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Tangled.

Fans at the entrance of the theater looked at the two posters in the theater in confusion, one "Harry Potter" and the other "The Hobbit".

Harry Potter, they want to see it; "The Hobbit"、They want to watch it too。

But they need to choose from it.

"Why don't we watch Harry Potter?" A fan said subconsciously.

"No, I'm going to watch The Hobbit."

"Harry Potter is good."

"The Hobbit is king."

Fans quickly split into two lineups, then swarmed to buy tickets.

"A copy of Harry Potter ...... A copy of The Hobbit ...... Give me Harry Potter...... I want The Hobbit. ”

"What, Harry Potter is sold out? Give me a copy of The Hobbit. ”

"What, The Hobbit is gone? Then I'll book it for tomorrow. ”

……

This scene is constantly being replicated around the world.

Whether it's "Harry Potter" or "The Hobbit", they all have accumulated a huge number of fans around the world, and when they were released, these fans exploded with terrible purchasing power.

At Christmas, "The Hobbit" generated a global box office of $66 million, which is definitely not high, and it can even be said to be dismal, but compared to the global box office of "Harry Potter" of $65 million in the same period. "The Hobbit" is still slightly inferior.

It can't be helped, although both masterpieces have amassed countless fans. Although the fight between the two masterpieces has attracted many eyeballs, it is for the global box office market. The increase is really limited, and even if this increased market is divided between "The Hobbit" and "Harry Potter", it will be difficult to offset the box office loss caused by the two sides attacking each other.

"Compared to its predecessor, this film has a more relaxed main tone and nearly a decade of digital special effects advancements, which is enough to satisfy fans of the original work."

"Special effects 3D brilliant fantasy: The 3D effects of "The Hobbit" give the audience an extraordinary fantasy feeling. In the scene of Rivendell in the elven kingdom, the original "Lord of the Rings" series has made the audience want to live in this picturesque elf world, and this film makes Rivendell's wonderful scenery more beautiful in 3D technology, coupled with the director's superb scene scheduling ability, which makes the audience forget to return. ”

Although this "The Hobbit" is under the guise of a prequel to "The Lord of the Rings", there are few touches that can make old fans remember. There's a lot of content on the long journey, which makes people look tired, and only hardcore fans of the original book and "The Lord of the Rings" will consider this work a classic. ”

"In my eyes, it doesn't reach the heights of its predecessor at all."

If "The Hobbit" has mixed reputations and praises are more than ruined, then "Harry Potter and the Deathly Hallows" is more discredited.

Its reviews are full of criticism.

"The film revolves around the great escape of the Iron Triangle, and the film endlessly switches scenes, fleeing, fighting, looking for clues, and then the film ends."

And for viewers who haven't read the original book, or even the entire first few films, there is also some difficulty in understanding. What exactly the Horcrux is, the identity of the characters who appear in it, and the internal struggles of the Ministry of Magic are all unsolved mysteries. ”

But none of these evaluations have much impact.

Commercial blockbusters can ignore word-of-mouth, not to mention these works with a deep mass foundation?

After the first fight, the two sides immediately launched a second round of strangulation, and the main creative team of "Harry Potter and the Deathly Hallows" began to go to various TV networks owned by Time Warner. Promote Harry Potter and the Deathly Hallows.

However, the Universal-gold medal is not inferior in any way, and in the field of television, the Universal-gold medal is not comparable to Time Warner. But Gold Group has ample network resources.

ICQ has various pop-up windows, and entertainment paradise is frequently interviewed. "The Hobbit" is rapidly gaining popularity on the Internet, coupled with the fact that Universal - Gold Medal is pouring money. In terms of publicity, "The Hobbit" is no worse than "Harry Potter and the Deathly Hallows", and even slightly overshadows it, at least losing AOL's Time Warner's influence on the Internet has gradually declined.

A week later, the weekly box office for The Hobbit and Harry Potter and the Deathly Hallows was released.

Among them, "The Hobbit" topped the single-week box office in the United States with $180 million, while "Harry Potter and the Deathly Hallows" followed with $170 million.

The two fantasy works directly swept away the North American box office of 350 million US dollars, which made other film works greatly squeezed the living space, even if they were not fantasy films, they were also affected by the two works, which led to a lack of exposure and failed miserably at the box office.

A typical fire at the city gate affected the fish in the pond.

I don't know how many directors and companies in the industry are itching when they see this situation.

In the second week, "The Hobbit" won the second single-week box office of "The Hobbit" with a North American box office of $110 million, while "Harry Potter and the Deathly Hallows" still accompanied "The Hobbit" and accompanied it all the way with a single-week box office of $100 million.

This situation makes the people of Time Warner hate it so much.

What is Harry Potter and the Deathly Hallows? It is Time Warner's ace series, and it has released one movie after another, whether it is capital investment or publicity investment, all of which are the most luxurious.

In Time Warner's internal sequence, "Harry Potter and the Deathly Hallows" has a priority over the "Pirates of the Caribbean" series and the "Batman" series, and it is truly the first.

And each of its works has never disappointed Time Warner.

Although the reputation is not very good, it does not reduce its gold absorption.

Under such circumstances, "Harry Potter and the Deathly Hallows" was suppressed by "The Hobbit" throughout the whole process, which made Time Warner's senior management regret that their bowels were blue.

Everyone knows that if any work in a series does not do well at the box office, it is easy to cause the end of the entire series, although "Harry Potter and the Deathly Hallows" is not a poor box office, but the whole process is accompanied by a very big impact on the entire series of "Harry Potter".

In addition to this, there is another reason.

That's the new line.

"The Hobbit" is the work of the new line, and the new line was previously a company owned by Time Warner, if it were not for Time Warner to sell the new line to Universal - Gold Medal, "The Hobbit" will become Time Warner's cash cow, this realization, so that everyone in Warner is heartbroken, they can't wait to go back to the past immediately, the new line movie in their hands, no longer let go. (My novel "Age of Rebirth Superstar" will have more fresh content on the official WeChat platform, and there will also be a 100% lucky draw gift for everyone!) Open WeChat now, click on the "+" sign in the upper right corner to "add friends", search for the official account "qdread" and follow, hurry up! (To be continued......)