After the Toronto International Film Festival, Juno has been screened at various film festivals, including the Austin Film Festival, the Rome Film Festival, the London Film Festival, the Bahamas International Film Festival, the St. Louis International Film Festival, the Stockholm International Film Festival, the Thessaloniki International Film Festival, the Gijón International Film Festival, the Palm Springs International Film Festival, and the Rotterdam International Film Festival.

"Juno" has not even begun to be officially released in cinemas, and the Internet, newspaper media, and even TV stations are already full of positive reviews of the movie, which are about to praise the movie as a flower, and seduce the hearts of the people, eager for the movie to be released immediately, so that they can see it.

However, not all critics have a positive review of the film. David of New York. According to Edelstein, the film strives to "promote propaganda to teenagers, get them to imitate the words of the characters in the film, and to binge buy the soundtrack of the film."

Music critic Jim. Draugatis criticized the film's stylized dialogue, especially after seeing Juno's casual and relaxed views on pregnancy and abortion, two very important things, he said: "As an old and unabashed feminist, a father of a girl about to enter the teenage stage, a journalist who often communicates with real-life teenagers, and an old movie fan, I hate! Hate! Hate this movie! ”

"Is there any need to exaggerate it?" Xiahou Zhongying smiled and slurped.

"It's an exaggeration." Jiang Wenying couldn't help but laugh and said, "But his comment not only has no effect on us. On the contrary, it made "Juno" more attention-grabbing. ”

"Ha Lu Ha ......"

Xiahou Zhongying couldn't help but let out another burst of hearty laughter. Not only have the Korean companies achieved good results in the four major sectors of film, TV series, music and advertising, but the American company has also made a name for itself because "Juno" has been nominated for awards at various film festivals and received positive reviews from many media critics. Later, when ZX Group announced that it would bring Stephanie next year. After Mel's best-selling novel "Twilight" was released to the screen, it was immediately warmly welcomed by many loyal readers of "Twilight", and the movie has already gathered a high level of popularity before filming has started, and it has pushed the fame and value of ZX Group to a higher level.

"That's right, President, because of the success of "Juno" in major film festivals, it has attracted the attention and interest of more and more audiences from all over the world, and now there are many viewers on major mainstream websites and film review sections who want the film to be released in theaters as soon as possible. Are we going to think about bringing the release date of "Juno" forward again? ”

"Huh? Didn't this matter already be discussed during the last company meeting? ”

"Juno" was originally scheduled to be released in the world's major film markets starting on Christmas Day, December 25, 2007. However, because the film has received high praise at various film festivals and has won many awards, more than 90% of the film critics have also sung praises to "Juno", and at the Toronto International Film Festival, it won the super high honor of standing and applauding for a long time from the audience. made "Juno" the most anticipated movie among film lovers in the world for a while.

Some movie enthusiasts want to catch a glimpse. even chased "Juno" across the country to participate in film festivals all over the world. However, most of the tickets for the festival were given to local journalists, commentators, officials and celebrities. There weren't a few tickets left.

A movie enthusiast posted a comment on the Internet, complaining that he had seen "Juno" receive a standing ovation from the audience at the Toronto International Film Festival. Curious, he chased "Juno" to four film festivals in four countries, and spent nearly $20,000 on travel, accommodation and food, but he didn't get a ticket, which shows how highly anticipated "Juno" is now.

After Jiang Wenying learned about the experience of the film enthusiast who followed "Juno" to four countries, she immediately saw the value of hype from the Propaganda Department, and immediately asked the company to contact the movie enthusiast, not only sent him two movie tickets for the St. Louis International Film Festival, but also sent him two round-trip tickets, invited him and his girlfriend to attend the premiere of "Juno" at the film festival, and then had dinner with the film's actors. Of course, taking photos with the actors is also an essential part.

ZX Group's move not only made the company's image in the hearts of the people skyrocket, but also made "Juno" more highly anticipated, and many media in the world rated "Juno" as the most anticipated first movie. One film review forum launched a sign-in post calling for the early release of "Juno," which attracted more than 10,000 sign-ins in a single day.

