Chapter 182: Making a Topic
Before the end of "Super Girl", from Shao Yifu to Fang Yihua, and down to the ordinary leadership, they were all worried about the successor program of "Super Girl", according to Shao Yifu's requirements, before the end of the first season of "Super Girl", a qualified program plan must be produced, as for the qualified standards, Shao Yifu did not say, but the people below know that at least it cannot be much worse than "Super Girl".
In the face of Shao Yifu's death order, the people in the wireless program production department can be said to have racked their brains, and reluctantly came up with a program after the last day, this program is based on star artists playing games on stage, the purpose to be happy and funny, there is a greater innovation in the game content than before, but there is no difference in nature, so Shao Yifu is not too satisfied, but considering that "Super Girl" is nearing the end, if you don't take over the show, it will be too late, Shao Yifu reluctantly signed it.
The results were indeed unsatisfactory. The first episode of this variety show called "Star Joy Show" was broadcast, and the ratings plummeted from 35 points in the last episode of "Super Girl" to 19 points, while the ratings of ATV's "The Voice of Asia" broadcast at the same time were as high as 53 points. If "Super Girl" can barely compete with "The Voice of Asia", then "Star Joy Show" is completely only stepped on, and the ratings gap is so large that people dare not look at it directly, completely swapping the positions of wireless and ATV half a year ago.
In order to increase the ratings, wireless can be said to have put in a lot of money and effort, and its well-known actors appeared in the show one by one, but unfortunately the ratings not only did not rise, but continued to fall, and by the third issue, the ratings of the program had dropped to 14 points, in the face of this unfavorable situation, Shao Yifu's only hope is that the successor program of "The Voice of Asia" is also not ideal, although he knows that this is unlikely.
The first season of "The Voice of Asia" almost came to an end in the attention of the whole people, and the last episode set a record of 58 points, the highest in the history of Hong Kong variety shows, making ATV both fame and fortune, although the topics surrounding "The Voice of Asia" and its students are still fermenting.
However, its successor program "Do Not Disturb" quickly appeared on the front page of entertainment in major media, but ATV officially announced the details of "Do Not Disturb" after the end of the last episode of the first season of "The Voice of Asia".
The media's continuous tracking and reporting of "Do Not Disturb" is undoubtedly the promotion of the most popular publicity of "Do Not Disturb", and there is still a lot of advertising money left for ATV.
"Or Gu Sheng, you have a way, first slowly release the news to the outside world, little by little to arouse the attention and curiosity of the outside world, and wait until almost all the news is released in one fell swoop, in order to achieve a sensational effect, now there are a lot of reports on "Do Not Disturb" in the newspapers and media, which is much stronger than spending money on advertising ourselves." Qiu Dehe put down the newspaper in his hand and said with a smile to Gu Chen, who was sitting opposite him, the smile made the wrinkles on his face look much more than usual, for the same reason, the newspaper he just put down was one of the mainstream newspapers in Hong Kong, "Oriental Daily", which happened to have a detailed report on "If You Are Honest, Do Not Disturb".
"Hehe, it's just a little trick, but now the public's expectations for "If You Are Honest, Do Not Disturb" are so high that we need to be vigilant, you must know that the higher you climb, the worse you may fall." Gu Chen said disappreciatively with a faint smile on his face.
Hearing this, Qiu De's expression suddenly straightened, and he asked, "Don't you have confidence in the show, Gu Chen?" As soon as the words came out, I felt that it was unlikely, "If You Are Honest, Do Not Disturb" was from Gu Chen, and judging from all the previous signs, Gu Chen had a lot of confidence in "If You Are Honest, Do Not Disturb".
"It's not, it's just that this variety show is a little different from other variety shows. "Do Not Disturb" has made a breakthrough in program innovation, but the blind date itself is a relatively partial topic, which is the case among ordinary people, and even more so in the entertainment industry, so if "Do Not Disturb" wants to gain continuous attention and the love of the audience, the important thing is not the blind date itself, but the gimmick of the blind date to make an entertainment show, that is to say, it is not important whether the blind date is successful or not, the important thing is the watchability of the show, and to increase the watchability of the show, In addition to the indispensable factor of beautiful female guests, it is very important to create a topic. ”
"If you want to create a topic, you have to start from three aspects, first, the remarks of female guests in the show; second, the private life of the female guest; Third, the development of female guests and male guests holding hands. It's just that in this way, at some times, such as the female guest's remarks are too out of line, or the private life is unreliable, etc., it may attract the attention and controversy of public opinion...... So ATV must be prepared for media PR. ”
Gu Chen remembers the sentence "I'd rather cry in a BMW than laugh on a bicycle", although such remarks made the female guest who said this sentence synonymous with gold worshippers, but also made her term spread all over the motherland overnight, and at the same time hyped "If You Are Honest, Do Not Disturb", Gu Chen only learned after this that there was a blocked program in Chinese mainland called "If You Are Honest, Do Not Disturb".
Qiu De nodded as he listened, and thought deeply of Gu Chen's words: "What you said is very reasonable, so let's call Li Zhuanglie here, and everyone will sum up this matter?" ”
After obtaining Gu Chen's consent, Qiu De got up and walked to the desk to pick up the landline and make an internal call: "Secretary Zhao, you immediately ask Li Zhuanglie to come to my office." ”
Due to the limited area of ATV's current building, there are only two small studios, one large and three rooms, and when Li Zhuanglie received a notice to go to the chairman's office immediately, he was inspecting the layout of the studio in the largest studio.
This studio used to be the place where "The Voice of Asia" was recorded, but now in order to record "If You Are Honest, Do Not Disturb", the studio must be redecorated and arranged according to Gu Chen's requirements.