Inside a skyscraper in Seoul, South Korea, several people in the Korean entertainment industry talked in low voices.

However, although a few of them are not well-known, they have a decisive energy in the Korean entertainment industry.

They are the top executives of the semi-official, semi-non-governmental organization of the Korean Film Association.

They have a decisive control over the Yingxing Society.

On the table in the conference room, a large newspaper revealed the number of moviegoers of "Painted Skin" and "The Love of the Machine".

""The Love of the Machine" actually lost."

Kim Yong-tae said hatefully: "This useless waste. ”

For the sake of "The Love of the Machine", they specially greeted almost all the media in South Korea and asked them to help promote "The Love of the Machine"; For the sake of "The Love of the Machine", they specially invited Song Kang-ho, one of the Korean troika and the national actor of South Korea, to cheer in person.

For the sake of "The Love of the Machine", they forced the theater chain to hand over some high-quality theaters to "The Love of the Machine".

However, the final result was that "The Love of the Machine" lost.

It only surpassed "Painted Skin" in two days, but the situation reversed on the third day, and the situation became more and more unfavorable to "The Love of the Machine", and it hardly had any chance of turning around.

The most important thing is that they hyped the news that Korean movies beat Chinese films and Korean films that are No. 1 in Asia, but they made a wedding dress for "Painted Skin".

This is a huge blow to the Korean film industry.

can't even beat a small Chinese movie, what do they use to play a Hollywood movie?

You know, Hollywood movies have conquered almost the whole world. Except for South Korea, China, and a Bollywood that are protected by government policies, India can barely resist the attack of Hollywood movies.

With the South Korean government opening up the quota system under pressure from the U.S. government, the South Korean market is open to Hollywood.

This summer, South Korean films launched a charge at Hollywood with "Monster of the Han River." It's a lot of scenery, but with the end of "Monster of the Han River", other Korean films have collapsed under the crushing of Hollywood movies.

Now they finally found a soft persimmon and prepared to pinch it, but the hand they used to pinch the soft persimmon was more fragile than the soft persimmon, and it was simply made of tofu.

No, it is not known which is harder between tofu and soft persimmon. But after getting so many hole cards and so much support, "The Love of the Machine" actually gave up the single-day moviegoer championship to "Painted Skin" after only two days. It's made of water.

"As I said earlier, it's useless to play crooked ways."

Lim Kwon-taek, the godfather of Korean films, said lightly, "If we want to beat Hollywood movies, we must improve our own standards." If you can produce a few more works of the level of "Monster of the Han River" every year. Hollywood wants to conquer Korean films, but it is afraid that it will fall into a bitter battle. ”

"Monster of the Han River?"

Jin Yongtai said sarcastically: "Lin Zequan's senior, you probably don't know the situation of "Han River Monster", although this movie has gained a lot on the bright side, it is not proportional to the resources we have invested at all. ”

"If it weren't for the concerted efforts of the entire Korean film and television industry to support "Monster of the Han River", even if this work was a big hit, it would only lose money."

"Monster of the Han River" is profitable.

But the profitability of "Monster of the Han River" is based on the fact that the theater chain actively lowers its own share, the media lowers the publicity costs, and the film industry will pay a lot of public relations costs. only to knock on the doors of several countries.

But the film's performance abroad is not satisfactory.

Needless to say, the Chinese market finally spent a lot of money to snatch a quota from the hands of Hollywood movies. It turned out to be lively for two days before disappearing.

In the Japanese market, "Monster of the Han River", which was the first real monster movie in Asia, met with unanimous resistance from Ultraman fans.

The reason is very simple, Ultraman fans think that the title of Asia's first monster movie should be Ultraman's special, what, you say the special is not a movie? The Japanese spit on you in the face.

At Cannes, "Monster of the Han River" entered the Cannes competition unit, but it got nothing.

In the U.S. market, although "Monster of the Han River" set a record for the all-time box office of a Korean film in the United States, it only earned $2.2 million at the box office.

The only thing worth mentioning is that the American media that received their money praised "Monster of the Han River" as a double harvest at the word-of-mouth box office, and as for where the harvest was, the American media did not know.

If the "Han River Monster" is paid by "Han River Monster" according to the normal share and media publicity costs, then the investors of "Han River Monster" may lose all their money.

Of course, if "Monster of the Han River" is not supported by the Movie Club, then "Monster of the Han River" will not go to other markets for PR frantically, but will sell the rights to distributors in other markets and then earn a good buyout fee.

It's like those literary films in China.

The reason why Chinese literary films are so keen to go to foreign awards is not because domestic fans like to watch movies and win awards, but because after the film wins the award, the copyright can be sold to distributors in other countries to earn returns.

