Chapter 112 Copywriting
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"Mr. Fang. Pen? Interesting? Pavilion wWw. biquge。 info79
"Mr. Fang."
Fang Xiao pushed open the glass door with "Google" printed on it, and people kept greeting him, and he nodded in response as he walked along the public office area.
The company has developed very rapidly, and when it rented half a floor at the end of April, it was still worried about waste, and now it has not only rented the other half floor, but also rented the upper floor as office space for Google and Dragonfly Music Box Eye&E.
Google focuses on content production and entertainment management, Dragonfly Music is in charge of streaming, and Eye&E focuses on social networking.
Google's Fang Xiao only has 25% of the shares, the rest of the licenses are 25%, Qiao Yadan is 2%, Qin Fengxi is 1%, Zhou Xiuman is 5%, Shen Shanbo is 5%, and the license is half sold and half given to Qin Fengyi 5%, and there are still 5% to be distributed......
Dragonfly Music was originally Fang Xiao's one-person business, and after the integration of Neighbor Listening Music, Fang Xiao accounted for 8% of the shares, and Global Bofu Fund accounted for 15% of the shares at the cost of Neighbor Listening Music shares plus $50,000 in cash, and 5% was held by the original Neighbor Listening Music development team......
Although eye&e was made by Fang Xiao himself, and the funds were also invested by him, the idea was proposed by Mai Qingxin, and the i interface was also designed by her, and Fang Xiao had to rely on her ability in many ways, so the two of them were 9:1......
These are three companies with different ownership, but the business is entangled with each other, sharing the same user database, after registering a website, the other two websites can also log in directly, which has the advantage of full interaction with video, audio and social networking, after watching Google's "F&Q Dream Show" or going to Dragonfly Music to listen to lossless audio, you can directly go to Eye&E to communicate. Communication will attract multiple users to watch videos or listen to songs, forming a benign ecosystem.
Google is the only profitable of the three companies, with a large number of employees, nearly 100 people, and after Dragonfly Music annexed Neighbor Listening Music, there are also a lot of personnel. eye&e is more shabby, although the momentum is very strong, tens of millions of users, but the entire company is only 16 people, only 4 people really do the core program, the rest are designed filters, logistics, accounting and other chores are hosted to Google.
There are so few people, it's not that Fang Xiao is a stingy ghost who wants to save money. But because there are fewer people, it is better, he made this set of software, the same as writing songs, directly plagiarized the design ideas and concepts of the previous life inst design, has a mature architecture and blueprint reference, and does not need to go over and over to study what functions the software needs to provide and how to improve the user experience, thus saving a lot of manpower, material resources and time.
Functional design and user experience are the key areas that need to be studied when developing software, and they are also the key to the success of the software - whether there is a small function. It is very likely that the user will decide whether to use this software or not, but to operate it. Whether it's a finger stroke or two finger strokes to make a world of difference......
For a freshly released software, developers don't know what features they have developed and what kind of user experience they like, so they can only judge it through a lot of testing and research. For example, when Wei-Xin developed the function of Moments, dozens of people worked all night for three or four months, designed 20 versions, and changed more than 30 solutions for the interface I alone, which was just a function. The cost of manpower, material resources and energy is so huge, and the difficulty of making a complete software can be imagined.
However, Fang Xiao does not have these troubles, inst can stand out from thousands of photo sharing software, popular in the world, there must be a reason for its success, just copy it, this is like building a building, others do it, you have to start from scratch, survey the terrain, study the geology, consider the architecture, design the shape, study customer needs, etc., these Fang Xiao don't care, as long as the mature works that have been tested by the market are released.
After the building design drawings are done, you can find a qualified construction team to get it, and similarly, the software architecture is designed, as long as you find a few high-level programmers, few people are easy to communicate, high efficiency, eye&e has only been released for a month, and the version has been iterated from 1 to 18 - in the previous life, there were not many people in the INST development team, and when it was acquired by Faebk for $7.5 billion, there were only 13 employees, two of whom joined less than a month.
Fang Xiao's minimalist way of employing people has caused a sensation in the IT industry no less than in his entertainment industry, some people bow and worship, thinking that Fang Xiao's ideas are unique and inspiring, and some people disdain, thinking that Fang Xiao is purely a shit luck, and some people yearn for it, thinking that only by focusing on the ultimate company can the value of life be realized......
