And this kind of slogan, but quite a lot of people agree, they guò guò list the numbers to tell the American people, at most ten years, the American physical album market will languish to an unimaginable point, and they even 20 years later, the American physical album will completely become the dust of history.

Their slogan once caused panic among many singers, and some third-tier singers pessimistically told the media that if the physical album market completely collapsed, they would no longer be able to support themselves.

But now.

At a time when album sales have dropped to such a high level, there are people whose albums can sell 3 million copies in just ten days, and the most important thing is that this is still a rookie singer.

Yes, even if Li Lin is the king of Asia, in the eyes of some people, he is still a rookie singer, an American rookie singer.

And such a singer has created such a good result, how can this not be surprising.

"Is this a sign of the recovery of the American music scene?" A music commentator commented on it.

"The American music scene has never declined."

Avril Lavigne, a punk princess, commented on Facebook: "Digital music has really had a big impact on physical album sales, but the American music scene has never been limited to physical albums. ”

"Online VOD has shown a very bright future from the very beginning."

"Maybe online audio source on-demand is not enough to make up for the loss of physical album sales of singers, but it can't be said that the American music scene is in decline, it can only be said that the American music scene has returned to rationality."

"A lot of people know that in the past. There has always been a strange phenomenon in the American music scene, that is, publicity is greater than the quality of songs, and many singers have overwhelming publicity. caused fans' expectations for the album to rise again and again, but with the release of the album, fans shouted that they had been deceived after buying the album. ”

"But how? After buying the album, you can't return it, so many fans can only eat this bitter fruit. ”

"So in the past, a lot of record companies didn't pay attention to album quality, they thought that publicity was more important than quality, as long as the publicity was good. Album sales are naturally good. ”

"It's not just the record companies that think that, but even some singers."

"When their albums fail, they won't look for their own quality shortcomings, but will only complain that the company treats them badly and that the company doesn't invest enough resources. Think that the company's propaganda is not doing a good job. ”

"But with the advent of the digital music era, this phenomenon will be greatly reduced, because fans will listen to it song by song, and they will download good songs. Bad songs, they will give up. Propaganda can no longer sway the minds of fans, and the music world will return to rationality. ”

Avril suddenly said a lot of words, which scared many people.

"Punk Princess, what's wrong? Suddenly such a tirade? Could it be that the punk princess turned to a musician? A fan of Avril Lavril couldn't stand Avril's sudden long speech.

He complained below.

"Could it be that some staff member stole the Punk Princess's number?"

"Probably not!"

"That's it, it's impossible for a punk princess to be stolen, but compared to the punk princess suddenly talking about the market, I think it's more reliable for the punk princess to be stolen."

"A bunch of scum upstairs who don't trust my punk princess, anyway, isn't the punk princess really stolen?"

"Avril. Are you at odds with Sony Music? "Maria is selfish Avril," how did she suddenly remember to say this? ”

Her relationship with Avril is ordinary. However, they are both diva-level singers, and the two of them can barely be regarded as colleagues.

Avril Lavigne's situation, she also knows something.

Sony Music, a behemoth that even MJ dares to move, has always been simple and rude in its treatment of Avril's style, and it is not arranged according to the company's intentions, and even the diva dares to destroy it.

"Sony is too deceitful."

Avril quickly responded: "All the music I wrote by myself was unsuccessful, and they didn't know where to get a few garbage songs, and threw them in my album, saying that it was for my good, which was obviously cheating money." ”

The record company's usual practice is to make an album with a few good songs and some garbage songs, but this is unbearable for someone like Avril who really plays music.

In the past few years, she argued with reason, and the company chose to compromise, but in the last year or two, the record market has been sluggish, and Sony Music has put more and more pressure on her.

This year, not only did she interfere with her song selection, but even her release of records was restricted, and she became more and more unable to stand Sony Music's stupid decisions.

This passage is just an act of resistance from her.

In the future, she will rebel even more.

So she doesn't mind her thoughts being known by others, and she even wishes that her thoughts would be known by others, and then passed on to Sonny by others, so that Sonny knows her determination.

"Come to our world!"

