Chapter 146: "Two Days and One Night" is popular
"Two Days and One Night" is on fire, on fire! The fire is on fire!
The first episode premiered on Hu*nan Satellite TV and achieved a national average rating of 4.2, the provincial ratings broke 10, ranked first in the prime time at 8 o'clock on Sunday, and ranked second in the national variety show, second only to the popular results of "Happy Camp".
The premiere performance properly surpassed "Happy Camp", and the day after the premiere, the major media newspapers, weekly, radio, and TV entertainment sections across the country presented a lively scene, and the topic was "Two Days and One Night".
"Hunan Satellite TV's next trump card program after "Happy Camp" - "Two Days and One Night" premiered yesterday, and the ratings have reached another brilliant level." ——South China Daily Express.
"Watch TV from Jade Emperor Entertainment: The Rise of the Hunan Army." ——The senior editor-in-chief of the Yangtze Evening News analyzes the story behind "Two Days and One Night".
"The cultural and creative industries have a lot to offer: 'Two Days and One Night' has led to the vigorous development of local tourism." ——A reporter from Xiaoxiang Morning News reported at Dongting Lake in Yueyang.
"Two Days and One Night" has created a precedent for cross-strait TV elite cooperation and promoted cross-strait cultural exchanges." ——Excerpt from an article published by Director Liao of the News Center of the Propaganda Department of the Hunan Provincial Party Committee in the Party Newspaper.
"Led by Wu Zongxian, the king of treasure island variety shows, Chen Lin, Wu Qilong, Ou Di, Nicholas Tse, and Huang Xiaoming made a stunning appearance, taking you to experience a fun trip." ——Shanghai Dragon TV Entertainment Star World brings you the latest and most complete entertainment information.
"The funny king Wu Zongxian, the unlucky new-generation idol Chen Lin, the national idol Wu Qilong, who threw away the burden of idols and warmed people's hearts, the cool and stylish TV student Nicholas Tse, the cute and cute film and television newcomer Huang Xiaoming, and the quirky little brother Ou Brother... This summer's best entertainment star travel variety show - "Two Days and One Night". ——Zhang Ziliang, the pioneer anchor of Hu*nan Satellite TV's entertainment, broadcasts entertainment news for you.
In addition, Yao from Southern Metropolis Daily, who has a good personal relationship with the two bosses of Jade Emperor Entertainment, interviewed Yu Yu and Chen Lin, the two chief deputy producers of "Two Days and One Night", for the first time.
"Refuse to be exaggerated and return to the truth" - chief producer Yu Yu said in an interview that when popular culture fully occupies the cultural market, truth is actually the protagonist of the market, and only by being close to the public can you get a longer life. TV viewers no longer need to stand on the altar and look up at the stars they worship, people want to see the "self" who has taken off the halo of stardom.
"Two Days and One Night" satisfies the public's desire to see stars as ordinary people. The "glamorous" stars on the screen are usually in a state of "poor travel" without money, and under various difficult challenges. All kinds of interesting emergencies emerge one after another, and in the 36-hour non-stop shooting of 27 cameras, it definitely shows the real side that no one knows.
Yu Yu also introduced that the behind-the-scenes production team of "Two Days and One Night" is composed of the original cast of "Happy Camp" and "I Guess I Guess", the two ace programs of the mainland and Taiwan*north, combining the elites of the mainland, Hong Kong and Taiwan, creating a precedent for cross-strait cooperation and exchanges in the cultural field.
When interviewing Chen Lin, he focused on his feelings about the brothers' tour group, for example, he talked about Wu Zongxian, the boss of the brothers' tour group, who used to stand alone with "Wu's nonsensical and funny style", sweeping across the Taiwan Strait and three places and Singapore and Malaysia, but in "Two Days and One Night", many film critics and audiences exclaimed that "Wu Zongxian has changed so much", which changed the style of the past. He became very humble and polite, happy to face the journey and life, and was full of positive energy, warming many people around him.
In the program, the brother tour group experienced a "two-day and one-night" trip without money. The program team prepared various living materials for the members, such as pocket money, travel tools, food, tents, etc., but the members needed to decide whether they could get it through the game of "Fu or Not". In the natural scene, through the tour perspective of the group members and the interactive competition between the group members, they can experience a variety of hilarious games and show the beautiful scenery of the motherland. It also shows various features such as environmental protection, etiquette, history, and customs.
During the trip, it was tense, fun, funny, and relaxed, and in two days and one night, the members of the group will face sudden and unbelievable tests, presenting hilarious, surprised, tearful, and embarrassing scenes. Maybe it's hard for you to imagine that the group members will camp on paper shells for a night, and it is also hard for you to imagine that the group members lose the game and don't even have to eat. Even super embarrassments such as being secretly photographed while changing clothes, and being "tricked" when drinking, made the audience and staff at the recording site laugh.