In addition to advocating the thinking of a small and beautiful team, Fang Xiao also has other considerations for doing this, the three companies in his hands are nominally separated, but the business is mixed together, breaking bones and connecting tendons, now Dragonfly Music and eye&e are not profitable, and there is no financing, everything is easy to say, but once the financing starts, whether it is a split or a merger, how to calculate the valuation, how to divide the equity, it is very troublesome, if the team is too large, it will be a headache at that time.
If you want to become bigger and stronger, financing is a necessary step, financing is not necessarily for money, connections, management, resources, influence, etc. are important business considerations, such as Qin Fengxi Global Bofu Fund, this is a private equity fund, the threshold is very high, investors are either rich or expensive, and the energy is very large, leading them in, interests are grouped, and when you go to KTV, the resistance will be much smaller, even if you encounter resistance, you can also have many ways to solve it, which is much stronger than relying on copyright hard bridges and hard horses to fight alone.
……
The office area on this floor is centered on the elevator, and it is divided into four districts in the southeast, northwest and northwest, which are unconventional and neat, one is Zhu Linlin's administrative and financial department, one is Hou Bowen's comprehensive marketing department, one is Lin Huihui's creative program department, one is Liu Chengjie's comprehensive business department, and Mai Qingxin's data technology department is upstairs, together with dragonfly music.
Fang Xiao went to Hou Bowen's office, with thick wooden doors, floor-to-ceiling windows, large tables, and couches. Spacious and bright, with exquisite appliances, it is a bit of a large international company, and there is a world of difference between it and the shabby appearance when the two of them were video chatting with netizens in April.
"How?" After entering, Fang Xiao saw Hou Bowen lying on the sofa with a folder spread out on his chest. Looking at the ceiling in a daze, he asked, "Didn't sleep well last night?" Or is it daydreaming? ”
"No, think about things." Hou Bowen turned over and sat up, closed the folder, handed it to Fang Xiao, and said, "Boss, this is our concert promotional copy." ”
Fang Xiao sat down on a chair in front of his desk and opened the browsing.
"Listen to the flowers bloom and watch the flowers fall. And then the youth is gone......"
"I like songs to listen quietly, and I like people to watch from afar."
"Youth is like toilet paper, it looks like a lot, and when you use it, it's gone."
"When youth dies, the more it ends, the more painful it is!"
"I've been in love, I've endured hardships, I've played tickets, and I've hit a wall. I've lost people, I've fought. Don't listen to persuasion, toss blindly...... Walked through, that's enough. ”
……
There are a total of more than a dozen copywriters, and under each copy, one or several sketches are drawn for reference, and Fang Xiao slowly flips through them. Look closely, and after seeing, it's a long sentence.
“……
Is there a beauty that can become eternal?
No one told me the answer,
Only shooting stars streaked across the night sky.
Is there a memory that can be moved?
No one told me the answer,
Only the singing voice lingers in the heart.
……”
The accompanying sketch is a meteor and six figures. Each figure has a different color, and nothing else.
"The writing is good, beautiful, clear, funny, crazy, resolute, calm, everything." Fang Xiao felt quite satisfied, he put the folder on the desk, and said, "Just follow this, after you do it, send one a day until the 18th." ”
"Okay."
"After that, show Xiao Ke and Director Qin, and if they think it's suitable, they can use it to make a concert poster." Fang Xiao pondered for a moment and said, "I'll give it another song." ”
Hou Bowen nodded in agreement.
"I see you're in a lot of spirits, yesterday was the Dragon Boat Festival, and you played too much with Huihui at night?"
"No, there was a fight last night." Hou Bowen smiled bitterly, shook his head and said, "It's about to break up." ”
Fang Xiao was surprised and asked, "It's been less than a month since you got together, so it's divided?" ”
"It doesn't feel like it fits." Hou Bowen touched the back of his head and complained; "She's too anxious, she always asks me to do things I don't like to do."
