Chapter 259: A Successful Art Exhibition
The next day, I accompanied my girlfriend to New York for a day, both of them were paintings, what else can I visit besides the Metropolitan Museum? And there was only one day, spending the whole day at the Metropolitan Museum, sending Beronica away, and Fang Yi mingled with his friends.
The exhibition in New York lasted for five days, and then they had to go to the next stop, Philadelphia, except for the first night, some potential buyers who were hoping to buy the paintings, and the rest were open to some public, so there was no need for Fang Yi and the others to stay in the exhibition hall all day. A few friends can take an hour or two a day to go.
Although the New York art fair has not sold many works yet, it has been very successful in terms of momentum.
American Art's Emma continues to introduce the work of the five artists in the opening article, and once again affirms the concept of linearism, saying that the five are the most unique young artists that have emerged in the North American art market in recent years. The line continued to give considerable affirmation to the works of Fang Yi and the five people, and gave a brief personal introduction to the five people, with a sample of the work.
"The American Artist" also adopted Emma's linealist concept this time, and also published an article by a dedicated art critic, which was a little critical of the works of the five artists, but also a positive attitude in general thinking.
There is an independent art critic who has lectured Fang Yi and the five people from beginning to end in his article, and then pointed out that this point is insufficient, that is missing at all. From lines to colors, there is nothing anyway. Listening to his remarks, it seems that the Khima people should go to school and start with sketching!
Of course, although there are some of these voices, they do not affect the overall affirmation of Fang Yi and linearism. In general, the praise is more than the depreciation!
After spending time in New York, the exhibition moved to Philadelphia, and the number of invitees did not change on the first day, but the public was noticeably larger in the following days. It's no longer as sparse as the previous two days in New York, and sometimes there are only a dozen people in the pavilion.
During the exhibition in Philadelphia, the sales of the five people's works improved, starting with the first Ruud's work. Then came the second one, and the following time, the first of Kashma's paintings was also sold. The sale of three works gave five them a small reassurance. Because this price market has begun to accept, it marks that young artists have entered the threshold of linearism in the middle of the market.
In the following cities of Atlanta, Boston, and Detroit, several works have been published one after another. And Fang Yi's work was in Sanban City. Three of them were sold at once, which was considered to be catching up, and taking off an embarrassing hat that was not sold.
After a few rounds of cities, we arrived in Los Angeles, the second largest city in the United States. In Los Angeles, Fang Yi got another surprise when a collector took a fancy to four of Fang Yi's works at once. The least number of works sold by the friends was six by Artur and Anders, seven by Fang Yi and Khima, and the craziest was Ruud. This erotic brat sold eight works.
The results of the entire national exhibition greatly exceeded Zou Heming's expectations, and also exceeded the expectations of Fang Yi and the five people. Everyone's original idea is that each person can have two or three such paintings, first put their feet into the threshold and then talk about the next step, with such a price, Zou Heming will continue to package the operation. Now more than half of the five-person exhibition has been sold, which is a great achievement for the five-person who has just jumped into the market.
With such results, Zou Heming secretly breathed a sigh of relief and took five small cash cows to his vacation cottage in Los Angeles to celebrate the success of the exhibition.
An elongated Cadillac drove along the forest trail towards the mountains. Fang Yi turned his head to look at the lush thick trees around him, and let out exclamations from time to time, he really didn't expect to see so many big trees around a city as big as Los Angeles, these trees are by no means something that can grow in more than ten or twenty years.
When the car drove to the entrance of a small valley, suddenly the vision suddenly opened up, and patches of green vineyards jumped into the eyes of several people. Between the half-height grape trellis sea, from time to time some small houses with red roofs and white walls jump into view, and this scene is quite fascinating.
"It's such a great place!" Fang Yi couldn't help but praise it, and after speaking, he thought for a while and added: "It would be better if there was a large area of meadow, and then a small stream crossed it, and a few woods!" It's like a fairyland on earth! ”。
Zou Heming listened to Fang Yi's words and replied with a hearty smile: "If you like this kind of place, I have time to take you to see it, and if you want to buy it, you can pay for it immediately!" Now one of your paintings is enough to buy a place like this! ”。 After speaking, he patted Fang Yi on the shoulder.
"So cheap?" Fang Yi couldn't help but be stunned for a moment when he heard this, then turned his head and said to Zou Heming next to him.
