So from this point, you can see the difference between Tang Zhen and Victor and Ah Can, he is closer to Lu Wenlong in business, and likes to choose to walk on the blade!

The sword goes sideways!

Lu Wenlong still knows what happened to the sale of pre-sale properties from Victor: "This has to go through the bank, right?" Now that the banks themselves don't have the money to lend out, where is it so easy to get money? ”

Tang Zhen took out a piece of paper and began to sketch some numbers on it: "It's just after New Year's Day, and the country's "Urban Real Estate Management Law" has just been promulgated a year ago, and it is still a trial implementation. ”

Lu Wenlong was a little interested: "Where did the money come from?" ”

Tang Zhen elaborated on the theory of business: "Business is the maximization of economic benefits, so I said that your three-building construction site in a remote area is completely unnecessary, and I heard them say that you plan to rent it to students?" In what year and month will the capital be recovered? Your biggest problem right now is that you don't have the funds, but you use the limited funds to use the projects that are infinitely slow to recover, and that's the mistake! You have to choose the best and fastest return on the project, knead all your resources to complete and recover the funds, and then if there is a surplus, turn to the next project, so as to complete your original accumulation! ”

Lu Wenlong is indeed a little confused, Victor is probably used to being a big man, and he really hasn't worried about these basic things, so he hasn't instilled in Lu Wenlong: "It's still that problem." Where does the money come from for this? ”

Tang Zhen pointed to the data on the paper: "The floor area of your unfinished building is five hundred square meters. I suggest you divide each floor into small rooms of 20 to 30 square meters and sell them with bathrooms. A total of 20 floors, there are more than 400 households, you take out this design and start selling, a down payment of 10,000 yuan can accumulate 4 million, a loan of five years and 60 installments, and then ask the buyer to pay 500 yuan per month from next month to repay the loan, so that you can have at least 200,000 yuan of running funds every month! ”

Lu Wenlong was puzzled: "Four million is indeed a lot, and it can also allow me to basically repair the building." But it's not enough to complete, and 200,000 yuan a month is a drop in the bucket, I can't finish the house in five years, right? After taking classes in the School of Architecture for so long, Lu Wenlong can still understand the approximate price, now the cost of materials and labor is relatively low, and the price level and real estate prices in Yuqing are even lower in the country.

Tang Zhen smiled: "First of all, the most important thing in business is the base, and you have this base of four hundred." A little more in each place, the last number is incredible. For example, if this small house with a total price of 35,000 yuan can be paid at once, it will be 30,000 yuan, do you think someone will grit their teeth and pay 30,000 yuan directly? In the same way, if you pay 20,000 yuan, you can also get a discount, will it be added on the basis of 4 million? The most important thing is to be able to sell all these 400 sets, which is the foundation of all data! ”

Lu Wenlong already has the bottom in his heart: "Do you have this certainty?" ”

Tang Zhen nodded easily: "Yes!" ”

Maybe Lu Wenlong is now a dun worker, able to prepare a lot of vegetables and meat and cut them well, but he won't be able to stir-fry them at the end.

Tang Zhen obviously demonstrated to Lu Wenlong what it means to make reasonable use of resources, and also made Lu Wenlong realize how many resources he had wasted before.

The inkjet company did not relocate, but moved the original pattern that occupied the entire floor to the back, and began to spray paint all kinds of pictures of the new residential building named Xinfu Apartment overnight, all the materials came from Tang Zhen and a professional designer who did graphic design among the people, from the spray painting, printing leaflets, exquisite house description to the pre-sale loan description were listed beautifully and clearly, Yu Zhu found a small printing factory to try the sample, and was actually beaten back by Tang Zhen: "The level of color separation proofing is not enough, You have to find a big factory, use a four-color machine plus a metal version, a must! ”

Lu Wenlong nodded, everything was done according to Tang Zhen's command.

Jiang Xiaochuan took the moving company to follow Tang Zhen's request and began to use gypsum board and wooden boards to make cubicles in the original Tang Canqing's office, separating them from fifteen square meters to twenty or thirty square meters of different sizes, and then pasting wallpaper, hanging chandeliers, putting furniture, and even the sheets on the bed were arranged one by one according to the real effect.

In the end, the appearance of the window was bright and warm, and the buns on the eighteenth floor took turns to visit, Su Wenjin took a few girls to guard at the door, and everyone was not allowed to go in, because according to Tang Zhen's requirements, the guests who went in in the future had to use shoe covers, that is, shoe covers could not be found to be sold in Yuqing, and plastic bags were used instead.

