Thanks again to the two guest officers for their tips. By the way, I ask for it in various ways.

……

This is equivalent to a disadvantage, if other companies learn from Livia, Anyi can't even remember a word of advertising, this kind of spokesperson without brand awareness is extremely unqualified. Correspondingly, in the future, he will have fewer opportunities to receive endorsements.

The previous lyrics and music scores have not been forgotten, how can he not remember a single advertising word. The reason why this question was asked was that An Yi only wanted to get the attention of Livia's employees, but it had the opposite effect.

An Yi didn't mind the dissatisfaction expressed by Livia's employees, but said according to his train of thought: "Yes, the advertising slogan 'Livia, get a little closer' was very good before, but what happened just now, I think there is a more suitable advertising slogan that can replace it." That's why I decided not to shoot anymore. ”

If Livia's employees were only slightly dissatisfied with Anyi before, everyone was a little angry when he said this. You're a star, and you still want to do copywriting work, it's really funny.

Livia's ad copy was even more angry.

He pondered for a long time about this advertising slogan, and the department manager was also very satisfied, but now he was denied by a comfortable and light sentence. Admittedly, you sing well, but it's just a song, and you really think you're Mr. Almighty?

Livia's advertising manager was also a little annoyed in her heart, we just asked you to shoot the endorsement advertisement, not to ask you to point fingers. But as a middle-level member of the company, his self-cultivation skills are not bad. Although he was dissatisfied in his heart, there was no anger on his face: "Mr. Anyi, may I ask what your high opinion is?" ”

Wu Yurou really hated to run to An Yi's side at this time and let him shut up.

It's already ugly just now, and if he makes a fool of himself again, it is estimated that he will become a joke. This is not only about himself, but also about ceramics whose scandal with him is getting more and more intense. If you let people know that Ceramic's rumored boyfriend is at this level, it is also an insult and insult to Ceramic.

However, Wu Yurou also knew that Lu Dao couldn't stop An Yi at this time.

The relationship between an artist and an agent is complicated, and before the artist becomes famous, the agent often has the upper hand, and the two are relatively strong when they get along. But as the artist's fame grows, this relationship will quietly change, and more often, the agent will listen to the artist's arrangement.

Although Wu Yurou didn't want to admit it, what An Yi wanted to say now was no longer within her control. Therefore, Wu Yurou can only pray for comfort and not think too highly of herself and say too much.

At this time, An Yi also sensed the other party's impatience, but he felt that his thoughts were beneficial to Livia. Moreover, this is his first advertising endorsement, and Anyi also wants to be perfect, so he did not keep it. "I can't talk about it, I just followed the original advertising slogan and happened to think of it. Manager, do you think this is good, we can replace the original advertising slogan with 'Livia, touch love, or touch love.' However, I think the first sentence is better. ”

The love that touches, not to mention, this advertising slogan is really good.

The manager glanced at An Yi with some surprise, which showed that An Yi was well thought out and not nonsense.

But the slogans and commercials they shoot are all closely related, and he doesn't want to replace the original ad with just one line that sounds good. "Anyi, your advertising words are very good. However, the advertising words of our brand should not only consider whether they fit the artistic conception, but also combine them with the advertisement they shoot. The previous advertisements shot by you and Su Ran did not have too close and intimate physical contact, but slowly approached, giving people a feeling of gradual attraction, which is the embodiment of the advertising slogan 'get a little closer'. ”

"Ah...... Manager, I know ......" At this time, the copywriter suddenly shouted, and seeing the manager looking at him with some dissatisfaction, he quickly explained, "If An Yi and Su Ran's lips did not touch, it would be more appropriate to use the advertising slogan 'get a little closer'." But then, when the accident happened, and their lips touched, wouldn't it be more appropriate to use the term 'touching love'? ”

At this time, the advertising manager also understood the meaning of comfort, and the "touching love" was obviously one step closer to the artistic conception than "a little closer". Moreover, the two advertising sentences sound, the first sentence is obviously more exciting.

"Anyi, how did you come up with this advertising slogan?" The manager of the advertising department was delighted, excited, and more admired for comfort. In terms of strength, their company's advertising department is no less than some 4A-level advertising companies, but An Yi's casual words seem to be better than what they meditated.

"It was because of that kiss just now that I suddenly thought of it." An Yi did not hide it, "Moreover, the accident that happened made the picture more beautiful." There is no deliberate carving, but there is a kind of natural nature of the article and the occasional skill. ”

The advertising manager is more and more impressed, because he knows that some great advertisements are usually the product of a flash of inspiration, not a brainstorm.

This problem was solved, but then Livia faced another problem.

If you use the advertisement you just shot, there is no problem with comfort, but Su Ran is obviously a little hesitant.

Unlike film and television dramas, it is impossible to see whether Su Ran really had physical contact with the actor on his lips, if this advertisement is released, the audience can see at a glance that the two are not misplaced, but really kiss.

"Mr. An Yi, can you help me persuade Miss Su Ran?" Seeing that Su Ran was still discussing with the agent, the manager of the advertising department said a little anxiously.

If Su Ran really disagrees, then the only way to do it is to reshoot. But for the advertising slogan proposed by An Yi, he really wants to keep it.

"Don't worry, she'll agree." Su Ran said with great certainty.

"If only that were the case." The advertising manager was still a little worried. He could see the attitude of Su Ran's agent, that is, he would never agree to put this set of advertisements.

An Yi didn't say any more. For a star of Su Ran's level, the agent only gave her advice, and she no longer has the ability to influence the artist.

In fact, as An Yi expected, although Su Ran's agent was very unhappy, Su Ran still agreed that Livia could use this set of photos.

"Anyi, why are you so sure Su Ran will agree?" Wu Yurou was standing beside An Yi just now, obviously she also heard An Yi's judgment.

"It's very simple," An Yi explained lightly, "If you are facing a person, the embarrassment has not faded, and someone advises you to continue to be embarrassed, what will you choose?" ”

It turned out to be an escape, Wu Yurou pouted, he knew a lot about girls' minds.