Zou Heming nodded, and turned the cigar in his hand: "Mainly look at the buildings above, the general small farm or small ranch, covering an area of ten acres is seventy or eighty thousand dollars, with a single-story small house." If you want a big house and other facilities or something, it's hard to say, ranging from hundreds of thousands to millions! ”。
Speaking of this, he patted Fang Yi's arm: "But! My friend, a million-dollar house is no problem for you! Then he stretched out his hand and nodded: "It's not a problem for you!" ”。
"Hahaha!" The Kahimas laughed when they heard this.
Zou Heming said: "You can concentrate on creating when you go back this time, it doesn't matter if you can paint more in the future, but what appears in the market, there are only five paintings a year, not too much, too many paintings have a bad impact on the price of your works!" ”。
"And what are we doing with the extra time? We paint about 30 works a year! Artur asked.
Zou Heming smiled and said: "I guarantee that up to five paintings will be handed over to my gallery, and then you can paint them if you want to, and keep them yourself, but you must ensure that the works do not flow into the market on a large scale." Other times. You can go on a tour, or go after the girls, and go skiing in Switzerland in the winter. In the summer, go to Hawaii and spend some kind of vacation here. I don't need to say what to do, you can arrange it yourself! ”。
Khima nodded after hearing this: "It's okay, we can hurry up and continue to improve the style of our works in the next time!" ”。
Hearing this, Zou Heming's face suddenly bloomed with joy, and stacks of dollars flashed in his eyes: "Do you have a new idea?" ”。
"Yes, we thought of ways to improve. However, some practice is needed, and if it can be achieved, linearism will be well deserved! Rude said to Zou Heming: "It's just that we still need some time." Maybe a few months, maybe a year or two! ”。
Now, in terms of technique, several people have determined a new direction through thinking and exploration in the past few months, and the next step is to practice.
Zou Heming said: "Then you can do it." The gallery guarantees one or two works for the next six months! The results of this exhibition were far beyond my expectations. Looks like our pricing is a bit low! Next, I want to formulate a new promotion strategy, and the works should be about 300,000 to 350,000! ”。
"So fast?" Fang Yi couldn't help but open his mouth and asked.
Zou Heming said: "If it weren't for me pressing it in the back, there would be no one left of Rude's paintings, and most of your works would have been sold, but sometimes, it is quite important to hang the appetite of these people!" Do you know the way? There were a couple of buyers in New York who wanted to buy your work, and I said on the other end of the phone that it was all sold! At this time, the pride in my heart is simply very comfortable! And on the other hand. Buyers buy your work, and it doesn't take long for it to appreciate. The sense of satisfaction in my heart, as well as the sense of self-affirmation, is also very important! ”。
Listening to Zou Heming talk about his business experience, Fang Yi soon lost interest, and the Kahima gradually lost interest. Listening to how much their paintings sell for, several young artists are very happy, and listening to Zou Heming's business, they are not so interested.
This is the relationship between European and American galleries and artists, artists are like factories, producing artworks, and galleries are like economic companies, responsible for setting prices and then pushing them to the market, to ensure that the works of artists they sign up for are gradually climbing in the market, even if they can't climb, or climb to a certain price to maintain this price, the mid-end works market is the most investment-oriented, but also the most speculative, a large part of the buyers are investment-oriented. Buying an artist's work is, to put it bluntly, waiting for it to go up and then selling.
And the real collection, most of them are concentrated in the high-end market, that is, a work of millions of dollars, or even millions of dollars, this is the real top collector market, and the threshold for entering such a market is quite high, because people who are willing to spend millions of dollars to buy a work of art also have a very high ability to appreciate artworks.
Zou Heming set the price of the works of the five people at this point, and the next thing to do is to appreciate the works of the five people, which not only consolidates the confidence of the old investors in the five people, but also attracts new investors. Of course, it is easy to say, and it is not so easy to operate, and it depends on Zou Heming's means in this regard.
This is also the capital for European and American galleries to charge 50% commission at every turn, and the gallery is really taking care of everything for the contracted artists, and has a huge investment. Economically, the gallery and the artist have formed a relationship that is equivalent to one prosperity and one loss.
When I arrived at Zou Heming's resort, to put it bluntly, it was a small vineyard, producing such a small batch of wine a year to satisfy my personal desires. It sounds quite high-grade, but the wine produced in Zou Heming's vineyard, Fang Yi has no interest after taking a sip, it is not unpleasant, but it is not delicious!
The successfully concluded exhibition officially came to an end in Zou Heming's vineyard. Fang Yi and the five people are about to harvest a lot of US dollars, and Zou Heming has also made up for the early investment from several people's commissions, and there is still a satisfactory profit, so naturally everyone is happy.
In the middle of the staggering, Fang Yi's first exhibition in the United States ended, and in the American market, Fang Yi and his friends began to have the first collectors. (To be continued......)