Analysis of the most successful works

Anime is now playing a role in making the original work explode in popularity, so it is very valuable. So what's more interesting now? Recently, some Japanese media introduced the works that may achieve commercial success in animation in 2015, and the full text is as follows:

[TOP1] Sports Men's X Speed Attack Launched "Speed Otaku" (Breakthrough in many aspects such as character song and theatrical release)

"Kuroko's Basketball", "Volleyball Boy!! Sports manga about high school boys' active forms such as "Weekly Shonen Jump" serialized works have been adapted into anime in recent years, and have become popular. And what further broadens the market for works in this field is the original work of Watanabe Hang's "Speed Otaku". In the work, there are many characters with colorful personalities who stage a bloody battle of friendship, competition, and old enemies, and the high speed brought by the bicycle gives people the thrill of suffocating and heartbeat. This is also the greatest charm of the work. The work was serialized in "Weekly Shonen Champion" (Akita Shoten) in 2008, and in 2012 it was turned into a stage drama, and the first season of the TV anime was broadcast from October 2013 ~ July 2014. Currently, the second season of the anime "Granderoad" has also been broadcast since October 2014.

■The plot unfolds in a variety of directions and at high speed

Although 5 million copies of the work were distributed long before the anime was launched, the current circulation has exceeded 12 million copies. Kazutaka Yamanaka, a producer at Toho, said, "The anime was released after the live-action version, but at the moment it is difficult to survive just by selling discs. Therefore, it is necessary to carry out business activities in many aspects. "Move faster, that's the style of a "speed otaku".

Before the first season of the anime aired, the original manga was bundled with OVA, character song CDs and other content. Since then, a variety of projects have been staged, such as voice actor activities, the naming of bicycle competitions, and collaborations with local governments.

In addition, two and a half months after the end of the first season, a new edited version of "Speed Otaku ~ Re:RIDE" with a new plot was also released in the form of a theatrical release. In addition, the launch of the second season immediately after only 3 months after the first season is enough to prove that the official furious plan is moving forward.

Yamanaka says, "There are a lot of anime works every season. On top of that, the female fans who are very enthusiastic about the work (which is also our target) are also pursuing other new things. That's why we're constantly introducing new initiatives to make the work even more lively. ”

In the future, they will also make use of Toho's strengths to promote it in all aspects.

"We can use Toho's movie theaters, so it would be nice to expand the scope of events planned. For example, the pre-sale numbers for stage events are beyond our imagination. In addition, as a result of "Speed Otaku ~ Re:RIDE", we found that some people who don't watch anime can become fans as well. Since then, we have further expanded our customer base. Eventually, we hope to be able to release theatrical versions in large-scale cinemas. (Yamanaka)

【TOP2】Informative military content X style relaxed characters "Fleet Collection", "Girl and Chariot" (For the indispensable girl characters in the anime, the two works use a new military style to match, setting off a boom)

When it comes to the recent trend of male-oriented works, the "resurrection of the military genre" is very impressive.

And the vanguard of the resurrection is the chariot animation "The Girl and the Chariot", which was launched in 2012. In addition, there is an anime version of the browser game "Fleet Collection" that has been airing since January 2015.

After these two works sparked a topic, model stores across the country began to sell all kinds of plastic weapon models, and related professional magazines were also swept away. This phenomenon was simply unimaginable before, and it has had a huge impact on the related industries.

And the reason for this popularity is the relationship between the military world with a huge amount of information and the character elements with a relaxed style. Originally, when it comes to military themes, the audience needs to have the necessary knowledge reserves in advance, so it is a niche compared to the usual animation genre. However, the aforementioned "The Maiden and the Chariot" and "The Fleet Collection" break the limitations of the military genre by bringing charismatic characters to life.

Since light-hearted works tend to attract the attention of young people, there is also a limit to the wallet of each audience. Therefore, in order to maintain popularity in the long term, it is necessary to expand the number of fans. And in the face of this problem, the military theme is very important.

"Fleet Collection" was visualized for the first time in early January 2015. If you can win the support of anime fans with this work, then it should be able to maintain the level of popularity for a long time, right? As for whether it can become the next "Girl and Chariot", it will have to go through the test of time.

【TOP3】Royal Road Shonen Manga X2 Quarterly Schedule "Seven Deadly Sins" (the first fantasy masterpiece at 5 p.m. on Sunday, animation strategy strongly supported by Kodansha)

Productions produced by Mainichi Broadcasting and TBS from 5 p.m. on Sundays are often referred to as "Day 5" productions. And it's also an absolute prime time for an animated series. Since October 2014, "The Seven Deadly Sins" has been serialized in Weekly Shonen Magazine.

The synopsis of this work is as follows: In the alternate continent of "Britalia", there is a country called "Kingdom of Leonis". The paladins of the kingdom were preparing for the legendary holy war, but despite their sacred name, the atrocities of the group left the entire country in misery, and the angry populace even staged a coup d'état and imprisoned the king. Elizabeth, the third princess, who is worried about the current state of the country, pins her hopes for saving the country on the Seven Deadly Sins, a knight who was wanted for a serious crime ten years ago, and embarks on a journey to find it alone. However, there was no trace of the Knights along the way, but when the exhausted Elizabeth strayed into a hotel, she encountered a crisis, and at the critical moment, she was rescued by the owner of the hotel, and unexpectedly, the blonde boy was the leader of the "Seven Deadly Sins". After freeing the princess from the danger of her pursuers, they also embark on a journey to save the future of their country......

Kodansha, which owns the copyright to the work, also commented on this. Takuya Matsushita, who is the head of the planning department, said, "Speaking of the animation of "Seven Deadly Sins", I believe everyone has also found out from "Attack on Titan" that if you want to make the manga and related goods sell better, then you need to arrange two seasons of plots. For this reason, we hope to make the length of the works that we focus on reaching more than half a year. "Because if you plan the broadcast of a work, then if you want to commercialize it, it will take at least 3 months. And if it's just a new quarter.,Then it's over at the moment.。

In fact, this is also the first time that Kodansha's work has been broadcast on "Day 5". Previous works broadcast on "Day 5" include "Blue Exorcist", "Magic Flute Boy", "Volleyball Boy!! and so on, each of which is a work that has gained a certain amount of popularity before it was animated. And because of the animation, the work has also made ordinary audiences fans.

Matsushita says, "In the case of works published in magazines, if one volume can sell 100,000 copies without external forces, then we will try to visualize them. And "The Seven Deadly Sins", which has invested a lot of energy in the royal road juvenile comics, is more worth looking forward to in the future, right?