After the interview, Chen Lin also proudly showed the interview team a letter of thanks from the Dongting Lake Tourism Nature Reserve Administration, in which he praised the healthy tourism and green tourism advocated by the program team. On the last day, the brother tour group carried out a campaign to protect Dongting Lake, and the action of refusing garbage received a good response, and many tourists joined in this action to express their love for Dongting Lake.
Chen Lin vowed to make "Two Days and One Night" into a TV show that the audience has never seen before, the most fun and the best. The brother tour group invites well-known artists such as Wu Zongxian and Wu Qilong to join, and will use its super popularity and appeal among the Chinese people to promote the beautiful scenery of the motherland, develop the market for local tourism development, and achieve a win-win situation for all parties participating in the program.
In addition to the hot discussion in the media, the audience is also relishing, the students and their friends exchange their favorite stars in the show between classes, young men and women who like to travel have plans to travel after seeing the beautiful scenery of Dongting Lake, and adults will also chat about the jokes in the show from time to time at the dinner table and mahjong table, as a conversation after dinner.
"Two Days and One Night" became popular, Chen Lin gained fame and fortune, many well-known large companies in China have sent advertising negotiation letters, the senior marketing director of Coca-Cola (China) Company arrived at Jade Emperor Entertainment at noon the next day and Chen Lin personally interviewed, and the wealthy Coca-Cola directly threw a check of 50 million yuan and won the exclusive beverage supplier of the first season of "Two Days and One Night" brother tour group.
Coca-Cola has just left the front foot of the old friend Anta Mr. Ding personally rushed over, although he is an old friend in business, but Chen Lin's price is not low, and it is also 50 million Anta provides all the sportswear of the tour group, including clothes, hats, and shoes.
As for other advertising endorsements such as backpacks, snacks, mineral water, etc., which add up to 15 million, Chen Lin was pleasantly surprised that Fu*jian, a manufacturer of sunglasses, came to the door and offered 10 million yuan, specifying Nicholas Tse to wear their "Tyrannosaurus" sunglasses on the show.
10 million Chen Lin has any reason to refuse, anyway, Tingfeng usually wears glasses without trouble, not to mention that "Tyrannosaurus" is a boutique in domestic glasses, and in the previous life, "Tyrannosaurus" glasses were among the top 10 sunglasses brands in the world. He is also happy to serve the national brand.
As a result, the audience will find that Nicholas Tse often wears a variety of styles and very cool "Tyrannosaurus" glasses in the show, many viewers said that they have an impulse to buy this kind of glasses after watching the show, and at the end of the first season of "Two Days and One Night", the sales of "Tyrannosaurus" glasses increased by 500%, which made the manufacturer overjoyed, and since then, the "Tyrannosaurus" manufacturer and Anta have become the only two partners of "Two Days and One Night" that have not been replaced, and other manufacturers have been PK by other companies in subsequent seasons.
A total of 125 million advertising endorsement fees have caused an uproar in the media across the country, and the most intuitive effect of variety shows making money is that major domestic TV stations, major private entertainment production companies are eager to try, setting off a wave of variety shows, and various programs have sprung up like mushrooms after a rain, in fact, when "Happy Camp" was popular last year, the provincial TV stations have set off a wave of learning, but the learning tide is only the spontaneous learning behavior of the middle and some high-level TV stations, Most of the top management of TV stations have not yet been promoted.
"Two Days and One Night" succeeded again, and the naked monetary gains made people who were sluggish begin to face it squarely, that is, a minister of giant CCTV mentioned Hu*Nanwei and Jade Emperor Entertainment at an internal meeting, advocating further reform within CCTV, although the minister's proposal should be vetoed, it is enough to show that Hu*Nanwei has broadcast two booming variety shows in a row, and even CCTV cannot be indifferent.
In Hong Kong, where Jade Emperor Entertainment is quite well-known, the production staff of TVB and ATV have also begun to take off their superior colored glasses and pay attention to variety shows produced by Jade Emperor Entertainment in the mainland, especially in the mainland.
Chen Lin, as the producer of "Two Days and One Night", in addition to counting the money and hand cramps, received many interviews from many media across the country and invitation letters for TV programs, he only accepted an interview with Southern Metropolis Daily and an invitation from Dou Wentao, the host of Phoenix Satellite TV's "Sonorous Threesome", and he really didn't have time to refuse the other invitations one by one. (To be continued......)