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July 12, the day before the World Cup final, 9 a.m. Pen & Fun & Pavilion www.biquge.info

The World Cup final will be held at the Rose Bowl in Los Angeles, which is a world-class stadium with a history of 91 years and 105,000 seats, a few kilometers away from the Rose Bowl, there is a spire-shaped modern office building, on the 42nd floor, there is an area of nearly 100 square meters of ultra-large office, which is placed with all kinds of football equipment, there are balls and shoes, clothing and equipment, and there are more than a dozen posters of football players of different skin colors, nationalities and shapes on the wall. It's like the honor room or training room of a football club.

In front of the desk, there is a middle-aged woman with blond hair and a typical Germanic ethnic profile, wearing the uniform of the German national football team, playing a game of table tennis while talking about work with three subordinates.

"Leonardo and Schneider's poster?"

"It hung at midnight last night at the entrance to the Rose Bowl Stadium."

"TV commercials?"

"We have already stepped up our efforts in Germany and Brazil."

"Newspapers?"

"No problem."

"Social networks?"

"Everything is going according to plan......"

In the 2014 World Cup, Adidas held the top sponsor seat for more than 20 years by the American sporting goods company using local advantages, North America is the world's largest sporting goods market, and the World Cup is the strategic commanding heights that businesses must compete for, so Adidas has made up for it, set up a World Cup marketing team, and hired Erica, known as the "female Caesar", as the director. Make every effort to recover the disadvantages from external marketing.

After Erica was bombarded with "We-Are-The-S" by Zhu Linlin and Mak Qingxin, despite everyone's opposition, she gave up her cooperation with the famous American rock band Vega-Soul with a very tough attitude, and chose F&Q, a little-known Chinese music group. This decision was made even in June, when F&Q's reputation in China was rising. It is also a very bold and adventurous act, because both the Americans and the Europeans. When it comes to China, food, tourism, small goods, manufacturing, etc., there is no problem. But music? No kidding, what else will Chinese sing besides "Jasmine......

However, business is the same as the battle for hegemony, only pay attention to the words "win and lose", and after the launch of the commercial with "We-are-the-S" as the background music, not only fans and fans like it, but also football stars and singers. The praise in traditional and social media has produced excellent advertising effects - the World Cup is about to end, but market research shows that 67% of fans around the world think "We-are-the-S" is the official theme song of the World Cup. With 59% of viewers assuming Adidas is the official sponsor of the World Cup, Erica-R's controversial adventure has now become a glittering medal on its resume.

When all the questions were described, Erica-R asked one last question without looking up: "What else?" ”

The middle-aged white assistant standing in the middle of the three closed the folder and said, "No, everything is on the right track." ”

But the black female assistant in her twenties, with obvious mixed-race characteristics, on his right, said, "Erica, I think there's one thing you should know that Mr. Fang is on a flight to Los Angeles. ”

"Who?"

"Fang Xiao." The female assistant pronounced the Chinese name with some awkwardness and explained: "The songwriter and lead singer of "We-Are-The-S." ”

Erica-R twisted her hand hard and kicked a good ball away, she muttered an English sentence starting with F without hesitation, then let go of the hand stick, straightened up and asked, "When is it?" ”

The female assistant raised the tablet in her hand, tapped it twice, and gestured: "This is the photo exposed on eye&me yesterday - eye&me is Mr. Fang's own social networking site, which is very popular in China - some fans saw him board a flight from Hong Kong to Los Angeles at 4 p.m., Hong Kong to Los Angeles takes at least 13 hours, and now he should still be over the Pacific Ocean." ”

Erica-R looked at the photo of several girls around a man in sunglasses on the tablet and asked, "Are you sure it's him?" ”

"Yes."

"Why?" Erica-R frowned and asked, "He has already turned down the invitation to come to Los Angeles to perform, why did he come?" ”

The curly-haired man on the far left, with a British accent, said, "Maybe it's because of personal matters." ”

"Nope." The half-race female assistant said; "At 7:30 p.m. Beijing time last night, Mr. Fang's company confirmed the authenticity of the photo, saying that he wanted to change his mood, so he took a plane to travel, and this plane happened to fly to Los Angeles."

The middle-aged white man was surprised and exclaimed, "What?!" ”

Erica-R took the tablet with a blank face, looked at the photo again, and then ordered: "Ask the Chinese region if Mr. Fang asked them for World Cup tickets." ”

"I've asked, no." The female assistant replied: "Mr. Fang is the advertising spokesperson of Coca-Cola Greater China, he may get tickets from there, and of course, with his popularity and wealth, he can get tickets to the finals from any source." ”

"Contact China, I want to know Mr. Fang's specific itinerary."