In four days, as Lu Wenlong personally led the brothers into battle to hang more than 20 key billboards around the city, Cao Ergou, the bastard, almost fell off the spray-painted shelf on the roof of the building, almost everyone was as tired as a dog, but Tang Zhen did not breathe a sigh of relief: "Immediately!" Start doing the propaganda offensive early tomorrow morning! ”

In view of the fact that there are more people used, because the next day is the weekend, Jiang Qi also participated in the work, and picked out a dozen or so girls with good appearance with Tianmimi, and actually prepared for two days until midnight under Lu Na's similar action training, and in the early morning of this Sunday, he suddenly exerted his strength.

First of all, almost all citizens suddenly saw large outdoor billboards of Xinfu Apartment everywhere, which are all prime location billboards that have signed contracts, and there are four or five around the monument, and they have all become advertisements of Xinfu Apartment at the same time, such an impact can be imagined!

Then there was a "Xinfu Apartment Fashion Model Show" near the monument, Lu Na and all the people of her model team walked on the platform built on the side of the road all morning, and the people who had not seen the model catwalk here were crowded, and the background board of the entire model show was more than 100 square meters of Xinfu apartment unit price introduction spray painting;

Longqing advertisement in the TV station's advertising period also inserted a few ten-second advertisements, by Gu Yanqiu, a girl who has always appeared in the weather forecast, with a surprised expression to promote this urban harbor that meets the needs of young people to work, and the holy place for the elderly to live conveniently, in short, everyone is worth buying!

More than a dozen vans are wandering around the bustling area of the city, and the body is plastered with "Xinfu Apartment Free RV", as long as you wave to get on the car, and when it is full, it will be pulled to the construction site to see.

Zhou Jie's cement tanker and Ah Gang's team of workers have been transporting trusses and lifting booms over the past few days, and now they are also pretending to be busy on the construction site, but they haven't done anything.

On the first day, Jiang Qi led the team to receive more than 2,000 house watchers!

Yuqing is indeed a second-tier city, but this large city, which was once a national municipality 30 years ago, actually has a population of 3 million in the main urban area, and in a market where there are not many houses for sale, such an advertising impact can be imagined.

More than a dozen girls, all they can do is to keep taking people to the room to take a look, on average each person has brought dozens of times, but to anyone who wants to buy sorry!

According to the ideas of Lu Wenlong and others, as long as someone buys it, they will sell it immediately, and what they get is white silver!

But Tang Zhen asked to be sold at the price!

The feedback that all the viewers got was that on Sunday mornings a week later, they would sell the off-plan properties in a unified manner, and then they would be given priority to buy by virtue of the order of arrival time or VIP status, and now they can only see it!

For a whole week, I thought that the first day of the weekend was the most guests, but unexpectedly after the third or fourth day, thousands of people came to watch every day, to the most unscrupulous after those model rooms simply did not do cleaning at all, casually stepped around, but Tang Zhen ingeniously set up two spray-painted surfaces at the door of the unfinished building, on the left is "there were 3076 visitors yesterday", and on the right is "a total of 24321 visitors so far"!

Let all the citizens who come to see the house have an inexplicable sense of urgency, how many houses are there here, and so many people are looking at them?

No matter how urgent and inquiring is, the entire reception staff does not sign any agreements and documents with the citizens, and does not say how many sets there are.

Tang Zhen's original words were: "This week is also a test to see if the government has noticed this sales model, and which functional department has paid attention to it." ”

Yes, almost every step of this entire sales plan outlined by Tang Zhen is plausible on the verge of violating laws and regulations!

This commercial building originally did not have any residential planning, and there was no approval process for renovation, so it was not possible to change the use of the building without authorization;

Secondly, from beginning to end, no bank participated in the issuance of loans, and there was no loan or pre-sale approval number allowed by the state, but according to Tang Zhen, no one in the country approved this thing at this time, and the country was not aware of this problem at all;

As for the unprovoked queue to grab billboards, the customer's advertising for a few days is even more arrogant and unreasonable and does not abide by the contract, but Tang Zhen thinks that it is good to go back and make up for a few days, which is a matter of a few days for each brand, but the quantitative change of dozens of brands overlapping still produces a qualitative change!

The most important thing is the strategy of not selling at the last price, which made Lu Wenlong realize for the first time what planning is. (To be continued......)