"Juno" has only been released at several film festivals before it has been officially released, and it can be expected that the box office will be very hot after the release of the film, which will make those film companies who were afraid to take over because "Juno" involves the sensitive social topic of pregnancy and abortion.

ZX Group USA also held an emergency meeting and published an article on the company's website about the small limited screenings that ZX Group will hold ten days in advance on December 15 in seven movie theaters in New York and Los Angeles in response to a large audience.

"It's only ten days in advance, and the audience is not satisfied." Jiang Wenying said with some distress: "And our company's strategy of deciding to show in New York and Los Angeles first makes film lovers in other cities say that our company is biased, and even some extremists even say that our company has regional discrimination and does not take the audience in other cities seriously." ”

Xiahou Zhongying couldn't cry or laugh, what is this.

"President, do you think we're bringing forward the release date again?"

"Originally, our plan was only released at Christmas, and the release ten days earlier had already disrupted our original plan, and there was a lot of work that had to be adjusted. If we advance again, it will probably cause the company's schedule to become chaotic, which is not good for our company. After pondering for a while, Xiahou Zhongying said: "Unless the entire company is working overtime, it is possible to keep up with the progress." If it's in South Korea or China, it's better to say that overtime is a common thing, and if you say it, you can pay overtime. But this is the United States, and compared to that overtime pay, Lao Mei cares more about her personal time. ”

The conscientious and responsible attitude of Americans at work has nothing to say, it is really impeccable. However, their concept of time is also impeccable, and when the time comes to get off work, no matter whether they still have a job in hand, they just leave it and leave. Even if the lowest employees are stopped by the boss and want them to work overtime or something, they will still point to their watches with confidence, which means to remind the boss that it is time to leave work and he has no right to ask him to work overtime. The boss can't say anything about him, and if the boss threatens the employee with dismissal, he will call the state labor department, and the next day the boss will be invited over for coffee and come back with a fine slip.

Jiang Wenying was silent, and she was a little helpless in her heart. ZX Group America has always been in charge of her from preparation to opening, and then to subsequent operations. It is impossible for them to work overtime willingly like Chinese and Koreans, and if they do not work overtime, "Juno" wants to prepare for the release in advance, which is naturally very difficult.

"In fact, we don't have to be too deliberate to advance the release date, early release has the advantage of early release, and evening screening also has the advantage of evening screening." Xiahou Zhongying said with a smile: "Early release can avoid competing with other film companies for the Christmas box office market and recover our investment costs in advance." However, the later the screening, the more we will be able to whet the appetite of more audiences. Judging from the current market evaluation of "Juno" and the popularity of the film, we are not afraid to compete with other companies, but it is better for our company to compete with them for the Christmas market, and I have no doubt that we can win, and it will be more important for our company to be able to suppress other film companies. ”

Jiang Wenying nodded, and didn't say anything more. The investment budget for "Juno" was only $6.5 million, and even if you add the money that was later invested in publicity, it was only a meagre eight or nine million dollars. With such a low investment amount, coupled with such a high popularity index now, no one would think that ZX Group would lose money.

Originally, Jiang Wenying had been persuaded by Xiahou Zhongying not to recommend moving the release date forward again, but after the negotiation between the two, the call for "Juno" to be released as soon as possible intensified. Taking advantage of this shareholder trend, the actors who participated in the performance of "Juno" have also been in a beautiful situation recently, gaining fame and fortune, not only frequently appearing in variety talk shows and activities on various TV stations, which has greatly increased their exposure and increased their value, but also film appointments and advertisements have followed.

Due to the public's call for the release of "Juno" as soon as possible, and the media kept up with the hype, ZX Group had to once again respond to the public's request to pay the company's employees high overtime wages, so that they gave up their weekend rest time and worked overtime, and decided to once again advance the release date officially opened to ordinary audiences in cinemas from December 15 to December 5. (To be continued......)