Chapter 59: Layout

"Laugh one."

Fang Xiao stood in the middle of the courtyard, holding his mobile phone, aiming at the permission and Qiao Yadan who walked out of the house one after another, and took a few photos in a row.

"What are you doing?"

"Send it to my dad." Fang Xiao lowered his head and manipulated the mobile phone and said, "He wants to see what his future daughter-in-law looks like." ”

Permission was immediately blocked: "No send!" ”

"As the saying goes, an ugly daughter-in-law has to see her in-laws sooner or later." Fang Xiao raised his index finger, tapped it twice on his phone, and then said with a smile: "It's over." ”

Qiao Yadan stood on the steps, smiled slightly, and didn't care, while Xu Xu glared at him shyly and angrily - these two girls are about the same age, but when dealing with emotional problems, the psychological age difference is very large, Qiao Yadan has a bit of a taste of twenty-five or sixteen years old to marry a royal sister, while Xu Xu is still in the adolescence of seventeen or eighteen years old, leaving the ignorance and shyness of a girl.

"Talking and playing." Fang Xiao saw that Xu Xu's face was tense, his eyes were bright, and he was really angry, and hurriedly explained: "I just sent a WeChat message between you and Yadan, to show you how well I can take pictures." ”

"You're so annoying!" Xu Xu complained, took out his mobile phone to check, took a look, and then was surprised, and said, "Qiao Yadan, look, this photo is so beautiful." ”

In the photo, she is wearing a white round-neck open-shoulder chiffon shirt and slim-fitting denim pencil pants, with a wonderful posture, raising her head slightly, looking ahead, behind her, Gioadan is wearing a printed sundress with a base shirt, bowing her head and bending over, with beautiful curves, still and moving, always a song, the composition is perfect, and the photo is processed by filters, blurring the background, strengthening the color, the whole picture is clear and translucent, elegant and exquisite. Like a luxury advertisement in a magazine.

There is no girl who doesn't love beauty, Qiao Yadan looked at it, liked it very much, and asked, "How did you shoot this effect?" ”

"I've made a camera software these days." Fang Xiaoxian shook his mobile phone and said, "This photo was taken with it." ”

"Bring it to me and try it."

Permission to go through the phone. Under Fang Xiao's guidance, he opened the APP, took a few photos of Qiao Yadan, and then used the following filters to add various special effects to the photos, and after playing for a while, he said with some disappointment: "It's not much different from other camera software, and there are so few filters, only 8, the one just now is just a good one you took." ”

"I'm just in beta. Practical and interesting features will be studied by me. ”

Last time, Mai Qingxin took a mobile phone to take a picture as an example, the speaker was unintentional, the listener was intentional, Fang Xiao felt that this was a very interesting idea, so in the past few days, he referred to some open-source camera programs on the Internet, and made up an APP by himself.

The camera is one of the most basic features of a smartphone, and it is also one of the most used features. It's like a human eye, there is no picture and no truth. What you see is what you get, so the market prospect of camera-based application software is very broad.

For example, if the photo sharing website mentioned by Mak Qingxin allows users to attach text when uploading photos, it will be transformed into a micro-blog. If users are allowed to share photos directly with each other, it becomes a WeChat message, and if users are allowed to add advertisements and product information to the photos, it becomes Taobao, and the camera is out of the photo. You can also record videos, and if you let users upload videos, it becomes You-Ku again......

All in all, the possibilities for image-sharing sites are endless!

In the era of underdeveloped networks, based on the need for text communication, Q-Q and Facebook appeared, and in the era of high-speed Internet with fiber to the home and 4G popularization, the exchange and sharing of photos is growing explosively, and new needs give birth to new business opportunities. Yahoo has Flickr, Baidu has magic maps, and Q-Q has space......

Like in Fang Xiao's previous life, Instagram was only online for two years, and before he could figure out how to make money, Facebook hurriedly acquired it for more than $700 million, but after Instagram, a new photo-sharing software Snapchat appeared......

Snapchat was launched in July 2011, reached 100,000 users in April 2012, and was valued at $4.25 million, and when it raised money in February 2013, the valuation reached $60 million, and four months later, in June, when it raised for the second time, the valuation was as high as $800 million, and after another five months, Facebook offered $3 billion to buy, which was rejected, and Google followed closely behind, offering $4 billion, which was also rejected......

Why is Google going to buy it? Because the number of pictures uploaded to the Internet every day is in "tens of billions", the popularity of image search is rapidly approaching text search, if a website with a massive image library blocks its search, just like Taobao blocks Baidu, Google's business will be greatly affected, and if the image website does its own search, it can easily erode Google's business in turn......