Seeing this, the middle-aged man was puzzled: "Erica, I know that the Chinese market is very important, but Fang is just a singer, not a football star, and the Chinese team is not even qualified to come to the United States to participate in the group stage, the World Cup final is about to start, so we don't need to waste time on him." ”

Erica-R walked straight to her desk and said without looking back, "Man, tell him." ”

"We-Are-The-S topped the Billboard singles chart for seven consecutive weeks and has been downloaded more than 50 million times on the Fireball Music Store." The black female assistant reported a flurry of numbers: "Our advertising music video has more than 600 million views on Skyview. is the most clicked ad video of all time, and that doesn't include Chinese mainland......"

“ok，ok…… I'll admit it's a very good song, but so what? We already have the song. Fang is just a Chinese that many Americans have not heard of. ”

"We only have two years of ad access!"

“jack。 Is your brain made of football? Wake up, it's not the 20th century anymore. The curly-haired man with a British accent teased a few words. said: "Go to K and see if you are a stranger from the far East, "The New York Times", "Wall Street Journal", "People", "CBS Evening News", "Hotline...... Almost all of the mainstream media you know have mentioned him by name, with Tommy-Duff, the editor-in-chief of Hydra News, calling him a combination of Mao + Freeman + Hicks. It has an unparalleled influence in China. ”

"It's not just China, I've received news that a number of media outlets, including the Los Angeles Times and Variety, are ready to go to the airport to wait for the party's appearance......"

If Fang Xiao heard this evaluation, he would definitely cry and laugh, Freeman was equivalent to Zuckerberg in his previous life, Hicks was equivalent to Adam Levine, the lead singer of the band 5 in his previous life, and one was a technology upstart. One is a pop idol, these two are combined, what does it mean to add the founding ancestor? He has nothing to do with politics......

While the three of them were talking, Erica-R had been manipulating the computer. After a while, she raised her head and said in a very flat tone: "In June, Coca-Cola China printed Mr. Fang's lyrics on beverage bottles, and sales increased by 10% compared with May, and only 7% in the same period last year. ”

The assistants looked at each other, unable to hide their surprise.

With the saturation of the market and the popularity of healthy eating concepts, carbonated drinks are falling out of favor, and Coca-Cola's first-quarter earnings report released in April showed that Coca-Cola had seen its sales decline for the first time in 15 years.

It's not surprising that June is hotter than May, and beverage sales have increased, but 11% is a bit scary, considering that Coca-Cola is huge, and 1% represents tens or even hundreds of millions of bottles......

Printing his lyrics on a bottle can increase sales by 3%?

What kind of influence is this?

"Man, what time is it in China?"

"0:27."

Erica-R nodded, picked up the phone, dialed a number, and after connecting, said very flatly, "Selina, I'm Erica, I'm sorry to bother you so late...... I would like to inquire about Mr. Fang's schedule after coming to Los Angeles...... Oh? You don't know either...... ok…… Good bye. ”

Erica-R put down the phone, groaned slightly, and began to command.

"What time does Fang's flight arrive in Los Angeles?"

"If there is no delay, 2.55 p.m."

"Send someone to wait for him at the airport...... Wait, are there any Chinese here? Chinese from China, not Chinese from the United States. ”

"Three...... Maybe there are four. ”

"Call them all." Erica-R waved her hand and said, "Jack, Richard, do your thing." ”

A few minutes later, a black female assistant named Man returned to the office with four yellow-skinned staff members, all of whom were in their 20s.

"Do you like Fang Xiao?"

Everyone nodded, Erica-R handpicked Fang Xiao's work as an advertising song, and in front of her, a fool would say that he didn't like it.

"Describe him in one word." Erica-R pointed to the small boy standing on the far left and said, "You speak first." ”

Her vigorous and resolute way of working was obviously oppressive, and the boy swallowed a little nervously and said a meaningless word: "Famous." ”

The next guy said "legend", the next one said "talent", and the last girl said "proud".

Erica-R stared at her and asked, "Why do you say he's proud?" ”

"A friend of mine who works in Hong Kong told me that the China branch company was interested in asking Fang Xiao to be an advertising spokesperson, and Fang Xiao specially composed some music and personally went to Songjiang to hold an open-air concert to show the management in China, and the concert was very successful, but the China region finally gave the endorsement contract to a second-rate movie star, and since then, he has not accepted any more advertisements."

"Stupid!" Erica-R shook her head and asked, "What's your name?" ”

"Huang Yuanyuan."

"Huang, listen, Fang Xiao is on the plane to Los Angeles, you go to the airport now, I don't care what method you use, you must find him, stay with him, and then call me, ok?"

"Can I use the company's resources?"

"Any resource will do."

After the four Chinese left, Erica-R said to Man: "If Brazil wins, invite Fang to the celebration party in the name of Leonardo." RGAN nodded knowingly.

The final was played between the German team and the Brazilian team, the German team is sponsored by Adidas, if they win the championship, they will naturally be happy, although the Brazilian team is sponsored by competitors, but the ace Leonardo in the team is a star under Adidas, so arranged, it can be said that it is firmly seated in the Diaoyutai, and there is no song more suitable for singing at the championship party than "We-are-the-S......