No. 1, the day when the EP was officially released and Wang Weihan's album was in the ring, this is what Wang Weihan is looking forward to, and it is also what Zhang Yao is looking forward to, everyone has their own ideas.

Unlike Wang Weihan, who blindly sat firmly on the Diaoyutai, Zhang Yao and the others were somewhat anxious, but no matter how anxious they were, they couldn't know what the sales were in the first time.

What is the official number of albums that can be released, but this does not represent the actual sales, although it is indeed the sales data of the record company that is scheduled to go out, but the actual record sales are based on the actual number of fans buying.

In other words, even if the film company orders 1 million, but if it is distributed to the video store and sold only 100,000, this 100,000 is the accurate record sales, and there is no loss for the record company, and the remaining 900,000 can only be smashed in the hands of the film company.

Film companies also have to bear risks when they act as agents for distribution, and if they can't sell them in their hands, they are considered to be the loss of record companies, then these film companies are too easy to make money.

In the original time and space, almost all record sales were officially announced, and naturally there was a lot of moisture, and even some insiders revealed that the official record sales were like going to a stall to buy clothes, and they had to be cut in half.

If it is officially announced that a singer's album sales are 1 million, the waist is 500,000, and the halves are 250,000, and the real sales are only this number at most.

The purpose of this is actually to build momentum, and selling more will definitely make people feel awesome, and it will also give rise to the desire of some fans to buy. Of course, not all singers will be like this, but it is indeed a common situation.

In this time and space, record sales are counted by CAVA, and accurate information is released every week, even if the record wants to engage in publicity, it is not okay, and it is not a slap in the face to report it indiscriminately.

But the number of reservations is enough to brag about, which can also represent the strength of the singer, the film companies are not stupid, if you don't look at haode, it is impossible to die if you don't want to die, but it's their own loss.

At Wang Weihan's new album press conference, Tianyin Records announced in a high-profile manner that his album reservation data is 200,000, and this number may have moisture, and the relationship between the record company and the film distributor is unlikely to be debunked even if there is moisture.

Zhang Yao's 40,000 reservations, in the face of the national market smashed in the water, not even a splash, according to the information fed back by Boss Luo, only major cities are available, of which Caiyun Province is the top priority, after all, it is a local singer.

Caiyun Province accounts for about half of the volume, and Qingxi, as the provincial capital, occupies most of it, and at the same time as the listing of video stores, posters have also been hung up.

The content of the poster is similar to the cover of the EP, the main body is a pure black background and a large Y subtitle, and the lower left corner is matched with the image of the cute Hatsune shouting on the reverse side of the EP.

The poster is also designed by Zhang Yao himself, there is no need to be presumptuous, it is indeed very attractive, Hatsune's fans can be attracted at a glance, but there is no other publicity other than that, and it is not conspicuous under Wang Weihan's suppression.

In media reports, Zhang Yao's EP was really ignored, and there was not even a line of small print introduction, in contrast to Tianyin Records, which continued to create a hot atmosphere for Wang Weihan.

In this way, a week passed, and the statistics of the first week were soon announced on the official website of CAVA, and the major media also reprinted them for the first time, because there were almost no well-known singers during this period, and Wang Weihan unsurprisingly reached the top with overwhelming publicity.

His first-week sales were close to 100,000, which is indeed a very good result for newcomers, while Zhang Yao's EP sales were only more than 10,000 points, ranking sixth, and the first few were all little-known second- and third-rate singers.

If Wang Weihan was still in school, he would definitely be impatient to show off and ridicule Zhang Yao, but he was busy going to various places to do propaganda and didn't have the opportunity to show up, and Zhang Yao and they were also clear.

They are also staring at the sales of EP, Zheng Xiao is also a little uncontrollable, often calling Boss Luo to ask about the situation, the three of them gathered in the dawn studio, her smile finally brightened, and said: "Boss Luo said that according to the situation, next week's sales will be better, this is good news." ”

"In such a situation, the sales of 10,000 in the first week are not bad."

During this time, Zheng Xiaoyi and Zhang Yao were under a lot of pressure, and Zheng Xiao was the same, saying: "Judging from the information on the Internet, the amount of 10,000 can be regarded as haode, after all, even if some fans are interested, they can't buy it because they don't want to buy it in a big city." ”

"Wouldn't it be better if we had an online store?" Zhang Yao suddenly remembered online shopping, in the era of e-commerce, all kinds of retail stores and even large shopping malls have been greatly impacted, and online shopping has occupied the mainstream.

"How can a record company open its own online store to sell albums."

Ai Xiaoqi rolled her eyes and said: "There are a lot of albums sold online, but that's only for dealers, and the most important thing for record companies is to do a good job of content." ”

"Is there a rule for this?"

Zhang Yao was a little surprised, and Zheng Xiao also said: "It's not, it's just that online stores also pay attention to popularity, reputation, etc., even if we go to open an online store ourselves, it will definitely not have a big impact on dealers." Not only is the payment link a problem, but also the marketing process is also required to enter the online shopping site. ”

Although e-commerce is popular, it is not easy to make money by registering on Taobao, and marketing is even more sophisticated than physical stores, not to mention Dawn Studio, which has a total of less than ten people, even large entertainment companies do not have such experience, so it is almost released to dealers.

"Money is also an issue, and the pre-order income is enough to keep the studio running, and now you don't even have the funds to set up an official website, let alone anything else."

Sure enough, it was another belly of tears, so I could only passively wait to see the market reaction, and I couldn't think of any way to stimulate the market.

Another week has passed, and Wang Weihan's performance is still strong on the CAVA statistical list, and the sales in the second week are the same as last week, while Zhang Yao's EP sales are more than 20,000, and the 40,000 reservations have been sold out.

Judging from the data, Wang Weihan is still far ahead, but at the same time, it has also revealed a problem, his album sales did not increase in the second week, and generally speaking, the second week and the third chapter after the release are the outbreak period, and stagnation also means this hidden danger.

And Zhang Yao's EP continues to grow is inevitable, because he has not yet received a call from Boss Luo, not only him, but also calls from other film companies to the studio.