take it to the office and use it well, I don't know how to type, I rarely use a keyboard."
"That's okay, this is what Fang Xiao bought for you."
Fang Dongping smiled. He looked at the empty video screen on the screen and asked, "Why hasn't Fang Xiao come out yet?" ”
"The push message says it starts at half past eight. A few minutes away. ”
"Now that technology is really developed, I used to think it was a fantasy when I saw people's phone calls, but now I can video chat casually, and it's quite clear." Fang Dongping put on his glasses and looked at them carefully. said: "The background behind this seems to be an office. ”
"I think so." Teacher Xiao Chen clicked on the flickering chat, and said while typing: "Teacher Fang, many of my classmates are fans of Fang Xiao. They're all asking me for the password to the video chat room. ”
"Chat, just chat, what do you do with a password." Fang Dongping criticized: "It's a mystery. ”
"You can't say that." Teacher Xiao Chen said with a smile: "This is a member's benefit. ”
"You young people, you really don't understand, can a chat be considered a benefit? Fang Xiao is not an emperor...... Hey, it's out. ”
Teacher Xiao Chen turned off the chat and started watching the video chat.
"Good evening, everyone, I'm Fang Xiao......"
"This kid, why is he wearing such fancy clothes, he is upset when he looks at it!"
"I think it's pretty good." Teacher Xiao Chen liked it very much and said, "It's very trendy, and many people wear such clothes now. ”
"There is a saying that the night is long, and there is no intention to sleep. There's nothing else to do tonight, I just want to talk to everyone, but it's boring to talk alone, so let's play a game. Fang Xiao took out a stack of playing cards from his pocket, showed it to the camera, and said: "We have 500 members, each member has a digital ID, I have 10 playing cards in my hand, the flower cards represent 0, and the rest each represents their own number, I draw three times, make up an ID, and whoever draws it, I will play truth or dare with whoever I draw, and ask each other a question." What do you think? If you agree, order the flowers at the bottom of the video, and if you don't, order rotten eggs. ”
Teacher Xiao Chen manipulated the mouse, clicked on a flower, and then exclaimed, "Wow, Teacher Fang, there are more than 3,000 people in the chat room. ”
"Didn't you say there were only 500 members?"
"Maybe a lot of members have given their passwords to others." Teacher Xiao Chen smiled and said, "I also told several friends just now. ”
"I saw a lot of people asking when to open members, to be honest, after I received 500 membership fees, I felt very unsure, because I felt that the services I could provide did not meet the requirements and expectations of members, so I suspended member registration, and when I was ready, I can provide services that match the membership fee, I will open membership registration again, please don't be impatient."
"This kid is quite sensible!"
"Alright, since there are far more flowers than rotten eggs, let's get started." Fang Xiao began to shuffle the cards, and said while shuffling: "If the member I draw is not there, I will draw it again, if the number drawn exceeds 500, I will also draw it again, if I can't answer the question you asked, or I don't want to answer it, I will accept the punishment." ”
He shuffled the cards, drew a 3, then reshuffled and drew a 5, and last time, drew a 1.
Member 351 happened to be there, and as soon as he let go of the microphone, he immediately heard a burst of surprise laughter, and it seemed that there was more than one person.
The monkey behind the camera held up the tablet and showed Fang Xiao the information of member 351: Li Zhen, 18 years old, a first-year student in the School of Humanities at Nanjing Normal University - a quarter of the original 500 membership places were bought by students of Nanjing Normal University.
"Senior Sister Li Zhen, is it you? Hello. ”
"Fang Xiao, do you know my name?"
"I know the name of every member." Fang Xiao smiled and said, "Is this the question you asked?" ”
"No, no, no."
"And what do you want to ask?"
"Let me think about it." There was a noise in the microphone, and after a while, Li Zhen said, "Fang Xiao, who is your girlfriend in the Queen Orchestra?" Honestly, don't lie, I made a bet with my classmates. ”
Fang Dongping sat up straight, and Teacher Xiao Chen was full of interest.
"I don't want to answer that question." Fang Xiao touched his head and said very simply: "I accept the punishment." ”
"Ahh How can you do that! Li Zhen was not satisfied, and then another girl's shouting voice came from the microphone: "Fang Xiao, punish you for taking off your clothes, we want to see your nakedness!" ”
"Today's girls are so noisy!"
Teacher Xiao Chen picked up the teacup and took a sip, hiding his expression of laughter, and then saw countless people swiping the screen in the text box below the chat room, row after row, all of them were detached......
Fang Xiao simply took off his printed color-blocked shirt in three or two clicks, revealing his upper body with some muscular lines although he was still thin, and then begged for mercy with a smile: "I can't take it off again, otherwise I will be accused of being molested, and the younger sister will raise her noble hand and let go of the senior brother." ”
There was a burst of laughter from the microphone, and then Li Zhen said: "Okay, let you go, you're in good shape, but you've lost a little weight, senior brother, you have to eat more." (To be continued......)
PS: The festival is exhausted, there is no face to see people, kneel and beg for forgiveness......