Maria quickly sent a private message, "Universal Music will not interfere with your album selection, and will try to cooperate with you in promotion." ”

"No need."

Avril directly declined Maria's invitation.

That's what Sony said when she found her, but it's only been a few years, and Sony tore up the original agreement and directly carried out a high-pressure policy on her, and the reason was still for her good.

For her good, he will not interfere with her making the music she likes again and again; For her sake, she won't stuff some songs into her album that she doesn't even like at all; For her sake, she won't put it off when she wants to release an album because she doesn't confront others.

For the sake of the sales of an album, she needs to think about this and that, she can't even do the purest music, and it's not interesting for her to stay in such a company.

And she also knew that it was the case with any company she went to, so she planned to start a record label herself.

But she won't say it.

She knew very well in her heart that it was impossible for her to open a company on her own, in the past, she made music, and other people were found by Sony, and if she opened her own company, those people would have to be found by herself, so she tended to find a partner.

As Avril posted a tirade online, many newspapers reprinted Avril's words with comments from many experts.

"There's some truth to Avril's words, but it can't be that way."

A musician named George said in the newspaper about Avril's words: "Publicity itself is also an act of boosting record sales, without publicity, no matter how good the song is, it is impossible to sell well, even if it is downloaded from an online audio source." ”

"This can be seen from the audio source service website provided by AOL."

"The top ten on the popular download list are all well-known American singers, even if it is the only newcomer Li Lin, it can be seen from his popularity that he is no longer a simple newcomer."

"From here, it can be seen that newcomers, without publicity, no matter how good the song is, it has no effect."

"So Avril's words are a bit biased."

Another female commentator named Akas also said: "Avril's words seem to make sense at first glance, but if you look closely, you can see that Avril's words have no basis at all. ”

She said that there has always been a strange phenomenon in the American music industry, publicity is greater than the quality of the song, and the singer's overwhelming publicity has caused fans' expectations for the album to rise again and again, but with the release of the album, fans shouted that they were deceived after buying the album.

"But I would say that there is, but not as alarmist as Avril suggests."

Arkas said: "There are indeed cases in the American music industry where fans shout that they are deceived, but there is a follow-up problem here, which is the problem of word of mouth. ”

"As we all know, after the release of an album, if the album has a flood of bad reviews, then the sales of the album will drop significantly, and it is not at all like Avril said, which can deceive fans."

"In fact, apart from loyal fans, there are very few fans who snap up the first place."

"As for Avril's statement that the era of online on-demand is coming, the role of propaganda will be completely lost, I think Avril's statement has no basis."

"There are countless online music sources, but there are only a few on the list, except for some recommended positions, only songs are on the list by virtue of the singer's fame, and these are all things that need to be promoted."

"But there is one thing Avril is right, that is, the online music source does not mean that the music industry only declines, but that there is just one more choice for the development direction of the music industry, as for whether this choice is good or bad, that is, the benevolent will see the wise and the wise will see the wise."

"Personally, I still think it's a good thing that the online music source is coming, at least I don't have to put up with the pollution from the garbage songs on the album."

"Okay, I'll download it; If it's not good, I'll give it up, that's as simple as that. ”

"Avril, what the hell is she thinking?"

In the Sony Music executive conference room, several high-level executives are discussing nervously.

Avril had just had a conflict with the company, and immediately said so much on Facebook, and these executives already had doubts in their hearts.

"Does she want to bombard the company?"

A high-level executive said with an ugly face.

The singer bombarded his company, which is not without precedent, once at the album conference, MJ bombarded Sony, saying that Sony wanted to destroy himself, and said that Sony stuffed a lot of garbage songs into his album, called on fans to boycott Sony, and scolded Sony for eating.

In that turmoil, Sony's stock price fell slightly, and the senior management of Sony's headquarters came to ask, and several high-level executives were unlucky, although Avril did not have the same influence as MJ, but if she really did that kind of thing, Sony Music would still be relatively passive.

"This must not be allowed to happen again." A senior executive roared: "Sue her agent, I don't care what method she uses, in short, let Avril shut up, if Avril doesn't shut up, not only Avril will encounter snow hiding, but even she will have to get out of the company." (To be continued......)