"Women, just coax more." Fang Xiao persuaded: "Doesn't Xiao often let me do it, I don't like to do things?" ”
"How can Huihui compare with Mr. Xu." Hou Bowen spread his hands, half lying down and half sitting there, and said: "Mr. Xu occasionally plays petty, that is flirting with you, you really don't do it, she is never reluctant, and she does not hold grudges, if I don't do what Huihui says, she will start to turn her face, babbling endlessly, especially holding grudges, annoying to death." ”
He sighed and concluded: "It's still comfortable to live alone, do whatever you want, go to bed at what time you want, play games when you want, buy whatever you want." ”
"You've been at home for too long, and you're too lazy." Fang Xiao didn't like to interfere in other people's emotional affairs, he persuaded him shallowly, and then stopped asking, but talked about other things: "That cold ice, how is it used?" ”
When the F&Q team was first established, Hou Bowen was worried that he would not do well, and was willing to give up his position to invite him to join, but Han Bing was working for Ding Qiongyin at the time, and he thought that F&Q was not well-known, so he couldn't shirk it.
"It's okay, it's very positive." Hou Bowen sat up straighter and said, "I used to think he was very powerful, but now I feel ...... That's it. ”
"The workplace is the same as when you used to play online games, you used to be level 1, and others were level 5, of course I thought he was amazing, but now you are level 8, and he is still level 5, so naturally I feel average." Fang Xiao stood up, walked to the bookcase on the left, looked at the rows of books inside, and said, "You have read more books in the past two months, than you have read in four years in college, right?" ”
"If you don't see it, you can't do it." Hou Bowen smiled and said: "I don't understand anything, if I mess things up, how can I be embarrassed to take money." It's not enough to learn by myself, I can understand a lot of theories, I can't use them, I plan to wait for the concert, and then I will go to the HKU training class in my spare time. ”
"Yes, the company pays for tuition."
"No, I'll pay it myself."
"You've grown up, and it's good for the company." Fang Xiao pointed to the bookcase, then took out a thick copy of "Marketing Management" and said, "Monkey, I'll take this book and take a look." ”
"Take it." Hou Bowen glanced at it and said: "This book is good, but the translation is not very good, you are good at English, you can read the original version directly." ”
Fang Xiao snorted, took the book and was about to leave, Hou Bowen hesitated slightly, and said, "Boss, can you talk to Huihui?" ”
"Huihui and Arlene have a good relationship, if you want to reconcile with her, you should find Arlene to persuade her."
"It's not a fight." Hou Bowen struggled for a moment, and then said: "She is under a lot of pressure now, so she has a very short temper and has insomnia at night. ”
Fang Xiao was slightly stunned, and then understood what he meant.
Xu once said that after the concert, he would invite outstanding performers to join Google and become partners with shares, and among those 11 people, Zhu Linlin and Mai Qingxin teamed up to win Adidas and Coca-Cola, and managed the company's daily operations. Shi Lilin, Lan Xiaoxi and Mak Jiexin signed long-term contracts with Google; Qiao Yadan is a major shareholder in his own right; Liu Chengjie made the peripheral goods prosperous and made nearly 10 million profits; Hou Bowen worked steadily, guiding positive topics, suppressing negative news, holding various interactions, and turning the vanity brought by F&Q's rapid advance into real fans, the two of them worked hard, and they are Fang Xiao's hardcore brothers, and it seems to be a sure thing to become a partner.
Only Lin Huihui, who didn't know Fang Xiao and others before, didn't have a deep relationship, after the expansion of the program production team in May, she was not very good in front of photography and post-production technical professionals, and seriously, she couldn't get involved in the live broadcast and filming of this concert......
All in all, among the 11 people at the beginning, only Lin Huihui was dangerous.
"It's a matter of inviting partners, and it's inconvenient for me to talk about it." Fang Xiao thought for a while and said, "You tell Huihui that I appreciate her professionalism and work attitude, don't think too much." You too. ”
"What do I have to think of." Hou Bowen rolled his finger and said indifferently: "Even if you are not a partner, this resume is enough to support me for a lifetime." ”
"You really don't want to be motivated, a little rich is safe, no wonder Huihui quarrels with you." Fang Xiao smiled, waved his hand, and said, "I'm leaving." ”
After he walked out of the door, while walking, while rubbing the book "Marketing Management" in his hand, thinking about what kind of idea to think of, to further enhance the popularity of eye&e, there are more than a billion photos in the eye&e database, and the marketing effect of drawing photos and writing songs is getting weaker and weaker, because the probability of being drawn is lower than buying a lottery ticket, and users are no longer active.