Chapter 64: The Storm
"How?" When Du Le heard Jiang Yun's assertion, he wanted to know if the evidence of what she said was whether something had happened during her absence.
"The instant noodles are delicious, and the way to eat them is very convenient, every time I don't have time to cook rice and go to the restaurant after working overtime, I will make a pack. The taste is really good, so I believe that anyone who has eaten it will not refuse such a delicacy. Because of this, Meimeixuan has aroused the jealousy of peers or some well-intentioned people, and it is not impossible to be rumored, after all, the competition in the instant noodle market has always been very fierce.
However, consumers may not be able to understand this kind of deception in the shopping mall, and this kind of negative news will affect consumers' trust in us to some extent, unless there is an official organization that determines that Meimeixuan instant noodles are unhygienic, otherwise we must fight back. So, we have to put an effort into TV commercials, emphasizing hygiene and deliciousness. Reassure the original consumer group. In this way, at least we will not lose the existing consumer market. ”
Jiang Yun paused, looked left and right and continued: "And the biggest impact of this incident lies in the market expansion we are going to carry out. At present, the main market of Meimeixuan is in Fuyong City and surrounding cities and counties in Southeast Province, a little more remote place, because we have insufficient production capacity, we have not set foot in it. And during this time, in order to increase production capacity, our factory is already preparing to purchase several new production lines, right, Master Liao? ”
"Indeed, the factory already has spare workshops, and at least two pastry production lines and one instant noodle packaging line can be installed. I'm already in touch with this matter. Liao Bingkun replied.
Du Le felt a little ashamed, he was busy with the affairs of the other world Chu State during this time, he, the big boss, didn't care much about the affairs of the factory, and completely delegated power to Liao Bingkun and Jiang Yun. Of course, the purchase of the production line, Du Le signed and agreed.
"No matter what the other party's purpose is, as soon as this rumor spreads, the product will definitely be unsalable for a period of time, resulting in a backlog. In particular, we have expanded our production capacity, and the backlog of goods will definitely increase, and if we can't sell them, we will lose money. A loss can even affect the company's operation. Jiang Yun said the result worriedly.
"We only take care of production, and your sales department will be responsible for sales." Listening to Jiang Yun's words, thinking that Jiang Yun blamed the loss on the process of expanding production, Liao Bingkun said dissatisfiedly.
"Well, I made the decision to increase the production line." Du Le didn't want to have infighting in the company, feeling the company's ambiguity in dealing with rumors, Du Le felt the need to set up several departments, "Since there is a crisis, then we must have a way to deal with the crisis." I felt it was necessary to set up another PR department to deal with the image of the company's brand. In addition, an overseas sales department will be set up, and the noodle soup of Meimeixuan is definitely the best food, since it has suffered a setback in China, you can consider applying for food export now, and first register with the food and drug administrations of North America, Europe and other countries as soon as possible to obtain import qualifications. ”
"I summarize the ways to deal with this crisis: 1. Public relations, so that Meiweixuan instant noodles are delicious and the safe brand is deeply rooted in the hearts of the people. The sales department is in charge, Jiang Yun, you can inspect the people who performed well this time to see if there are any suitable talents for the newly formed public relations department. 2. Resolutely do not take any price reduction, and sell at the original price after the end of the discount promotion period. We must let consumers know that the quality of our products is excellent and worth the price. However, you can take a small activity to give small gifts, such as a synthetic bowl for instant noodles. This activity is carried out by the sales department and the supermarket. 3. Master Liao, you immediately find a lawyer in the name of the company's factory and prepare to sue Southeast News Network. Contact first and let them make an apology announcement and clarify the facts. If they refuse, they will sue them and demand 10 million yuan in compensation for reputational damages. Fourth, the new production line continues to be purchased, and the new machine will be installed and debugged when it arrives, and I have a market for the bread produced. Fifth, Jiang Yun, you serve as the deputy general manager of the company, and the internal and external sales department and public relations department are under your control. On the factory side, Master Liao is still in charge of management. ”…,
Jiang Yun looked at Du Le in surprise, Du Le didn't let her say the words of resignation, looked at Jiang Yun and said: "I believe in your ability, and I only trust you in the sales section of the company." I hope you will be brave enough to stand up and take on this pressure for the company. ”
"It's good, I'll definitely do my best to do a good job." Jiang Yun hesitated, but still stood up and said.
"Is there anything else you'd like to add?" Du Le put a lot of effort into creating a business, and naturally he didn't want it to fail. Du Le's management ability is actually very average, he is just an ordinary, just graduated from college, and he is not studying business management. However, Du Le has an advantage, what he can't do, that is, he won't. Therefore, Du Le is very good at listening to the opinions of capable people, and adopts a decentralized model in management. Of course, Dule was not without a little defense. Checks and balances, avoiding the dominance of one family in an organization, and controlling financial power are all Du Le's means. In the future, with the help of the teleporter, the company's expansion is unstoppable. It is inevitable that the sales department will become more and more weighted, so Du Le will split the sales department into two departments, and then set up a public relations department. If domestic sales increase, Doole will also consider dividing regional managers. The same goes for factories, and if they expand in time, they will become branch factories. In the course of development, it is also necessary to constantly improve various systems.
"Mr. Du, I think this rumor may indeed be a competitor in the industry." Liao Bingkun said, his face was a little gloomy, "In the past, Yonghui instant noodles were also a well-known manufacturer in Fuyong City, but because of a rumor, the product was unsalable. ”
"Huh? Do you know who Lu Dao is? Du Le frowned, such a dirty method, anyone who touches it will be angry.
"Who it is can't be sure, but," Liao Bingkun raised his chin slightly, and said, "If it is malicious, there must be other means next, such as the administrative order of the Health Bureau, just like the methods of the other party Yonghui back then." ”
"Health Bureau? I'm not afraid of this, our products are absolutely qualified and can stand up to inspection. Du Le said.
Jiang Yun suddenly thought of something, and his face changed greatly and said: "They don't care if we are qualified or not, but as long as our products are taken off the shelves for even one day, they will verify the report of the Southeast News Network." ”
As soon as Jiang Yun's words fell, a clerk knocked on the door and walked in, handing Du Le a piece of paper.
Du Le glanced at it and slammed the paper on the table. Jiang Yun and Liao Bingkun got up to look, and it was a notice from the Fuyong Municipal Health Bureau on the rectification of potential safety hazards in the factory and the recall of problematic food.
"You can't swallow your anger! It is precisely because they see that we are weak and have no influence that they dare to give such a reckless notice. Master Liao, you immediately send a letter to question the notice of the Health Bureau. Jiang Yun asked a lawyer to go to the procuratorate to sue the Fuyong City Health Bureau, skip the procedure, and illegally issue an administrative order. The resolution just now, you should immediately divide the work, and everyone will do it separately. After speaking, Du Le stood up and walked out of the conference room.
Du Le returned to the factory's temporary residence, took out his mobile phone, and dialed Li Ze's phone number. The intervention of government agencies, at this time, Du Le could only turn to Li Ze for help.