Chapter 260: Promotion Strategy
The day after Jiang Yin and Jiang Zixiao attended the class reunion, Jiang Mu returned from Qingwu.
Seeing Jiang Yin at home, Jiang Mu was a little surprised, and asked Jiang Yin: "Brother, why are you here, didn't Big Brother Ban say that you went to Sishu Province?" ”
"The matter over there has already been completed, so I came back early," Jiang Yin said, "Why do you suddenly want to come back to help?" ”
Jiang Mu said with some embarrassment: "Brother, you have also seen that since the disbandment of the Liangyi Gang, I have been idle in Qingwu, I can't help much at the pharmacy, Bangong and Zicong are planning to build a factory and a building, and I can't interfere, so I want to come back and learn some skills." ”
Jiang Yin smiled: "It turns out that you suddenly feel that you are very useless, so you want to come back to learn the various processes and management skills of our Jiang Group, right?" ”
Jiang Mu smiled, "Brother, don't say it so obviously, just give some face, just say that I'm a positive xiangshang person, just want to learn more things." ”
Jiang Ye and Jiang Yin listened, and at the same time hahadaxiao, Jiang Ye said: "No matter what, you are willing to come back to help." ”
A few more people said a few words, and Jiang Mu suddenly said: "By the way, Songcheng has already brewed a batch of Runxue wine in advance, and the eldest brother knows that my uncle is an old Jianghu, so he asked me to bring back more than ten bottles, let my uncle see how to price it appropriately, and let me discuss with my uncle how to arrange sales channels for Runxue wine." ”
"Where, bring it in first, I'll taste it." Jiang Ye said. He had also heard Jiang Yin say that they had set up a winery in Qingwu, which made Jiang Ye a little curious about the wine that his son had researched by himself. There is nothing out of the ordinary.
Emu asked one of his men to go outside and bring in the snow wine. Then I opened a bottle myself.
Open the cap. Suddenly, the whole room was full of wine and refreshing. Jiang Yin smelled this smell and couldn't help nodding secretly, Song Cheng's winemaking skills are not bad, this taste is exactly the same as the taste of Runxue wine in Zhong Liuxuan's memory.
"Good wine!" Jiang Ye smelled the aroma of wine, and couldn't help but perk up, and opened his mouth to praise.
Jiang Mu took three cups and filled them with wine. Pick up a cup first and send it to Jiang Ye.
Jiang Ye took the wine glass, took it to his nose and sniffed it, and said, "Just smelling this wine makes people feel intoxicated." ”
Then he took a sip of the snow wine in the wine glass, and as soon as the snow wine was in his mouth, Jiang Ye felt a burst of smoothness, and the snow wine was like a jade liquid, from his mouth to his throat.
As soon as the wine was drunk, Jiang Ye only felt a sense of comfort spread throughout his body. It made him feel refreshed.
He closed his eyes and slowly savored. He felt that the fragrance of the snow wine was still lingering in his mouth, and it could not be dispersed for a long time.
"Good wine!" Jiang Ye praised loudly again, as the chairman of the Jiang Group, he has been crisscrossing the shopping mall for many years and has drunk countless fine wines, but he has never drunk such a wonderful wine as Runxue Wine.
Jiang Mu had already tried it when he was in Qingwu, so he didn't feel strange when he saw Jiang Ye's reaction, because when he first drank Runxue wine, his performance was even more exaggerated.
He picked up another wine glass and brought it to Jiang Yin, "Brother, you can drink it too." ”
Jiang Yin shook his head, and Jiang Mu suddenly reacted, "Oh yes, I almost forgot, brother, you can't eat and drink now." ”
At this time, a head suddenly poked in from outside the door, it was Jiang Zixiao, her smart eyes swept around the room, and asked, "What kind of smell, so fragrant?" ”
"This is the snow wine developed by my cousin, do you want to try it?" Jiang Mu said to Jiang Zixiao.
"Wine?" Jiang Zixiao's face showed a hint of hesitation, "I haven't drunk before, and girls don't drink much, right?" ”
Jiang Yin said with a smile: "It's okay Zi Xiao, this wine is different from ordinary wine, drinking it only has the effect of strengthening the body, and it will only make people feel excited, but it will not make people drunk." ”
"Really?" Jiang Zixiao asked in disbelief, hearing Jiang Yin's words, she seemed a little moved, and walked in from the door.
Jiang Mu had already sent the wine to Jiang Zixiao's eyes at this time, "Taste it." ”
Jiang Zixiao was still a little hesitant on her face, after all, she had never drunk a drop of wine since she was a child, but when Jiang Mu delivered the wine to her, she smelled the rich aroma of wine exuded from the wine, and felt that she couldn't help it, so she stretched out her hand, took the wine glass, and took a sip gently.
"Wow!" Jiang Zixiao's eyes suddenly lit up, "This wine is too delicious." She didn't have time to describe the taste of Runxue wine to everyone, so she drank the rest of the wine in her glass first.
"It's delicious, it's delicious," Jiang Zixiao said excitedly, she put the wine glass in front of Jiang Mu, "Another glass." ”
When Jiang Ye and the three of them saw her such an exaggerated reaction, they were all hahadaxiao.
"This wine, if there is an ingenious publicity, will definitely be a hit." Jiang Ye said slowly, until now, he still felt that Runxue wine made his lips and teeth fragrant.
"What can be considered an ingenious propaganda?" Jiang Yin asked seriously, he knew that his father was known as Jiang Laohu, and he would definitely have a good idea.
Jiang Ye thought for a moment and said, "First of all, our positioning of this wine must be the high-end of the high-end, the top of the top. In any product on Shijie, once the grade reaches the top of the top, there must be only one way to sell it. ”
"Limited sale?" Jiang Yin's heart moved, and he spoke.
"That's right," Jiang Ye nodded, and continued: "The first step we have to do now is to open the brand, since this Runxue wine has been positioned as a top-level treasure, then its sales target must be the upper class people of the entire Huaxia, or the upper class of the entire shijie." ”
When Jiang Ye said this, Jiang Yin had already vaguely guessed Jiang Ye's strategy in his heart.
"We can hold a large dinner, and it is best to invite the upper class people from all over China to attend, and we will entertain them with this wine at this dinner, and after they drink it, they will naturally know that this wine is good." Jiang Ye continued.
"However, it seems to be a little difficult to invite the upper echelons of the entire Huaxia people." Jiang Yin said with a frown.
Jiang Ye smiled, "When I say the whole of China, it's just an exaggeration, in fact, we just need to invite celebrities from all walks of life in the entire Yanjing, after all, Yanjing is the capital of China, and almost half of the rich people in China are concentrated in Yanjing." ”
"If you want to invite so many people, it has to be a lot of pomp, right?" Jiang Zixiao said on the side, at this time, because of a glass of snow wine, her pretty face was slightly red, and she looked extremely beautiful.
"That's nature," Jiang Ye said: "Just because our Jiang family holds a family banquet, of course, we can't invite all the Yanjing celebrities, so we can only unite with other families to hold a dinner together in the name of charity." ”
After a pause, he looked at Jiang Yin and continued: "And if you can unite several families, it depends on Xiao Yin." Speaking of this, he looked at Jiang Yin's eyes with a smile. (To be continued......)