"Okay, don't be arguing."

Xin Dongshan, president of ClineclickAsia, frowned, and the two people opposite instantly calmed down.

Xin Dong Mountain.

President of ClineclickAsia, a subsidiary of Rakuten, the fifth largest consortium in Korea after Samsung, Hyundai, LG, and SK.

Its annual sales are close to 100 billion US dollars.

And the most important thing is that Xin Dongshan is the son of the president of the Lotte Foundation and the next president of Neiding, and his status is far from being comparable to any of the big directors, national actors, and club presidents present.

He spoke, and no one dared to object.

"That's all for this!" Xin Dongshan said calmly: "Since "The Love of the Machine" can't help the corner. Then don't help anymore. ”

"The most important thing now is to deliberately make more movies by Korean directors, and if they shoot more, the level will naturally come up."

"Yes."

……

With the film association gave up its support for "The Love of the Machine". In an instant, "Painted Skin" surpassed "The Love of the Painted Skin" on the news page, and at the beginning, "The Love of the Machine" could also resist the offensive of "The Painted Skin" by virtue of the earlier publicity.

However, with the large-scale publicity of "Painted Skin" by the media, the number of moviegoers of "Painted Skin" has risen, and "The Love of Machine" has quickly retreated.

In the first week, "Painted Skin" won the weekly box office championship in South Korea, and in the second week. Since "Painted Skin" won the box office week.

And in Japan, the experience of "Painted Skin" is a bit miserable.

After just one week's worth of scenery, it was attacked by Hayao Miyazaki's work "Gade Senki".

Although the word-of-mouth of the film is not very good. However, with the signboard of 'Studio Ghibli' and the network resources accumulated by 'Studio Ghibli' over the years, "Painted Skin" was directly suppressed and became the box office champion.

However, it is gratifying that despite the crushing of "Gad Wars". But "Painted Skin" is still struggling under "Gad War" with a good reputation.

In two weeks, the box office of the film was pushed to the point of 1.4 billion yen.

Compare it. Other Japanese films are more miserable, basically reduced to "Gade War", a monster movie that exceeds 2 billion yen a week.

Since then, the box office of "Painted Skin" in the whole of Asia has exceeded 180 million Chinese coins, and the whole of Asia is just around the corner to exceed 300 million Chinese coins.

Not only that, under the negotiation between the gold medal film and television production company Zuò and Universal Pictures, "Painted Skin" was officially brought to the United States by Universal Pictures for distribution.

More than 500 major city theaters will screen "Painted Skin" on the first day, and the number of theaters screened on the first day directly broke the record for the number of theaters screened by Chinese films in the United States on the first day.

This is the Golden Group, or the powerful distribution capacity of Universal Pictures in the United States.

However, how much box office can "Painted Skin" sweep away from the US market. It also depends on the quality of "Painted Skin" itself, if the quality is not good. Even if there are more distribution agreements signed, the number of theaters will be very small, but if the quality is good, then no matter how few signed theaters are, there will be a large number of theaters willing to screen.

The original "Crouching Tiger, Hidden Dragon" and "Hero" relied on word of mouth to expand the number of theaters screened, and compared with them, the current "Painted Skin" has a good father, a child who grows up in a greenhouse.

Number 8.

"Painted Skin" is about to land in the United States, in order to let more American fans know "Painted Skin", Li Lin went to the United States alone to do publicity, and it was not Zhao Wei and Zhou Xun who did publicity with her, but the punk princess Avril Lavigne and the American diva Maria. Kelly and a series of artists with huge popularity and fame appeal in the United States,

With their publicity, more and more American fans are aware of "Painted Skin".

Number 12.

"Painted Skin" landed in the United States, creating a box office of $2 million on the first day and exceeding $5 million in three days, becoming the ninth place in the single-week box office in the United States.

The word-of-mouth of this oriental magic work is polarized.

Some fans said they couldn't understand it, and some fans said it was very good.

The following week, "Painted Skin" exceeded $7 million again, rising to the seventh place in the single-week box office in the United States, while pushing the total box office to $13 million.

In the second week, the box office of "Painted Skin" fell sharply, earning $3.1 million in a single week, falling to the 13th place in the single-week box office list in the United States, and the cumulative box office exceeded $16 million.

After deducting the publicity expenses and royalties and the guaranteed fees paid to the theater chain, "Painted Skin" did not make much profit in the American market, but the news of "Painted Skin" being a 'big hit' at the US box office came back to China, which immediately triggered the Chinese domestic market "Painted Skin" (to be continued......