Photos, like music and videos, are content, and they are also entertainment resources, it is like music, ubiquitous, and can penetrate into any field, if Fang Xiao can make a photo sharing website, then he has a big killer like WeChat, and he has a ticket to the mobile Internet.

This is very important to Fang Xiao!

In the Internet era, it is too outdated to honestly open a record company or a film company, and then to tinker with the entertainment industry.

In 2014, there were 1 billion smartphones and 500 million computers in Chinese households, while there were only 20,000 movie screens, and the number of TVs owned by households in the country was also 500 million, but the daily activation rate was only a little more than 20%, while the daily usage rate of mobile phones or computers was almost 100%......

In other words, Internet companies in the 21st century, just like theaters and TV stations in the 80s, control the distribution channels of entertainment content, reborn back to the 80s, the entertainment industry cannot do without theaters and TV stations, otherwise it will be stuck by people, in the 21st century, the same is true, the entertainment industry cannot do without network platforms, otherwise it will be stuck by people.

Fang Xiao originally wanted to refer to the successful case of Apple's IPOD, first make music, build channels, and then expand content in other entertainment fields, but Mai Qingxin reminded him that making a camera-based photo sharing website is also a good stepping stone, because its cost is very low, and the low is outrageous.

Camera software? Is there an open source, filter effect on the Internet? Also have open source, servers? Database? Storage? Bandwidth? In the early stage, you can rent an enterprise cloud service for thousands of dollars a month......

A thousand dollars, can that count as money?

It is also because of the low threshold, so there are a lot of camera-based photo sharing sites in China, in a chaotic state of competition, and there is no heavyweight among these heroes, this is an excellent opportunity, you must know that the road is subject to hardware, the camera program of smart phones is similar, there is not much work to do, so the only way to become bigger and stronger is to quickly pile up a large number of users, like Q-Q to form an interactive ecosystem between people, so as to squeeze other competitors to death, that is, For photo-sharing websites, marketing is more important than technology, and as Mai Qingxin said, Fang Xiao is a super marketing killer!

The campus concert sells feelings, feelings are the best packaging box in the world, and anything can be loaded inside, such as Lao Luo, a sentence of feelings, you can sell a hammer mobile phone for 3,000 yuan......

There are more than 7 million college graduates in the country every year, Fang Xiao only said: Students, you are about to graduate, you must cherish the time on campus, cherish the friends around you, hurry up, take a photo with my APP, and then upload it to the website attached to the APP, when the time comes, I will randomly select a user every month, write a song for you, and sing at the concert......

Pop songs have strong communication and topicality, as long as Fang Xiao makes a typical and makes a good song, every time the song is sung and reported by the media, he will do a free advertisement for his own APP, and at the same time, the song has a strong emotional appeal, emotional marketing is the most effective marketing method, those who have been touched by the song, nine times out of ten will become his camera APP users.

The potential of students is endless, Yahoo, Google, Facebook and other giants are born from the campus, such as Q-Q, Renren, the initial backbone users are college students, and the college students who are about to graduate are the bridge between the campus and society.

As long as the first batch of users is firmly grasped, the rest will develop automatically like a snowball, such as Instagram, in the first week of its launch in 2010, got 100,000 users, and then grew rapidly, 8 months later, the number of users exceeded 5 million, 11 months later, the number became 10 million, and after another 10 months, the number grew to 80 million, and by the end of 2013, three years after its launch, the number of users exceeded 200 million, and the activity was higher than Twitter......

Writing a song a month, plus the investment of thousands of dollars, for Fang Xiao, it is completely drizzle, so why not do it?

If you succeed, of course, everyone will be happy, and you will become rich and well-off, and you will be a giant who calls for wind and rain, and if you fail, the loss is very small, not to mention, you can also advertise the concert once, and at the same time you can brush your presence in the IT circle.

Brush and brush, maybe you will paint yourself as Jobs...... (To be continued......)

PS: Let's make up for yesterday's update first, and work hard to make up for three updates today......

Anyway, I received a call today, saying that Amazon and L'Oreal are doing activities to send cosmetics for free, but there is a tariff courier fee of 300 yuan or something, and Amazon will give a mobile phone recharge card of 400 yuan in the package to make up for it......

The head of the talk is the Tao, and I know the mobile phone number and detailed home address, I almost believe it, but fortunately, there is a Du Niang, I searched it, and found that it was a scam, and the courier company leaked personal information......

Here is a special reminder to book lovers to carefully protect the privacy of personal online shopping, and at the same time be vigilant to avoid being deceived.